MoDo Hockey
MoDo Hockey is a Swedish ice hockey club founded in 1921 in Örnsköldsvik, operating men's (HockeyAllsvenskan) and women's (SDHL) teams plus youth and NIU programs at Hägglunds Arena, serving fans, members, youth athletes, and corporate partners through ticketing, memberships, hospitality, and merchandise.
- Company typePrivate
- Founded1921
- HeadquartersÖrnsköldsvik, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What MoDo Hockey does
MoDo Hockey is a private Swedish ice hockey club founded in 1921, headquartered in Örnsköldsvik, Västernorrland County. The club operates competitive men's (HockeyAllsvenskan, second-tier) and women's (SDHL, top-tier) senior teams, alongside a full youth development pyramid spanning U18, U19 Dam, U20, and an NIU (Nationell Idrottsutbildning) hockey gymnasium. It serves individual hockey fans, club members, youth athletes, corporate partners, and regional businesses, with all home matches played at Hägglunds Arena.
The club's technology stack is built on third-party platforms rather than proprietary infrastructure. Tickster powers digital ticketing and season ticket sales across men's, women's, and playoff matches. Sportality provides the official website's team management, schedules, and statistics functionality. A proprietary mobile application for iOS and Android, co-developed with CoreIT, delivers digital season tickets, news, and team information to fans. Payment processing uses Swish (QR-based mobile payments) and standard card networks for ancillary services like Hockeybussarna fan transportation.
MoDo Hockey operates a diversified revenue model spanning season tickets (4,095-7,795 kr across multiple seating tiers), annual club memberships (150-300 kr), corporate partnerships and loge rentals, merchandise sales via the MoDo Hockey Shop, food and beverage operations at Restaurang Victory and Guldbaren, the 50/50 match-day lottery, and fan transportation services. Go-to-market combines self-serve digital ticketing for consumers with a dedicated B2B corporate sales team, supplemented by community engagement through the Lumberjacks supporter club and the elite 1921-klubben partner program. The ownership structure is membership-based club governance via multiple associated entities including MoDo Hockeyklubb, MoDo Elithockey AB, and Evenemangsarenan i Örnsköldsvik AB.
MoDo Hockey firmographics
Firmographics- Name
- MoDo Hockey
- Legal name
- MoDo Hockey
- Website
- https://modohockey.se
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MoDo Hockey is a Swedish ice hockey club founded in 1921 in Örnsköldsvik, operating men's (HockeyAllsvenskan) and women's (SDHL) teams plus youth and NIU programs at Hägglunds Arena, serving fans, members, youth athletes, and corporate partners through ticketing, memberships, hospitality, and merchandise.
- Ownership category
- akta.pro rank
MoDo Hockey industry classification
Industry- Product category
- Professional Ice Hockey Club Operations
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ice Hockey Leagues (MPAKAAAE)
- akta.pro secondary industry
- Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Where MoDo Hockey is headquartered
LocationHeadquarters
- HQ city
- Örnsköldsvik
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
MoDo Hockey business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Ticket and Season Ticket Sales: Revenue from individual match tickets and season tickets across HockeyAllsvenskan (men's) and SDHL (women's) competitions. Season tickets are the primary revenue driver, offered across multiple seating tiers.
- Club Memberships: Annual membership fees providing voting rights at annual meetings, the MoDoiten magazine, pottbiljetter (lottery tickets) for selected matches, and priority access to tickets.
- Corporate Partnerships and Hospitality: Sponsorship deals, loge (corporate suite) rentals, match-day corporate sponsorship (Matchens Företag), conference and event hosting at Hägglunds Arena. Partners gain brand exposure and access to MoDo Hockey's business network.
- Merchandise Sales: Souvenir and merchandise sales through the MoDo Hockey Shop (modohockeyshop.se) and on-site at Hägglunds Arena.
- Food, Beverage, and Restaurant Services: On-site dining at Hägglunds Arena through Restaurang Victory (lunch buffet and match-night dinner), Guldbaren à la carte restaurant, and bar/kiosk operations.
