Château Lamothe-Bergeron

What Château Lamothe-Bergeron does

Château Lamothe-Bergeron is a Bordeaux wine estate located in Cussac-Fort-Médoc, France, situated on the Route des Châteaux between the Margaux and Saint-Julien appellations. The estate produces Cru Bourgeois Supérieur red wines, a recently launched white wine, and two second wines, serving private individual consumers, wine tourists, families, and corporate clients through a hybrid direct-to-consumer and wine tourism model. The estate is owned by CAPSSA, a non-profit social security fund, since 2019, operating under an unusual stewardship model that prioritizes long-term social, cultural, and environmental value over speculation.

The estate cultivates approximately 65 hectares of vineyard (reduced from roughly 67 hectares via a voluntary 25-hectare uprooting in winter 2024-2025 for long-term sustainability) on Garonne gravel soils, with a new 2-hectare white wine plot planted in 2022. Technical operations employ parcel-based vinification across stainless steel and concrete vats, French oak barrel aging (225L and 400L formats), amphorae aging for whites, and an R'Pulse system for gentle marc movement. Production covers the Château Lamothe-Bergeron grand vin (Cabernet Sauvignon/Merlot/Petit Verdot blend), Château Lamothe-Bergeron Blanc (Sauvignon Blanc/Sémillon/Muscadelle), and second wines Château Romefort and Demoiselles de Bergeron. The estate holds HVE, Terra Vitis, Cultivons Demain Level 2, and Vignobles & Découvertes certifications.

Revenue is generated through four streams: direct wine sales via e-commerce and on-site boutique at €9.90–€19.50 per bottle, En Primeur (wine futures) reservations priced at €13.50 per bottle with multi-year delivery cycles, paid wine tourism experiences (€8–€45 per person including tastings, guided tours, gourmet pairings, and family picnics), and corporate event hosting including blending workshops and barrel tastings. Distribution combines domestic e-commerce, on-premise sales at the estate boutique open seven days a week from April to October, and international delivery on request. The company employs approximately 15 staff across technical (vineyard and cellar), administrative/commercial, and wine tourism functions, with leadership anchored by General Manager Charles Lemoine, Deputy General Manager Anne Melchior, and Technical Director David Denechaud.

Name

Château Lamothe-Bergeron

Legal name

SAS CHÂTEAU LAMOTHE-BERGERON

Website

https://lamothebergeron.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Château Lamothe-Bergeron is a Bordeaux wine estate in Cussac-Fort-Médoc producing Cru Bourgeois Supérieur wines across 65 hectares, owned by non-profit CAPSSA, and serving individual consumers, wine tourists, families, and corporate clients via direct-to-consumer sales, an En Primeur program, and paid wine tourism experiences.

Ownership category

akta.pro rank

Product category

Bordeaux Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

Keywords

• Bordeaux wine production
• Wine tourism experiences
• Médoc cru bourgeois
• Corporate wine events
• En primeur wine sales

Headquarters

HQ city

Cussac-Fort-Médoc

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Direct Wine Sales: Direct-to-consumer sales of estate wines through e-commerce website and on-site boutique. Includes red wines (Château Lamothe-Bergeron, Château Romefort, Demoiselles de Bergeron) and white wine (Château Lamothe-Bergeron Blanc). Prices range from €9.90 to €19.00 per bottle.
2. Primeurs (Wine Futures): Advance purchase of wines before commercial release at preferential pricing. Delivery occurs approximately 2 years later (e.g., 2025 vintage delivered from September 2027).
3. Wine Tourism Experiences: Paid visitor experiences including immersive tours, tasting workshops, gourmet tours, and family picnic tours. Pricing from €8 to €45 per person.
4. Corporate Events & Private Hire: Business lunches, seminars, cocktail receptions, and team-building events for corporate clients and travel agencies.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Château Lamothe-Bergeron is a Bordeaux wine estate in Cussac-Fort-Médoc that produces Cru Bourgeois Supérieur red wines and a white wine (launched in 2024) from a 65-hectare vineyard, alongside two second wines (Château Romefort and Demoiselles de Bergeron). The estate sells wines directly to consumers via its e-commerce site and on-site boutique, and operates a portfolio of paid wine tourism experiences including guided tours, tastings, gourmet pairings, family picnics, and corporate hospitality events.

