BOHO Décor

What BOHO Décor does

BOHO is a privately held Vietnamese interior design, construction, and manufacturing company headquartered in Ho Chi Minh City with a regional office in Hanoi and an in-house production facility at the Tân Đức Industrial Park in Long An. The company delivers end-to-end interior solutions — covering design, bespoke furniture manufacturing, and on-site fit-out execution — for premium hospitality projects (JW Marriott & Suites Saigon, Crowne Plaza Saigon Binh Duong, À La Carte Ha Long Bay), international schools (Uppingham School Vietnam, Nam Saigon International School), and corporate offices (Masan Group), with a project-based, fixed-price contract model and milestone billing.

Its business model combines professional-services revenue (interior design and fit-out construction) with hardware revenue from in-house furniture manufacturing. The firm operates an enterprise field-sales motion, leveraging a portfolio of 35+ named client logos and a 2026 Asia Excellent Interior Design Company award as primary demand-generation assets, supported by a website with project galleries, news/blog content, and active social media on Facebook, LinkedIn, and Instagram.

BOHO has extended its manufacturing base into two wholly owned sub-brands: NOTAG (notag.vn), a retail furniture brand bringing project-grade manufacturing standards to Vietnamese consumers via an owned e-commerce storefront; and ODDII (oddii.vn), a design-oriented furniture brand positioned to introduce Vietnamese design capability to international markets. The company remains privately held with no disclosed parent entity, institutional investors, or public revenue figures, and operates with no apparent AI, software, or digital-product layer beyond its marketing site and brand storefronts.

Name

BOHO Décor

Legal name

BOHO

Website

https://bohodecor.vn

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

BOHO is a Vietnamese full-service interior design, construction, and bespoke furniture manufacturing firm serving premium hospitality, international education, and corporate clients across Vietnam via project-based contracts and an in-house Long An factory.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Interior Design Services: Custom interior design services for high-end hospitality, commercial, and institutional projects. Revenue is project-based, typically earned through fixed-price contracts with milestone billing.
2. Interior Construction & Fit-Out: End-to-end interior construction and fit-out execution for completed designs. Revenue derived from project-based construction contracts.
3. Furniture Manufacturing: Custom furniture and interior manufacturing, both for proprietary brand subsidiaries (NOTAG, ODDII) and for third-party project clients. Manufacturing is performed in-house at the BOHO factory in Long An, Vietnam.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BOHO Décor is a Vietnam-based interior design, interior construction/fit-out, and custom furniture manufacturing company. It delivers end-to-end interior solutions for premium projects including luxury hotels (JW Marriott & Suites Saigon, Crowne Plaza Saigon Binh Duong, À La Carte Ha Long Bay Hotel), international schools (Uppingham School Vietnam, Nam Saigon International School), and corporate offices (Masan Group headquarters). Its wholly owned sub-brands NOTAG and ODDII extend its manufacturing output into retail and international design markets respectively.

Product overview

BOHO Décor is a comprehensive interior design, construction, and manufacturing company operating a multi-brand portfolio. The core BOHO brand delivers end-to-end interior solutions for premium projects — hotel chains (e.g., JW Marriott & Suites Saigon, Crowne Plaza), international schools (e.g., Nam Saigon International School, Uppingham Vietnam), and corporate offices — spanning design, production, and on-site execution. The portfolio includes two subsidiary brands: NOTAG (retail furniture for end consumers, leveraging the same manufacturing standards) and ODDII (a design-oriented brand targeting international markets).

Differentiator

Problem solved

Functional benefit

Brands

• NO TAG: Retail furniture brand of BOHO, bringing production standards from high-end projects to Vietnamese customers.
• ODDI

Products and services

• BOHO Premium Interior Design, Construction & Manufacturing Services End-to-end interior design, fit-out construction, and custom furniture manufacturing services for premium Vietnamese projects including luxury hotels, international schools, and corporate headquarters, delivered under the BOHO master brand with project-based contracts and a single point of accountability.
• NOTAG Retail Furniture Brand Retail furniture brand under BOHO that brings the manufacturing standards from BOHO's high-end project work directly to Vietnamese consumers, distributed via its own e-commerce storefront.
• ODDII Design Furniture Brand Design-oriented furniture brand under BOHO with the stated mission of establishing Vietnamese design capabilities on the international market, distributed via its own e-commerce storefront.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• NOTAG (notag.vn)coreStrategic or Co-development PartnerNOTAG is a retail furniture brand owned by BOHO, bringing premium manufacturing standards from BOHO's high-end project work to individual consumers in Vietnam. It serves as a brand subsidiary extending BOHO's manufacturing quality into the mass market.
• ODDII (oddii.vn)coreStrategic or Co-development PartnerODDII is a design furniture brand under BOHO with the stated mission to establish Vietnamese design capabilities on the international market. It represents BOHO's export-oriented brand strategy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wilson Associates: Established hospitality interior design firm serving luxury hotel brands globally. Comparable to BOHO's luxury hospitality focus and competes for the same premium international hotel mandates.
• Hirsch Bedner Associates (HBA): Global hospitality interior design firm with deep hotel chain relationships (Marriott, Hilton, IHG). Direct competitor for the luxury hotel interior design work that BOHO pursues in Vietnam, but at much larger scale and global footprint.
• Richmond International: International hospitality interior design firm working with global luxury and upscale hotel brands. Directly comparable to BOHO's hotel project portfolio and competes for similar enterprise hospitality contracts.
• M Moser Associates: Global workplace design and build firm with strong corporate office practice. Direct overlap with BOHO's corporate/enterprise segment (e.g., Masan Tower-class projects) at significantly larger international scale.
• Gensler: Global architecture and design firm with a large corporate workplace practice. Competes with BOHO for premium corporate office interior projects (e.g., Masan Group-class clients) and brings significantly broader resources.

Emerging players

• Yabu Pushelberg: Boutique luxury design studio focused on high-end hospitality and residential interiors. Competes with BOHO at the upper end of the hospitality design market, with stronger international brand recognition but narrower scale.
• Champalimaud Design: Luxury hospitality and residential interior design studio. Targets the same ultra-premium hotel segment BOHO serves in Vietnam, with comparable design-led positioning and boutique scale.
• Studio Munge: Design studio specializing in luxury hospitality and residential interiors. Comparable niche positioning to BOHO's premium hospitality focus, with comparable project-based, design-led go-to-market.

Direct peers

• AA Corporation: Leading Vietnamese furniture manufacturer serving global hotel and residential brands. Closest direct peer to BOHO — combines in-house manufacturing with hospitality project execution, targeting the same premium international client base in Vietnam.
• An Cuong Wood: Major Vietnamese wood-based panel and interior products manufacturer with in-house production capacity. Comparable to BOHO's manufacturing leg and serves overlapping residential and commercial interior channels in Vietnam.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bohovietnam
• LinkedInlinkedin.com/company/bohodecorvn
• Instagraminstagram.com/boho_vietnam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOHO Décor