Bollklubben Tillsammans

What Bollklubben Tillsammans does

Bollklubben Tillsammans is a Swedish non-profit sports association headquartered in Norrköping, founded formally in 2017 as an evolution of the Bollis initiative launched in 2014 by Pelle Holm and Thomas Westerberg. The organization uses football as a methodology for social development, delivering free after-school football and movement activities (the Bollis programme) to children in grades 2-6 in socio-economically disadvantaged areas of Norrköping, Borås, and Finspång. The core product is structured around small-group ratios of approximately 6 children per leader, using a proprietary pedagogy called the Bollis Fair Play method that emphasizes cooperation, fair play, and movement joy rather than competitive performance.

The product portfolio has expanded beyond the children's Bollis programme to include Movement — a 6-month EU co-financed leadership training programme for unemployed youth aged 16-29 — and Bollis Generation Alpha, launched in 2026 for upper-secondary students. The organization also runs seasonal summer football activities and the annual Bolliscupen tournament. Operations are delivered through direct school partnerships (activities held on school premises immediately after the school day) and staffed primarily by trained youth leaders recruited from the same neighborhoods as the participants, with about 10 full-time staff and roughly 40-50 active youth leaders supporting ~700-800 participating children annually.

The business model is grant-funded rather than commercial: all programmes are free to participants, with revenue derived from Swedish public authorities, the European Social Fund, the Kronprinsessparets Stiftelse, Svenska Postkodstiftelsen, Folkhälsomyndigheten, Allmänna Arvsfonden, and corporate sponsors, supplemented by in-kind support from Norrköpings Kommun, IFK Norrköping, Hyresbostäder, and other local partners. A single disclosed 2023 grant from Svenska Postkodstiftelsen of 65 million SEK funded the current national expansion phase. The organization has no app, no digital product surface, and no AI/technology component.

Name

Bollklubben Tillsammans

Legal name

Bollklubben Tillsammans

Website

https://bollklubbentillsammans.se

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Bollklubben Tillsammans is a Swedish non-profit that delivers free after-school football programmes (Bollis) and youth leadership training (Movement) to children and unemployed youth in socio-economically disadvantaged areas of Norrköping, Borås, and Finspång.

Ownership category

akta.pro rank

Product category

Youth Community Sports Programs

NAICS

Sports and Recreation Instruction (61162), Educational Support Services (6117), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)

akta.pro secondary industries

After-School Academic Support Programs (Centers & Clubs) (EDAJALAM), Youth & Young Adult Workforce Programs (Out-of-School Youth) (EDAAAOAD)

Keywords

• Youth football programs
• Community sports development
• After-school activities
• Youth leadership training
• Social inclusion sports

Headquarters

HQ city

Norrköping

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Foundation Grants and Public Funding: The organization operates as a non-profit association funded primarily through grants from Swedish public authorities, EU funding (European Social Fund), and private foundations. Revenue supports operational costs for Bollis, Movement, and other social programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bollklubben Tillsammans operates free after-school football programs (Bollis) for children in grades 2-6 in socio-economically disadvantaged areas, plus a 6-month leadership training program (Movement) for unemployed youth aged 16-29. All programs are free for participants and are delivered directly on school premises through partnerships with municipalities, local football clubs, and foundations.

Product overview

Bollklubben Tillsammans is a non-profit sports association operating a portfolio of youth sports and development programs. The core offering is Bollis, a free after-school football program for children in grades 2–6, available in multiple Swedish municipalities. Complementing Bollis is Movement, a 6-month leadership training program for youth aged 16–29, co-financed by the EU and focused on personal development and labor market entry. The newest addition is Bollis Generation Alpha, targeting high school students. Seasonal programs include Sommarfotboll (summer football) and the annual Bolliscupen event. The organization expanded nationally under 'Bollis National' with partner clubs in Borås, Finspång, and Mjölby.

Differentiator

Problem solved

Functional benefit

Brands

• Bollis: Football and movement activities for children in grades 2-6, operating after school in socio-economically weak areas. Focus on teamwork, new friendships, and positive role models through football.
• Movement
• Bollis Generation Alpha

Products and services

• Bollis Free after-school football and movement activities for children in grades 2-6, held multiple times weekly on partner school premises in socio-economically disadvantaged areas (Hageby, Marielund, Navestad, Vrinnevi in Norrköping; Hässleholmen/Hulta in Borås; Storängsskolan in Finspång). Youth leaders aged 16-25 serve as coaches and role models; the program is cost-free for participants and funded through grants.
• Movement A 6-month leadership training program for youth aged 16-29 lacking employment or formal education, combining self-leadership, well-being, teamwork, labor market knowledge, study guidance, teambuilding, and physical activity with practical work experience as a leader in sports settings. Co-financed by the European Union; applications via email.
• Bollis Generation Alpha A program for upper secondary school students (grades 7-9) providing organized spontaneous sports as a platform for physical activity, community, relationships, and preventive social work; bridges the gap between Bollis and adult organized sport. Funded by Allmänna Arvsfonden.
• Sommarfotboll (Summer Football) Free summer football activities held during school holidays for children aged 6-15 in Hageby, Marielund, and Navestad, offered at public football fields without pre-registration.
• Bolliscupen An annual football cup day for Bollis children in grades 4-6, featuring matches, fair play, and camaraderie; a free competitive first experience for participants (116 children registered in 2024, including 35 girls).

