bofrost*suisse

What bofrost*suisse does

bofrost*suisse AG is the Swiss subsidiary of the European bofrost* group, operating since 1992 and headquartered in Freienbach, Schwyz. The company sells a catalog of more than 350 frozen food SKUs directly to Swiss households, organized across 25+ product categories including vegetables, fruits, ice cream, ready meals, pizza, fish, meat, chicken, potato specialties, international cuisine, desserts, bakery, coffee, and wines and beer. Orders are placed through an e-commerce storefront and fulfilled by a nationwide network of personal sales drivers who deliver products in refrigerated transport, provide in-person product consultation, and collect payment (TWINT, card, or cash) at the door. A customer loyalty card enables cashless purchases up to CHF 500, and a referral program rewards existing customers with free ice cream when they successfully refer new customers. The sub-brand bofrost*free offers gluten-free, wheat-free, and lactose-free alternatives across most categories.

The company's go-to-market is fundamentally a direct-to-consumer, field-sales-driven model — distinct from supermarket retail — anchored by the Reinheitsgarantie (Purity Guarantee), which commits products to being free of flavor-enhancing additives, preservatives (with narrow exceptions for traditional curing), hardened fats, and artificial colors. Free home delivery with no minimum order value, scheduled appointments, and an exchange guarantee form the service backbone. Marketing runs across email newsletters (with a CHF 5 acquisition voucher), organic social on Facebook and Instagram, printed seasonal catalogs (Spring-Summer, Easter, Christmas, World Cup specials), and the Freundschaftswerbung referral program. Pricing is unit-based in Swiss Francs (per 100g or per liter) with promotional and event-tied discounts applied periodically. No AI/ML capabilities, mobile app, or disclosed enterprise or B2B segment is present; the offering is purely B2C frozen food home delivery within Switzerland.

Name

bofrost*suisse

Legal name

bofrost*suisse AG

Website

https://bofrost.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

bofrost*suisse AG is a Swiss frozen-food direct-to-consumer home delivery service that sells 350+ SKUs across 25+ categories to Swiss households via online ordering and a nationwide network of personal sales drivers who deliver, consult, and collect payment at the door.

Ownership category

akta.pro rank

Product category

Frozen Food Home Delivery

NAICS

All Other Specialty Food Retailers (445298)

akta.pro primary industry

Online Cold-Chain & Frozen Food Delivery (AFAIAMAL)

Keywords

• Frozen food delivery
• Home grocery delivery
• Frozen meal retail
• Direct sales frozen
• Cold chain distribution

Headquarters

HQ city

Freienbach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Frozen Food Sales: Revenue generated through direct sales of frozen food products to consumers via online ordering and home delivery. Customers can pay upon delivery via TWINT, card, or cash. The company also offers a customer loyalty card (bofrost*Kundenkarte) for cashless purchases up to CHF 500.
2. Seasonal Catalog Sales: Specialty products offered through seasonal catalogs (e.g., Easter, Christmas, Summer folders) with pre-order options for exclusive items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

bofrost*suisse sells more than 350 frozen food products directly to Swiss households through a network of personal sales drivers (Verkaufsfahrer) who deliver orders, provide in-person product consultation, and collect payment (TWINT, card, or cash) at the doorstep. Customers place orders through the company's online shop and receive a curated assortment of frozen vegetables, fruits, fish, meat, chicken, pizza, ready meals, ice cream, desserts, bakery items, international cuisine, and a dedicated gluten-/wheat-/lactose-free sub-brand (bofrost*free).

Product overview

bofrost*suisse is a frozen food home delivery service operating in Switzerland. The company offers a comprehensive product portfolio delivered directly to customers' homes through sales representatives. The core offering spans 25+ product categories including frozen vegetables, fruits, ice cream (Glace), ready meals, pizza, bakery products, fish, meat, chicken, potato specialties, international cuisine (Länderküchen), desserts, coffee, and beverages. A notable sub-brand is bofrost*free, providing gluten-free, wheat-free, and lactose-free alternatives. The company also operates a specialty pre-order program and seasonal catalogs for occasions like Easter and Christmas. Customers order through the online shop and receive delivery from their local bofrost* branch via sales representatives.

Differentiator

Problem solved

Functional benefit

Brands

• bofrost*free: A sub-brand offering gluten-free, wheat-free, and lactose-free products including pizza, pasta, meat, fish, poultry, ice cream, desserts, and baked goods.

