Stichting BoesCoolFit

What Stichting BoesCoolFit does

Stichting BoesCoolFit is a Dutch nonprofit foundation (stichting) established in 2010 and headquartered in Oldenzaal, Netherlands, that operates an online registration platform connecting primary school children (ages 4-14, groups 1-8) with local sports clubs through low-cost introduction courses priced at €5 per course, each comprising four sessions. The foundation functions as an independent coordinator rather than a sports provider itself, brokering relationships between all Oldenzaal primary schools, a network of 50+ local sports clubs, and families; children can register for unlimited courses subject to availability. Revenue is sourced from course registration fees (paid directly to providers), annual sponsor subscriptions (€50/year), Friends memberships (€15/year), and web banner advertising from local businesses, with no disclosed revenue figures.

The product portfolio extends beyond core course registration to include BoesCoolGym, BoesCoolMoves, and BoesCoolGames (age-banded movement activities), BoesCoolFit Club (Wednesday program for children who do not connect with regular providers), the annual Dikke Banden Race cycling event, Cool2BFit (a 1.5-year lifestyle program for overweight children and parents), Passend Sporten (adapted sports for children with disabilities), and BSO/school clinic offerings. The underlying technology is a basic web-based registration system with no disclosed AI, API, or advanced platform features; the technology moat is effectively non-existent, and the operational differentiation rests on the curated local network, community trust built over 15 years, and 12+ named athlete ambassadors including Olympic gymnasts Lieke and Sanne Wevers and international referee Bjorn Kuipers. The foundation is governed by a volunteer board (Chairman Bennie Nordkamp, Treasurer Frank Hekman, Secretary Niek Schothuis, plus Sponsor, Board, and Marketing/Communications roles) and led operationally by Buurtbeweegcoach (Neighborhood Movement Coach) Doortje Grunder-Bleeker, with all activity confined to the Oldenzaal municipality.

Name

Stichting BoesCoolFit

Legal name

Stichting BoesCoolFit

Website

https://boescoolfit.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting BoesCoolFit is a Dutch nonprofit foundation operating an online registration platform that introduces primary school children in Oldenzaal to local sports clubs through €5 four-session courses, coordinating 50+ providers and all local primary schools.

Ownership category

akta.pro rank

Product category

Youth Sports Programs

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH), Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL)

Keywords

• Youth sports programs
• Sports introduction courses
• Children's fitness activities
• Community sports foundation
• Local sports clubs network

Headquarters

HQ city

Oldenzaal

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course Registration Fees: Parents pay €5 per course for sports introduction courses. Children can register for unlimited courses as long as space is available.
2. Sponsorships: Annual sponsorship contributions from local businesses. Sponsors pay €50 per year to have their logo displayed and receive a BoesCoolFit Clubcard. Contact for advertising: William Segerink and Frank Hekman.
3. Friend Memberships: Individuals can become 'Friends of BoesCoolFit' for €15 per year, with their name listed on the website and a Clubcard.
4. Web Banner Advertising: Local businesses can advertise on BoesCoolFit.nl through web banners (static 720x440px or animated 360x220px).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Stichting BoesCoolFit is a Dutch nonprofit foundation that operates an online platform coordinating sports introduction courses for primary school children (groups 3-8, ages 4-14) in Oldenzaal. Parents pay €5 per course to enroll children in 4-session trial courses delivered by 50+ local sports clubs and providers. The foundation also runs specialized programs for children with disabilities (Passend Sporten), overweight (Cool2BFit), and those who struggle to connect with regular sports providers (BoesCoolFit Club), as well as in-school clinics, after-school care clinics, and the annual Dikke Banden Race cycling event.

Product overview

Stichting BoesCoolFit operates a digital platform serving as an independent foundation that coordinates sports introduction courses for children in Oldenzaal's primary schools (groups 3-8). The core product is the Sportkennismakingscursussen program, an online registration platform connecting children with local sports clubs offering trial courses. The portfolio includes specialized sub-products: BoesCoolFit Club for children not connected to regular sports providers; BoesCoolGym/Moves/Games for different school groups; and Dikke Banden Race as an annual cycling event. Additional offerings include in-school clinics (Binnenschoolse Clinics), after-school care clinics (BSO Clinics), Cool2BFit for children with overweight, and Passend Sporten for children with disabilities or special needs. The platform charges €5 per course with 4-session formats.

