Blush

What Blush does

Blush is a privately-held sexual wellness and intimacy products company founded in 2007 and headquartered in Garden City, New York. It sells consumer products under the BlushLove brand through a wholesale distribution model, serving authorized retailers and e-commerce resellers rather than selling direct to consumers online.

The company's core technology is a Shopify-powered B2B wholesale ordering portal (blushlove2.myshopify.com) where logged-in wholesale partners can place orders, view order history, and track shipments. Consumer-facing infrastructure is limited to a voluntary product registration and warranty case management system that routes end-user warranty claims back through the authorized retailer channel. The website also offers a newsletter signup as the primary marketing touchpoint, with no disclosed paid advertising, social, or DTC storefront infrastructure.

Revenue is generated through one-time wholesale product sales with relationship-based pricing (not publicly disclosed). The company operates with 11-50 employees, indicating a small, established mid-market wholesale business with a deliberately narrow channel strategy.

Name

Blush

Website

https://blushlove.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Blush is a Garden City, NY-based wholesale distributor of sexual wellness and intimacy products, founded in 2007, selling the BlushLove brand to authorized retailers and e-commerce resellers through a Shopify-powered B2B portal.

Ownership category

akta.pro rank

Product category

Sexual Wellness Products

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sexual Wellness & Intimacy Products DTC (CRAFACAM)

akta.pro secondary industry

Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests) (CRADAMAH)

Keywords

• Sexual wellness products
• Wholesale distribution
• Intimate wellness
• B2B ecommerce portal
• Consumer wellness goods

Headquarters

HQ city

Garden City, New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Product Sales: Blush generates revenue through B2B wholesale sales of their products to authorized retailers and distributors. The wholesale portal enables order placement, order tracking, and account management for wholesale partners. Products are designed with durability, safety, and reliability, with warranty support included.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Blush designs, manufactures, and distributes sexual wellness and intimacy products under the BlushLove brand. The company sells its consumer products through BlushLove.com and operates a dedicated B2B wholesale customer portal on Shopify where authorized retailers can place orders, view order history, and track shipments. Products are positioned around durability, safety, and reliability, supported by a voluntary product registration system and warranty case management.

Product overview

Blush operates as a direct-to-consumer and wholesale sexual wellness product company. The company offers its consumer products through BlushLove.com, with a separate wholesale customer portal for B2B partners to place orders, view order history, and track shipments. The product portfolio includes sexual wellness and intimacy products designed with durability, safety, and reliability. A product registration system supports warranty claims for registered products.

Differentiator

Problem solved

Functional benefit

Products and services

• Blush Wholesale Customer Portal

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationBlush uses Shopify as the core e-commerce and B2B portal platform. The wholesale customer portal at blushlove2.myshopify.com is built on Shopify's infrastructure, enabling customer authentication, account management, order processing, and secure payment handling for wholesale transactions.

Recent moves3 records

Expansion highlights1 record

Direct peers

• LELO: Premium sexual wellness brand with global DTC and selective retail distribution. Comparable to Blush on product category and dual-channel go-to-market, but operates at a higher price tier.
• Pipedream Products: Wholesale-focused adult products manufacturer supplying global retailers with a broad intimate product range. Highly comparable to Blush on wholesale-first distribution and product breadth.
• CalExotics: Major sexual wellness brand selling through wholesale and DTC channels with a wide product assortment. Directly comparable to Blush in product category, channel mix, and target retail partners.
• Dame Products: Independent sexual wellness brand focused on intimate products sold via DTC and select retail partners. Comparable to Blush on category and brand-led positioning, though smaller and more DTC-skewed.
• We-Vibe: Sexual wellness brand sold through both DTC and authorized retailers worldwide. Directly comparable product category and channel structure to Blush's wholesale-plus-DTC model.
• Doc Johnson: Long-established manufacturer and wholesaler of adult intimacy products with broad distribution to retailers. Directly comparable to Blush as a wholesale-driven sexual wellness brand with similar product categories.
• Satisfyer: Global sexual wellness brand combining mass-market pricing with strong DTC and retail presence. Comparable to Blush in product range and wholesale strategy, though with significantly larger scale and marketing investment.

Broad incumbents

• Adam & Eve: Long-standing adult products retailer and brand operating across mail order, e-commerce, and wholesale. Comparable to Blush as a sexual wellness operator with both branded products and retail/distribution channels.
• Lovehoney: Large sexual wellness retailer and brand owner carrying an extensive assortment including third-party brands like Blush. Comparable as a channel and category incumbent, though Lovehoney is a retailer where Blush-style brands are typically stocked.

Emerging players

• Jimmyjane: Design-led sexual wellness brand sold through DTC and curated retail. Comparable to Blush in product category and aesthetic positioning, though with a more premium, design-forward niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/blush-novelties

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blush