Bordeaux Gazette

What Bordeaux Gazette does

Bordeaux Gazette is an independent French online local news magazine published by BGZ Digital, SAS since March 9, 2011. The platform delivers editorial coverage of news, culture, sports, heritage, lifestyle, and gastronomy across the Bordeaux metropolitan area, Gironde department, and broader Nouvelle-Aquitaine region. Founder and Director of Publication Jean-Sébastien Dufourg leads a small team of approximately five core staff supported by freelance contributors, distributing content through bordeaux-gazette.com, Google News, a Facebook channel generating several hundred thousand monthly views, and a direct email newsletter.

The underlying product is a web-based content management system with an integrated local business directory called Guide des Bonnes Adresses, which allows merchants to maintain profile pages with descriptions, photos, hours, and contact details. No mobile app, public API, or AI/ML components are present. The technology is operational rather than differentiated — its value lies in the editorial and commercial workflow rather than proprietary technology.

Bordeaux Gazette generates revenue from three streams: (1) display and sponsored content advertising (weekly, monthly, or multi-month banner campaigns plus sponsored articles), (2) annual directory subscriptions ranging from €150 to €540 HT depending on tier, and (3) bespoke editorial services including partner articles starting at €150 HT and full editorial creation from €180 HT. Customers are exclusively local small and medium-sized businesses — predominantly restaurants, fromageries, food trucks, and small retailers — alongside cultural institutions and event organizers seeking promotion. There are no disclosed enterprise customers, no external investors, and no parent company; the entity is founder-owned and operated with a SAS share capital of €4,000.

Name

Bordeaux Gazette

Legal name

BGZ Digital, SAS

Website

https://bordeaux-gazette.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Bordeaux Gazette is an independent French online local news magazine serving Bordeaux, Gironde, and Nouvelle-Aquitaine since 2011. It delivers editorial coverage via web, social media, and newsletter, monetizing through SMB directory listings, display advertising, and editorial services.

Ownership category

akta.pro rank

Product category

Local Online News

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industry

Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Local online news
• Regional journalism
• Local business directory
• Digital local advertising
• Community news media

Headquarters

HQ city

Villenave d'Ornon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising - Display & Sponsored Content: Display advertising placements (banners, mega-banners, pavés) sold on a weekly, monthly or multi-month basis. Sponsored articles and partner content produced from press releases or fully written by the editorial team.
2. Local Business Directory (Guide des Bonnes Adresses): Annual subscription-based presence in the local business guide. Three tiers: basic listing (150€ HT/year), enhanced listing with editorial article (245€ HT), and photo reportages (540€ HT).
3. Editorial Services: Custom article writing services for partners and local structures. Partner articles starting from 150€ HT, full editorial creation from 180€ HT. Press release assistance and communication support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bordeaux Gazette is an independent online local news magazine covering Bordeaux, its metropolitan area, and the Gironde department across editorial sections including news, culture, sports, heritage, and lifestyle. It extends its offering through the Guide des Bonnes Adresses, an integrated local business directory where merchants maintain profile pages, and through paid advertising and editorial packages (display ads, directory subscriptions, partner articles, photo reportages) sold to local businesses and cultural organizations.

Product overview

Bordeaux Gazette is an independent online local news magazine that functions as a unified content publishing platform covering Bordeaux, its metropolitan area, and the Gironde department. The platform centers on editorial news content organized across thematic sections (local news, culture, sports, lifestyle, heritage). It extends its offering through an integrated local business directory (Guide des Bonnes Adresses) and various paid advertising/marketing packages (Présence locale, Mise en avant, Reportage éditorial, Article partenaire) that enable local businesses to gain visibility within the editorial environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Bordeaux Gazette (News Platform) Online local news magazine covering Bordeaux, its metropolitan area, and the Gironde department, with editorial sections on local news (Actus Bordeaux), culture and outings (Culture Sorties), food, tourism and wine (Saveurs Découvertes), lifestyle and society (Lifestyle Société), photo essays (Regards en Images), and sports and leisure (Sports Loisirs). Free to readers, monetized via advertising and paid services.
• Guide des Bonnes Adresses (Local Business Directory) Local business directory integrated into the Bordeaux Gazette editorial platform, allowing restaurants, shops, artisans, and local service providers in Bordeaux and Gironde to maintain profile pages with descriptions, photos, hours, contact information, and social links. Sold via tiered annual subscriptions ranging from basic listings to enhanced listings with editorial articles and HD photo reportages.
• Article Partenaire (Partner Content / Editorial Services) Custom article writing service for local partners and organizations. The editorial team adapts provided press releases or information into readable editorial format (starting from €150 HT) or creates full editorial articles from provided information, exchanges, visuals, and context (starting from €180 HT). Available on a pay-as-you-go basis.
• Display Advertising (Banners, Mega-banners, Pavés) Display advertising placements sold to local businesses and partners on bordeaux-gazette.com, including banners, mega-banners, and advertising pavés. Campaigns are available on a weekly, monthly, or multi-month basis with custom quote-based pricing, plus sponsored article placements produced from press releases or fully written by the editorial team.

Quantifiable outcome

• Several hundred thousand monthly views on Facebook

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• SyntisminorOthersWeb hosting provider located at 2, cours du 30 juillet, 33064 Bordeaux cedex.
• BGZ DigitalcoreOthersSAS with capital of 4,000 euros, registered at RCS Bordeaux under number 944 311 315. Publisher of Bordeaux Gazette.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Sud Ouest: Historic regional daily newspaper headquartered in Bordeaux with dominant print and digital coverage of Gironde and Nouvelle-Aquitaine. Same geographic audience and SMB advertiser base as Bordeaux Gazette, but operates at much larger scale with a full newsroom.
• France Bleu Gironde: Public regional radio station with local Gironde news, culture, and event coverage and associated digital properties. Comparable local audience and local event advertiser pool, though delivered via radio/digital rather than print-style magazine.
• 20 Minutes Bordeaux: National free daily newspaper with a dedicated Bordeaux local edition covering city news and SMB advertising. Overlapping local coverage and advertising sales motion at a much larger scale.

Direct peers

• Le Bonbon: Multi-city French local lifestyle and events publication with an SMB-friendly content and advertising model. Comparable indie digital local media playbook operating in French cities.
• Aqui.fr: Online local news outlet covering Nouvelle-Aquitaine regional news, politics, and culture. Closest direct peer in geography and digital-native local news model.
• Côté Bordeaux (Côté Magazine): Bordeaux-focused lifestyle and culture magazine covering dining, events, and local discoveries. Highly comparable in editorial scope (culture, gastronomy, outings) and in monetizing local SMB visibility.
• Oh My Bordeaux: Bordeaux-focused local lifestyle and event publication covering dining, outings, and culture. Direct indie peer in the same city covering similar lifestyle and SMB-facing content verticals.
• Rue89 Bordeaux: Independent online news site covering Bordeaux and Gironde with a local investigative and culture angle. Directly comparable indie digital news model in the same territory.
• Le Petit Bulletin: French city-level local magazine covering cultural outings, events, and SMB advertising. Comparable local-magazine editorial and SMB monetization model in other French metros.

Emerging players

• Terre de Vins: Bordeaux and broader wine-region focused magazine and digital media covering wine producers, gastronomy, and tourism. Partial overlap with Bordeaux Gazette's Saveurs/Découvertes section and tourism-driven advertiser base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bordeauxgazette
• LinkedInlinkedin.com/company/bordeaux-gazette

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bordeaux Gazette