What Paaspop does

Paaspop B.V. is a private Dutch festival operator that runs an annual three-day outdoor music festival at De Molenheide in Schijndel, Netherlands. Founded in 1974, the company is approaching its 50th edition in March 2027; the 2026 edition ran April 3-5, 2026 and featured 350 acts across 16 stages, including an 18,000-capacity Apollo mainstage. The company has no proprietary technology platform of its own and instead relies on Weeztix for primary ticketing and an exclusive partnership with TicketSwap for authorized secondary-market resale (capped within 20% of face value, with Paaspop retaining a 5% service fee).

Revenue is generated primarily through festival ticket sales (weekend, day, and VIP tiers), camping and accommodation products at the on-site Paradise City village (standard camping, Paradise Resort luxury lodging, Easy Camp, Vriendenarea group areas, camper/caravan zones), VIP packages (Regular and Ultimate), and an on-site token-based payment system for food, beverage, and merchandise. A multi-brand sponsorship portfolio across beverages (Heineken, Desperados, Coca-Cola, Bacardi, Drinkstelz), fitness (Basic-Fit, NXT Level), and consumer brands (Ola, Alpine, Robijn, Brand) provides a parallel non-ticket revenue stream. Distribution is regional, primarily serving Dutch and Benelux festival attendees, plus a corporate segment serviced directly by a dedicated business manager for VIP hospitality.

Name

Paaspop

Legal name

Paaspop B.V.

Website

https://paaspop.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Paaspop is a 50-year-old Dutch outdoor music festival in Schijndel hosting 350 acts across 16 stages over three days, serving mass-market attendees, camping visitors, and corporate VIP clients via tickets, integrated Paradise City camping, VIP packages, and token-based on-site spending.

Ownership category

akta.pro rank

Product category

Music Festival / Live Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

akta.pro primary industry

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH)

akta.pro secondary industry

Live Music Clubs & Venues (MPAGAIAB)

Keywords

• Music festival
• Live entertainment
• Festival camping
• Outdoor events
• Concert experiences

Headquarters

HQ city

Schijndel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Festival Ticket Sales: Primary revenue from multi-day festival tickets, day passes, weekend passes, and VIP packages. Tickets sold through Weeztix platform and authorized resale via TicketSwap.
2. Camping Paradise City: On-site camping accommodation including standard camping, Paradise Resort luxury accommodations, camper/caravan spots, and Vriendenarea (friend group areas).
3. VIP Packages: Premium VIP experiences including Regular VIP (access to Skydeck, VIP entrance, lockers) and Ultimate VIP (full-day catering, unlimited drinks, backstage access, private bar). Sold for single day or full weekend.
4. Token System: On-site currency system where visitors purchase tokens (munten) to buy food, beverages, and other items at festival venues. Tokens are event-specific and non-refundable.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Paaspop is an annual three-day Dutch music festival held in Schijndel, Noord-Brabant, featuring approximately 350 musical acts across 16 stages. The festival, founded in 1974, also operates an on-site campsite called Paradise City offering multiple accommodation tiers (basic tent, comfort, luxe, and glamping), and sells VIP packages for premium festival experiences.

Product overview

Paaspop is a three-day outdoor music festival held annually at De Molenheide in Schijndel, The Netherlands, featuring approximately 350 acts across 16 stages. The product portfolio centers on the core festival experience (Paaspop Festival Ticket) with integrated camping and accommodation options through Paradise City, including Paradise Resort luxury accommodations, Vriendenarea's group areas, Easy Camp, and Camper/Caravan facilities. VIP offerings include Regular VIP and Ultimate VIP arrangements providing exclusive access to the Apollo mainstage VIP deck, lounge amenities, and premium services. Supporting services include the Paaspop Food Market, token-based payment system, and Young & Free tickets for under-18 visitors. The festival's 50th anniversary edition is scheduled for March 2027.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Tickets Three-day access pass to the Paaspop music festival featuring approximately 350 acts across 16 stages in Schijndel, Netherlands. Targeted at individual festival-goers and music enthusiasts.
• Paradise City Camping

