Bolind A/S
Bolind A/S is Denmark's largest online retailer and purchasing cooperative for social housing organizations, supplying white goods, lighting, and interior products to property managers via five nationwide warehouses and ERP integrations. Acquired by Whiteaway Group in February 2024.
- Company typePrivate
- Founded1950
- HeadquartersSøborg, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bolind A/S does
Bolind A/S is Denmark's largest online retailer and member-owned purchasing cooperative dedicated to social housing organizations (almene boligforeninger). Founded circa 1947 as a cooperative procurement vehicle for Danish housing associations, the company supplies white goods, lighting, interior products, and operational supplies to professional property managers and housing-organization members nationwide. Bolind operates five distribution warehouses across Denmark from its headquarters in Søborg, enabling national fulfillment, and has expanded its warranty offering to 5 years across major product lines. It also provides a Kviklager (quick-stock) inventory solution and a dedicated LED lighting and energy-services offering targeting energy-cost reduction in residential and common-area retrofits.
The company's go-to-market is built on cooperative membership and embedded procurement workflows: Bolind integrates with the dominant Danish housing-organization ERP systems (EG Bolig, Unik System), allowing property administrators to procure directly inside their back-office environments. Revenue mechanics are product-margin based on the catalog of white goods, lighting, and interior products sold to housing-organization members, augmented by service revenue from energy/LED retrofit projects. In February 2024, Bolind was acquired by Whiteaway Group, a Nordic home-appliances retail platform, placing the business inside a larger group with shared sourcing and cross-sell potential.
For the 2022 fiscal year, Bolind disclosed revenue of DKK 240 million (approximately USD 35 million) and employed 31–50 people. The business is structurally a single-segment, single-geography operator: all revenue is sourced from Danish social-housing customers, which provides predictability but creates segment-level concentration risk. Recent strategic emphasis has been on deeper ERP integration, warranty-led product differentiation, energy-services expansion, and post-acquisition integration under Whiteaway Group ownership.
Bolind A/S firmographics
Firmographics- Name
- Bolind A/S
- Legal name
- Bolind A/S
- Website
- https://bolind.dk
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bolind A/S is Denmark's largest online retailer and purchasing cooperative for social housing organizations, supplying white goods, lighting, and interior products to property managers via five nationwide warehouses and ERP integrations. Acquired by Whiteaway Group in February 2024.
- Ownership category
- akta.pro rank
Bolind A/S industry classification
Industry- Product category
- B2B Housing Procurement and Property Maintenance Supply
- NAICS
- Furniture and Home Furnishings Retailers (4491), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)
Keywords
Where Bolind A/S is headquartered
LocationHeadquarters
- HQ city
- Søborg
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Bolind A/S business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Product Sales: Sale of white goods, plumbing supplies, electrical equipment, cleaning products, work clothing, outdoor/maintenance equipment, and other operational supplies to housing organizations. Products sold through webshop, phone, email, or via sales representatives. Revenue recognized at point of delivery.
- Installation and Assembly Services: Mounting and installation services for white goods and other products. Includes delivery, installation, removal of old products, and environmentally responsible disposal. Full-service offering with single invoice covering products and services.
- Project Delivery Services: Large-scale project delivery including planning, material selection, coordination, delivery, and installation for housing organization renovation and new construction projects. Single contact partner throughout entire project lifecycle.
- Extended Warranty: Extended warranty program extending standard 2-year warranty to 5 years on selected products (refrigerators, cookers, cooking plates, ovens). Renovation service provides replacement products for items failing after standard warranty period.
- Laundry Solutions: Rental and sale of professional laundry equipment with ongoing maintenance. Includes payment systems, water softening systems, and detergent supply. Flexible pricing tiers from economy to eco-focused solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard delivery for orders above DKK 1,000 |
| Transaction based/ take rate | Pay-as-you-go | Standard delivery for orders below DKK 1,000 |
| Transaction based/ take rate | Pay-as-you-go | Temporary energy surcharge from April 2026 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Bolind A/S product offering
Product offeringCore offering
Bolind A/S operates Denmark's largest online store for housing organizations, offering a one-stop-shop platform for the procurement of white goods, plumbing, electrical and lighting, cleaning, workwear, and property maintenance supplies. The company combines product resale, nationwide installation and project delivery services, integrated digital procurement that connects directly to customers' property management systems, and value-added services including local quick-warehousing, extended warranty, and recycling of replaced white goods.
