Boca Da Onca Ecotour

What Boca Da Onca Ecotour does

Boca da Onça Ecotour is a privately held, family-owned Brazilian ecotourism operator headquartered in Bodoquena, Mato Grosso do Sul, founded when the founders Haroldo and Ângela acquired the 2,000-hectare Fazenda Boca da Onça in 1988 and opened it to the public in 1997. The business operates a single-site nature attraction built around a portfolio of irreplaceable natural assets: the Boca da Onça waterfall (156 meters, the tallest in Mato Grosso do Sul), Brazil's tallest 90-meter rappelling platform at Canyon do Rio Salobra, and supporting sites including Buraco do Macaco and Janela para o Céu, across approximately 15 waterfall and cascade points with 9 bathing areas, served by a network of trails including an 886-step stone staircase and a complete reception complex (restaurant, changing rooms, natural showers, heated pool, hydromassage, infinity edge, lounges).

The company sells five core tour products — Trilha Adventure (4.5 km), Trilha Discovery (6 km), Rapel + Trilha Adventure, Meia Trilha Buraco do Macaco (2.1 km, family/accessible), and Day Use (relaxation) — plus a Combo VIP premium tier (R$3,000 for 3 people low season) that bundles drone photography or professional photo shoots with an exclusive guide. Pricing is quote-based and seasonal, with all tours including breakfast and lunch. The business is direct-to-consumer, with no third-party reseller network: bookings are processed via WhatsApp (67 99856-2953), the company website, and a physical reservation office in central Bonito. The target customer base spans international and domestic tourists, adventure seekers, families with children, and leisure travelers, and the company is the only Brazilian and South American attraction to enter TripAdvisor's Best of the Best Top 10 worldwide in 2026, alongside Best in South America and 2nd Best in Brazil (2025).

Commercially the operation is supported by a 13-person team, a registered private aerodrome (SIEV) for guests arriving by private aircraft, ABETA and Aventura Segura industry memberships, and a Zero Waste Certification (98.3% landfill diversion). The property is 55% preserved native forest (1,100 hectares) with the remaining 45% used for cattle ranching. Marketing is content-driven via a company blog, five social platforms, and earned media coverage including G1 and TV Morena, with no disclosed external funding, parent company, or institutional investment.

Name

Boca Da Onca Ecotour

Legal name

Boca da Onça

Website

https://bocadaonca.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Boca da Onça Ecotour is a family-owned Brazilian ecotourism operator in Bodoquena, Mato Grosso do Sul, selling direct-to-consumer nature and adventure experiences (trails, Brazil's tallest waterfall and 90m rappelling platform) to international and domestic tourists via WhatsApp and a single-site 2,000-hectare preserve.

Ownership category

akta.pro rank

Product category

Ecotourism and Adventure Tourism Services

NAICS

Nature Parks and Other Similar Institutions (712190), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAAGAF

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

Keywords

• Ecotourism tours
• Adventure tourism
• Guided hiking trails
• Rappelling experiences
• Waterfall attractions

Headquarters

HQ city

Bodoquena

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tour and Experience Fees: Primary revenue from selling tour packages including Trilha Adventure, Trilha Discovery, Rapel + Trilha Adventure, Meia Trilha Buraco do Macaco, and Day Use experiences. Prices vary by season (low/high season) and package type. Combo VIP option available for R$3,000 for 3 people in low season.
2. Restaurant and Food Services: On-site restaurant offering typical regional cuisine prepared on location, included in tour packages and available for Day Use visitors.
3. VIP Combo Packages: Premium combo packages including exclusive guide, specific activities (drone photography, professional photo shoots), breakfast, lunch, and insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Boca da Onça Ecotour operates guided ecotourism experiences on its 2,000-hectare private preserve in Serra da Bodoquena, Bodoquena/MS, Brazil. It sells multiple tour packages (Trilha Adventure, Trilha Discovery, Rapel + Trilha Adventure, Meia Trilha Buraco do Macaco) plus Day Use and Combo VIP packages that include meals, guides, and access to attractions such as the 156m Boca da Onça waterfall and Brazil's highest 90m rappelling platform. Booking is handled directly via WhatsApp, website, and a downtown Bonito reservation office, with on-site amenities including restaurant, pools, and changing facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Trilha Adventure: Traditional 4.5km trail through 8 waterfalls including Boca da Onça (156m), Buraco do Macaco, and Janela para o Céu. Duration 4-5 hours with breakfast and lunch included.
• Trilha Discovery
• Rapel + Trilha Adventure
• Meia Trilha Buraco do Macaco
• Day Use Boca da Onça
• Combo VIP

