Bob-Boyd Ford

What Bob-Boyd Ford does

Bob-Boyd Ford is an independently owned Ford franchise automobile dealership operating from a single facility at 2840 North Columbus Street in Lancaster, Ohio, as part of the broader Bob-Boyd Auto Family dealer group. The dealership sells new Ford vehicles across the full lineup (F-150, Bronco, Explorer, Escape, Mustang, Ranger, Maverick, Edge, Expedition, Transit, and the F-150 Lightning EV), along with used vehicles from multiple non-Ford brands and Ford-certified pre-owned inventory. Beyond vehicle sales, the business operates a full service and parts department with factory-trained technicians, a Quick Lane quick-service center, an in-house collision center, and Ford Pickup & Delivery / mobile service options.

The business model rests on multiple revenue streams: one-time new and used vehicle sales (MSRP-based with dealer-added accessories), transaction-based financing and leasing through Ford Credit (retail and commercial credit), and recurring service revenue from maintenance, repairs, parts, and collision work using genuine Motorcraft and Ford parts. Customer acquisition combines a transactional retail showroom with an e-commerce platform (inventory search, online credit applications, service scheduling) supported by SEO, Ford co-op national advertising, Google remarketing, and social channels. The primary customer base is individual retail consumers in Lancaster and Fairfield County, supplemented by local commercial fleet buyers using Ford Commercial Credit.

The proprietary technology footprint is limited to standard dealer-management integrations with FordDirect for advertising and analytics and Google for web analytics and remarketing. Vehicle-level technology offerings are entirely OEM-sourced from Ford (SYNC infotainment, Co-Pilot360 driver-assist suite, FordPass Connect, Pro Power Onboard, Ford Protect extended warranties, FordApp).

Name

Bob-Boyd Ford

Legal name

Bob-Boyd Ford

Website

https://bobboydford.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bob-Boyd Ford is an independently owned Ford franchise dealership in Lancaster, Ohio, selling new Ford vehicles, used and certified pre-owned cars, and providing service, parts, collision repair, and financing to retail consumers and commercial fleet customers in Fairfield County.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industries

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), Dealer Floorplan & Inventory Financing (FSAKADAD)

Keywords

• Ford dealership
• New vehicle sales
• Automotive service
• Used car sales
• Auto financing

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including cars, trucks, SUVs, and electric vehicles. Revenue generated from MSRP pricing with dealer-added accessories.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles. Includes trade-in evaluations and direct purchases.
3. Vehicle Financing and Lending: Arrangement of automotive loans and leasing through Ford Credit and commercial credit applications. Includes Bob-Boyd EZ Purchase financing options.
4. Service and Parts Department: Vehicle maintenance, repairs, oil changes, brake service, battery replacement, tire services, collision center repairs. Revenue from parts sales and labor charges.
5. Quick Lane Tire and Auto Center: Quick service lane offering oil changes, tire rotations, and basic maintenance services with service specials and rebates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bob-Boyd Ford is an authorized Ford franchise dealership that sells new Ford vehicles (full lineup including F-150 trucks, Bronco, Explorer, Escape, Mustang, Ranger, Maverick, Edge, Expedition, Transit, and electric F-150 Lightning and E-Transit), pre-owned vehicles from multiple manufacturers, and Ford-certified pre-owned vehicles. The dealership operates an on-site service and parts department, Quick Lane tire and auto center, collision center, mobile service, Ford Pickup & Delivery, and an in-house finance department arranging loans and leases through Ford Credit.

Product overview

Bob-Boyd Ford is a Ford franchise automobile dealership offering a comprehensive range of automotive products and services. The core offerings include new Ford vehicle sales (trucks, SUVs, crossovers, sedans, and commercial vans including electric models like F-150 Lightning and E-Transit), used vehicle sales across multiple brands, and certified pre-owned Ford vehicles. The dealership also operates a full-service department with Quick Lane auto service, collision center, mobile service, and Ford Pickup & Delivery. Additional services include automotive financing/leasing through the Finance Department, Ford Protect extended warranties, FordApp connected vehicle services, and FordPass owner portal. The company operates from a single location in Lancaster, Ohio serving the central Ohio region.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Retail sale of new Ford automobiles including trucks, SUVs, crossovers, sedans, and electric vehicles. The full Ford lineup is offered including F-150, Bronco, Explorer, Escape, Mustang, Ranger, Maverick, Edge, Expedition, Transit, F-150 Lightning, and E-Transit, available via factory ordering with MSRP-based pricing and AXZ Plan eligibility for qualifying customers.

Quantifiable outcome

• 2023 Ford Ranger rated best-in-class for towing at 7,500 pounds and payload capacity
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• FordDirectcoreTechnology or IntegrationFordDirect provides advertising and related services, analytics, and deployment of tracking technologies on dealer properties. FordDirect collects and provides information about website visitors and receives contact details from the dealership for advertising and analytics services.
• Ford Motor CompanyflagshipChannel Partner/ Reseller/ DistributorFord Motor Company is the manufacturer and franchisor. Bob-Boyd Ford operates as an authorized Ford franchise dealership with rights to sell new Ford vehicles, use Ford branding, access Ford's inventory, financing, and incentive programs, and provide factory-authorized service using genuine Ford parts.
• MotorcraftcoreTechnology or IntegrationMotorcraft is Ford's genuine parts and accessories brand. Dealership uses Motorcraft parts for all warranty and non-warranty service work. Specials include Motorcraft Tested Tough MAX and PLUS batteries with Ford Rewards Points redemption options.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US franchised auto dealer group with 200+ stores across many brands including Ford. Directly comparable business model (new vehicle sales, used, service, parts, finance) but operates at vastly larger scale and as a public company.
• Sonic Automotive: Public franchised dealer group operating franchised stores (including Ford) and EchoPark used-vehicle stores. Same franchised dealership business model as Bob-Boyd Ford but at multi-state scale.
• Lithia Motors: Public franchised dealer group with hundreds of stores across the US. Same core franchise dealership business model — new/used sales, OEM service, F&I — but at national scale rather than single-store.
• Penske Automotive Group: Diversified public automotive company with franchised dealerships (including Ford), commercial truck dealerships, and Penske Transportation Solutions. Overlapping franchised dealer business model.
• Group 1 Automotive: Public franchised automotive retailer with ~200 dealerships across the US and UK. Directly comparable Ford (and other OEM) franchise operations, scaled across multiple geographies.
• Asbury Automotive Group: Public franchised automotive retailer with ~150 new-vehicle franchises including Ford stores. Highly comparable franchise dealership business model with similar service/parts/collision revenue mix.

Direct peers

• CarMax: Largest US used-vehicle retailer with superstores and online platform. Direct competitor to Bob-Boyd Ford's used vehicle and certified pre-owned business, with stronger digital used-car buying experience.
• Carvana: Online used-vehicle retailer with vehicle vending machines and home delivery. Competes for the same used-car customers Bob-Boyd Ford targets in its pre-owned inventory business.

Regional players

• Herrnstein Auto Group: Multi-brand franchised dealer group based in Chillicothe, Ohio serving southern Ohio — same regional market and same franchised dealer business model, including Ford franchise and service operations.
• Germain Ford: Ohio-based Ford franchise dealer group with multiple locations. Direct regional competitor with the same Ford franchise model, F&I service contracts, and OEM service capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BOBBOYDLM
• Facebookfacebook.com/BobBoydAutoFamily
• LinkedInlinkedin.com/company/bob-boyd-ford

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob-Boyd Ford