Bombay Times

What Bombay Times does

Bombay Times is a digital entertainment and lifestyle publication headquartered in India and operating as a brand property under Bennett, Coleman & Co. Ltd. (The Times Group), one of the country's largest media conglomerates. The publication was founded in 2000 and serves a mass consumer audience interested in Bollywood, celebrity news, fashion, lifestyle, dining, travel, astrology, and curated product recommendations. Content verticals include entertainment, lifestyle, dining, travel, people, specials, astrology, BT Picks (a curated shopping/recommendation section), and Leadership Circle (coverage of business leaders and executives), supported by a dedicated YouTube channel (@BombayTimes) that extends distribution into video.

The underlying technology platform is a standard digital publishing stack: a content-managed website with editorial content organized into verticals, supplemented by a YouTube presence. There is no disclosed proprietary technology, custom platform architecture, or notable technical components beyond typical publisher tooling. The publication does not appear to expose public APIs or developer-facing infrastructure.

The business model is free, ad-supported consumer publishing: readers access content without a paywall, and revenue is generated through advertising (display, branded content, and likely sponsored editorial). The BT Picks vertical suggests experimentation with affiliate or commerce-linked revenue. There is no disclosed subscription, SaaS, marketplace take-rate, or transaction-based pricing. Customer segments are twofold: end readers (mass consumer audience) and advertisers (brands seeking premium lifestyle and entertainment audience reach). With a stated headcount of approximately 24 employees, the entity operates as a lean digital editorial unit within the larger Times Group advertising and distribution ecosystem.

Name

Bombay Times

Legal name

Bennett, Coleman & Co. Ltd.

Website

https://bombaytimes.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Bombay Times is a digital entertainment and lifestyle publication operating under India's Times Group, serving a mass consumer audience with celebrity news, fashion, dining, travel, astrology, and curated shopping content via a free, ad-supported model.

Ownership category

akta.pro rank

Product category

Digital Entertainment & Lifestyle Media

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Entertainment & Celebrity Magazines (MPAJAEAK)

akta.pro secondary industry

Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)

Keywords

• Entertainment news
• Bollywood coverage
• Lifestyle journalism
• Celebrity news
• Fashion media

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and sponsored content: Bombay Times generates revenue through digital advertising, sponsored editorial content, and branded partnerships with brands and PR agencies seeking to reach its entertainment and lifestyle-focused audience.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bombay Times is a free-to-access digital entertainment and lifestyle publication that produces and distributes news, feature articles, photo stories, web stories, and videos covering Bollywood, Hollywood, South Indian cinema, fashion, lifestyle, travel, dining, astrology, weddings, and celebrity news. The platform is operated as a content vertical of The Times Group and monetizes its audience through digital advertising, sponsored editorial features, and branded content partnerships with brands and PR agencies.

Product overview

Bombay Times is a news and entertainment portal operated by Times Internet Limited, offering a comprehensive digital media platform featuring breaking news, celebrity coverage, fashion, lifestyle content, astrology predictions, travel guides, and dining reviews. The portal operates as a unified platform with multiple content sections including Entertainment, Lifestyle, Dining, Travel, People, Specials, Astro, BT Picks, Leadership Circle, and video content through its associated YouTube channel. The content portfolio spans Bollywood, Hollywood, South Indian cinema, fashion, weddings, personal advice, and curated product recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bombay Times News Portal Online news and entertainment portal covering Bollywood, Hollywood, South Indian cinema, lifestyle, fashion, astrology, travel, dining, and celebrity news, featuring articles, photo stories, web stories, videos, and a Leadership Circle section for awards recognition.
• BT Picks Curated product recommendations and shopping guides covering home and living, personal care, and lifestyle products for readers seeking purchase inspiration.
• Intimate Diaries Advice column addressing personal and relationship topics for readers seeking guidance on intimate matters.
• Leadership Circle Coverage of awards, recognition, and achievements featuring Indian achievers across various fields including literature, education, and arts.
• Bombay Times YouTube Channel Video content channel featuring entertainment news, celebrity interviews, and visual storytelling content with global reach.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pinkvilla: Pinkvilla is a digital-first Indian entertainment publication focused on Bollywood, celebrity news, television, and lifestyle. It competes with Bombay Times for the same Indian entertainment-seeking audience and advertiser budgets.
• Filmfare: Filmfare is a leading Indian entertainment and celebrity magazine with a strong digital presence, covering Bollywood, fashion, and lifestyle. It directly competes with Bombay Times for Bollywood news audiences and brand-spend in the entertainment magazine category.
• Bollywood Hungama: Bollywood Hungama is one of India's longest-running Bollywood news and entertainment portals, covering films, celebrity gossip, reviews, and box office. It is a direct competitor in the Bollywood digital news category.
• Bollywood Life: Bollywood Life is a digital entertainment publication focused on Bollywood, television, OTT, and celebrity lifestyle, operating under the Zee Entertainment umbrella. It competes directly with Bombay Times for ad revenue and audience attention.
• Koimoi: Koimoi is an Indian entertainment news portal covering Bollywood reviews, box office analysis, television, and OTT. It targets the same entertainment-news audience with a heavier analytical slant, competing for similar ad and sponsored content budgets.
• Elle India: Elle India is a fashion, beauty, and lifestyle magazine with a strong digital presence. It overlaps with Bombay Times' fashion and lifestyle coverage and competes for premium fashion and beauty brand advertising.

Broad incumbents

• Hindustan Times Brunch: Hindustan Times Brunch is the lifestyle and entertainment weekend supplement of Hindustan Times. It competes for similar lifestyle, fashion, and celebrity coverage audiences as well as brand-sponsored editorial budgets.
• India Today (entertainment vertical): India Today is a major Indian news magazine with a strong entertainment and lifestyle coverage vertical. It competes for advertising share and audience overlap in the celebrity and Bollywood news space, though it is broader in editorial scope.
• Vogue India: Vogue India is a leading fashion and lifestyle publication covering Bollywood, couture, and celebrity style. It competes with Bombay Times for high-end fashion brand advertising and celebrity-style audience segments.
• Times of India: Times of India is the flagship newspaper and digital news destination of the Times Group, the same parent conglomerate as Bombay Times. While broader in scope (general news, politics, sports), it shares audience and advertiser overlap and serves as a cross-promotion channel for Bombay Times content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@BombayTimes
• Instagraminstagram.com/bombaytimes
• LinkedInlinkedin.com/company/bombay-times

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bombay Times