Junis

What Junis does

Junis is a Swedish non-profit children's organization (ideell förening) serving members aged 6-15 through a community-led model anchored by 150+ local associations (föreningar) organized into 23 districts nationwide. Activities include summer camps, regular association meetings, sports, arts, and special events, all conducted in alcohol-and-drug-free environments staffed by volunteer leaders (age 15+) who commit to a sober lifestyle as role models. The organization is positioned within the IOGT-NTO temperance movement and, in 2025, merged with UNF and IOGT-NTO to form Movendi Sverige, consolidating operations under a single civic-society brand.

The technology stack is modest and member-operations focused. Core systems include the eBas digital membership management platform (powered by Stripe for payments), the Händer i Junis quarterly member magazine, and the Sommarkarta (Summer Map) registration system for camps. Proprietary content products include Lilla Ön, Sweden's first digital interactive platform for children aged 8-12 with parents suffering from mental illness or addiction; Klasskompisar, a thirteen-novella values-education series with teacher guides and reflection worksheets; the Ludde material for educators working with children aged 5-9; and Junis Sport. Supporting tools are standard SaaS: Google Analytics for traffic, Zoom for leader training, Dropbox for content distribution, and Lyyti for event registration. No AI/ML capabilities, patents, or proprietary algorithms are disclosed.

The business model is a non-profit, multi-stream revenue construct. National membership is free; local associations charge 40-150 SEK in annual fees. Primary funding comes from per-member and per-association government grants channeled through Myndigheten för ungdoms- och civilsamhällesfrågor (MUCF). Activity and summer camp fees (e.g., ~650 SEK for a 5-day camp) cover direct programming costs. Donations are solicited through the Gåvoshop gift-card storefront, individual campaigns (including Världens Barn), and municipal sponsorship (e.g., Vänersborgs Kommun). Customers are individual children aged 6-15 plus parents, with secondary B2G revenue from municipal partners and B2B sales of educational materials to schools and youth organizations.

Name

Junis

Legal name

Junis

Website

https://junis.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Junis is a Swedish non-profit children's organization that runs alcohol-and-drug-free leisure activities, summer camps, and digital educational programs for roughly 10,000 members aged 6-15 across 150+ local associations and 23 districts nationwide.

Ownership category

akta.pro rank

Product category

Children and Youth Non-Profit Services

NAICS

Business Associations (813910), Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Group Camping & Scout Camps (THAGAOAI), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Youth leisure activities
• Children's welfare services
• Nonprofit youth organization
• Summer camp programs
• Sober environment activities

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: National membership is free; local associations may charge annual fees of 40-150 SEK to cover operational costs.
2. Government grants and subsidies: Junis receives government funding from public bodies such as Myndigheten för ungdoms- och civilsamhällesfrågor (MUCF) for each member and association.
3. Summer camp and activity fees: Fees charged for camps, courses, and activities help cover costs while maintaining accessibility with low pricing.
4. Donations and gifts: Gift shop (Gåvoshop) allows supporters to purchase gift cards to support the organization's work.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Junis is a Swedish non-profit children's organization that delivers sober, safe, and democratic leisure activities, summer camps, and value-based educational programs for children aged 6-15 through 150+ local associations and 23 district offices. Its portfolio includes the eBas membership management system, the quarterly Händer i Junis member magazine, the Sommarkarta summer activity map, and digital resources such as Lilla Ön for children of parents with addiction.

Product overview

Junis (IOGT-NTO:s juniorförbund) is a Swedish children's organization providing a portfolio of membership-based programs and digital services for children ages 6-15 in sober environments. The core offering includes the eBas membership management system, the Händer i Junis quarterly magazine, and summer camp programs via the summer map (sommarkarta). Educational products include Klasskompisar (novella-based value education materials), Ludde-materialet (ages 5-9 educational tool), and Junis Sport (sports activities). Digital services feature Lilla Ön (interactive platform for children 8-12 with parents who have addiction/mental illness) and the Vuxna som vet knowledge portal for adults. The organization also publishes the annual Junis Kommunrapport and offers leadership training programs. In 2026, Junis merged with UNF and IOGT-NTO to form Movendi Sverige, consolidating all operations under this unified brand.

