Garage Maurice Bonny SA

What Garage Maurice Bonny SA does

Garage Maurice Bonny SA is a privately held, family-owned Swiss automotive dealership and service center headquartered at Rue du Collège 22, 2300 La Chaux-de-Fonds, operating under the legal name Garage et Carrosserie Maurice Bonny SA. It is an authorized dealer for Renault, Dacia, Nissan, and Opel, with dedicated showroom space including a separate Nissan-dedicated microsite, and additionally sells used and demonstration vehicles. The company has been under Bonny family ownership for four generations, with François Bonny as Administrator, Valentin Bonny as Head of Sales, and Mathias Bonny in sales distribution; Bernard Gaume and Aurore Hugoniot serve as sales advisors.

Beyond vehicle sales, the business operates an integrated after-sales ecosystem on the same site: a bodywork (Carrosserie) shop for collision repair and painting with insurance-claim handling and replacement vehicles; a mechanical workshop (Atelier) for diagnostics, periodic inspection preparation, and repairs; a parts store (Magasin) selling certified original parts, accessories, and tires with discount pricing, tire storage, and puncture repair; a 24/7 fuel station offering unleaded 95, unleaded 98, and diesel with JUBIN card volume discounts; and an automatic brushless car wash with subscription pricing. Headcount is approximately 8 per firmographic records and up to 14 staff visible across departments per the company website.

The revenue model is a mix of one-time transactions (new vehicle sales, used vehicle sales, parts and fuel unit sales) and professional/managed services (bodywork, mechanical workshop, tire storage, car wash subscription). The go-to-market is traditional in-person field sales at a single regional showroom in the La Chaux-de-Fonds catchment, supported by a content website (bonny.ch), dedicated brand sales contacts ([email protected], [email protected]), and manufacturer roadside-assistance partnerships. Pricing is largely quote-based for services, with disclosed discount tire pricing, fuel unit pricing with volume discounts, and monthly car wash subscriptions. Geographic footprint is confined to a single site serving the local Swiss market; no funding rounds, subsidiaries, or institutional investors are identified.

Name

Garage Maurice Bonny SA

Legal name

Garage et Carrosserie Maurice Bonny SA

Website

https://bonny.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Garage Maurice Bonny SA is a four-generation, family-owned multi-brand automotive dealership and service center in La Chaux-de-Fonds, Switzerland, offering Renault, Dacia, Nissan, and Opel sales alongside bodywork, mechanical repair, parts, fuel, and car wash services to local consumers and SMBs.

Ownership category

akta.pro rank

Headquarters

HQ city

La Chaux-de-Fonds

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New): Sale of new vehicles from authorized dealership brands: Renault, Dacia, Nissan, and Opel. Includes new car sales and demonstration vehicles.
2. Used Vehicle Sales: Sale of pre-owned vehicles from the used car market (Marché des occasions).
3. Bodywork and Collision Repair: Full bodywork services including panel beating, painting, windscreen repair/replacement, dent removal without painting, polishing, cleaning, tinted windows, and wheel repair/painting. Services include insurance claim handling and replacement vehicles.
4. Mechanical Workshop Services: Mechanical repairs and maintenance including diagnostics, periodic inspection preparation, tire changes, oil changes, spark plugs, brake pads, and general vehicle repair work.
5. Parts and Accessories Sales: Sale of spare parts, accessories, and tires. Offers certified original parts for quick repairs. Tire sales with discount pricing, wheel balancing, and puncture repair.
6. Fuel Sales: 24/7 fuel station operating 365 days per year offering unleaded 95, unleaded 98, and diesel. Accepts credit card and cash payments. Volume discounts available with JUBIN card.
7. Car Wash Services: Automatic brushless car wash with extra-soft textile brushes. Subscription discounts available.
8. Tire Storage Services: Winter tire storage and warehousing services for customer vehicles.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels3 records

Core offering

Garage Maurice Bonny SA is a multi-brand authorized automotive dealership selling new Renault, Dacia, Nissan, and Opel vehicles, plus used cars and demonstration vehicles. It operates a fully integrated after-sales service center that includes a bodywork and painting shop (Carrosserie), a mechanical workshop (Atelier), a retail parts and accessories store (Magasin) with tire sales and winter storage, a 24/7 self-service fuel station, and an automatic car wash facility. The offering covers the full vehicle ownership lifecycle from purchase through ongoing maintenance, repair, refueling, and cleaning under one roof.

Product overview

Garage Maurice Bonny SA is a traditional multi-brand automotive dealership offering a unified portfolio of vehicle sales and after-sales services. The core offering consists of new vehicle sales through authorized showrooms for Renault, Dacia, and Nissan brands, complemented by a selection of used vehicles and demonstration cars. After-sales services include an integrated mechanical workshop (Atelier) for repairs and maintenance, a body shop (Carrosserie) for accident repair and painting, a parts store (Magasin) for accessories and tires, a 24/7 gas station (Station essence), and an automatic car wash (Station de lavage). The various service modules work together to provide a complete automotive care ecosystem from vehicle purchase through ongoing maintenance and repair.

