BON BON – Der Restaurant-Gutschein

What BON BON – Der Restaurant-Gutschein does

BON BON – Der Restaurant-Gutschein, operated by PayNowEatLater GmbH, is a Hamburg-based gift voucher marketplace and corporate benefits platform founded in 2020 during the COVID-19 pandemic. The company operates a two-sided network connecting individual consumers and corporate clients with 10,000+ partner restaurants, cafés, and bars across Germany. Its core product is a universal gift voucher redeemable at any partner venue, available in denominations from €10 to €200 or custom amounts, with 3-year validity and partial-redemption capability. Vouchers are delivered as instant PDF via email or as premium printed cards shipped within 2–4 business days (€3.95 shipping fee).

The technology stack centers on a voucher issuance and management IT system with QR-code payment processing, a public-facing partner portal (partner.bon-bon.de), a corporate incentives web application (incentives.bon-bon.de), and POS integrations with Gastronovi and Lightspeed that enable restaurants to validate and redeem vouchers directly through their cash register systems. The company runs three go-to-market motions in parallel: self-serve B2C e-commerce via bon-bon.de, B2B corporate sales for employee benefits and incentives (including tax-free €50/month Sachbezug processing), and physical retail distribution through grocery chains Edeka, Marktkauf, and Budni.

BON BON's revenue model combines a 4.9% commission on voucher value purchased from restaurant partners, consumer voucher sales (with optional shipping fee), corporate bulk sales, and retail markup. The platform is GDPR-compliant with SSL/TLS encryption and a published data-protection officer. The company is privately held by three Managing Directors (David Bernhard, Patrick Kosmala, Malte Steiert) with no disclosed external investors, and operates a sub-brand portfolio (BON BON Incentives, regional city vouchers, occasion-specific vouchers) on a single domestic German market focus.

Name

BON BON – Der Restaurant-Gutschein

Legal name

PayNowEatLater GmbH

Website

https://bon-bon.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BON BON – Der Restaurant-Gutschein operates a German restaurant gift voucher marketplace connecting consumers and corporate clients with 10,000+ partner restaurants, earning a 4.9% commission on voucher value plus consumer and B2B sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. Consumer Gift Voucher Sales: Direct sales of universal gift vouchers and restaurant-specific vouchers to individual consumers. Revenue from voucher face value minus payout to partner restaurants. Premium printed cards have additional shipping fee of €3.95.
2. Corporate B2B Sales: Bulk voucher sales to companies for employee benefits, incentives, and corporate gifting. Offers personalized, branded vouchers and automated benefit solutions for Firmenkunden.
3. Partner Commission (Restaurant Discount): BON BON purchases voucher rights from restaurant partners at 4.9% discount from voucher value. Partners receive full voucher value minus this commission when vouchers are redeemed at their establishments.
4. Retail Distribution: Physical voucher cards sold through retail partners including Edeka, Marktkauf, and Budni. Revenue generated from retail channel distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

BON BON operates a digital restaurant gift voucher marketplace and corporate employee benefits platform. Its core offering is the universal BON BON Restaurant-Gutschein, a flexible voucher redeemable across 10,000+ partner restaurants, cafés, and bars throughout Germany, with 3-year validity and partial redemption capability. Vouchers are available in fixed denominations (€10–€200) or custom amounts, delivered instantly as PDF via email or as premium printed cards by post; restaurants sell their own branded vouchers through the partner portal and earn voucher value minus a 4.9% BON BON commission.

Product overview

BON BON operates as a restaurant gift voucher marketplace and B2B employee benefits platform. The core product is the BON BON Restaurant-Gutschein (Universal-Gutschein), a flexible gift voucher redeemable at 10,000+ partner restaurants across Germany, available in digital PDF or premium print formats. Individual Restaurant-Gutscheine provide restaurant-specific vouchers for particular establishments. The B2B offering includes Mitarbeitergeschenk (employee gift solutions) with tax-free Sachbezug benefits up to €50, and a Partner-System for restaurants to issue and manage their own vouchers. The company also offers regional city-specific vouchers and manages incentive programs through dedicated corporate and partner web portals.