Differentiator

Problem solved

Functional benefit

Brands

• Lilla Ön: Sweden's first digital and interactive platform for children aged 8-12 about having a parent with mental illness or addiction
• Klasskompisar
• Junis sport
• Vit jul

Products and services

• eBas Membership Management System Digital membership management system for registering Junis members, processing membership fees via Stripe, and managing organizational records across the network of local associations.
• Junis Summer Camps (Sommarläger) Summer camp program with activities, day camps, and overnight camps organized across Sweden for members aged 6-15, displayed on an interactive summer map (Sommarkarta) for families to find nearby offerings.
• Vänersnäslägret Summer Camp Major tent camping event held week 30 near Vänersborg where children camp in tents for five days with swimming, games, campfire songs, and barbecuing activities.
• Junis Ledarutbildning (Leader Training Program) Leadership training program for volunteers, providing certification for CVs, digital training sessions, and development opportunities for leaders working with children in Junis activities.
• Junis Gåvoshop (Gift Shop) Gift card shop where supporters can purchase gift cards to fund Junis activities and help more children participate in safe leisure activities.

Quantifiable outcome

• Nearly 1 million SEK raised for Movendi's sober zones (nyktra frizoner)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• UNF (Ungdomens Nykterhetsförbund)coreStrategic or Co-development PartnerJunis merged with UNF and IOGT-NTO to form Movendi Sverige. The three organizations combine their activities under a common name to develop more activities and strengthen work for democracy, solidarity, and sobriety.
• IOGT-NTOcoreStrategic or Co-development PartnerJunis is part of IOGT-NTO movement which forms IOGT International. IOGT-NTO-rörelsen is a worldwide folk and educational movement based on principles of equal human value and rights, and personal sobriety.
• Världens Barn (Radiohjälpen)majorStrategic or Co-development PartnerJunis participates in Världens Barn, Radiohjälpen's annual fundraising campaign in collaboration with 13 Swedish aid organizations for children's rights worldwide. The campaign focuses on health, education, and safety for children globally.
• Scouterna (Nykterhetsrörelsens Scoutförbund)majorStrategic or Co-development PartnerJunis collaborates with Nykterhetsrörelsens Scoutförbund (NSF) within the IOGT-NTO movement. The organizations share facilities and coordinate activities including camps and scout programs.
• Vänersborgs KommunminorGTM or Marketing PartnerMunicipal partnership for youth activities. The municipality provides sponsorship and support for Junis Älvsborg district's camps and activities for children.
• IOGT InternationalmajorStrategic or Co-development PartnerJunis is part of IOGT International, a global temperance and education movement, and Movendi International for international cooperation on alcohol and drug prevention.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 4H Sverige: Swedish 4H federation providing youth development activities, clubs, and camps focused on nature, animals, and practical skills. Comparable as a nationwide non-profit with local clubs delivering youth activities and democratic participation.
• IOGT-NTO: Swedish temperance and educational movement organization that merged with Junis to form Movendi Sverige. Directly comparable as adult counterpart within the same organizational family, sharing mission of sobriety, democracy, and values-based education.
• KFUM Sverige (YMCA Sweden): Swedish YMCA organization running youth centers, sports activities, and values-based programming for children and adolescents. Comparable as a values-driven non-profit delivering youth activities, sports, and democratic engagement across Sweden.
• Friluftsfrämjandet: Sweden's largest outdoor recreation association with nationwide local chapters organizing activities, courses, and camps for all ages. Comparable as a membership-based non-profit delivering structured leisure programming across Sweden.
• Nykterhetsrörelsens Scoutförbund: Temperance-movement affiliated Swedish scouting association sharing facilities and programs with Junis. Directly comparable as a sister organization combining scouting methodology with temperance values for children and youth.
• UNF (Ungdomens Nykterhetsförbund): Swedish youth temperance organization serving ages 13-25, which merged with Junis and IOGT-NTO to form Movendi Sverige. Closely comparable as the immediate age-step-above peer in the same temperance movement.
• Scouterna: Sweden's national scouting association providing values-based leisure activities and camps for children and youth. Directly comparable as a nationwide non-profit offering structured activities, democratic participation, and summer camps in a values-driven environment.

Broad incumbents

• BRIS (Barnens Rätt i Samhället): Sweden's leading children's rights organization providing support and advocacy for children's wellbeing. Comparable as a Swedish non-profit focused on child welfare, though BRIS specializes in support hotlines and advocacy rather than direct leisure programming.
• Rädda Barnen (Save the Children Sweden): Major Swedish children's rights non-profit with much larger scale, broader programs, and stronger institutional presence. Comparable as a child welfare-focused non-profit in Sweden but operates at significantly larger scope including advocacy and international programs.

Others

• Studiefrämjandet: Swedish adult educational association affiliated with civil society movements, providing study circles and cultural activities. Comparable as part of the broader Swedish popular movements infrastructure supporting non-formal education, though focused on adults rather than children.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/junisforbundet
• Instagraminstagram.com/junisibilder
• LinkedInlinkedin.com/company/junis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junis