BMI A/S

Outdoor Power Equipment Retailbmias.dk

BMI A/S is a Danish multi-brand dealer of professional outdoor power equipment, serving housing associations, municipalities, green-sector professionals, and private consumers through its Copenhagen-area showroom, e-commerce site, and mobile service operations.

Company typePrivate
Founded-
HeadquartersRødovre, Denmark
Headcount1–10
GTM typeB2B and B2C
OfferingServices

What BMI A/S does

BMI A/S (legal name Boligselskabernes Maskinindkøb A/S, translating to Housing Associations' Machine Purchasing A/S) is a private Danish dealer and retailer of professional outdoor power equipment, founded in 1987 and headquartered in Rødovre in the Capital Region of Denmark. The company operates what it describes as the largest equipment showroom in the Copenhagen area, paired with an e-commerce storefront serving customers across Denmark. Its product portfolio spans 15 categories and includes handheld machines (chainsaws, brushcutters, hedge cutters, leaf blowers), small and large garden machines, robotic lawn mowers, construction equipment, articulated tool carriers, electric transport vehicles, safety gear, garden tools, waste handling, weed burners, consumables, and used/clearance stock. BMI is a multi-brand dealer representing Husqvarna (with PRO dealer status for Automower robotic mowers), Stihl, Kubota, Hako, Melex, Klippo, Cub Cadet, Honda, Stiga, and Segway.

The company generates revenue through four streams: one-time retail sale of equipment (DKK 40 consumables to over DKK 100,000 professional gear), sale of parts and accessories, recurring service and repair via its workshop and mobile service vans, and leasing arrangements on machinery purchases. Pricing is unit-based for catalog items and quote-based for customized professional equipment (e.g., Hako Citymaster 650, Kubota ZeroTurn). Distribution combines a single physical showroom, a Denmark-wide e-commerce site, and field-based mobile sales/service targeting enterprise customers in the Copenhagen metropolitan area.

BMI's go-to-market is direct-to-consumer and direct-to-pro, segmented across four primary customer groups: housing associations (the segment embedded in its legal name, requiring equipment for shared green-space maintenance), public-sector/municipal buyers, green-sector professionals (landscapers, arborists, grounds-maintenance firms), and quality-conscious private consumers. Service capability — including PRO-level Husqvarna certification, multi-brand workshop expertise, and on-site mobile repair — functions as the company's principal competitive differentiator alongside its claimed showroom scale. The firm employs 8 people and discloses no revenue. Geographic reach is restricted to Denmark (excluding Faroe Islands, Greenland, and international destinations), with several premium lines further scoped to the Copenhagen metropolitan area only.

BMI A/S firmographics

Firmographics

Name: BMI A/S
Legal name: Boligselskabernes Maskinindkøb A/S
Website: https://bmias.dk
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: BMI A/S is a Danish multi-brand dealer of professional outdoor power equipment, serving housing associations, municipalities, green-sector professionals, and private consumers through its Copenhagen-area showroom, e-commerce site, and mobile service operations.
Ownership category
akta.pro rank

BMI A/S industry classification

Industry

Product category: Outdoor Power Equipment Retail
NAICS: Outdoor Power Equipment Retailers (44423)
SIC: Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
akta.pro primary industry: Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)
akta.pro secondary industry: Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

Keywords

Outdoor power equipment
Garden machinery retail
Robotic lawn mowers
Forestry equipment sales
Grounds maintenance equipment

Where BMI A/S is headquartered

Location

Headquarters

HQ city: Rødovre
HQ country: Denmark
HQ region: Europe

Offices1 record

Markets served

BMI A/S business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

Equipment Sales: Retail sale of outdoor power equipment including chainsaws, lawn mowers, robotic mowers, tractors, brush cutters, and related accessories from brands such as Husqvarna, Stihl, Kubota, Hako, and Melex. Products sold include both consumer-grade and professional-grade equipment.
Parts and Accessories: Sale of replacement parts, accessories, and consumables for the equipment they sell, including chains, blades, safety equipment, batteries, and maintenance supplies.
Service and Repair: Workshop services and mobile service operations for repair and maintenance of outdoor power equipment. They service all types of machines with their workshop, service vans, and service orders.
Leasing Services: Offer leasing options for machinery purchases, providing financing alternatives to customers.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Consumer-grade equipment
Unit Pricing	Pay-as-you-go	Professional-grade equipment
Other	Pay-as-you-go	Custom/Professional Equipment

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

BMI A/S product offering

Product offering

Core offering

BMI A/S is a Danish retailer and service provider of outdoor power equipment based in Rødovre, Denmark. The company sells chainsaws, mowers, tractors, grounds care machinery, robotic mowers, and forestry equipment from brands including Husqvarna, Stihl, Kubota, Hako, and Melex. It also provides related parts, accessories, repair, servicing, and leasing to both professional and private customers.

