Bonham Exchange

What Bonham Exchange does

Bonham Exchange is a privately held, single-location nightclub and event venue operating at 411 Bonham Street in downtown San Antonio, Texas. The business occupies a 25,000 square foot historic building originally constructed as Turner Hall in 1891, spans three levels plus a large outdoor patio, and operates Wednesday through Sunday from 8:00 PM to 2:30 AM (plus a monthly Sunday afternoon day party). It serves three overlapping customer segments: general adult nightlife patrons (18+), private event hosts booking celebrations such as birthdays, weddings, bachelor/bachelorette parties, and corporate events, and Gold VIP Members paying $200 annually for priority access and guest privileges.

The venue's core product is a multi-genre dance club experience featuring multiple DJs, immersive sound and lighting systems across multiple dance floors, and ten or more bar stations. Supporting products include a dedicated Rainbow Room event space with a stage, private dressing and green rooms, and dedicated bar, and a Main Dance Floor available for rental with surround sound and a large video screen. Weekly themed programming — Late Night Karaoke on Wednesdays and Thursdays, Flex Friday dance contests, Saturday $4 drink specials, Sunday Funday drag shows, and a monthly Trash Disco day party — drives repeat attendance and social media amplification.

Bonham Exchange generates revenue through five streams: per-cover admission charges (waived for VIP members and their guests), beverage sales across 10+ bar stations including promotional drink specials, $200/year Gold VIP Membership subscriptions, private event space rentals, and corporate/special-occasion event hosting. Marketing is concentrated on Instagram and word-of-mouth, with event bookings handled via a direct phone line and online inquiry form. The venue was founded by Arthur P Veltman in July 1981 and is currently led by Kenneth Garrett, who has headed the club since 1988. There is no parent company, no institutional investor or PE backing, and no disclosed subsidiary structure.

Name

Bonham Exchange

Legal name

Bonham Exchange

Website

https://bonhamexchange.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Bonham Exchange is a privately held nightclub and event venue in downtown San Antonio, Texas, operating a 25,000 sq foot historic building across three levels with multiple dance floors, ten-plus bar stations, and private event spaces serving nightlife patrons and private event hosts.

Ownership category

akta.pro rank

Product category

Nightclub and Event Venue

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Nightclubs (Dance Clubs) (MPAGAIAA)

akta.pro secondary industries

Nightclubs & Dance Clubs (THAFAEAC), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Party DJ, Music & Audio Services (HSACACAI)

Keywords

• Nightclub entertainment
• Dance club venue
• Private event hosting
• VIP membership program
• Beverage service

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Cover Charges: Standard admission fees for general entry, waived for VIP members and their guests
2. VIP Membership: Annual Gold VIP Membership at $200 providing no cover charge for member and 3 guests, priority line access
3. Beverage Sales: Alcoholic and non-alcoholic drink sales from 10+ bar stations throughout the venue
4. Special Drink Promotions: Weekly drink specials including '$4 You call it's until 11 PM on Saturdays' driving beverage revenue during peak hours
5. Private Event Hosting: Rental of venue spaces including Rainbow Room and Main Dance Floor for private events such as holidays, birthdays, bachelor/bachelorette parties, anniversaries, office parties, engagements, and weddings

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bonham Exchange operates a 25,000-square-foot nightclub and event venue in downtown San Antonio, Texas, offering multi-level dance floors with DJs playing House, Dance, EDM, Top-40, Latin, and Hip Hop, immersive sound and lighting systems, and 10+ bar stations serving alcoholic and non-alcoholic drinks. It sells an annual Gold VIP Membership at $200 providing no cover charges and priority entry, and rents dedicated event spaces (Rainbow Room and Main Dance Floor) for private celebrations including birthdays, bachelor/bachelorette parties, weddings, corporate events, and anniversaries. Weekly themed programming (Karaoke, Flex Friday, Saturday drink specials, Sunday drag shows, and Trash Disco day party) drives repeat attendance.

