Mäklarsamfundet Utveckling i Sverige AB

What Mäklarsamfundet Utveckling i Sverige AB does

Mäklarsamfundet Utveckling i Sverige AB is a Stockholm-based private Swedish Aktiebolag (org.nr 559256-2515) that operates the consumer-facing real-estate information platform 'bopedia'. The company functions as the technology and product development subsidiary of Sveriges Fastighetsmäklarsamfund (the Swedish Association of Real Estate Brokers), with responsible publisher Kenneth Ivarsson holding a utgivningsbevis (publishing license) from Mediemyndigheten that provides constitutional protection for the property database under the Freedom of the Press Act.

The platform is delivered as a mobile-first iOS/Android application and a web platform at bopedia.se, providing Swedish consumers with free access to actual final sale prices (including off-market transactions), price-development statistics by geography, building-permit information, editorial housing news, broker search, and personalized alerts. A separate three-tier Valuation Service offers automatic, broker-verified, and exact-physical valuations, with the broker-mediated tiers routed via bopedia but priced by individual brokers. On the professional side, the authenticated 'Mitt bopedia' portal serves brokers and brokerages affiliated with Sveriges Fastighetsmäklarsamfund, providing market-share analytics with up to 48 months of historical data, professional profile management, the Rekommendationstjänst customer survey service, and BRF-hjälpen for housing associations. Underlying data flows from Svensk Mäklarstatistik and from API integrations with all major Swedish broker systems (Fasit, MSpecs, Vitec Express Säljstöd, Vitec Express Mäklarsystem), with BankID used for identity verification.

Commercially, the consumer product is a freemium offering funded through the parent association and partner broker firms rather than direct user fees. Monetization of professional users runs through separate subscription contracts via Mitt bopedia, supplemented by transaction-facilitation economics on broker-mediated exact valuations. The company operates exclusively in the Swedish market, with no disclosed funding rounds, headcount, or revenue figures and no evidence of external venture or private-equity ownership.

Name

Mäklarsamfundet Utveckling i Sverige AB

Legal name

Mäklarsamfundet Utveckling i Sverige AB

Website

https://bopedia.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

bopedia is the Stockholm-based technology arm of Sveriges Fastighetsmäklarsamfund, operating a free Swedish mobile and web platform that provides consumers with final property sale prices, valuations, broker search, and housing news, and serves affiliated brokers via a paid professional portal.

Ownership category

akta.pro rank

Product category

Real Estate Information Platform

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

akta.pro secondary industries

Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ), HOA/Condo Document & Estoppel Services (BPAJAOAK)

Keywords

• Property valuation services
• Real estate market data
• Broker directory search
• Housing market analytics
• Property sale records

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Consumer Freemium Service: The core bopedia App and website services are provided free of charge to private consumers (individuals buying or selling property). The service is funded by the parent organization Sveriges Fastighetsmäklarsamfund and partner broker firms rather than direct consumer revenue.
2. Broker/Professional Account Subscriptions: Registered property brokers and broker firms (affiliated with Sveriges Fastighetsmäklarsamfund) access professional features including Marknadsandelstjänsten (market share analytics with 48-month data) and Mitt bopedia portal under separate commercial agreements. These B2B arrangements are handled via Mitt bopedia and separate contracts.
3. Exakt Värdering (Physical Valuation): When consumers choose the 'exact valuation' tier involving physical property inspection by a broker, broker fees may apply per the broker's own pricing. bopedia facilitates the connection but the transaction is between the consumer and the broker.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mäklarsamfundet Utveckling i Sverige AB operates the bopedia platform, a mobile and web-based property information service for the Swedish housing market. It delivers automated and broker-verified property valuations, a directory of registered real estate brokers with sales history and reviews, final sale price data (including off-market sales), regional price trend analytics, editorial housing news, and building permit information to consumers free of charge. Brokers and broker firms access professional tools including a market share service with up to 48 months of historical data via a separate authenticated commercial portal (Mitt bopedia).

Product overview

bopedia is a consumer-facing property information platform operated by Mäklarsamfundet Utveckling i Sverige AB, delivered as a mobile app (iOS/Android) and website. The core portfolio includes the bopedia App (central mobile application), the Värderingstjänst (Valuation Service) with automated, broker-verified, and exact valuation tiers, Mäklarsök (Broker Search) for finding and comparing real estate brokers, Bostadsnyheter (Property News) covering national and local housing market reporting, Prisutveckling (Price Development) tracking trends by region and property type, and Slutpriser (Final Sale Prices) database of actual transaction prices. Supporting services include Bygglovsinformation (Building Permit Information), the authenticated Marknadsandelstjänst (Market Share Service) for brokers, BRF-hjälpen (Housing Association Assistance), Rekommendationstjänst (Recommendation Service) for customer surveys, and Bevakningar (Alerts) for personalized notifications. The platform sources data from Svensk Mäklarstatistik and integrates with broker systems (Fasit, MSpecs, Vitec Express). Identity verification is handled via BankID. Complementary policy documents (Integritetspolicy, Cookiepolicy, Användarvillkor) govern data protection and usage terms.