- 50/50 Lottery: The 50/50 lottery (50/50-lotteriet) generates revenue with half going to the club and half to lottery winners at home matches.
- Hockey Bus Services: Transportation services to matches from surrounding towns (Kramfors, Sollefteå, Härnösand, Örnsköldsvik). Revenue generated through single-trip fares and season bus passes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Youth Membership (up to age 17) |
| Subscription | Annual | Adult Membership (age 18+) |
| One time/ perpetual license | Annual | Season Ticket — Sittplats Orange (premium seats) |
| One time/ perpetual license | Annual | Season Ticket — Sittplats Röd and Sittplats Svart |
| One time/ perpetual license | Annual | Season Ticket — Sittplats Vit (short side/kurve) |
| One time/ perpetual license | Annual | Season Ticket — Aktiv Sittplats (active seating / Kurva Carlabel extension) |
| One time/ perpetual license | Annual | Season Ticket — Sittplats Grön (green, close to ice) |
| One time/ perpetual license | Annual | Season Ticket — Rullstolsplats (wheelchair accessible) |
| One time/ perpetual license | Annual | SDHL Season Ticket |
| Unit Pricing | Pay-as-you-go | Hockey Bus Single Trip Fares |
| Unit Pricing | Annual | Hockey Bus Season Pass — Adult |
| Unit Pricing | Pay-as-you-go | Restaurang Victory — Lunch Buffet |
| One time/ perpetual license | Annual | Physical Plastic Season Ticket |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
MoDo Hockey product offering
Product offeringCore offering
MoDo Hockey operates professional men's (HockeyAllsvenskan) and women's (SDHL) ice hockey teams, a multi-level youth development program, and the Hockeygymnasiet (NIU) elite athlete education pathway, anchored at Hägglunds Arena in Örnsköldsvik. The club monetizes match-day operations through season tickets, individual tickets, club memberships, corporate sponsorships and loge rentals, on-site food and beverage (Restaurang Victory and Guldbaren), merchandise, a 50/50 raffle lottery, and chartered fan bus transportation.
Product overview
MoDo Hockey is a comprehensive Swedish ice hockey club offering a multi-level competitive program spanning men's (HockeyAllsvenskan), women's (SDHL), and youth teams (U18-U20, Hockeyskola). The club operates Hägglunds Arena as its home venue and complements its sports offerings with hospitality services including Restaurang Victory and Guldbaren restaurants, luxury box rentals, and corporate partnership programs. Additional revenue streams include season ticket packages, club memberships, a dedicated mobile app, the 50/50 raffle lottery, and chartered hockey bus transportation. The Hockeygymnasiet program provides elite hockey education combined with high school studies through the NIU system.
Differentiator
Problem solved
Functional benefit
Brands
- Restaurang Victory: Restaurant located in the heart of Hägglunds Arena with view over the fjord and arena
- Guldbaren
- 50/50-lotteriet
- Hockeybussarna
Products and services
- HockeyAllsvenskan (Men's Professional Team) Senior men's professional ice hockey team competing in HockeyAllsvenskan (the second-tier Swedish men's league), playing home matches at Hägglunds Arena in Örnsköldsvik; for spectators attending live elite hockey entertainment.
- SDHL (Women's Professional Team) Senior women's professional ice hockey team competing in SDHL (Svenska Damhockeyligan), the top-tier Swedish women's hockey league, playing home matches at Hägglunds Arena.
- Youth Hockey Programs (Ungdomshockey) Multi-tier youth hockey development including U18, U19 Dam, U20, and introductory Hockeyskola/MHI programs for children and teenagers, providing accessible entry into organized hockey and skill development.
- Hockeygymnasiet (NIU Hockey High School) Hockey high school program under the NIU (Nationell Idrottsutbildning) framework, offering combined upper secondary academic education and elite hockey training for student-athletes pursuing professional hockey careers.