Differentiator

Problem solved

Functional benefit

Products and services

• Renault Showroom Authorized Renault dealership showroom offering new Renault vehicles for sale with on-site display and test drives for individual consumers.
• Dacia Showroom Authorized Dacia dealership offering new Dacia vehicle sales and on-site display, sharing showroom space with Renault.
• Nissan Showroom Authorized Nissan dealership offering new Nissan vehicles for sale with a dedicated showroom display area.
• Opel Vehicles Authorized dealer for the Opel brand, offering Opel vehicles for sale alongside Renault, Dacia, and Nissan brands.
• Used Vehicles (Marché des occasions) Pre-owned vehicle sales offering a selection of quality used cars for purchase by individual buyers.
• Demonstration Vehicles Demonstration vehicles available for test drives and evaluation by prospective vehicle buyers.
• Carrosserie (Body Shop) Automotive bodywork, collision repair, and painting services including panel beating, painting, windshield repair/replacement, paintless dent removal, polishing, cleaning, window tinting, and wheel repair, with insurance claim handling and replacement vehicles for individual vehicle owners.
• Atelier (Mechanical Workshop) Mechanical repair and maintenance services including diagnostics, periodic inspection preparation, tire changes, oil changes, spark plug replacement, brake pad service, and general vehicle repair for individual vehicle owners.
• Magasin (Parts Store) Retail automotive parts and accessories store offering certified original parts, tires at discount prices, tire storage, wheel balancing, and puncture repair for individual vehicle owners and local customers.
• Station essence (Fuel Station) 24/7 self-service fuel station operating 365 days per year offering unleaded 95, unleaded 98, and diesel with card and cash payment, plus volume discounts for JUBIN card holders.
• Station de lavage (Car Wash) Automatic brushless car wash using extra-soft textile brushes with multiple wash programs and subscription discount options for individual vehicle owners.

Quantifiable outcome

• 2-year tire warranty covering puncture, vandalism, and accidents
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• RenaultcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Renault brand vehicles. Operates Renault and Dacia showroom with dedicated sales advisors and brand-specific marketing materials. Renault vehicles available for purchase and demonstration.
• DaciacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Dacia brand vehicles. Included in combined showroom with Renault. Dedicated sales support and access to new Dacia models.
• NissancoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Nissan brand vehicles with dedicated Nissan showroom space. Operates separate Nissan-dedicated website (maurice-bonny-lachauxdefonds.nissan.ch). Nissan roadside assistance number: 0800 64 77 26.
• OpelminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Opel brand vehicles. Opel logo displayed on website. Opel roadside assistance: 0800 55 01 42.
• JUBINminorChannel Partner/ Reseller/ DistributorFuel card partnership offering volume discounts on fuel purchases at the company's 24/7 fuel station.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• AMAG Group: Switzerland's largest automotive retail group, operating authorized dealerships across multiple brands (Volkswagen Group and others) plus import, service, and after-sales operations nationally. Comparable as a Swiss multi-brand authorized dealer network, but at vastly greater scale and brand breadth than Bonny's single-site Renault/Dacia/Nissan/Opel footprint.
• Emil Frey AG: Major Swiss multi-brand automotive dealer group with national presence across premium and volume brands, including service, parts, and bodywork operations. Comparable as a Swiss authorized multi-brand dealer with full after-sales services, though operating at group scale across many Swiss sites.

Regional players

• Auto AG Group: Swiss regional automotive dealer group operating multi-brand authorized points with service and bodywork capabilities across central Switzerland. Comparable in business model to Bonny (authorized dealer + service ecosystem) but serves a different Swiss region and operates a broader footprint.

Direct peers

• Other authorized Renault/Dacia/Nissan dealers in French-speaking Switzerland: Network of authorized Renault, Dacia, and Nissan dealers elsewhere in Suisse romande (cantons of Neuchâtel, Vaud, Geneva, Fribourg, Jura). Most direct comparables to Bonny: same OEM authorization, similar full-service sales-plus-workshop-plus-parts model, typically single-site or small multi-site, serving regional Swiss populations.
• Independent Swiss multi-brand garage and body shops: Long-standing independent Swiss garages offering mechanical repair, bodywork, parts retail, and often fuel and tire services without OEM authorization. Comparable to Bonny's service operations (Carrosserie, Atelier, Magasin) but lack the new-vehicle sales franchise that anchors Bonny's revenue mix.
• Garage Galliker AG: Family-owned Swiss multi-brand automotive group operating authorized dealerships, bodywork, and service across multiple locations. Comparable to Bonny as a Swiss family-controlled multi-brand authorized dealer offering integrated sales and after-sales services, though Galliker operates a larger multi-site footprint.

Others

• Renault Suisse SA: Official Swiss import arm of Renault (and Dacia). Not a competitor in the retail sense but the franchisor of Bonny's new-vehicle sales authorization; comparable only at the brand-and-market-category level. Useful as ecosystem reference for authorized dealer economics in Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/garage-maurice-bonny-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garage Maurice Bonny SA