The BOB & TOM Show

What The BOB & TOM Show does

The BOB & TOM Show is a privately held, founder-owned American morning radio comedy program that has aired live since 1988 under the legal entity Bob & Tom, LLC, headquartered at 6161 Fall Creek Road in Indianapolis, Indiana. The flagship product is a 6AM–10AM ET weekday morning broadcast syndicated across The Bob & Tom Show Radio Network, with flagship affiliate WFBQ-FM (Q95) in Indianapolis and additional stations carrying the show regionally in the Midwest. The core on-air offering is supplemented by a 24/7 comedy channel (Bob & Tom Radio 24/7) built from the show's archive of comedy bits, podcasts distributed via Apple Podcasts, Spotify, Megaphone RSS, and YouTube, native iOS and Android applications, classic bits on a Spotify artist page, and live event broadcasts including Carb Day and Indy 500 Race Day from the Indianapolis Motor Speedway.

The technology stack is conventional media infrastructure: the website is operated on OneCMS by InterTech Media LLC, live streaming is delivered through TuneIn at 128 kbps, podcast hosting runs through Megaphone, and premium/VIP membership is delivered via the SupportingCast platform (with a separate Bob & Tom Plus storefront at bobtomplus.com). Marketing reach spans email (Mailchimp), Facebook, X/Twitter, Instagram, TikTok, YouTube, and SoundCloud.

The business runs three revenue streams in parallel: (1) host-read advertising and sponsorships on bobandtom.com, with inquiries handled by General Manager John Kesler; (2) a paid VIP/Plus subscription sold via SupportingCast, offering exclusive audio and video content on a recurring basis; and (3) affiliate/syndication fees from radio station partners carrying the morning show, with affiliate inquiries handled by Drew Carey. The company is privately held, with no institutional investors, parent company, or public listing disclosed, and operates with approximately 6 listed employees — an exceptionally lean structure relative to its 38-year continuous on-air history and multi-platform distribution footprint.

Name

The BOB & TOM Show

Legal name

Bob & Tom, LLC

Website

https://bobandtom.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

The BOB & TOM Show is a privately held, founder-owned morning radio comedy program (since 1988) syndicated across The Bob & Tom Radio Network and distributed via TuneIn, podcasts, mobile apps, and YouTube to general entertainment and comedy-listening adults in the Midwest.

Ownership category

akta.pro rank

Product category

Radio Broadcasting / Comedy Entertainment

NAICS

Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Program Syndication (Talk, Music, Sports) (MPABAMAE)

akta.pro secondary industries

Syndicated Radio Programming Networks (Shows & Features) (MPABABAJ), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Morning radio show
• Comedy entertainment
• Podcast broadcasting
• Syndicated radio network
• Audio streaming content

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Sponsorships: The show generates revenue through advertising sold on bobandtom.com, with a dedicated advertising inquiry contact (John Kesler, General Manager). Sponsorships include local business mentions and branded content during broadcasts.
2. VIP Subscription: Premium subscription service offering exclusive audio and video content, accessible via SupportingCast platform. Requires paid membership for access to VIP-only materials.
3. Affiliate Radio Network: Radio station affiliates pay or receive compensation for broadcasting The Bob & Tom Show, creating a network distribution revenue model. Drew Carey handles affiliate inquiries for The Bob & Tom Show Radio Network.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

The BOB & TOM Show produces and distributes a long-running weekday morning comedy radio program (6AM-10AM ET) syndicated across affiliate stations through the Bob & Tom Radio Network. The brand extends into a 24/7 streaming comedy channel, podcasts on Apple/Spotify/RSS, native iOS and Android mobile apps, live YouTube broadcasts, and a VIP premium subscription tier offering exclusive audio and video content through SupportingCast.

Product overview

The BOB & TOM Show is a comedy entertainment brand offering a multi-platform experience centered around its flagship morning radio show. The core product is the live radio show syndicated across the Bob & Tom Radio Network, supplemented by a 24/7 comedy channel (Bob & Tom Radio 24/7), mobile applications for iOS and Android, podcasts distributed via Apple Podcasts/Spotify/RSS, and a VIP subscription tier providing exclusive audio and video content. The show also offers archived classic bits through Spotify.

