What Bomenenzo.nl does

Bomenenzo.nl is a privately held Dutch direct-to-consumer online nursery founded in 2009 by JanDirk van de Bijl and Pieternella de Jong, operating from an own cultivation nursery (kwekerij) in Lienden, Netherlands, and delivering trees, fruit trees, hedge plants, garden plants, Mediterranean plants, planters, ready-made hedges, and accessories to residential gardeners across the Netherlands and Belgium. The company runs an integrated vertically distributed model: it grows a portion of its assortment at the Lienden facility, fulfills orders through a proprietary delivery fleet staffed by drivers trained to handle living products, maintains a physical nursery open to walk-in customers on Saturdays, and complements transactions with a professional planting service (aanplantservice) priced from €57.50 per tree or per-meter hedge rates.

Revenue is generated through two streams: one-time direct e-commerce sales of plants and accessories priced by unit (with volume discounts on selected SKUs and free delivery above €400 in the Netherlands), and professional planting services billed per tree or per meter. The primary customer segment is Dutch and Belgian residential gardeners seeking advice-backed plant purchases with delivery guarantees (hergroeigarantie) and optional installation. The order funnel is supported by a content-marketing blog, an email newsletter, and paid advertising on Marktplaats — the latter a core customer acquisition channel historically responsible for catalog-level growth in espalier trees.

The business is bootstrapped, with no disclosed venture or institutional funding. Its headcount is small — two owners plus a single fixed employee and a zero-hours worker — with operational scale carried by the delivery fleet. The self-claimed position is "largest online tree nursery in the Netherlands," and the company carries a 9.1/10 customer rating across 2,927 reviews on Feedback Company, both signals corroborating a strong consumer brand despite modest absolute scale. Geographic reach covers the Netherlands fully, Belgium (Flanders €65 flat, Wallonia on quote), and quote-only delivery to the Wadden Islands and Germany.

Name

Bomenenzo.nl

Legal name

Bomenenzo.nl

Website

https://bomenenzo.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Bomenenzo.nl is a Dutch direct-to-consumer online nursery founded in 2009, selling trees, fruit trees, hedge plants, garden plants, and accessories grown at its Lienden cultivation facility to residential gardeners across the Netherlands and Belgium via its e-commerce site and Saturday walk-in nursery, supplemented by professional planting services.

Ownership category

akta.pro rank

Product category

Online Plant Nursery

NAICS

Nursery and Tree Production (111421), Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery and Floriculture Production (11142)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industry

Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA)

Keywords

• Online plant nursery
• Tree retail sales
• Hedge plant supply
• Fruit tree nursery
• Garden plant e-commerce

Headquarters

HQ city

Lienden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Plant & Tree Sales: Direct-to-consumer online sales of trees, fruit trees, hedge plants, garden plants, potted plants, and accessories through their e-commerce website. Revenue is generated through individual product transactions at listed prices.
2. Planting Services: Professional planting services offered for trees, hedges (beech hedges, conifer hedges), and other plants, charged at fixed rates per unit or per meter.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bomenenzo.nl is a direct-to-consumer online nursery (boomkwekerij) that cultivates and sells trees, fruit trees, hedge plants, garden plants, Mediterranean trees, border packages, planters, ready-made hedges, and gardening accessories to residential customers in the Netherlands and Belgium. Orders are dispatched via the company's own delivery fleet, and an optional professional planting service (aanplantservice) handles in-ground installation of trees and hedges.