Product overview
Bolind A/S is Denmark's largest purchasing cooperative for housing organizations, offering a comprehensive one-stop shopping platform with a unified webshop as the primary digital channel. The product portfolio spans eight main categories: White Goods (appliances), VVS (plumbing/heating), Electrical & Lighting, Garden & Outdoor, Cleaning & Care, Workwear & Safety, Indoor Property, and Outdoor Property. The offering combines physical products across all housing management needs with value-added services including Bolind Kviklager (local quick-warehouse with app-based scanning), Bolind Integreret Indkøb (ERP integration with EG Bolig and Unik System), Bolind Montering (full-service installation), Bolind LED Belysning (energy optimization), Bolind Vaskeri (laundry solutions), Bolind Recirk (recycling), and Projektleverancer (project delivery). The company was founded over 70 years ago as a purchasing cooperative and was acquired by Whiteaway Group in 2023-2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Bolind Webshop E-commerce platform serving as the primary digital channel for housing organizations to browse, compare, and purchase products across all categories, with customer favorite lists and 24/7 ordering access.
- Hvidevarer (White Goods and Appliances)
- VVS (Plumbing and Heating)
- El & Lys (Electrical and Lighting)
- Have & Vej (Garden and Outdoor)
- Rengøring & Pleje (Cleaning and Care)
- Tøj & Sikkerhed (Workwear and Safety)
- Ejendom Inde (Indoor Property)
- Ejendom Ude (Outdoor Property)
- Bolind Montering (Installation Service) Full-service mounting and installation of white goods and other products for housing organizations, including delivery, carrying, correct installation, and environmentally responsible disposal of old products. Covers all of Denmark with experienced, uniformed, and background-checked technicians.
- Bolind LED Belysning (LED Lighting) Energy optimization service for housing associations including sensor-controlled LED lighting solutions, free economic screening, and guidance on subsidy applications for energy renovations, with documentation and registration of existing light sources.
- Bolind Vaskeri (Laundry Solution) Laundry solution for housing associations including professional washing machines from Electrolux Professional and Miele Professional, with flexible purchase or rental options, financing, payment systems, water softening, and detergent supply. Offered across three price tiers (price-focused, environment-focused, eco-focused).
- Bolind Recirk (Recycling Service) Recycling service for used white goods returned during delivery and installation, in partnership with Recirk for repair and resale (60% exported) and with social enterprise Finderiet (Goggs Fonden Randers) for training and repair by people with reduced work capacity.
- Bolind 5-års Garanti (5-Year Warranty) Extended warranty programme expanding complaint rights from the standard 2 years to 5 years on selected refrigerators, cookers, cooking plates, and ovens, including a reuse circle where customers receive a refurbished replacement if products fail after the standard warranty period.
- Projektleverancer (Project Delivery) Comprehensive project delivery service for major replacements or new construction, managing the entire process from initial planning to final installation, with a single contact partner throughout, working with builders, housing associations, and advisors to find solutions fitting needs, budget, and operations.
Quantifiable outcome
- Energy savings of 700,000 DKK annually and 300,000 kWh for housing organizations through LED lighting projects
- +4 more outcomes
Companies that use Bolind A/S
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Bolind A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Bolind A/S partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- RecirkcorePartnership for responsible disposal and recycling of used white goods. Both Bolind and Recirk are members of Elretur, a non-profit organization handling producer responsibility for white goods. Recirk repairs and exports 60% of returned appliances, with parts recycled at official Danish recycling stations.
- ElreturminorNon-profit organization managing producer responsibility for white goods and working for more and better recycling in the EU. Both Bolind and Recirk are members.
- Finderiet (Goggs Fonden Randers)minorSocial enterprise employing people with reduced work capacity and training youth with special needs to perform simple repairs on returned white goods for sale in their secondhand store.
- EG BoligcoreIntegration partnership enabling Bolind webshop to be accessed directly from EG Bolig property management software. Users can browse, select products, and order with automatic accounting entries flowing back to EG Bolig system.
- Unik System (Unik Bolig)coreIntegration partnership similar to EG Bolig, enabling direct ordering from Bolind through Unik Bolig property management system.
- Electrolux ProfessionalcorePartnership for professional laundry solutions. Bolind offers equipment from Electrolux Professional as part of its laundry concept with multiple price tiers.
- Miele ProfessionalcorePartnership for professional laundry solutions. Bolind offers equipment from Miele Professional as part of its laundry concept with multiple price tiers.
- PEPworldwideminorWellness training partnership providing the Personal Effectiveness Program (PEP) to Bolind employees. Focus on stress prevention through structured work habits, information management, and Outlook organization. Reported to save 4 hours per week per employee.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Bolind A/S competitors and assessment
Company assessmentDirect peers
- Ahlsell: Nordic B2B technical distribution group serving installers, contractors, property managers, and housing organizations across electrical, plumbing, HVAC, lighting, and tools. Comparable as a multi-category B2B procurement platform with strong e-commerce, integrations, and project-delivery capabilities for the property-management segment.
