BORIE MANOUX

What BORIE MANOUX does

Borie-Manoux is a Bordeaux wine merchant (négociant) founded in 1870 by Eugène and Emile Borie and continuously family-controlled through the Borie and Castéja families. The company operates both as a winegrower/éleveur and as a trader, controlling 11 estates—including one Premier Grand Cru Classé Saint-Émilion (Château TrotteVieille, acquired 1947) and two Grands Crus Classés du Médoc (Château Lynch-Moussas and Château Batailley)—while distributing a catalogue of over 3,000 wine references that span family estate exclusivities, Bordeaux classified growths, and foreign fine wines such as Opus One and Almaviva. Core trading, blending, and packaging operations are anchored at the Saint-Loubès production and storage site acquired in 2011, which houses 200 stainless steel vats (25–1,000 hectolitres), a temperature-controlled cellar for ageing 1,200 barrels, and 5 labelling lines, with certifications including IFS, BRC Food, Bio Ecocert, and Terra Vitis.

Revenue is generated through three streams: wine trading (négoce) where the company purchases and resells finished wines ranging from small châteaux to Grands Crus Classés; bulk wine blending to produce made-to-measure wines for client specifications; and own-brand creation (Beau-Rivage, Chapelle de la Trinité, Origines Borie-Manoux). Go-to-market is sales-led B2B with a small direct-to-consumer overlay: 75% of sales are exports across more than 90 countries, with the remaining 25% in the French market, reaching HORECA (hotels, restaurants, cafés), mass retail/supermarkets, airlines (Air France, British Airways, Japan Airlines), wholesalers and importers, and online platforms such as Veepee. Adapted packaging solutions—PET bottles for airlines, screw caps for supermarkets, and wine-by-the-glass via a D-Vine partnership—illustrate the channel-specific productization the company applies to defend margin and access. The business is privately held as BORIE MANOUX SAS, headquartered in Bordeaux with ~36 employees, led by President Philippe Castéja and General Director Frédéric Castéja, with no institutional investor involvement.

Name

BORIE MANOUX

Legal name

BORIE MANOUX SAS

Website

https://borie-manoux.com

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Short description

Borie-Manoux is a family-controlled Bordeaux wine merchant (négociant) founded in 1870, operating 11 estates including classified growths and distributing over 3,000 wine references to HORECA, retail, airlines, and importers in more than 90 countries.

Ownership category

akta.pro rank

Product category

Wine merchant / Bordeaux wine trading and estate winemaking

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wine Production & Winemaking (AFAFAAAB)

Keywords

• Wine merchant
• Bordeaux wine trading
• Grands crus classés
• Wine distribution
• Estate winemaking

Headquarters

HQ city

Bordeaux, Nouvelle-Aquitaine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Trading (Négoce): Purchase and resale of finished wines from small Châteaux to Grands Crus Classés, with over 3,000 wine references
2. Bulk Wine Blending: Selection and blending of wines bought in bulk to offer 'made-to-measure' wines that meet current consumer demand
3. Own Brand Creation: Brand creation including Beau-Rivage, Chapelle de la Trinité, and Origines Borie-Manoux since early 1950s

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Borie-Manoux is a Bordeaux wine merchant (négociant) that purchases, selects, blends and resells more than 3,000 wine references while operating eleven wine estates including one Premier Grand Cru Classé Saint-Émilion and two Grands Crus Classés du Médoc. It supplies restaurants, wine merchants, supermarkets, airlines, wholesalers and importers in over 90 countries, and also creates its own brands such as Beau-Rivage, Chapelle de la Trinité and Origines Borie-Manoux through bulk-wine blending and bottling.

Product overview

BORIE MANOUX is a Bordeaux wine merchant founded in 1870, offering a diversified portfolio of over 3,000 wine references. The company operates as both a winegrower and merchant, controlling trading houses and eleven estates including a Premier Grand Cru Classé in Saint-Émilion and two Grands Crus Classés in the Médoc. The product portfolio is organized into six main categories: Borie-Manoux Exclusives (proprietary property wines), Brands by Borie-Manoux (own-created blends like Beau-Rivage and Origins), Family Exclusives (wines from Castéja family estates including Château Batailley, Château TrotteVieille, Château Lynch-Moussas), Foreign Wines (international selections including Opus One, Almaviva, Sena), Grands Crus Classés & Similar (classified growths from Bordeaux), and The Borie-Manoux Selection (curated best-of-Bordeaux wines). Distribution spans over 90 countries across restaurants, wine merchants, supermarkets, airlines, and online channels.

Differentiator

Problem solved

Functional benefit

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• D-VineminorGTM or Marketing PartnerPartnership for wine by the glass distribution to restaurants, providing adapted wine serving solutions for the HORECA channel

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CVBG (Dourthe): Bordeaux wine group operating négociant activity alongside a portfolio of châteaux and international brands. Closely comparable in business model — estate ownership, branded ranges, and multi-channel distribution — and in mid-market scale relative to Borie-Manoux.
• Jean-Pierre Moueix: Family-owned Bordeaux merchant-distributor with significant estate holdings (notably in Pomerol and Saint-Émilion) and a négociant arm. The combination of family stewardship, classified-growth ownership, and merchant distribution is directly analogous to Borie-Manoux's structure.
• Yvon Mau: Bordeaux négociant with a broad portfolio of own-label and branded wines, strong presence in French mass retail and export. The supermarket, private-label, and négociant positioning closely mirrors Borie-Manoux's mass-retail and own-brand streams.
• Maison Sichel: Long-established Bordeaux négociant with a comparable mix of proprietary brands, family ownership, and international B2B distribution. Both combine estate holdings, branded négociant ranges, and export-led GTM, making Sichel a natural direct peer for Borie-Manoux.
• Ballande & Meneret: Bordeaux-based wine merchant with a similar négociant-plus-estate structure, B2B focus, and export distribution. Operates at a comparable scale and footprint, making it a like-for-like reference for Borie-Manoux's core trading and brand business.

Broad incumbents

• Grands Chais de France: Largest French wine producer and a broad incumbent with nationwide production, multi-region sourcing, and global distribution. Overlaps with Borie-Manoux in négociant and export activity but at materially greater scale and product breadth.
• Pernod Ricard: Global wine and spirits major with wine brands distributed through similar HORECA, retail, and travel-retail channels. A broad incumbent competitor for airline and hotel wine programs where Borie-Manoux holds accounts like Air France and Four Seasons.
• Castel Group: Major French wine group with extensive château holdings, négociant operations, and broad international distribution. Competes with Borie-Manoux in Bordeaux sourcing and global B2B channels but operates at a substantially larger scale and across more categories.
• LVMH (Moët Hennessy Wines & Spirits): Global luxury group whose Wines & Spirits division spans premium Bordeaux-adjacent brands, champagnes, and prestige cuvées. A broader incumbent competing for premium on-premise listings and prestige distribution that Borie-Manoux also serves.

Emerging players

• Viña Concha y Toro: Large international wine group with a global premium portfolio, including Bordeaux-shaped ambitions through subsidiaries. Comparable in that it competes for the same global distribution, airline, and HORECA accounts, but originates outside France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BorieManoux
• YouTubeyoutube.com/channel/UC5zhf4uEkIKCIKd3Nob7w_g
• Facebookfacebook.com/BorieManoux
• LinkedInlinkedin.com/company/borie-manoux-sas
• Instagraminstagram.com/boriemanoux

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BORIE MANOUX