Product overview

Bomenenzo.nl is an online nursery (boomkwekerij) operating as an e-commerce platform with an own cultivation facility. The product portfolio centers on a comprehensive range of trees (Bomen) including espalier, parasol, ball-shaped, flowering, and avenue trees; fruit trees for apples, pears, cherries, plums, and nuts; hedge plants (haagplanten) such as conifers, taxus, laurel, and beech; garden plants (tuinplanten) featuring perennials, hydrangeas, roses, ornamental grasses, and climbing plants; and complementary offerings including border packages, planters, ready-made hedges, accessories (tree stakes, ties, pruning shears, fertilizers), and professional planting services. The company distinguishes itself through its own nursery (eigen kwekerij), own delivery service (eigen bezorgdienst), competitive pricing, and re-growth guarantee (hergroeigarantie). The business serves both online customers throughout the Netherlands and Belgium, and maintains a physical nursery location in Lienden for customer visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Trees (Bomen) Wide assortment of ornamental trees for Dutch and Belgian residential gardens, including espalier (Leibomen), parasol (Dakbomen), ball-shaped (Bolbomen), evergreen (Groenblijvende bomen), large trees (Grote bomen), flowering (Bloesembomen), multi-stem (Meerstammige bomen), half-stem (Halfstam), columnar (Zuilbomen), weeping (Treurbomen), and avenue (Laanbomen) varieties, including amber, chestnut, willow, plane, beech, red beech, and Ginkgo Biloba. Available for direct online purchase with home delivery and optional professional planting.
• Fruit Trees (Fruitbomen) Range of fruit-bearing trees for private gardens, including apples (Appelbomen), pears (Perenbomen), cherries (Kersenbomen), plums (Pruimenbomen), peaches (Perzikbomen), apricots (Abrikozenbomen), nectarines, espalier fruit (Leifruitbomen), old/heirloom fruit trees (Oude Fruitbomen), figs (Vijgenboom), nut trees (walnut, hazelnut, almond), fruit shrubs (grape, blackberry, currant, raspberry, kiwi), and citrus trees.
• Hedge Plants (Haagplanten) Hedging plants for residential boundary and privacy planting, including conifers (Coniferen), Taxus, laurel (Laurier), beech hedge (Beukenhaag), privet (Liguster), and various evergreen hedging options, with per-meter planting service available.
• Garden Plants (Tuinplanten) Comprehensive range of ornamental garden plants including perennials (Vaste Planten, e.g., Hosta, Heuchera, Helleborus, Geranium, Lavendel), hydrangeas (Bolhortensia, Pluimhortensia, Dwerghortensia, Schermhortensia including Annabelle and Limelight), roses (climbing, shrub, standard, edible, fragrant), ornamental grasses (Carex, Pampasgras, Miscanthus), climbing plants (Wisteria, Clematis, Jasmine, Passion flower, Honeysuckle, Firethorn), and shrubs.
• Mediterranean Trees (Mediterrane Bomen) Mediterranean-climate trees for patio and garden use, including olive trees (Olijfbomen), palm trees (Palmboom), banana trees (Bananenboom), and citrus trees.
• Border Packages (Borderpakketten) Pre-curated coordinated plant combinations for garden borders, including biodiversity/biodiversiteit packages focused on butterflies and bees.
• Planters (Plantenbakken) Selection of planters for container gardening, including polyester, corten steel, Ecopots, wooden options, and matching accessories.
• Ready-Made Hedges (Kant-en-Klaar Hagen) Pre-grown instant hedges including Hedera screens (ivy schutting), evergreen hedge options, and products from suppliers Quickhedge and Mobilane, providing immediate screening without establishment wait time.
• Garden Accessories (Accessoires) Garden care and planting accessories including tree stakes (Boompalen), tree ties (Boomband), pruning shears (Snoeischaren), binding wire (Binddraad), DCM-brand fertilizers (universal, rose-specific, lavender-specific, clematis-specific, ornamental grass-specific, and organic options including chicken manure), and potting soil (Potgrond).
• Planting Service (Aanplantservice) Professional in-ground planting service for trees, hedges (beech hedges and conifer hedges), and other plants purchased through Bomenenzo.nl, including hole excavation, planting, and securing with stakes. Charged at fixed rates — €57.50 per tree (sizes 8-10 to 12-14 cm) and €12.50–€25.00 per meter for hedges — with quote-based pricing for larger sizes and double hedges.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MarktplaatscoreGTM or Marketing PartnerBomenenzo advertises with seven Admarkt Topadvertenties on Marktplaats (Dutch classifieds platform) in the Garden and Terrace category. This advertising partnership drove explosive sales growth, particularly for espalier trees, with 50% more sold in 2011 vs 2010. Marktplaats is a key customer acquisition channel.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Baldur-Garten: Baldur-Garten is a German mail-order plant specialist delivering trees, garden plants, and accessories across German-speaking Europe. It is a regional comparable to Bomenenzo as a neighboring market mail-order nursery with a similar B2C plant retail model.
• Hubo: Hubo is a Belgian DIY and home improvement chain with garden offerings including plants, trees, and outdoor supplies. As a primarily Belgian-focused retailer, it is a regional comparable to Bomenenzo's Belgian customer base.
• Brico: Brico is a major Belgian DIY and garden retailer with stores across Belgium. While not a direct plant specialist, its garden assortment serves the same Belgian residential gardener segment Bomenenzo targets in Flanders, and it represents a regional competitor.

Direct peers

• Plantje.nl: Plantje.nl is a Dutch online plant retailer delivering indoor and outdoor plants to consumers. It overlaps directly with Bomenenzo on outdoor plant e-commerce, comparable customer segment (Dutch residential gardeners), and similar delivery-driven business model.
• Tuincentrum.nl: Tuincentrum.nl is a Dutch online garden center selling plants, trees, and garden accessories to consumers. It competes with Bomenenzo in the same B2C online nursery category with overlapping assortment and similar geographic focus on the Netherlands and Belgium.
• Directplant.nl: Directplant is a Dutch online nursery selling trees, hedge plants, and garden plants direct to consumers with delivery across the Netherlands and Belgium. It is a head-to-head competitor to Bomenenzo with a near-identical assortment and target customer.
• Bakker: Bakker is one of the oldest and largest Dutch mail-order plant and bulb companies, selling trees, garden plants, and horticultural products direct to consumers across Europe. It is the most direct comparable to Bomenenzo's B2C online nursery model with similar assortment breadth, mail-order heritage, and customer demographic.

Broad incumbents

• Intratuin: Intratuin is the largest Dutch garden center chain with a broad portfolio of plants, garden supplies, and lifestyle products across physical stores and online. It overlaps with Bomenenzo on plants and trees but competes across a much wider assortment and omni-channel footprint.
• Welkoop: Welkoop is a Dutch farm, garden, and pet retailer with physical stores and online offering plants, garden supplies, and outdoor products. It overlaps with Bomenenzo on garden plants and outdoor products for residential customers.
• Hornbach: Hornbach is a European DIY and garden retailer with significant garden plant and tree offerings in its Dutch and Belgian stores and online. While primarily a DIY retailer, its garden assortment and own-brand plant lines compete with Bomenenzo for residential gardener spend.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bomenenzo-nl-b-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bomenenzo.nl