Products and services

• bofrost*free Sub-brand line of frozen products free from gluten, wheat, and lactose, including pizza, pasta, meat, fish, poultry, ice cream, desserts, and baked goods for consumers with dietary intolerances.
• Pizza Frozen pizza range including various toppings, pizza alla pala, focaccia, and specialty pizzas sold by unit weight for home preparation.
• Glace (Ice Cream) Frozen ice cream and gelato in bidons, cornets, coupes, mini formats, rolls, desserts, sticks, and bars.
• Fisch (Fish) Frozen fish and seafood including natural, breaded, and prepared options, plus seafood varieties.
• Fleisch (Meat) Frozen meat products including beef, pork, veal, wild game, and grilled specialties.
• Poulet (Chicken) Frozen chicken products including grilled specialties, natural chicken, and breaded, prepared, or marinated cuts.
• Gemüse (Vegetables) Frozen vegetables including herbs, mini formats, natural vegetables, vegetable snacks, prepared vegetables, and vegetarian options.
• Früchte (Fruits) Frozen fruits including berries, mango, blueberries, raspberries, pomegranates, strawberries, and apricots.
• Backwaren (Bakery Products) Frozen bakery items including bread, rolls, pastries, croissants, pancakes, pretzels, and sweet pastries.
• Fertige Gerichte (Ready Meals) Ready-to-heat meals including Asian dishes, gourmet portions, pan dishes, soups, and pasta dishes.
• Desserts Frozen desserts including cakes, tortes, pastries, mini formats, slices, rolls, tarts, and sweet treats.
• Kartoffel-Spezialitäten (Potato Specialties) Frozen potato products including French fries, rösti, croquettes, potato specialties, and gratins.
• Apéro / Snacks Appetizers and snack items including puff pastry snacks, quiches, tarts, finger food, and pizza snacks for entertaining.
• Vegetarisch und Vegan Vegetarian and vegan frozen foods across multiple categories.
• Länderküchen (International Cuisine) International dishes from various cuisines including Asian, French, Indian, Italian, Japanese, Mexican, and Swiss specialties.
• Feinkost und Delikatessen (Delicatessen) Fine foods and delicatessen items including oils, vinegars, spices, olives, antipasti, sauces, and specialty ingredients.
• Kaffee (Coffee) Coffee products including beans, ground coffee, and capsule systems for MiMomento coffee machines.
• Weine und Bier (Wines and Beer) Wines, beer, and beverages including red wine, rosé, white wine, Prosecco, cocktails, liqueurs, and non-alcoholic options.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• HelloFresh: Subscription-based meal kit and prepared meal provider with direct home delivery. Partially overlapping: serves convenience-oriented households in Switzerland via direct delivery, but with meal kits rather than fully frozen prepared meals.

Broad incumbents

• Coop (Switzerland): Second-largest Swiss retailer with strong frozen food category and broad e-commerce/delivery capabilities. Major retail incumbent that competes for the same household frozen food dollar.
• Migros: Switzerland's largest grocery retailer with extensive frozen food assortment and growing online delivery. Dominant incumbent that competes with bofrost*suisse on frozen assortment and price, though lacking the personal-driver service model.
• Nestlé (Swiss HQ): Swiss-based global food giant with extensive frozen meal brands (Buitoni, Stouffer's, Lean Cuisine). Major supplier and brand competitor in the broader frozen prepared meals category globally.

Direct peers

• Picard Surgelés: French premium frozen food retailer selling high-quality frozen meals and gourmet products, with both store and direct delivery. Comparable curated frozen assortment and premium positioning targeting affluent households.
• Schwan's Company: US frozen food home delivery company with a large catalog of frozen meals, seafood, and ice cream delivered directly to consumers' homes. Same direct-to-home frozen delivery model with personal drivers.
• bofrost* (parent group, Germany): The parent group operating the same direct-to-home frozen food delivery model across Europe. Most directly comparable: same product assortment, same Verkaufsfahrer delivery concept, same purity guarantee, same brand.
• Eismann: German frozen food home delivery specialist selling frozen meals, ice cream, and seafood via direct sales drivers. Closest direct competitor to bofrost* in the DACH region with nearly identical catalogue and D2C cold-chain delivery model.

Regional players

• Ardo: Belgian frozen vegetable, fruit, and herb producer supplying European retailers and food service. Comparable pan-European frozen food supply chain that supports the assortment bofrost*suisse distributes.
• Marfo Food Group: European private-label frozen meal manufacturer supplying retailers and food service with prepared frozen meals. Adjacent supplier in the European frozen food supply chain that bofrost*suisse taps into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bofrost.ch
• Instagraminstagram.com/bofrost_suisse
• LinkedInlinkedin.com/company/bofrost-suisse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bofrost*suisse