Differentiator

Problem solved

Functional benefit

Products and services

• bopedia App Mobile application (iOS and Android) providing Swedish property market data including final sale prices, price trends, broker search, building permits, housing news, and personalized alerts. Free for private consumers with BankID registration.
• Värderingstjänst (Property Valuation Service) Web-based property valuation service with three tiers: automated valuation from market data (free), broker-verified valuation with local expertise adjustment (free), and exact physical valuation with in-person assessment by a broker (fee may apply per broker pricing).
• Mäklarsök (Broker Search) Broker directory and comparison tool enabling users to find licensed Swedish real estate brokers by area, view their sales history, expertise areas, language skills, and customer reviews, and contact them for valuation or transaction services.
• Bostadsnyheter (Property News) Editorial housing news service covering national, regional, and local Swedish housing market topics including new construction, housing economics, cooperatives, properties, holiday homes, mortgages, and sustainability, sourced from authoritative bodies such as Boverket and Mäklarsamfundet.
• Prisutveckling (Price Development) Property price trend tracking service providing statistics on housing prices by county and municipality across apartments (bostadsrätter), villas, and holiday homes in Sweden, sourced from Svensk Mäklarstatistik.
• Marknadsandelstjänst (Market Share Service) Authenticated B2B service for licensed real estate brokers and broker offices affiliated with Sveriges Fastighetsmäklarsamfund, providing aggregated historical sales statistics per broker, office, and geographic area with up to 48 months of historical data exposure for logged-in users.
• BRF-hjälpen (Housing Association Assistance) Service for Swedish housing associations (bostadsrättsföreningar) providing access to representative information and enabling contact with brokers for valuation or transaction purposes, with Bisnode-based identity verification for BRF representatives.
• bopedia.se Web Platform Web-based platform at bopedia.se providing access to property valuation services, broker search, price statistics, housing news, and related property information services for Swedish consumers.

Quantifiable outcome

• 48-month historical data exposure for authenticated broker accounts (vs 12 months for public)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Svensk Mäklarstatistik ABcoreTechnology or IntegrationSvensk Mäklarstatistik is the primary data provider for bopedia's property market information. They aggregate sales data from virtually all Swedish property brokers. MSU obtains data from Svensk Mäklarstatistik via utgivningsbevis (publishing license) for published content and legitimate interest under GDPR for related processing. The data includes indirect personal data such as property designation, location, and sale price.
• Sveriges FastighetsmäklarsamfundcoreStrategic or Co-development PartnerSveriges Fastighetsmäklarsamfund is the parent organization and key strategic partner. MSU is the development company of the association. The platform verifies broker membership and FMI (Fastighetsmäklarsamfundet Inspektionsnämnd) registration through the association's member register. Broker firms affiliated with the association have data-sharing agreements with bopedia.
• Fasit, MSpecs, Vitec Express (Broker Systems)coreTechnology or IntegrationIntegration with major Swedish broker software systems: Fasit, MSpecs, Vitec Express Säljstöd, and Vitec Express Mäklarsystem. These integrations enable bopedia to receive property sales data and broker information directly from broker workflow systems. Data includes property specifications, sale prices, broker details, and customer feedback via the Rekommendationstjänsten (recommendation service).
• Finansiell ID-Teknik BID AB (BankID)coreTechnology or IntegrationBankID is used for user authentication and identity verification when creating accounts and logging into the bopedia App and Mitt bopedia professional portal. This is the standard electronic identification method in Sweden, required for account registration per the terms of service.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Zillow: Zillow is the largest US real estate marketplace and data platform, offering Zestimate valuations, broker search, and off-market data via Zillow Premier Agent. It is broadly comparable to bopedia as a consumer-facing real estate information platform with valuation services.
• Rightmove: Rightmove is the UK's leading property portal, providing listings, market data, and broker tools. It is comparable to bopedia as a market-leading real estate data platform in a single national market, with similar broker-facing analytics and consumer valuation features.
• Idealista: Idealista is the leading real estate portal in Spain, Portugal, and Italy, providing listings, valuation tools, and market data. It is broadly comparable to bopedia as a multi-country consumer-facing property data platform.
• SeLoger: SeLoger is a major French real estate listings portal with valuation and market data tools. It is comparable to bopedia as a national property information platform with broker and consumer services.
• ImmoScout24: ImmoScout24 is the largest real estate platform in Germany and Austria, providing listings, market data, and valuation tools. It is comparable to bopedia as a national-market data platform with consumer and broker-facing features.

Others

• Vitec: Vitec is a Swedish vertical software vendor that supplies broker workflow systems (Vitec Express Säljstöd, Vitec Express Mäklarsystem) on which bopedia depends for data integration. Vitec is comparable as an adjacent infrastructure provider in the Nordic real estate software ecosystem.

Direct peers

• Booli: Booli is a Swedish property search engine owned by SBAB, providing home listings, price statistics, and valuation tools. It overlaps with bopedia on consumer-facing property search and price development data, and is a key direct competitor in the same Swedish market.
• Hemnet: Hemnet is the dominant Swedish residential property listing platform, used by virtually all Swedish brokers and home-movers. It competes directly with bopedia on broker search, market statistics, and broker-facing tools, though bopedia differentiates by including off-market sales and publishing-license-protected data.

Regional players

• Fastighetsbyrån: Fastighetsbyrån is one of Sweden's largest real estate broker chains, part of the Swedbank group. It is comparable to bopedia as a Swedish real estate brand, though its focus is on brokerage services rather than consumer data platform.
• Svensk Fastighetsförmedling: Svensk Fastighetsförmedling is another major Swedish real estate broker chain with a national footprint. It is comparable to bopedia in the Swedish market but focuses on brokerage execution rather than consumer property data infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/m%C3%A4klarsamfundet-utveckling

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mäklarsamfundet Utveckling i Sverige AB