Product overview

Château Lamothe-Bergeron is a Bordeaux wine estate producing four distinct wine products: the grand vin Château Lamothe-Bergeron (Cru Bourgeois Supérieur), the new Château Lamothe-Bergeron Blanc white wine, plus two second wines (Château Romefort and Demoiselles de Bergeron). The estate is complemented by an extensive wine tourism service portfolio including tasting workshops, guided tours, gourmet food pairings, and family picnic experiences, along with corporate hospitality services (seminars, team-building blending workshops, barrel tastings) and an En Primeur reservation program for upcoming vintages.

Differentiator

Problem solved

Functional benefit

Brands

• Château Romefort: Second wine produced from the sandy-gravelly terroir of Cussac-Fort-Médoc, dominated by Merlot (70%) with Cabernet Sauvignon (30%). Aged 12-14 months in second-use barrels.
• Demoiselles de Bergeron

Products and services

• Château Lamothe-Bergeron (Grand Vin) Grand vin red wine of the estate, classified Cru Bourgeois Supérieur. Classic Médoc blend of 50% Cabernet Sauvignon, 45% Merlot, and 5% Petit Verdot. Aged 12-16 months in 225L Bordeaux barrels and 400L casks. Priced €15.00-€19.50 per 75cl bottle.
• Château Lamothe-Bergeron Blanc 2024 First white wine produced by the estate, launched with the 2024 vintage. Blend of 80% Sauvignon Blanc, 16% Sémillon, and 4% Muscadelle from 2 hectares of clay-limestone terroir. Fermented and aged 6 months in 400L barrels and amphorae. Priced €18.00 per 75cl bottle.
• Château Romefort Second wine of the estate under the Haut-Médoc appellation. Blend of 70% Merlot and 30% Cabernet Sauvignon from sandy-gravelly terroir. Aged 12-14 months in second-use barrels. Priced €12.00 per 75cl bottle.
• Demoiselles de Bergeron Second wine of Château Lamothe-Bergeron. Blend of approximately two-thirds Merlot and one-third Cabernet Sauvignon from youngest plots. Vinified in temperature-controlled stainless steel vats, not aged in wood. Priced €9.90 per 75cl bottle.
• Primeurs 2025 (En Primeur Reservations) Advance wine futures reservation program for the 2025 vintage, allowing customers to purchase wine before its commercial release at preferential pricing (€13.50/bottle TTC). Delivery scheduled from September 2027. Rated 93-94/100 by wine critic Yves Beck.
• Wine Tasting Workshop Beginner-focused wine tasting experience for 1-12 people. Includes guided tasting of 3 Château Lamothe-Bergeron cuvées. Duration 30 minutes, priced at €10 per adult.
• Wine Enthusiast's Tour Interactive guided tour of Médoc vineyard and cellars for 1-15 people. Includes immersive journey through vinification and ageing, concluding with vertical tasting of 3 vintages. Duration 1 hour, priced at €14 per adult (free for children under 18).
• Gourmet Tour with Macaron Pairing Sensory experience combining wine tasting with artisanal macaron food pairings for 1-12 people. After guided château tour, guests enjoy 3 wines paired with locally-made macarons. Duration 1 hour, priced at €18 per adult, €7 for children under 18.
• Family Picnic Tour Wine Enthusiast's Tour combined with gourmet picnic in the château park under 200-year-old trees for 1-12 people. Basket includes cheeses, charcuterie, macarons, fruits/vegetables, fresh bread, wine, water, and tea/coffee. Duration 2.5 hours, priced at €45/adult, €10/child (3-9), €15/teenager (10-18). Available April to October.
• Corporate Seminars & Events Business meetings, seminars, team-building events, and corporate meals at the château. Includes modular meeting room with AV equipment, high-speed Wi-Fi, outdoor spaces, and services such as coffee breaks, lunches, and wine-themed team-building activities. Located 50 minutes from Bordeaux.
• Blending Workshop Team-building activity led by the Cellar Master. Participants learn estate history, participate in blending session to create a custom cuvée, and discover the secrets of perfect balance. Duration 2 hours, priced at €50 per person.
• Barrel Tasting Guided tasting of wines aged in different containers (barrels, amphorae, vats). Educational experience revealing the importance and subtleties of ageing. Duration 2 hours, priced at €50 per person.