Quantifiable outcome

• 95% of Movement participants are satisfied with the program
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and supporting.

• IFK NorrköpingcoreStrategic or Co-development Partner · 1 January 2022Official cooperation partner since 2022. IFK Norrköping contributes professional football expertise, player involvement as leaders, and support through the club's community programs.
• Norrköpings KommuncoreStrategic or Co-development Partner · 1 January 2014Long-standing partnership with Norrköping Municipality since Bollis inception in 2014. Municipality supports operations and provides access to school facilities for after-school activities.
• Hyresbostäder i Norrköping ABcoreGTM or Marketing PartnerHousing company partner supporting operations in Marielund area. Provides resources for summer football and supports club cooperation initiatives.
• VictoriahemsupportingGTM or Marketing PartnerHousing company supporting operations in partner areas.
• ICA Kvantum Mirum GalleriasupportingGTM or Marketing PartnerRetail partner providing support for summer activities and events.
• Borås AIKcoreStrategic or Co-development PartnerLocal football club managing Bollis operations in Borås since April 2024. Enables local ownership and operation of Bollis in Hässleholmen/Hulta area.
• Linköpings UniversitetsupportingStrategic or Co-development PartnerUniversity partnership for quality assurance and research collaboration. David Ekholm, Associate Professor in Social Work, provides academic validation of methods.
• Svenska Fotbollförbundet (SvFF)supportingStrategic or Co-development PartnerNational football federation partnership through Reboot program. Provides leadership training and connects to football club network.
• Svenska Kyrkan (Church of Sweden)supportingGTM or Marketing PartnerChurch partnership supporting community activities and youth development.
• RF Sisu ÖstergötlandsupportingStrategic or Co-development PartnerRegional sports federation providing leadership training and support for youth activities.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Street Football World: International network of football-for-development organizations headquartered in Berlin. Directly comparable methodology (using football for social impact with disadvantaged youth) and is an active connector in the same sector as Bollklubben, including through Laureus Sport for Good.
• Futebol da Força: Brazilian football-for-social-development organization using football as a tool to empower youth in vulnerable communities. Directly comparable in using football as a methodology for youth social development in disadvantaged areas, though operates in a different geography.
• IFK Norrköping Foundation: Strategic partner of Bollklubben and a Swedish Allsvenskan football club running community and youth development programs. Comparable as a football-club-based youth intervention player in the same Norrköping market, with similar target demographic.
• Project Playground: Swedish-founded nonprofit using sports and arts to empower at-risk youth, originally based in Cape Town and now expanding. Directly comparable as a sport/movement-based social development program targeting disadvantaged youth with a Swedish origin and scaling ambition.
• Common Goal: Football-for-social-change initiative founded by Juan Mata, mobilizing the football community to support grassroots sport-for-development organizations worldwide. Directly comparable mission and target beneficiaries (disadvantaged youth through football).
• Fryshuset: Large Stockholm-based youth organization running sports, education, and integration programs for at-risk youth across Sweden. Comparable in mission (youth development through activity) but operates at much larger scale and across multiple program areas.
• Junis (Swedish Guide and Scout Council): Swedish youth organization (part of Scouterna) running youth development activities for children and adolescents nationwide. Comparable in mission of youth development through structured activities, though uses scouting rather than football as primary method.

Broad incumbents

• Rädda Barnen (Save the Children Sweden): Major Swedish children's rights organization running programs for disadvantaged children including sports-based interventions. Comparable target demographic and policy advocacy context, though much larger and broader in scope than Bollklubben.
• KFUM Sverige (YMCA Sweden): Swedish YMCA federation running sports clubs, youth leadership programs, and integration initiatives. Comparable in offering youth sports and personal development programming, though operates much broader portfolio beyond sport-for-development specifically.
• Laureus Sport for Good Foundation: Global foundation funding sport-for-development programs; specifically partnered with Bollklubben through the 2025 Swedish Sport for Development Accelerator. Comparable as a sector leader but operates as funder/network rather than direct service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/norrkopingtillsammans
• LinkedInlinkedin.com/company/bollklubbentillsammans
• Instagraminstagram.com/norrkopingtillsammans

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bollklubben Tillsammans