Product overview

BMI A/S (Boligselskabernes Maskinindkøb A/S) is a specialized retailer of professional outdoor power equipment and garden machinery operating from Rødovre, Denmark. The company operates as a single unified e-commerce platform selling a comprehensive portfolio of products across multiple categories including handheld machines (chainsaws, brushcutters, hedge cutters, leaf blowers), garden machines (mowers, cultivators, pressure washers), large machinery (front mowers, garden tractors, Zero Turn Radius mowers), robotic lawn mowers, construction equipment, tool carriers, electric vehicles, garden tools, safety equipment, waste handling, weed burners, and consumables. BMI A/S serves the green sector, housing associations, public sector, and quality-conscious private consumers through a multi-brand strategy, representing leading manufacturers such as Husqvarna (including Automower robotic mowers and professional forestry equipment), Stihl, Kubota, Hako, Melex (electric vehicles), and Cub Cadet. The company also offers workshop services, mobile service technicians, and sells used/refurbished equipment alongside new products.

Differentiator

Problem solved

Functional benefit

Products and services

Outdoor Power Equipment Sales Retail sale of chainsaws, lawn mowers, robotic mowers, tractors, grounds care machinery, and forestry equipment sourced from multiple manufacturers. Customers include both private consumers and professional buyers such as housing associations, public sector, and green-sector professionals.
Parts and Accessories Sale of replacement parts and accessories for the equipment brands retailed by BMI A/S, supporting both consumer self-maintenance and professional servicing needs.
Equipment Servicing and Repair After-sales servicing and repair for the outdoor power equipment sold by BMI A/S, supporting both warranty and out-of-warranty work for private and professional customers.
Equipment Leasing Rental/leasing of outdoor power equipment for customers who need temporary or seasonal access to machinery without full purchase.

Companies that use BMI A/S

Customer profile

Segments4 records

Ideal customer profiles4 records

BMI A/S technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

BMI A/S partnerships and signals

Strategic signal

Partnerships

Eleven partnerships are on record, tiered core and minor.

HusqvarnacoreChannel Partner/ Reseller/ DistributorBMI A/S is a PRO dealer for Husqvarna Automower, meaning they are an authorized professional-level dealer for Husqvarna's robotic lawn mowers. They perform advanced professional solutions using Husqvarna Automower products. This is a core brand partnership with significant product focus.
StihlcoreChannel Partner/ Reseller/ DistributorBMI A/S is described as Copenhagen's leading dealer for Stihl products. They market Stihl's full range of handheld products including chainsaws, brush cutters, hedge trimmers, leaf blowers, and lawn mowers. Their workshop has extensive experience with Stihl product service and robotic mower setup and servicing. They carry over 300 Stihl products.
KubotaminorChannel Partner/ Reseller/ DistributorBMI A/S offers small to medium Kubota tractors as Japanese quality products. They also provide service and repair for Kubota machines and engines.
HakominorChannel Partner/ Reseller/ DistributorGerman quality articulated tool carriers from Hako, valued for professional snow removal in winter and sweep-suction tasks in summer. BMI A/S offers demonstrations and has service workshop experience with Hako products. Sales and service limited to Copenhagen metropolitan area.
MelexminorChannel Partner/ Reseller/ DistributorMelex offers a large program of smaller battery-powered transport vehicles. BMI A/S sells and services Melex electric vehicles including the Melex 381 and Melex Elbil 391.1.
KlippominorChannel Partner/ Reseller/ DistributorBrand partner for lawn mowers included in their product portfolio.
Cub CadetminorChannel Partner/ Reseller/ DistributorBrand partner for ZeroTurn mowers and outdoor power equipment included in their product portfolio.
HondaminorChannel Partner/ Reseller/ DistributorHonda engines and outdoor power equipment brand partner included in their product portfolio.
StigaminorChannel Partner/ Reseller/ DistributorStiga outdoor power equipment brand partner included in their product portfolio.
SegwayminorChannel Partner/ Reseller/ DistributorSegway brand products included in their product portfolio.
Brancheforeningen for Skov, Have og Park ForretningerminorOthersIndustry association membership displayed in footer, indicating participation in the Danish forest, garden and park retail industry association.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