- Season Tickets (Säsongskort) Annual season ticket packages for HockeyAllsvenskan and SDHL home games, available across six seating tiers (Orange 7,795 kr, Röd/Svart 6,695 kr, Vit 5,195 kr, Aktiv Sittplats 4,595 kr, Grön 4,495 kr, Rullstolsplats 4,095 kr), sold digitally via Tickster and delivered through the MoDo Hockey mobile app.
- Club Membership (Medlemskap) Annual membership (Youth 150 kr, Adult 300 kr) providing voting rights at annual meetings, the MoDoiten member magazine, four pottbiljetter (lottery tickets) for HockeyAllsvenskan and SDHL matches, and priority access to tickets.
- Corporate Partnership Program (Partnerprogram) B2B sponsorship and partnership packages offering brand exposure, loge (corporate suite) rentals, match-day sponsorship (Matchens Företag), conference and event hosting at Hägglunds Arena, and access to MoDo Hockey's business network including the 1921-klubben elite partner program.
- Restaurang Victory Restaurant located in the heart of Hägglunds Arena offering a weekday lunch buffet (110 kr including salad, hot dishes, beverage, coffee, and cake) and match-night dinner service with views over the arena and fjord.
- Guldbaren À la carte restaurant located in the entrance hall of Hägglunds Arena, serving fish and meat dishes daily plus MoDo burgers before home games.
- 50/50 Lottery (50/50-lotteriet) Raffle lottery program conducted during home matches at Hägglunds Arena, with 50% of proceeds going to the winner and 50% supporting the club.
- Hockeybussarna (Fan Bus Service) Chartered fan transportation service from surrounding towns (Kramfors, Sollefteå, Härnösand, Örnsköldsvik) to MoDo Hockey home matches at Hägglunds Arena, operated in partnership with Byberg & Nordin, with single-trip fares (60–95 kr, youth 45–65 kr) and season bus passes (2,650–4,200 kr, youth 2,000–2,900 kr).
Companies that use MoDo Hockey
Customer profileSegments4 records
Ideal customer profiles3 records
MoDo Hockey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
MoDo Hockey partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CoreITcoreCoreIT is the technology partner and co-developer of the official MoDo Hockey mobile application for iOS and Android. The app provides digital season tickets, schedules, news, and team information to fans. This partnership enables the club's digital transformation and fan engagement strategy.
- SportalitycoreSportality provides the team management platform powering MoDo Hockey's official website, including team logos, game schedules, statistics, and team pages for all club teams.
- TickstercoreTickster is the official ticketing and event management platform for MoDo Hockey, handling season ticket sales, individual match tickets, and digital ticket delivery for all games at Hägglunds Arena.
- Byberg & NordinminorByberg & Nordin operates the Hockeybussarna fan transportation service, providing bus travel from surrounding towns (Kramfors, Sollefteå, Härnösand, and surrounding areas) to home matches at Hägglunds Arena. Ticket sales for bus travel are managed via their website.
- Evenemangsarenan i Örnsköldsvik ABcoreEvenemangsarenan i Örnsköldsvik AB is the venue management entity for Hägglunds Arena. It is listed as the billing entity for certain MoDo Hockey transactions, indicating a close operational relationship for arena management and event hosting.
- MoDo Elithockey ABcoreMoDo Elithockey AB is a wholly or closely related corporate entity handling elite hockey operations. It is listed as a separate billing entity alongside MoDo Hockeyklubb and Evenemangsarenan i Örnsköldsvik AB.
- Svenska Ishockeyförbundet (Swedish Ice Hockey Federation)coreThe Swedish Ice Hockey Federation governs NIU (Nationell Idrottsutbildning) hockey gymnasium programs. MoDo Hockey participates in this national elite youth development system, which sets admission dates, scouting protocols, and curriculum standards.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MoDo Hockey competitors and assessment
Company assessmentDirect peers
- AIK Hockey: AIK Hockey is a Stockholm-based club competing in HockeyAllsvenskan. It is the most direct comparable: same league tier, similar second-tier commercial economics, and a comparable multi-revenue structure including corporate hospitality and youth development.
