Boden Hockey

What Boden Hockey does

Boden Hockey AB is a Swedish ice hockey club organized as an Aktiebolag (private limited company) and headquartered in Boden, Norrbotten, Sweden. It operates a vertically integrated hockey program spanning a Hockey School for entry-level children, U16–U20 junior teams, a newly launched women's U19 team (18 contracted players), and a men's senior team (Bodens HF) competing in Hockeyettan North, which finished 2nd with 87 points and reached the playoff semifinals in 2025/26. The club plays home games at the HIVE Arena under a main-partner arrangement with HIVE (Digital Technologies) that funds free admission for all youth under 19.

The commercial business model blends match and season tickets (SEK 90–180 single-game, SEK 2,050–6,100 season), annual memberships (SEK 286 single, SEK 400 family, SEK 1,500 lifetime), a multi-tier sponsorship program (Main, Diamond, Gold, Silver, Bronze, Official Supplier) anchored by HIVE and seven Diamond partners, an online merchandise webshop, a Player Fund for transfer-window contributions, and a 50/50 game-day raffle. Ticket and membership sales run on ClubMate and SportAdmin platforms; merchandise and news distribution run through the club's own website (bodenhockey.se) and social channels including a Redstorm supporter Facebook page.

In FY2024/25 the club reported SEK 15.5 million in annual turnover (up SEK 1.6 million YoY), SEK 950,000 in net profit, and SEK 6.7 million in equity, with more than 100,000 visitors to HIVE Arena and the Airdome, over 350 children in club programs, and a Hockey School approaching 100 participants. The organization is led by Chairman Markus Sammeli and an eight-person board, with a recently installed executive team comprising Acting CEO & Head of Marketing Alexander Englén, Club Manager Petra Åkerblom, and General Manager Jens Hellgren.

Name

Boden Hockey

Legal name

Boden Hockey AB

Website

https://bodenhockey.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Boden Hockey AB is a Swedish ice hockey club in Boden operating a men's Hockeyettan team, a newly launched women's U19 team, junior programs, and a hockey school, generating revenue from tickets, memberships, sponsorships, and merchandise.

Ownership category

akta.pro rank

Product category

Ice Hockey Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industries

Ice Rinks & Winter Sports Facilities (MPAKAEAG), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Ice hockey club
• Youth hockey development
• Sports membership programs
• Hockey match tickets
• Team sponsorship partnerships

Headquarters

HQ city

Boden

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue generated from match tickets (regular season and playoffs) and season tickets at various price points including VIP, seated, standing, senior, and Redstorm member categories.
2. Membership Fees: Annual membership fees providing voting rights, member nights, discounts, and partner benefits. Categories include single member (286 kr), family (400 kr), and lifetime membership (1,500 kr).
3. Sponsorship and Partnerships: Multi-tiered partnership program including main partner, diamond, gold, silver, and bronze sponsorships plus official supplier partnerships. Partners receive visibility, business networking, community exposure, and business opportunities.
4. Merchandise Sales: Online webshop selling official Boden Hockey apparel and souvenirs.
5. Player Fund Contributions: Voluntary contributions from supporters to a Player Fund used for strengthening the team when transfer opportunities arise. Unused funds roll over to subsequent seasons.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Boden Hockey operates men's, women's, and junior competitive ice hockey teams, an introductory Hockey School, and the Ice Hockey Academy (LIP), delivering sports participation, training, and live match entertainment at HIVE Arena. Commercial offerings include match and season tickets, club membership, official merchandise, sponsorships, the Player Fund, and the 50/50 raffle, all anchored by a member-based governance model with annual meeting voting rights.

Product overview

Boden Hockey operates as a multi-level hockey organization offering a comprehensive portfolio of sports programs and commercial services. The core products include the men's team (Bodens HF) competing in Hockeyettan North, a newly established women's U19 team, and a junior program spanning U16-U20 levels, all supported by a Hockey School for beginner development. Commercial services encompass match tickets and season tickets (VIP, Seated, Standing, Senior tiers) sold through ClubMate, club membership with voting rights and partner discounts, an online webshop for merchandise, a Player Fund for transfer flexibility, and a 50/50 raffle program. Additional offerings include Summercamp (hockey development camps in partnership with Polarbröd), the Ice Hockey Academy (LIP) combining education with hockey training, and facilities at HIVE Arena. The organization targets both competitive hockey development and community engagement, with sights set on promotion to Hockeyallsvenskan.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Hockey Team (Bodens HF)

Quantifiable outcome

• Reached quarterfinals/semifinals in Hockeyettan playoffs
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Twelve partnerships are on record, tiered main partner, diamond, core and official supplier.