Differentiator

Problem solved

Functional benefit

Brands

• BON BON Incentives: Employee incentive and corporate benefit solutions for businesses.
• Regional City Vouchers
• Occasion-Specific Vouchers

Products and services

• BON BON Restaurant-Gutschein (Universal-Gutschein) Universal gift voucher redeemable at over 10,000 partner restaurants, cafés, and bars across Germany. Available in fixed denominations (€10–€200) or custom amount, with 3-year validity and partial redemption across multiple venues. Delivered as digital PDF via email or premium print card by post.
• Restaurant-Gutscheine (Individual Restaurant Vouchers) Individual restaurant-specific vouchers redeemable only at the designated restaurant, including chains like L'Osteria (174 locations), 60 seconds to Napoli (32 locations), and ABACCO'S Steakhouse (12 locations).
• Premium Print-Gutschein High-quality printed gift card delivered by post within 2-4 business days for a €3.95 shipping fee, including premium print design with custom text and images. Available within Germany only.
• Digital PDF-Gutschein Digital voucher sent immediately via email as PDF, printable or forwardable, with free instant delivery.
• Regionale Gutscheine (City-Specific Vouchers) Location-specific gift vouchers for major German cities including Berlin, Hamburg, München, Köln, Frankfurt, Stuttgart, Düsseldorf, and Essen, redeemable at all participating city restaurants.
• Mitarbeitergeschenk (Corporate Employee Gifts) Employee gift solutions for businesses including birthday gifts, Christmas presents, anniversaries, and customizable incentive solutions, available as automated email delivery or premium printed card.
• Steuerfreier Sachbezug (Tax-Free Employee Benefit) Tax-free employee benefit solution allowing German employers to provide up to €50 per employee per month as a non-cash benefit, integrated with automated incentive management via the B2B Incentive Platform.
• BON BON Incentives Portal Web application for corporate customers to manage employee incentive vouchers, accessible at incentives.bon-bon.de. Supports bulk ordering, tax-free Sachbezug processing, and automated voucher delivery.
• BON BON Partner-System Restaurant partner management system for gastronomy operators to sell their own vouchers, manage inventory, verify and redeem vouchers, and access marketing materials. Accessible at partner.bon-bon.de and gutscheinsystem.bon-bon.de.

Quantifiable outcome

• 10,000+ partner restaurants across Germany
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• WelthungerhilfeminorOthersBON BON partners with Welthungerhilfe (World Food Programme partner) to support school meal projects in Burundi. For every gift voucher sold, €0.25 is donated to fund a school meal for a child in Burundi. This social impact initiative adds emotional value to gift purchases.
• Retail Partners (Edeka, Marktkauf, Budni)minorChannel Partner/ Reseller/ DistributorBON BON gift vouchers are sold as physical cards through German retail chains including Edeka, Marktkauf, and Budni. This provides physical point-of-sale distribution alongside the online channel.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Restaurant.com: US-based restaurant certificate marketplace where consumers purchase discounted dining certificates for partner restaurants. Closest pure-play comparable for restaurant-specific gift/certificate marketplace model.
• Swile: French employee benefits and meal voucher platform expanding across Europe. Comparable B2B-first benefits model targeting modern employers with digital voucher infrastructure and Sachbezug-style meal benefits.
• Wedo GmbH: German gift voucher and benefits platform serving corporate clients with employee incentives. Most direct domestic comparable for the German corporate gifting and employee benefits market.
• Edenred: French-listed employee benefits and voucher platform operating in Germany through Ticket Restaurant. Directly comparable business model: voucher/benefits infrastructure for B2B employee gifting and consumer use cases, with corporate client focus.
• TheFork (formerly LaFourchette): European restaurant booking platform owned by Tripadvisor offering gift vouchers redeemable at partner restaurants across Europe. Directly comparable two-sided marketplace model with restaurant network and consumer gift card products.
• Sodexo Benefits & Rewards Services: Global employee benefits and voucher provider with German operations offering meal vouchers and gift solutions. Closest large-scale comparable for B2B Sachbezug-style voucher mechanics and corporate client base.

Broad incumbents

• Blackhawk Network: Global prepaid gift card network and incentive solutions provider. Comparable in retail gift card distribution (Edeka-class channel) and B2B incentive infrastructure, though operating at much larger scale across all retail categories.
• OpenTable: US-listed restaurant reservation platform offering OpenTable Gifts (gift cards redeemable at network restaurants). Comparable restaurant voucher product layer, though embedded in broader reservation business rather than core focus.

Emerging players

• Tremendous: US digital gift card platform serving businesses for incentives, rewards, and payouts. Comparable B2B incentive distribution model with multi-brand voucher delivery infrastructure.
• givio: German gift voucher marketplace focused on regional and city-specific vouchers for restaurants and experiences. Emerging domestic comparable with similar German focus and B2C voucher marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bonbongutschein
• LinkedInlinkedin.com/company/bonbongutschein
• Instagraminstagram.com/bonbongutschein

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BON BON – Der Restaurant-Gutschein