- Solar A/S: Danish B2B technical wholesaler serving facility management, housing, and professional trades with electrical, plumbing, lighting, and climate solutions. Highly comparable as a B2B procurement-focused distributor with strong service, project delivery, and energy-optimization offerings for housing and property customers.
- Jem & Fix: Danish hardware and home-supply retail chain with stores across Denmark. Comparable as a broad assortment retailer of household maintenance supplies, tools, plumbing, electrical, and garden goods; while more consumer-facing, the product categories and price-value positioning overlap meaningfully with Bolind's catalog.
- Stark: Denmark's largest distributor of building materials and tools to professional tradespeople and construction. Comparable to Bolind in serving B2B operational/property-management customers with a broad assortment across construction, maintenance, and operational supplies, plus value-added services like project delivery and logistics.
Emerging players
- Electrolux Professional: Global professional laundry, kitchen, and foodservice equipment manufacturer. Like Miele Professional, it is a current Bolind partner for laundry solutions but also a potential direct supplier to housing organizations — making it both a comparable channel and a structural threat to Bolind's intermediated value.
- Miele Professional: Professional laundry and commercial appliance division of Miele. Comparable as a partner and adjacent competitor in professional laundry solutions — Bolind distributes Miele Professional equipment under its 'Bolind Vaskeri' service, making Miele both an upstream supplier and a potential direct-channel threat in housing-organization laundry.
Broad incumbents
- Skousen: Danish white-goods and home-appliance retailer under the same Whiteaway Group umbrella. Comparable as a Denmark-based retailer of appliances, plumbing-adjacent, and household goods with strong brand recognition and consumer reach — overlapping product categories (white goods, household equipment) with Bolind but serving end consumers rather than housing organizations.
- Bauhaus (DK): Danish arm of the European home-improvement and DIY retail chain, stocking tools, building materials, plumbing, electrical, garden, and household supplies. Comparable as a broad-assortment home/facility retailer; Bolind is more B2B-specialized, but product overlap across VVS, electrical, garden, and cleaning is significant.
- Whiteaway Group: Bolind's parent company and Nordic home-appliance conglomerate operating Skousen (DK), Tretti (SE/NO), and Whiteaway across the Nordics. Comparable as a multi-brand home-appliance and home-goods retailer/distributor serving both B2B and B2C; the acquisition explicitly positioned Bolind as Whiteaway Group's B2B appliance channel.
Regional players
- AO (Appliances Online): Large online-focused white-goods and home-appliance retailer active in Denmark. Comparable in the appliance e-commerce category and same-day/next-day delivery model, though serving consumers rather than housing organizations — illustrating the e-commerce scale and operational discipline Bolind is competing against in the appliance category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bolind A/S social profiles
Digital presenceBolind A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bolind A/S leadership team
Management profileNumber of profiles
Profiles1 record
Bolind A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bolind A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bolind A/S
What does Bolind A/S do?
Bolind A/S operates Denmark's largest online store for housing organizations, offering a one-stop-shop platform for the procurement of white goods, plumbing, electrical and lighting, cleaning, workwear, and property maintenance supplies. The company combines product resale, nationwide installation and project delivery services, integrated digital procurement that connects directly to customers' property management systems, and value-added services including local quick-warehousing, extended warranty, and recycling of replaced white goods.
Is Bolind A/S a public or private company?
Bolind A/S is a private company. It is classified as corporate owned and is currently operating.
When was Bolind A/S founded?
Bolind A/S was founded in 1950. It employs 11 to 50 people.
Where is Bolind A/S based?
Bolind A/S is headquartered in Søborg, Denmark, in the Europe region.
How does Bolind A/S make money?
Five revenue lines are on record. Product Sales are the primary driver. The others are installation and Assembly Services, project Delivery Services, extended Warranty and laundry Solutions.
Who are Bolind A/S's main competitors?
Direct peers on record are Ahlsell, Solar A/S, Jem & Fix and Stark. Emerging players are Electrolux Professional and Miele Professional. Broad incumbents are Skousen, Bauhaus (DK) and Whiteaway Group. AO (Appliances Online) is listed as a regional player.
Does Bolind A/S have an API?
No public API is recorded for Bolind A/S.
What industry is Bolind A/S in?
Bolind A/S's product category is B2B Housing Procurement and Property Maintenance Supply. Its primary akta.pro industry code is BPAAAJAI, Catalog & eProcurement Enablement (Punchout, Item Master). Its NAICS code is 4491 and its SIC code is 5700.