BOD Events

What BOD Events does

BOD Events is a privately held Dutch festival organization company headquartered in Dordrecht, Netherlands, that produces and operates a portfolio of music festivals and complementary hospitality offerings across the Dordrecht, Breda, and Arnhem regions. The company was founded in 2001 (initially as Boulevard of Dance) and operates five active festival brands: Breda Live (a 30,000+ capacity live music festival at Chasséveld since 2007), Wantijlive (a 30,000+ capacity concert in Wantijpark since 2018), Wantijpop (a free annual garden party in Wantijpark dating back to 1995), ASM Festival (Arnhem, at Stadsblokken), and ASM Student Festival (a student-focused spin-off of ASM). It also runs In de Biesboschhal, a multi-day cultural program featuring music, urban sports, art, poetry, dance, and theater, and previously operated Dancetour, the Netherlands' largest free traveling dance festival, which ran from 2001 until its discontinuation in 2022 after drawing more than 100,000 visitors over its lifetime.

The company's technology footprint is conventional and non-proprietary: standard festival websites (bredalive.nl, wantijlive.nl, wantijpop.nl, asmfestival.nl, asmstudentfestival.nl), a dedicated crew recruitment portal at crew.bodevents.nl, and presence on Instagram and Facebook. There are no APIs, SDKs, apps, AI/ML systems, patents, or proprietary software disclosed. The underlying operations are people-driven event production by a 27-person team executing ticketing, venue logistics, stage construction (including the Ames main stage), bar and lounge operations, and brand activation builds such as the Leffe Kathedraal and Bud LED can installations.

BOD Events monetizes through three primary revenue streams: (1) festival ticket sales via direct-to-consumer online channels across each festival's website, (2) brand partnerships and sponsorships with named partners including Ames (main stage sponsor), Leffe, Bud, AIX, Coppa, Boonstoppel, and GIG, and (3) VIP hospitality products such as the Skybox Business Lounge at Breda Live, the Ten Raede Lounge at Wantijlive, and the Rabolounge at both ASM festivals, sold through direct sales to corporate clients on a quote-based pricing model. Customer segments span general music enthusiasts (primary), students, and corporate/enterprise clients seeking hospitality and brand activation opportunities. All revenue is generated domestically in the Netherlands, with no global footprint claim and no disclosed parent, subsidiary, funding, or M&A activity.

Name

BOD Events

Legal name

BOD Events

Website

https://bodevents.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

BOD Events is a privately held Dutch festival organizer based in Dordrecht that produces and operates music festivals across the Netherlands, including Breda Live, Wantijlive, Wantijpop, ASM Festival, and ASM Student Festival, serving music enthusiasts, students, and corporate clients through ticketing, brand partnerships, and VIP hospitality experiences.

Ownership category

akta.pro rank

Product category

Live Event & Music Festival Organization

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Concert & Tour Promoters (MPAIAFAA), Event Marketing, Sponsorship Sales & Promotion (MPAGAAAE)

Keywords

• Music festival organization
• Live event management
• Festival hospitality services
• Brand activation events
• Concert production

Headquarters

HQ city

Dordrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Festival Tickets: Revenue from ticket sales for festivals including Breda Live, Wantijlive, Wantijpop, ASM Festival, and ASM Student Festival
2. Brand Partnerships & Sponsorships: Custom sponsorship packages and brand activations at festivals including Leffe Kathedraal, Bud x Geheime Deuntjes, Ames main stage, and various lounge concepts
3. Hospitality & VIP Packages: Premium hospitality experiences including Skybox Business Lounge, Ten Raede Lounge, and Rabolounge with all-inclusive culinary and beverage offerings for corporate clients

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BOD Events is a Dutch festival and event organization company that produces and operates a portfolio of music festivals across the Netherlands, including Breda Live, Wantijlive, Wantijpop, ASM Festival, and ASM Student Festival. In addition to ticket-based consumer festivals, the company sells corporate hospitality packages (VIP lounges such as Skybox, Ten Raede Lounge, and Rabolounge) and designs custom brand partnership activations (e.g., Leffe Kathedraal, Bud x Geheime Deuntjes, Ames main stage) for sponsors. Revenue is generated through festival ticket sales, corporate hospitality packages, and brand sponsorship activations.

Product overview

BOD Events is a Dutch festival and event organization company operating a portfolio of music festivals and hospitality offerings across the Netherlands. The company manages multiple distinct festival brands: Breda Live (a 30,000+ visitor live music festival in Breda at Chasséveld), Wantijlive (concerts in Wantijpark Dordrecht featuring major Dutch artists), Wantijpop (free annual garden party in Dordrecht), ASM Festival (pop festival in Arnhem), and ASM Student Festival (student festival). These core festivals are complemented by hospitality products including Skybox Business Lounge, Ten Raede Lounge, and Rabolounge VIP areas. The company also provides partnership activations such as branded bars and experiential marketing installations. BOD Events discontinued its Dancetour brand (2001-2022), which was the largest free traveling dance festival in the Netherlands. The company operates a crew recruitment portal for staffing its events.

