Body Ready Method

What Body Ready Method does

Body Ready Method® (BRM®) is a US-based perinatal health and wellness company founded in 2017 by exercise physiologist, doula, and childbirth educator Lindsay McCoy, and operated by One Strong Mama LLC out of Miami, Florida. The company sells direct-to-consumer online programs covering prenatal exercise and birth preparation (Body Ready Prenatal, $197), targeted birth positioning (Body Ready Birth), and postpartum recovery from day 1 through six months (Body Ready Postpartum, $127), each delivered as a one-time purchase with perpetual content access and a smart content curation interface keyed to the user's gestational or postpartum timeline. Underpinning the offering is a proprietary 5 Pillar methodology and a 3-Level Pelvic Assessment System grounded in exercise physiology, anatomy, and biomechanics.

The company also runs a five-month cohort-based professional certification program — BRM Pro Training — priced at $2,495 (or $220/month installments), targeting doulas, midwives, nurses, childbirth educators, chiropractors, bodyworkers, and physical therapists. The training carries continuing education approvals from ACNM, DONA International, ICEA, ACM, HypnoBirthing, and ICPA, and is endorsed by Spinning Babies founder Gail Tully. A network of 1,500+ certified BRM Pros across 51+ countries functions as both an affiliate distribution channel and a referral marketplace accessed via the BRM Pro Directory. The company maintains 1-10 employees, is bootstrapped with no disclosed external funding, and supplements program sales with a branded merchandise storefront, a podcast, free lead-magnet content, and virtual event series such as the Better Birth Pro webinar.

Name

Body Ready Method

Legal name

One Strong Mama LLC

Website

https://bodyreadymethod.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Perinatal Health and Fitness Education

NAICS

Professional and Management Development Training (611430), Educational Services (61)

akta.pro primary industry

Pre/Postnatal Personal Training (HSADAAAH)

akta.pro secondary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Prenatal exercise programs
• Birth preparation courses
• Postpartum recovery training
• Perinatal professional education
• Pelvic floor training

Headquarters

HQ city

Miami, FL

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consumer Prenatal Programs: Online subscription-style programs providing prenatal exercise, birth preparation, and postpartum recovery content with lifetime access upon purchase. Users pay once and receive perpetual access to all content, with the ability to update due dates and access updates for free.
2. BRM Pro Professional Training: Cohort-based 5-month professional training program at $2,495 per participant, with payment plan options ($220/month). Includes live sessions, videos, study guides, quizzes, and certification pathway. Revenue is recognized per cohort enrollment.
3. Merchandise Store: Branded merchandise including t-shirts, hoodies, accessories, and BRM Pro items sold through the e-commerce store at store.bodyreadymethod.com.
4. Affiliate Program: Certified BRM Pros can participate in an affiliate program, receiving a percentage of sales and coupon codes to share with clients, driving referral revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Body Ready Method provides online video-based programs for prenatal exercise, birth preparation, and postpartum recovery that curate content based on the user's gestational or postpartum timeline. The company also delivers a 5-month cohort-based professional certification training (BRM Pro Training) for doulas, midwives, nurses, and other birth workers, grounded in exercise science, anatomy, physiology, and biomechanics. Branded merchandise is sold as a secondary offering through a separate e-commerce store.

Product overview

Body Ready Method® offers a suite of online programs for pregnancy, birth, and postpartum recovery, complemented by professional training for birth workers and branded merchandise. The core consumer products include Body Ready Prenatal (exercise and preparation), Body Ready Birth (birth position training), and Body Ready Postpartum (recovery protocol), which can be purchased individually or as a bundled package. The company also operates the BRM® Pro Training, a five-month continuing education program for birth professionals seeking to integrate functional movement and biomechanics into their practice. The ecosystem is supported by a podcast, free content offerings, and a merchandise store.

Differentiator

Problem solved

Functional benefit

Brands

• Body Ready Prenatal: Online prenatal exercise program helping pregnant people have a stronger, more comfortable pregnancy and better birth outcomes.
• Body Ready Birth
• Body Ready Postpartum
• BRM® Pro Training