BMI A/S competitors and assessment

Company assessment

Others

Husqvarna Group: OEM manufacturer of chainsaws, robotic mowers (Automower), and outdoor power equipment that is also BMI A/S's key brand partner (PRO dealer); relevant as both a supplier dependency and as a benchmark for direct-to-consumer channel evolution that could pressure dealer economics.
STIHL Vertriebszentrale AG & Co. KG: OEM of chainsaws, brushcutters, and handheld outdoor power equipment and the dominant brand in BMI A/S's catalog (300+ SKUs); an indirect participant in the value chain whose dealer network strategy directly determines BMI A/S's competitive positioning.

Broad incumbents

Jula AB: Nordic hardware and garden equipment retailer operating across Sweden, Norway, and Finland with e-commerce reach; competes for value-conscious Nordic buyers of outdoor power equipment although with a less specialist professional focus.
Bauhaus (DK): Large European home improvement and garden retail chain operating in Denmark, competing with BMI A/S on outdoor power equipment and garden machinery but with a much broader category mix and bigger footprint.
Harald Nyborg A/S: National Danish hardware and DIY chain carrying Stihl and other outdoor power equipment brands at competitive prices across multiple locations, providing a broader assortment but less specialist depth in professional outdoor power equipment than BMI A/S.
Hagebau: German trade and DIY cooperative network supplying construction, garden, and outdoor power equipment, comparable as a multi-brand specialty retailer serving both professional and consumer segments in a neighboring geography.
Hornbach (DK): European DIY big-box chain with Danish operations selling garden machinery and outdoor power equipment; overlapping assortment but serving a broader home-improvement purpose than BMI A/S's outdoor-power specialization.

Direct peers

Plantorama: Danish garden center chain retailing outdoor power equipment, lawn mowers, and gardening supplies to consumers, with overlapping showroom-led GTM and a focus on horticultural and outdoor living categories comparable to BMI A/S.
Silvan A/S: Danish garden and home retail chain with physical stores and e-commerce selling outdoor power equipment, hand tools, and garden machinery directly to consumers and small businesses — operating in the same Greater Copenhagen catchment as BMI A/S and competing for the same residential and small-B2B customer segments.
Jem & Fix: Danish hardware retailer chain with physical stores and e-commerce selling garden machinery, power tools, and outdoor equipment, competing head-to-head with BMI A/S for weekend DIY and small-contractor customers in Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

BMI A/S financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BMI A/S leadership team

Management profile

Number of profiles

BMI A/S funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BMI A/S M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMI A/S

What does BMI A/S do?

Is BMI A/S a public or private company?

BMI A/S is a private company. It is classified as unknown and is currently operating.

When was BMI A/S founded?

BMI A/S was founded in -1. It employs 1 to 10 people.

Where is BMI A/S based?

BMI A/S is headquartered in Rødovre, Denmark, in the Europe region.

How does BMI A/S make money?

Four revenue lines are on record. Equipment Sales are the primary driver. The others are parts and Accessories, service and Repair and leasing Services.

Who are BMI A/S's main competitors?

Others on record are Husqvarna Group and STIHL Vertriebszentrale AG & Co. KG. Broad incumbents are Jula AB, Bauhaus (DK), Harald Nyborg A/S, Hagebau and Hornbach (DK). Direct peers are Plantorama, Silvan A/S and Jem & Fix.

Does BMI A/S have an API?

No public API is recorded for BMI A/S.

What industry is BMI A/S in?

BMI A/S's product category is Outdoor Power Equipment Retail. Its primary akta.pro industry code is CRAIAIAE, Outdoor Power Equipment Parts & Service Retail, with a secondary code of CRAIADAH, Outdoor Power Equipment Parts & Service Retail. Its NAICS code is 44423 and its SIC code is 3524.