Differentiator

Problem solved

Functional benefit

Brands

• Breda Live: Festival bringing friends together with the best live acts from the Netherlands in Brabant style at Chasséveld, Breda
• Wantijlive
• Wantijpop
• ASM Festival
• ASM Student Festival
• Dancetour
• In de Biesboschhal

Products and services

• Breda Live Festival in Breda bringing friends together to enjoy the best live acts from the Netherlands in a Brabant-style atmosphere; held at Chasséveld and drawing 30,000+ visitors.
• Wantijlive Large concert in Wantijpark, Dordrecht, featuring the biggest Dutch artists in an intimate park setting.
• Wantijpop Free annual garden party in Wantijpark, Dordrecht for friends and families, transforming the park into a cozy setting with picnic tables, blankets, and lights.
• ASM Festival Pop festival in Arnhem (Stadsblokken) with local character but national allure; name references the historical Arnhemse Scheepsbouw Maatschappij.
• ASM Student Festival Student festival held at Stadsblokken, Arnhem featuring the biggest pop hits and uplifting techno and house beats, with mainstage performances by major Dutch artists.
• In de Biesboschhal 4-day cultural program in an industrial hall featuring music, urban sports, art, poetry, dance, and theater, with each day targeting a different audience.
• Skybox Business Lounge Exclusive VIP hospitality experience at Breda Live featuring all-inclusive culinary bites, drinks, top service, and the best view of the show from an exclusive terrace at Chasséveld, Breda.
• Ten Raede Lounge Exclusive VIP area at Wantijlive for business relations, sponsors and entrepreneurs featuring networking opportunities and premium hospitality at Wantijpark, Dordrecht.
• Rabolounge (ASM Student Festival) All-inclusive VIP lounge at ASM Student Festival featuring luxury hospitality and opportunities to meet notable regional employers; located at Stadsblokken, Arnhem.
• Rabolounge (ASM Festival) All-inclusive VIP lounge at ASM Festival for business attendees offering the best view of the main stage, culinary bites, drinks, and hospitality service at Stadsblokken, Arnhem.

Quantifiable outcome

• 30,000+ visitors at Breda Live festival
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• LeffecoreGTM or Marketing PartnerLeffe Kathedraal - BOD Events created a bar concept inspired by the classical cathedral style of the abbey where Leffe beer originates. BOD Events handles complete realization and operational execution including logistics, setup, and bar staff training.
• BudcoreGTM or Marketing PartnerBud x Geheime Deuntjes partnership featuring premium underground experiences with a Bud area at festivals. Includes interactive Bud LED can installation with live photo projection capabilities.
• AmescoreGTM or Marketing PartnerMain mobility partner and headline sponsor. The Ames main stage is the absolute showpiece at Wantijlive and Wantijpop festivals. BOD Events builds the main stage in close collaboration with Ames.
• GIGminorGTM or Marketing PartnerGIG Karaoke Caravan - BOD Events transformed a retro caravan into an intimate pop-up karaoke bar in collaboration with GIG, bringing energy, humor, and interaction to the festival grounds.
• AIXminorGTM or Marketing PartnerAIX Wijnterras - Created an AIX wine terrace featuring the iconic pale pink Provence rosé, offering an oasis of refined luxury and French flair amid the festival setting.
• CoppaminorGTM or Marketing PartnerCoppa Cocktail Rooftop Bar - Ultimate hotspot with refreshing cocktails and breathtaking views over the Breda skyline, with bars both above and below.
• BoonstoppelminorGTM or Marketing PartnerWine partner for Ten Raede Lounge providing premium wine selections alongside culinary offerings.
• BibelotminorStrategic or Co-development PartnerCultural partner for In de Biesboschhal - collaboration to create live music experiences in the museum garden during challenging times.
• KunstminminorStrategic or Co-development PartnerCultural partner for In de Biesboschhal - collaboration creating unique cultural program with creativity and diversity.
• Dordrechts MuseumminorStrategic or Co-development PartnerCultural partner for In de Biesboschhal - partnered to create a new venue for live music in the museum garden.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lowlands: Major Dutch multi-genre music festival. Comparable as an established festival operator in the Netherlands with overlapping audience demographics and sponsor ecosystem as BOD Events.
• Pinkpop: One of the Netherlands' largest and longest-running music festivals. Comparable as an established Dutch music festival promoter though at a meaningfully larger scale than BOD Events' portfolio.
• AEG Presents: International concert promoter and venue operator. Comparable as a broad incumbent competing for premium festival slots, sponsorships, and corporate hospitality clients in the live entertainment space.
• Live Nation Netherlands: Global live entertainment giant operating in the Netherlands with broader portfolio and deeper artist relationships. Represents the scaled incumbent BOD Events competes against for headliner bookings and major sponsors.

Direct peers

• 538 Events: Dutch radio-brand-driven event series (538 events, Jingle Ball) targeting mainstream pop audiences. Comparable to BOD Events in producing mass-market Dutch music experiences with corporate sponsorship models.
• ID&T: Major Dutch dance festival organizer (Mysteryland, Tomorrowland co-founder) operating free and ticketed dance events comparable in scale and audience to BOD Events' former Dancetour and current festivals.
• Mojo Concerts: Leading Dutch concert and festival promoter operating across the Netherlands. Directly comparable to BOD Events in promoting live music events and managing brand/sponsor relationships in the same Dutch regional market.
• Paaspop: Multi-day Dutch music festival held annually. Directly comparable as a regional Dutch festival brand competing for similar audiences, sponsor partners, and ticketing scale as BOD Events' flagship events.
• Friendly Fire: Dutch music event organizer and label hosting festivals and concerts. Comparable mid-sized Dutch promoter competing for similar audiences and sponsor budgets as BOD Events.

Regional players

• Boutique Festival Group: Dutch boutique festival operator focused on curated regional events. Comparable as a smaller-scale regional festival organizer in the Netherlands with similar positioning around differentiated, accessible music experiences.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bodevents.nl
• Instagraminstagram.com/bodevents
• LinkedInlinkedin.com/company/bod-groep

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOD Events