Products and services

• Body Ready Prenatal Online prenatal exercise and preparation program featuring pregnancy workouts, pelvic floor training, alignment guides, core preparation, and lifestyle guidance to help expectant mothers have a stronger, pain-free pregnancy and prepare for birth. Sold for $197 with lifetime access and 5-installment payment plan option.
• Body Ready Birth Birth preparation program with 14 targeted birth training videos and movement videos for each level of the pelvis, teaching specific movements and positions to create optimal space during birth for a safer and more efficient experience.
• Body Ready Postpartum Postpartum recovery program providing targeted support from day 1 after birth, including core recovery, pelvic floor healing, immediate postnatal recovery protocol, cesarean recovery guide, and progressive exercise videos for the first 6 months postpartum. Sold for $127 with lifetime access.
• BRM® Pro Training Advanced continuing education program for birth professionals (doulas, midwives, nurses, chiropractors, bodyworkers) teaching functional movement, biomechanics, and body-based strategies to support physiological birth. Five-month online training includes live webinars, 60+ videos, comprehensive manual, peer learning groups, and CEU opportunities. Sold for $2,495 with monthly $220 payment plan option.
• BRM® Merchandise Branded merchandise storefront selling t-shirts, hoodies, sweatshirts, tank tops, tote bags, travel mugs, baseball hats, embroidered beanies, BRM Pro Pin Buttons, and BRM Pro Embroidered Patches. Products made on demand and shipped globally.

Quantifiable outcome

• Testimonial reports of unmedicated fast deliveries (e.g., 16 minutes of pushing with 10 lb 6 oz baby)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• American College of Nurse-Midwives (ACNM)coreOthersOfficial endorsement of BRM programs by ACNM, a leading professional organization representing certified nurse-midwives and midwives in the United States. BRM Pro Training offers ACNM-approved CEUs. The endorsement provides credibility among the midwife community and supports professional training legitimacy.
• DONA InternationalcoreOthersOfficial endorsement by DONA International, the world's premier doula organization. BRM Pro Training offers DONA-approved continuing education contact hours. This partnership is significant for doula recruitment into the professional training program and provides recognized CEUs.
• International Childbirth Education Association (ICEA)coreOthersOfficial endorsement by ICEA, a professional organization dedicated to promoting evidence-based childbirth education. BRM Pro Training offers ICEA-approved CEUs, enabling childbirth educators to use BRM training for certification renewal.
• Australian College of Midwives (ACM)coreOthersEndorsement by ACM for professional development and continuing education. BRM Pro Training offers ACM CPD hours, enabling Australian midwives to earn recognized professional development credits through BRM training.
• HypnoBirthing InstitutecoreOthersOfficial endorsement by the HypnoBirthing Institute, the global organization promoting gentle,fear-free childbirth education. The endorsement aligns BRM with the natural birth movement and cross-referral opportunities.
• International Chiropractic Pediatric Association (ICPA)coreOthersOfficial endorsement by ICPA, serving practitioners who work with pediatric and perinatal populations in the chiropractic field. Supports referral network from chiropractors to BRM programs.
• Spinning Babies® (Gail Tully)coreStrategic or Co-development PartnerGail Tully, founder of Spinning Babies®, has publicly endorsed BRM, stating 'Birth professionals have a whole awakening in store for them by entering this program.' Spinning Babies is a complementary approach focused on fetal positioning and birth preparation. BRM builds upon and expands Spinning Babies principles with biomechanics and functional movement.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MamasteFit: Pre/postnatal fitness training programs and instructor certification for birth and fitness professionals. Direct competitor on the professional training side and on the pre/postnatal consumer programming side.
• The Bloom Method: Pre/postnatal exercise methodology with a strong emphasis on pelvic floor and core, including a professional training track. Closely comparable on methodology framing and dual consumer/professional offering.
• Fit4Mom: Pre/postnatal fitness franchise offering classes (Stroller Strides, Body Back) for new and expecting mothers, with an instructor training pipeline. Closest in-person analog to BRM's pre/postnatal fitness focus.
• Nutritious Movement (Katy Bowman): Biomechanics-focused movement education brand for women, with deep content on pelvic floor, alignment, and whole-body mechanics. Shares BRM's biomechanics-first philosophy and female health positioning.
• Girls Gone Strong: Women's strength and conditioning education platform with dedicated pre/postnatal programming and a professional training pathway. Comparable business model (digital education + certification) and overlapping target audience.
• Spinning Babies: Perinatal positioning and movement methodology for pregnant people and birth professionals; explicitly referenced as a complementary approach to BRM's biomechanics-based birth preparation. Most directly comparable on content category and target audience.

Broad incumbents

• Ovia Health: Enterprise-focused maternal and family health platform with apps, tracking, and benefit partnerships. A broader incumbent in the pregnancy health category with significantly more capital and employer-channel distribution.
• The Bump: Large pregnancy and parenting content and commerce destination owned by The Knot Worldwide. Reaches the same pregnant consumer base through editorial, registry, and vendor content at much larger scale.
• BabyCenter: Global pregnancy and parenting information platform with apps, week-by-week content, and brand partnerships. A broad incumbent in the same end-user category, with much greater content and distribution resources.

Emerging players

• ProDoula: Doula training and business support organization offering certification and continuing education. Overlaps with BRM Pro Training's professional training angle and competes for the same doula audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/body-ready-method

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body Ready Method