BORN GmbH

What BORN GmbH does

BORN GmbH is a German family-owned B2B industrial supply distributor headquartered in Saarbrücken, Saarland, founded in 1949. The company operates as an official 3M Premium Partner and distributes the complete 3M industrial product program — including 3M VHB high-performance tapes, PELTOR tactical communication headsets, Versaflo respiratory systems, 3M-Matic carton sealing machines, aerospace protective tapes, and Cubitron abrasives — alongside its own BSP product family (BSP, BSP bionik, BSP eco). Its customer base spans industrial manufacturing, aerospace & defense, logistics & packaging, and automotive refinish verticals, with a primary geographic focus on the DACH region (Germany, Austria, Switzerland).

The company's go-to-market combines a B2B e-commerce platform (born-info.de) carrying over 100,000 SKUs with a field sales force providing on-site consultation and a service hotline. Distribution is supported by BORN's own high-bay warehouses (eigene Hochregalläger), enabling high product availability and direct-to-customer delivery. A 3D custom-tape configurator supports up to 4-color printing of bespoke adhesive tapes. Revenue mechanics are transactional unit-pricing on physical goods, ex-VAT plus shipping, with public price disclosure across most SKUs.

Product strategy is organized around five core categories: Kleben (adhesives/tapes), Verpacken (packaging), Arbeitsschutz (occupational safety), Schleifen (abrasives), and Nachhaltig (sustainable products). The BSP bionik sustainable tape line — made from >85% recycled PET with claimed >48% CO2 savings — represents a differentiated sustainability play. In May 2026, BORN launched 'Borni', a multilingual AI chatbot advisor supporting German, English, French, and Spanish for product selection across adhesive tapes, adhesives, work safety, grinding, and packaging categories. The company is privately held, operates with no disclosed parent, no institutional investors, and no public listing.

Name

BORN GmbH

Legal name

Born GmbH

Website

https://born-info.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

BORN GmbH is a family-owned German B2B industrial distributor headquartered in Saarbrücken, serving the DACH region as an official 3M Premium Partner with over 100,000 SKUs spanning adhesive tapes, packaging, work safety equipment, and abrasives, sold via e-commerce and field sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - E-commerce: B2B e-commerce platform selling industrial adhesive tapes, packaging materials, work safety products, and grinding equipment. Customers purchase through the online shop with pricing shown ex-VAT plus shipping costs.
2. 3M Products Distribution: As a 3M Premium Partner, they distribute the complete 3M industrial product program including adhesive tapes, work safety equipment, packaging solutions, and aerospace products.
3. BSP Own Brand Products: Sale of proprietary BSP product line including BSP, BSP bionik, and BSP eco adhesive tape families.
4. Third-Party Brand Distribution: Distribution of complementary brands including tesa, Martor safety knives, and other industrial supply products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BORN GmbH distributes industrial adhesive tapes, packaging materials, workplace safety products, abrasives, and sustainable packaging alternatives as an official 3M Premium Partner. The company sells the complete 3M industrial product program alongside its own BSP brand family (BSP, BSP bionik, BSP eco) through its own B2B e-commerce platform (born-info.de), field sales consultation, and a service hotline, serving industrial, aerospace, logistics, and automotive customers across the DACH region.

Product overview

BORN GmbH is a 3M Premium Partner offering >100,000 industrial quality products through its B2B e-commerce platform. The portfolio is organized into five core business areas: Kleben (Adhesives and Tapes), Verpacken (Packaging), Arbeitsschutz (Occupational Safety), Schleifen (Abrasives), and Nachhaltig (Sustainable Products). The product ecosystem centers on the BSP family brand (BSP, BSP bionik, BSP eco) of adhesive tapes complemented by the full 3M industrial product program. Key product lines include VHB high-performance double-sided tapes, packaging tapes (PVC, PP/PET, paper), industrial adhesives (1K and 2K), self-adhesive films (DI-NOC, Scotchcal, Wrap), reusable fastening (Dual Lock, hook-and-loop, magnetic), aerospace products, workplace safety equipment (respiratory, hearing, fall protection), abrasives (Cubitron, Scotch-Brite), and packaging systems (stretch film, strapping, machinery). The company also provides an AI-powered chatbot assistant called 'Borni' for product recommendations and application advice.