Quantifiable outcome

• 350 acts across 16 stages over 3 days
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• TicketSwapcoreChannel Partner/ Reseller/ DistributorExclusive authorized ticket resale platform partnership. TicketSwap handles secondary market sales while maintaining original ticket validity. Prices limited to within 20% of original face value. Paaspop receives 5% service fee on all resale transactions.
• WeeztixcoreTechnology or IntegrationPrimary ticketing technology platform for all ticket sales, name changes, and order management. Shop code: gaq7wqn8.
• Basic-FitminorGTM or Marketing PartnerThe Weekend Playground activation on Paradise City camping featuring pre-party events with workouts, basketball, games, and protein shakes. Co-branded marketing activation.
• NXT LevelminorGTM or Marketing PartnerCo-branded pre-party events with Basic-Fit on Paradise City camping area. Entertainment programming for camping visitors.
• HeinekenminorGTM or Marketing PartnerAlcoholic beverage sponsor of Paaspop festival. Promotional presence and brand visibility.
• DesperadosminorGTM or Marketing PartnerAlcoholic beverage sponsor of Paaspop festival.
• Coca-ColaminorGTM or Marketing PartnerBeverage sponsor of Paaspop festival.
• BacardiminorGTM or Marketing PartnerAlcoholic beverage sponsor of Paaspop festival.
• DrinkstelzminorGTM or Marketing PartnerBeverage sponsor of Paaspop festival.
• RobijnminorGTM or Marketing PartnerFree laundry service (Quickwash in 15 minutes) on Paradise City camping. Robijn Reset experience area near The Barn with color, scent, and sensory experience.
• iLostminorOthersLost and found service integration. All lost items posted to Paaspop iLost account during festival, then transferred to Gemeente Meierijstad after event.
• The Cre8ion LabminorOthersDesign agency responsible for Paaspop visual design and branding.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zwarte Cross: Zwarte Cross is one of the largest festivals in the Netherlands combining music, camping, and motorsport. Comparable to Paaspop in its integrated camping village model, multi-day programming, and large sponsor portfolio across beverage and consumer brands.
• Best Kept Secret: Best Kept Secret is a Dutch boutique multi-day music festival in Hilvarenbeek with on-site camping. Comparable to Paaspop in geography (NL), format (multi-day camping festival), and tier of artist programming, though smaller in scale.
• Pinkpop: Pinkpop is the Netherlands' most iconic multi-day rock/pop festival held annually in Landgraaf. It is the closest direct peer to Paaspop: same country, similar multi-day outdoor format, broad genre programming, large-scale camping, and decades of brand heritage.
• Lowlands: Lowlands is a major three-day Dutch music and culture festival held in Biddinghuizen with camping, multiple stages, and a large sponsor ecosystem. Comparable to Paaspop in scale, format, and target audience, though with a more alternative/cultural positioning.

Others

• TicketSwap: TicketSwap is Paaspop's exclusive authorized ticket resale platform partner. Listed here as an ecosystem enabler rather than a competitor — understanding TicketSwap's economics and policy is relevant for assessing Paaspop's controlled secondary-market revenue stream.

Broad incumbents

• Rock Werchter: Rock Werchter is a Belgian multi-day rock/pop festival with multi-stage programming and large sponsor activation footprint. Comparable to Paaspop as a Benelux-based multi-day festival operator with a similar broad-genre audience profile.
• Sziget Festival: Sziget is one of Europe's largest multi-day music festivals held in Budapest with on-site camping. Comparable to Paaspop as a multi-day European music festival with camping, although Sziget is far larger and operates at an international scale.
• Glastonbury Festival: Glastonbury is the UK's largest and most established multi-day music festival with extensive camping infrastructure. Comparable to Paaspop as a long-running, camping-integrated multi-day festival brand with deep sponsor relationships, although at a much larger scale and different geography.
• Tomorrowland: Tomorrowland is the world's largest electronic music festival held in Boom, Belgium. Although genre-narrow and far larger than Paaspop, it is a relevant broader incumbent in the Benelux festival market that competes for the same sponsor budgets and corporate VIP hospitality spend.

Regional players

• Wacken Open Air: Wacken Open Air is Germany's largest heavy metal festival with on-site camping. Comparable to Paaspop in its camping-integrated, multi-stage, multi-day festival model targeting a specific genre demographic in a different (German) market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Paaspop
• LinkedInlinkedin.com/company/paaspop-festival
• Instagraminstagram.com/paaspopfestival
• TikToktiktok.com/@paaspopfestival
• Xx.com/paaspop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paaspop