• HIVEmain partnerStrategic or Co-development PartnerHIVE is the main partner of Boden Hockey. As the main partner, HIVE provides significant support including offering all children and youth up to age 19 free entry to every home game. The partnership funds youth development and arena improvements.
• Boden kommundiamondStrategic or Co-development PartnerBoden Municipality is a diamond-level partner providing municipal support to the club's operations and youth development initiatives.
• Bodens EnergidiamondStrategic or Co-development PartnerBodens Energi is a diamond-level partner, providing energy sector partnership and support to the club.
• BauerdiamondStrategic or Co-development PartnerBauer is a diamond-level partner and official equipment supplier, providing hockey equipment and apparel to players.
• GRKdiamondStrategic or Co-development PartnerGRK is a diamond-level partner supporting the club's operations.
• Patomella TakdiamondStrategic or Co-development PartnerPatomella Tak is a diamond-level partner supporting the club.
• ICA Nära RiksgränsendiamondStrategic or Co-development PartnerICA Nära Riksgränsen is a diamond-level partner providing retail and food service partnership.
• AffirmodiamondStrategic or Co-development PartnerAffirmo is a diamond-level partner supporting the club.
• PolarbrödcoreStrategic or Co-development PartnerPolarbröd partners with Boden Hockey for the Summercamp 2026 program, providing support for the youth hockey camp experience.
• Wecall Sportsofficial supplierGTM or Marketing PartnerWecall Sports is an official supplier partner handling Club 2005 membership program, providing ticket support, membership information, and invoice handling services.
• Nordic Wellnessofficial supplierGTM or Marketing PartnerNordic Wellness is an official supplier partner providing 25% discount on gym memberships for club members upon showing membership card.
• Glomivaofficial supplierImplementation/ SI/ Consulting PartnerGlomiva is the website developer for Boden Hockey's official website, listed as the website creator in the footer.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Skellefteå AIK: SHL team based in Skellefteå, northern Sweden. Operates in the same region with overlapping sponsor and fan markets at significantly larger scale; a broad incumbent rather than direct divisional competitor.

Direct peers

• Asplöven HC: Hockeyettan North club, same divisional competition as Boden Hockey. Directly comparable in league position, regional small-market identity, and operational scale.
• IF Björklöven: Umeå-based Hockeyallsvenskan team, the tier Boden Hockey is targeting for promotion. Comparable community-owned sports club model in northern Sweden with similar regional brand identity.
• Luleå HF: SHL team based in Luleå, Norrbotten—the same northern region as Boden Hockey. Directly comparable as a professional hockey organization serving the same catchment area, though operating at a much higher league tier and scale.
• Piteå HC: Hockeyettan club based in Piteå, Norrbotten. Comparable in market size, league positioning, and community-based operating model within the same northern region.
• Modo Hockey: Hockeyallsvenskan team from Örnsköldsvik, similar community-owned small-market hockey identity and historic northern Swedish sports brand with comparable youth development focus.
• Kiruna IF: Norrbotten-based club competing in Hockeyettan; directly comparable in geographic positioning, league tier, and small-market community hockey model.
• Sundsvall Hockey: Hockeyallsvenskan team from Sundsvall. Comparable as a tier above Boden Hockey's current division with similar regional/community-based model and northern Swedish hockey identity.
• Tegs SK: Umeå-based club competing in Hockeyettan. Comparable in regional small-market positioning and league tier, with similar community-driven operating model.
• Kalix HC: Norrbotten-based club competing in Hockeyettan North—the same league and division as Boden Hockey. Direct divisional competitor; the club's head coach Robert Bergdahl previously coached at Kalix HC, indicating talent flow between the two clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Redstorm-Boden-61554222112720
• LinkedInlinkedin.com/company/boden-hockey

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boden Hockey