Quantifiable outcome

• Wine critic scores up to 93-94/100 for 2025 vintage
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Médoc'LaineminorOthersAssociation partner providing sheep and shepherd demonstrations during Portes Ouvertes events, showcasing traditional practices and regional expertise.
• Local SuppliersminorOthersLocal suppliers selected for labels, cartons, capsules, and other materials, chosen for CSR commitments and to encourage short supply chains.
• Terra VitiscoreOthersIndependent wine industry certification covering entire production chain from vineyard to glass, integrating environmental, social, and economic dimensions. Annual external audit reviews progress.
• Bordeaux Wine Council (CIVB)coreStrategic or Co-development PartnerLed the 'Cultivons Demain' (Sustainable Impact) initiative that certified Château Lamothe-Bergeron at Level 2 in 2024. Framework for structured CSR approach in Bordeaux wine industry.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Château Rollan de By: Cru Bourgeois estate in the Médoc producing classic red blends at similar price points, with comparable DTC sales and modest tourism offering aimed at the same value-conscious Bordeaux enthusiast segment.
• Château Lagrange: Saint-Julien classified estate directly adjacent to Lamothe-Bergeron's location, operating a similar DTC, wine tourism, and corporate event model with comparable vintage cadence and Bordeaux blend profile.
• Château Branaire-Ducru: Fourth-growth Saint-Julien estate located on the same Route des Châteaux, with mature wine tourism, DTC e-commerce, and corporate hospitality offerings that closely mirror Lamothe-Bergeron's go-to-market structure.
• Château Sociando-Mallet: Haut-Médoc estate known for quality red Bordeaux, direct-to-consumer sales, and visitor experiences; a closely comparable mid-sized Médoc château without classified-growth status but with strong brand equity and tourism offering.
• Château Lestage Simon: Cru Bourgeois estate in Haut-Médoc with a similar mid-tier positioning, traditional red Bordeaux portfolio, and DTC-led commercial model targeting the same French and export consumer profile.
• Château Cantemerle: Cru Bourgeois Supérieur estate in the Haut-Médoc appellation, sharing the same classification tier as Château Lamothe-Bergeron and operating a comparable DTC, wine tourism, and on-site boutique model in the same regional geography.
• Château d'Issan: Margaux appellation estate immediately adjacent to Lamothe-Bergeron on the Route des Châteaux, with parallel wine tourism, DTC, and corporate event operations and a comparable blend of red Bordeaux production.

Broad incumbents

• Château Palmer: Third-growth Margaux estate operating in the immediate geography with significantly higher prestige, pricing power, and international distribution — a broader incumbent reference point for the upper bound of the Médoc value chain.
• Bernard Magrez: Multi-property Bordeaux owner with a strong wine tourism focus across multiple estates, representing a broader incumbent that competes for visitor traffic, tour operator partnerships, and DTC consumer share across the region.
• Château Mouton Rothschild: First-growth Pauillac estate and broader incumbent that sets the benchmark for Médoc wine tourism, museum programs, and corporate hospitality, anchoring the upper limit of the regional competitive landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0dnZJl4ndasYOqoddnVrYg
• Facebookfacebook.com/chateau.lamothebergeron
• LinkedInlinkedin.com/company/ch%C3%A2teau-lamothe-bergeron
• Instagraminstagram.com/lamothebergeron

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château Lamothe-Bergeron