Products and services

• Trilha Adventure

Quantifiable outcome

• Only Brazilian attraction to rank in TripAdvisor Top 10 Best of the Best worldwide
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Eveline PhotographyminorStrategic or Co-development PartnerProfessional photographer partnership where Eveline provides photo services during visits in exchange for photos with image rights used on Boca da Onça's social media and marketing channels. Visit is complimentary for the photographer in return for image usage rights.
• Diego PhotographyminorStrategic or Co-development PartnerProfessional photographer partnership where Diego provides photo services during visits in exchange for photos with image rights used on Boca da Onça's social media and marketing channels. Visit is complimentary for the photographer in return for image usage rights.
• ABETA - Associação Brasileira de Ecoturismo e Turismo de AventuracoreOthersAssociate membership in Brazil's main ecotourism and adventure tourism association, which promotes professionalism, safety standards, and sustainable best practices in the industry.
• Programa Aventura SeguracoreOthersParticipating member of Brazil's largest adventure tourism organization and development initiative focused on business excellence, market growth, safety management, and minimal environmental impact practices.
• Arara TourminorChannel Partner/ Reseller/ DistributorLocal tour operator in Bonito region that helped incentivize and support the creation of the Boca da Onça tour experience during the early development phase of the attraction.
• GTW AgênciaminorImplementation/ SI/ Consulting PartnerWebsite development agency responsible for the company's digital presence and website maintenance.

Scale indicators12 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• &Beyond: &Beyond is a global high-end safari and wilderness lodge operator combining conservation, biodiversity, and curated guest experiences, structurally analogous to Boca da Onça's model of monetizing a preserved reserve through premium guided activities.
• Singita: Singita operates luxury wilderness lodges on large private African conservancies, sharing Boca da Onça's logic of using expansive preserved land, biodiversity, and curated activities to drive ultra-premium pricing.
• Explora: Explora operates luxury adventure lodges across South America (Chile, Peru, Bolivia, Argentina) pairing private natural settings with guided multi-activity experiences; same premium positioning in nature/eco-adventure, larger geographic footprint.
• G Adventures: G Adventures is a global small-group adventure tour operator selling nature-led itineraries across Latin America, overlapping with Boca da Onça's adventure/sustainability positioning and inbound distribution channels.
• Belmond: Belmond is a global portfolio of luxury destination hotels and lodges (including nature/eco properties in South America), comparable as a broader incumbent in premium, nature-anchored hospitality.

Emerging players

• Natural Habitat Adventures: Natural Habitat Adventures is a U.S.-based nature-focused tour operator offering premium wildlife and wilderness itineraries with a sustainability ethos, comparable to Boca da Onça's high-touch guided eco-adventure model.

Direct peers

• Buraco das Araras: Buraco das Araras is a Bonito/MS ecotourism attraction centered on a natural sinkhole and macaw habitat, competing for the same nature/adventure visitor segment and geographic catchment as Boca da Onça.
• Abismo Anhumas: Abismo Anhumas is a Bonito/MS-based ecotourism attraction offering guided rappelling into a flooded cavern and snorkeling, competing for the same inbound adventure tourists in the same Serra da Bodoquena region as Boca da Onça.
• Recanto Rio da Prata: Recanto Rio da Prata is a Jardim/MS ecotourism operator adjacent to Bonito offering snorkeling river experiences through preserved waters, directly comparable to Boca da Onça as a high-touch guided nature attraction in the same tourism hub.
• Estância Mimosa: Estância Mimosa is a Bonito/MS eco-resort offering guided trails, waterfalls and wildlife immersion on a private reserve, structurally similar to Boca da Onça's combination of preserved land, guided activities, and on-site hospitality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClqCSF_CR_mW7b-fSXdi3jQ
• Facebookfacebook.com/bocadaonca.ecotour
• Pinterestbr.pinterest.com/bocadaonca
• TikToktiktok.com/@bocadaoncaecotour
• LinkedInlinkedin.com/company/boca-da-onca-ecotour

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boca Da Onca Ecotour