Product overview

Bonham Exchange is a single unified nightclub and entertainment venue offering a comprehensive nightlife experience. The core product is the 25,000 square foot dance club spanning 3 levels plus a massive patio, featuring multiple DJs, immersive sound and light systems, and over 10 bar stations. The venue operates a Gold VIP Membership add-on for priority access and complimentary entry. Event Hosting Services, including the Rainbow Room with stage and catering facilities and the Main Dance Floor with surround sound and video screens, allow private bookings. The venue also offers weekly entertainment programming with karaoke, dance contests, drag shows, and day parties. The Bonham Exchange is San Antonio's premier downtown hot spot and has hosted numerous celebrity events since opening in July 1981.

Differentiator

Problem solved

Functional benefit

Products and services

• Nightclub and Dance Club Experience The main 25,000-square-foot entertainment venue offering three levels plus a massive patio, multiple DJs playing House, Dance, EDM, Top-40, Latin, and Hip Hop, immersive sound and lighting systems, and 10+ bar stations for adults 18+ seeking downtown San Antonio nightlife.
• Gold VIP Membership Annual subscription membership at $200 providing no cover charge for the member and three guests (21+), no line waiting, and priority entry with only security scanning required.
• Rainbow Room Event Space Large stage event venue with dedicated sound and lighting, private dressing room, green room, dedicated bar, and cocktail and banquet seating with historic views of downtown San Antonio, available for private event bookings.
• Main Dance Floor Event Space Primary dance floor area with surround sound system, immersive lightshow, special effects, and large video screen, available for private event bookings.
• Private Event Hosting Services Event booking services for holidays, bachelor/bachelorette parties, birthdays, anniversaries, office parties, engagements, weddings, and other special occasions, accommodating from a few friends to several hundred guests through the Rainbow Room and Main Dance Floor spaces.
• Weekly Entertainment Programming Recurring themed events including Late Night Karaoke (Wednesdays and Thursdays), Flex Friday shake-your-booty contests (Fridays), $4 You Call Its drink specials until 11 PM (Saturdays), The Bonham Babes Drag Show (Sundays), and Trash Disco day party every third Sunday at 3 PM.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Abbey: Iconic West Hollywood LGBTQ-friendly dance club and bar. Highly comparable to Bonham Exchange given its inclusive community positioning, multi-room layout, drink specials, and dance-floor-centric entertainment model.
• Rich's San Diego: Long-running LGBTQ nightclub in San Diego. Comparable to Bonham Exchange as a multi-room historic dance club with strong drink-focused revenue, drag and themed weekly programming, and an inclusive patron base.
• Webster Hall: Historic New York City dance club and live music venue. Comparable to Bonham Exchange as a heritage multi-floor nightclub with DJ programming, bar service, and event-hosting capabilities anchored by a long-established brand.
• Beta Nightclub: Denver-based electronic-music-focused dance club. Comparable on multi-room layout, multiple DJs and genre programming, immersive sound/lighting systems, and bar-driven revenue model.
• 1 OAK: New York-based upscale dance club. Comparable to Bonham Exchange on the core nightclub/cover-charge/beverage revenue model with multi-room dance floor layouts and themed event programming.

Broad incumbents

• Marquee Nightclub: Las Vegas nightclub within Tao Group Hospitality's portfolio. Comparable as a multi-level dance club with VIP membership offerings, private event hosting, and immersive sound/lighting production.
• E11even Miami: High-energy Miami dance club with extended operating hours. Comparable on the cover/VIP/beverage revenue mix and multi-floor dance floor layout, though at a substantially larger commercial scale.
• Tao Nightclub: Tao Group Hospitality's flagship Las Vegas nightclub. Comparable on multi-room venue design, VIP table/bottle service, event hosting, and themed weekly programming.
• LIV Nightclub: Miami-based upscale nightclub operated by a national nightlife group. Comparable on multi-room dance floor design, premium cover/VIP pricing tiers, and large-scale bar service, though at significantly higher price points and scale.

Regional players

• Barbarella: Long-running Austin, Texas dance club. Comparable regional peer serving a similar Texas nightlife market with comparable themed weekly events, cover charges, and bar-driven revenue model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/bonhamexchange
• LinkedInlinkedin.com/company/bonham-exchange

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonham Exchange