Differentiator

Problem solved

Functional benefit

Brands

• BoesCoolFit Club: A special program for children aged 7-12 who find it difficult to connect with regular sports providers, held on Wednesday afternoons at the gymnasium of De Windroos.
• BoesCoolGym
• BoesCoolMoves
• BoesCoolGames
• Cool2BFit

Quantifiable outcome

• 33% of participating children become members of sports clubs
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• BoesCoolTuurcoreStrategic or Co-development Partner · 29 June 2025Related foundation also celebrating 10-year anniversary. BoesCoolTuur focuses on cycling activities for children and adults.
• BoesCool55+coreStrategic or Co-development Partner · 29 June 2025Related foundation celebrating 5 years. Focuses on sports for adults aged 55 and older.
• Leergeld OldenzaalcoreStrategic or Co-development PartnerNonprofit partnership enabling children from low-income families (under 120% of welfare level) to participate in sports. Leergeld covers course costs for these children ages 4-18.
• Gemeente Oldenzaal (Municipality of Oldenzaal)coreStrategic or Co-development PartnerMunicipal government partner providing support for the sports introduction program and schoolsport activities.
• All Oldenzaalse Basisscholen (Primary Schools)coreChannel Partner/ Reseller/ DistributorPartnership with all primary schools in Oldenzaal for binnenschoolse clinics and schoolsporttoernooien. Schools help promote courses to parents.
• HobruminorOthersLocal sponsor with logo displayed on website
• LetterpretminorOthersLocal sponsor with logo displayed on website
• Notariskantoor RitecominorOthersLocal sponsor with logo displayed on website
• Outdoor Challenge ParkminorOthersLocal sponsor with logo displayed on website
• Tennisschool Niek SchothuisminorOthersLocal sponsor with logo displayed on website
• CopyallrightminorOthersLocal sponsor with logo displayed on website
• Henk Suelmann AccountantsminorOthersLocal sponsor with logo displayed on website
• MenzisminorOthersHealth insurance provider sponsor with logo displayed on website
• iDesign StudiosminorOthersLocal sponsor with logo displayed on website
• Stichting LeergeldminorOthersNonprofit sponsor helping children from low-income families participate in activities
• Impuls Oldenzaal (BSO Provider)minorChannel Partner/ Reseller/ DistributorAfter-school care provider offering BSO sports clinics through BoesCoolFit platform

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cool2BFit / JOGG (Jongeren Op Gezond Gewicht): National Dutch approach to tackling childhood obesity through local coalitions. Directly comparable to BoesCoolFit's Cool2BFit program for overweight children, but at national scale and policy framework.
• Stichting Special Heroes Nederland: National Dutch foundation enabling sport participation for children with disabilities in special education. Directly comparable to BoesCoolFit's Passend Sporten program, though at national scale.

Broad incumbents

• Stichting Sport en Bewegen (voorheen NISB): Dutch national organization promoting sport and physical activity across age groups. Comparable in mission to BoesCoolFit's youth sports introduction work, but operates nationally with broader scope.
• Scholen Sport Nederland (Schoolsport): National Dutch organization promoting interscholastic sports competitions. Comparable to BoesCoolFit's schoolsporttoernooien and binnenschoolse clinics delivered through primary schools.
• Jeugdfonds Sport & Cultuur: National Dutch nonprofit that funds sports and cultural participation for children from low-income families. Comparable to BoesCoolFit's Leergeld partnership and financial-inclusion mission, but operates nationally and focuses on funding rather than programming.

Others

• Stichting Leergeld (national network): National Dutch foundation coordinating local Leergeld chapters that help low-income children participate in social activities including sports. Comparable as BoesCoolFit's partner for children from families under 120% welfare level.
• Nationale Sport Vakbond (NL Actief) / branchevereniging sportaanbieders: Dutch sector organizations representing sports providers and clubs. Indirectly comparable as BoesCoolFit's network of 50+ providers operates in this ecosystem.
• Nationale Jeugd Monitort (NJM) / Mulier Instituut youth programs: Dutch research and program organization focused on youth sports participation data and policy. Indirectly comparable given BoesCoolFit's data on youth participation dynamics and policy alignment.

Emerging players

• Esther Vergeer Foundation: Dutch foundation introducing children with disabilities to sports. Overlaps with BoesCoolFit's Passend Sporten for inclusive sports, though focuses on a specific disability niche.

Regional players

• Sportbedrijf (typical municipal sports companies, e.g., Sportbedrijf Arnhem): Municipal sports companies that operate sports facilities and run community sports programs in Dutch cities. Comparable business model to BoesCoolFit's municipal-partnered community sports curation, but typically broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• YouTubeyoutube.com/user/BoesCoolFit
• Facebookfacebook.com/Boescoolfit
• LinkedInlinkedin.com/company/stichting-boescoolfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting BoesCoolFit