Differentiator

Problem solved

Functional benefit

Products and services

• The BOB & TOM Show (Live Radio) The flagship morning comedy radio show airing live 6AM-10AM ET, syndicated across the Bob & Tom Radio Network of affiliate stations (including flagship WFBQ-FM Q95 in Indianapolis) and available on TuneIn for global streaming. Targeted at adult listeners seeking morning entertainment during their commute.
• Bob & Tom Radio 24/7

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WFBQ-FM (Q95)coreChannel Partner/ Reseller/ DistributorWFBQ-FM is the flagship Indianapolis affiliate station carrying The Bob & Tom Show live morning broadcast. The station co-hosts special events including the Indy 500 Race Day Broadcast and Carb Day Broadcast from the Indianapolis Motor Speedway, with Kristi Lee, Josh Arnold, and Jess Hooker appearing live from the American Legion Stage.
• TuneIncoreTechnology or IntegrationTuneIn provides live radio streaming infrastructure for The Bob & Tom Show Radio 24/7 channel, making the show available globally via tunein.com and the TuneIn platform with 128kbps audio quality.
• SupportingCastcoreTechnology or IntegrationSupportingCast powers the VIP subscription membership platform for bobandtom.com, enabling paid premium content access, billing management, and customer service for VIP subscribers at [email protected].
• AppleminorChannel Partner/ Reseller/ DistributorApple provides podcast distribution via Apple Podcasts and hosts the official BOB & TOM Show iOS mobile app on the App Store (app ID: id1013984039).
• SpotifyminorChannel Partner/ Reseller/ DistributorSpotify distributes The BOB & TOM Show podcast and hosts the Classic Bits artist page on its platform for music/comedy content streaming.
• YouTubecoreChannel Partner/ Reseller/ DistributorYouTube hosts the live show streams and archived video content via the official @bobandtomshow channel, providing global video distribution and on-demand access to show content.
• GoogleminorChannel Partner/ Reseller/ DistributorGoogle provides Android mobile app distribution via Google Play Store (app ID: com.radio.station.BOB.TOM) and YouTube video hosting infrastructure.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Audacy: Major U.S. radio station owner and digital audio publisher with national affiliate footprint and podcast platform. Comparable as a large incumbent radio group that both competes for syndicated morning content and represents a key affiliate carriage counterparty.
• Cumulus Media: U.S. radio station group owner with nationwide affiliate network carrying syndicated programming. Comparable as a major radio group whose affiliate decisions directly impact syndicated show reach and revenue.
• iHeartMedia: Largest U.S. radio broadcaster and podcast publisher; owns affiliate stations that carry syndicated shows and operates iHeartRadio app and podcast network. Comparable as the dominant radio syndication/distribution platform against which The BOB & TOM Show negotiates affiliate carriage.

Direct peers

• Compass Media Networks: Radio syndication company that distributes multiple syndicated programs to affiliate stations nationwide. Comparable as a direct competitor in radio program syndication, particularly for morning and weekend talk/comedy formats.
• The Howard Stern Show: Long-running, personality-driven syndicated radio show with video, podcast, and app distribution. Highly comparable as a marquee morning/host-driven radio franchise monetized via advertising and premium subscription (Howard Stern app/SiriusXM).
• The Dave Ramsey Show: Syndicated radio program distributed across a national affiliate network with podcasts and a dedicated app. Comparable as a long-running syndicated talk show with an affiliate distribution model and digital listener products.
• The Breakfast Club: Syndicated morning radio show with national reach, podcast, YouTube live, and social-first audience engagement. Comparable in format (morning radio with celebrity interviews and comedy), syndication model, and multi-platform distribution.
• Ryan Seacrest (On Air with Ryan Seacrest): Nationally syndicated morning radio show distributed via iHeartMedia affiliates with companion podcast and digital platforms. Directly comparable as a flagship syndicated morning show leveraging a national radio network.
• Elvis Duran and the Morning Show: Nationally syndicated morning radio show distributed across multiple affiliates with podcast and digital extensions. Directly comparable in format, syndication model, audience (morning commuters), and multi-platform distribution.

Emerging players

• The Adam Carolla Show: Host-driven comedy talk show originating in radio and now primarily distributed as podcast and on-demand audio. Comparable in audience (comedy-seeking adult listeners) and personality-driven format, with similar podcast-first monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bobandtom
• YouTubeyoutube.com/@bobandtomshow
• Facebookfacebook.com/bobandtomshow
• Instagraminstagram.com/bobandtom
• TikToktiktok.com/@bobandtomshow
• LinkedInlinkedin.com/company/the-bob-&-tom-show

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The BOB & TOM Show