- Tingsryds AIF: Tingsryds AIF is a HockeyAllsvenskan club from a small Småland town. Same league tier and similar small-town business model with diversified match-day and corporate revenues.
- IF Björklöven: IF Björklöven is a Umeå-based HockeyAllsvenskan club from northern Sweden. Comparable in geographic setting (smaller northern city), league tier, and reliance on regional fan community — making it the closest structural peer to MoDo.
- IK Oskarshamn: IK Oskarshamn is a HockeyAllsvenskan club operating from a smaller Swedish city. Direct league peer with similar second-tier economics and community-based fan engagement model.
- Västerås IK: Västerås IK competes in HockeyAllsvenskan and runs a comparable multi-team operation including women's SDHL and youth programs. Closely aligned league positioning and product offering.
Broad incumbents
- Djurgårdens IF Hockey: Djurgårdens IF Hockey is a top-tier SHL club based in Stockholm. A larger incumbent in the broader Swedish hockey space, with overlapping women's and youth operations and a more developed sponsorship portfolio.
- Luleå HF: Luleå HF is an SHL club based in northern Sweden. A relevant comparable for regional northern-Swedish hockey economics and arena-based community engagement, though at a higher competitive tier.
- Frölunda HC: Frölunda HC is one of Sweden's most successful SHL clubs based in Gothenburg. As a broad incumbent, it demonstrates the upside potential of a fully-developed Swedish hockey operation and serves as a benchmark for league-leading commercial scale.
- Brynäs IF Hockey: Brynäs IF Hockey is an SHL club based in Gävle. A broader Swedish hockey incumbent with similar regional community dynamics and a comparable women's/youth development footprint.
- Skellefteå AIK: Skellefteå AIK is an SHL club in northern Sweden with a comparable small-city footprint and strong community identity. Provides a relevant incumbent benchmark for what scaling beyond HockeyAllsvenskan looks like in the same regional context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MoDo Hockey social profiles
Digital presenceMoDo Hockey financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoDo Hockey leadership team
Management profileNumber of profiles
Profiles9 records
MoDo Hockey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoDo Hockey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoDo Hockey
What does MoDo Hockey do?
MoDo Hockey operates professional men's (HockeyAllsvenskan) and women's (SDHL) ice hockey teams, a multi-level youth development program, and the Hockeygymnasiet (NIU) elite athlete education pathway, anchored at Hägglunds Arena in Örnsköldsvik. The club monetizes match-day operations through season tickets, individual tickets, club memberships, corporate sponsorships and loge rentals, on-site food and beverage (Restaurang Victory and Guldbaren), merchandise, a 50/50 raffle lottery, and chartered fan bus transportation.
Is MoDo Hockey a public or private company?
MoDo Hockey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MoDo Hockey founded?
MoDo Hockey was founded in 1921. It employs 51 to 100 people.
Where is MoDo Hockey based?
MoDo Hockey is headquartered in Örnsköldsvik, Sweden, in the Europe region.
How does MoDo Hockey make money?
Seven revenue lines are on record. Ticket and Season Ticket Sales are the primary driver. The others are club Memberships, corporate Partnerships and Hospitality, merchandise Sales, food, Beverage, and Restaurant Services, 50/50 Lottery and hockey Bus Services.
Who are MoDo Hockey's main competitors?
Direct peers on record are AIK Hockey, Tingsryds AIF, IF Björklöven, IK Oskarshamn and Västerås IK. Broad incumbents are Djurgårdens IF Hockey, Luleå HF, Frölunda HC, Brynäs IF Hockey and Skellefteå AIK.
Does MoDo Hockey have an API?
No public API is recorded for MoDo Hockey.
What industry is MoDo Hockey in?
MoDo Hockey's product category is Professional Ice Hockey Club Operations. Its primary akta.pro industry code is MPAKAAAE, Ice Hockey Leagues, with a secondary code of THAFAIAG, Concession & Stadium / Arena Catering. Its NAICS code is 711211 and its SIC code is 7997.