What Boardman Subaru does

Boardman Subaru is a privately-held, single-site franchised automobile dealership located at 7811 South Ave., Boardman, Ohio, that has operated continuously since approximately 1970 and now employs 32 people. It sells the full Subaru lineup, including the Ascent, Outback, Forester (and Forester Hybrid), Crosstrek (and Crosstrek Hybrid), Impreza, Legacy, WRX, BRZ, and the brand's electrified models (Solterra, Trailseeker, and Uncharted EVs), alongside a Certified Pre-Owned and multi-brand used inventory. The dealership also operates a service and parts department staffed by factory-trained technicians, offering routine maintenance, repairs, and a no-appointment Express Service lane, plus a Finance Center that originates loans and leases through a network of third-party lending partners. There is no proprietary technology platform, no AI/ML capability, and no developer-facing API; the digital surface is limited to a website supporting inventory browsing, trade-in valuation, online finance pre-qualification, and service scheduling. The company does not operate outside northeast Ohio and western Pennsylvania, has no parent or subsidiary entities, and reports no funding history, M&A activity, or leadership changes in the available data.

Name

Boardman Subaru

Legal name

Boardman Subaru

Website

https://boardmansubaru.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Boardman Subaru is a privately-held, single-site Subaru franchise dealership in Boardman, Ohio, selling new, Certified Pre-Owned, and used vehicles, plus service, parts, and financing, to individual consumers across northeast Ohio and western Pennsylvania.

Ownership category

akta.pro rank

Headquarters

HQ city

Boardman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. New Vehicle Sales: Sale of new Subaru vehicles including Outback, Crosstrek, Forester, Ascent, WRX, Impreza, BRZ, Solterra, Trailseeker, and Uncharted models.
2. Used Vehicle Sales: Sale of pre-owned vehicles including Certified Pre-Owned Subaru models and used vehicles from other brands.
3. Finance and Insurance: Financing services for vehicle purchases through a network of trusted lending partners, including loan and lease arrangements.
4. Service and Repairs: Factory-trained technician services including oil changes, tire rotations, brake service, multi-point inspections, engine tune-ups, transmission service, coolant changes, fuel system service, and air conditioning repair using genuine Subaru parts.
5. Parts Sales: Sale of genuine Subaru auto parts through their parts center for DIY repairs and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Boardman Subaru is a franchised Subaru dealership that sells new 2026 Subaru vehicles, Certified Pre-Owned Subaru models, and used vehicles from other brands, alongside factory-trained maintenance and repair services using genuine Subaru parts. The dealership operates a Finance Center working with a network of external lenders to provide loans and leases, and a no-appointment Subaru Express Service lane for routine maintenance such as oil changes and tire rotations.

Product overview

Boardman Subaru is a full-service Subaru dealership serving northeast Ohio and western Pennsylvania for over 50 years, offering a complete portfolio of new Subaru vehicles and certified pre-owned options alongside comprehensive automotive services. The product lineup centers on the Subaru brand's core offerings—SUVs (Ascent, Outback, Forester, Crosstrek, Solterra, Trailseeker, Uncharted), performance cars (WRX, BRZ), and mainstream models (Impreza, Legacy)—all built around standard Symmetrical All-Wheel Drive and EyeSight Driver Assist Technology. Service operations include a no-appointment Express Service lane for minor maintenance, a full-service repair department with factory-trained technicians, and digital tools for trade-in valuation and online financing. The company does not offer a public API or developer platform; its product portfolio consists of physical vehicles and in-person/online service offerings rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• New Subaru Vehicles

Quantifiable outcome

• Standard AWD and EyeSight safety technology included without requiring higher trim levels

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Suburban Collection: Large Michigan-based franchise dealer group with multiple rooftops and brands; comparable as a privately-held regional dealer group operating in a similar Rust Belt climate and demographic profile.
• Preston Automotive Group: Multi-franchise dealer group based in Maryland/Delaware serving a similar mid-Atlantic/mid-sized-metro customer base; comparable as a regional, privately-held franchise group operating outside the NE Ohio market.

Broad incumbents

• Sonic Automotive: Public franchised and EchoPark used-car retailer with US operations; comparable broad incumbent operating franchise dealerships with similar new/used/F&I/service revenue mix.
• Lithia Motors: One of the largest US franchised dealer groups (Driveway omnichannel platform) with hundreds of rooftops; comparable broad incumbent in the franchise auto retail space competing for share, talent, and digital customer acquisition.
• AutoNation: Largest US automotive retailer operating over 250 franchises nationwide; comparable broad incumbent that competes for new-vehicle allocation, used-car inventory, and F&I volume across all major brands including Subaru.
• Penske Automotive Group: Diversified public automotive retailer operating franchise dealerships across the US; comparable broad incumbent in franchise new-car retailing with the same manufacturer relationships and F&I economics.
• Asbury Automotive Group: Public franchised dealer group with operations across the Sun Belt and expanding; comparable broad incumbent in scale, business model, and exposure to OEM franchise economics.

Direct peers

• Ganley Auto Group: Large Cleveland/Northeast Ohio franchised dealer group operating multiple new-vehicle brands with full sales, service, and parts operations; comparable as a regional Ohio franchise peer with similar climate and customer base.
• Sarchione Auto Group: Multi-franchise dealer group headquartered in Randolph, OH (NE Ohio), selling new and used vehicles, parts, and service — directly comparable as a regional franchise dealer competing in the same Youngstown-Boardman corridor.
• Spitzer Auto Group: Family-owned dealer group with locations across Ohio and Pennsylvania operating multiple franchises (including Subaru dealerships); directly comparable regional franchise peer with the same new/used/service/parts/F&I revenue mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/boardman-subaru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boardman Subaru