Differentiator

Problem solved

Functional benefit

Brands

• BSP-Familie: Product family of adhesive tapes including standard BSP, BSP bionik (sustainable), and BSP eco variants.
• BSP
• BSP bionik
• BSP eco
• Borni

Products and services

• BSP-Familie Adhesive Tapes (BSP, BSP bionik, BSP eco)

Quantifiable outcome

• CO2 savings of >48% with BSP bionik tape compared to conventional packaging tapes
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• 3McoreChannel Partner/ Reseller/ DistributorOfficial 3M Premium Partner status. BORN GmbH distributes the complete 3M industrial product program including adhesive tapes, work safety products, packaging solutions, and aerospace products. The partnership includes access to 3M product advisors, selection tools, and marketing support.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Würth: Würth is the dominant German B2B industrial supply distributor with tens of thousands of product categories and a national field-sales force. It is comparable to BORN in customer base (DACH industrial workshops and manufacturers) and product breadth (adhesives, fasteners, packaging, safety), but operates at vastly larger scale, serving as the benchmark competitive threat to a small regional distributor like BORN.
• tesa SE: tesa is one of the world's largest tape manufacturers and a direct manufacturer competing with the 3M tape lines that BORN distributes. BORN explicitly lists tesa among its complementary distribution brands, making tesa both a supplier and a category competitor; comparable as the relevant tape manufacturer benchmark for BORN's BSP own-brand pricing and positioning.
• MSC Industrial Direct: MSC Industrial is a major US B2B metalworking and industrial supply distributor with a deep catalog of cutting tools, abrasives, safety, and MRO supplies. Comparable as a broad-incumbent benchmark for BORN's abrasives (Schleifen), safety (Arbeitsschutz), and adhesive product categories within a B2B e-commerce-led model.
• 3M: 3M is the global industrial conglomerate whose product program BORN distributes under its Premium Partner agreement. Comparable because BORN's catalog breadth, aerospace vertical, and brand credibility are all directly leveraged off the 3M principal relationship; 3M's own direct-sales and e-commerce strategy is the single largest structural risk to BORN's business model.
• Fastenal: Fastenal is a major US B2B industrial supply distributor with a strong direct-sales and vending-based model across fasteners, safety, and consumables. Comparable as a broad-incumbent benchmark for B2B industrial distribution economics, on-site service model, and consumables-led product mix similar to BORN's packaging and adhesive tape categories.
• Grainger: Grainger is the largest US B2B industrial supply distributor with millions of SKUs across safety, packaging, adhesives, and abrasives. It is a useful broad-incumbent comparable for BORN's category mix and B2B distribution model, illustrating the scale ceiling that successful industrial distributors can reach and the digital and operational benchmarks BORN could aspire to.

Direct peers

• Haberkorn: Haberkorn is a DACH-headquartered B2B technical distributor of industrial supplies including adhesives, packaging, work safety, and tools, operating across Germany, Austria, and Switzerland. It is the most directly comparable peer to BORN given overlapping product categories, the same DACH geographic footprint, and a similar mix of own-brand plus multi-brand distribution.
• Häfele: Häfele is a German-headquartered B2B industrial distribution company selling fastening, hardware, and industrial supply products with pan-European reach. It is comparable to BORN in DACH B2B distribution model and in selling fastening solutions (overlapping with BORN's reclosable fastening and Dual Lock categories).
• Reisser Schraubentechnik: Reisser is a German B2B industrial supply company specializing in screws, fasteners, and tools with national distribution. It is comparable to BORN in its family-owned DACH positioning and B2B distribution model, and overlaps in selling fastening and consumable supplies to industrial customers.

Emerging players

• Euro-Tape: Euro-Tape is a European industrial tape and packaging distributor with a product portfolio overlapping BORN's adhesive and packaging tape categories. It is a smaller, more specialized emerging player comparable to BORN in scale and in focus on adhesive tape distribution for B2B industrial customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/born-gmbh-saarbruecken
• Instagraminstagram.com/borngmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BORN GmbH