Borstvoeding en meer

What Borstvoeding en meer does

Borstvoeding en meer (legal name: Borstvoeding & meer) is a privately-held, partnership-structured lactation consulting practice founded on January 1, 2013 by Mirjam and Saskia in Utrecht, Netherlands (KvK 75965712, VAT NL001932439B28, AGB-code 90071514). The firm delivers professional breastfeeding and baby-care support through a team of seven IBCLC-certified lactation consultants (Mirjam, Ellen, Petra, Hester, Leny, Irene, Lydia), each also a member of the Dutch Association of Lactation Consultants (NVL), with several holding additional VSBB and VDC credentials. Core services include in-home, practice-based, and video lactation consultations (All-in Consult €149/€139, Basisconsult €109/€99, Kolfconsult €109/hour, Draagconsult €79 first hour, Zwangerschapsconsult, plus email and phone consults); equipment rentals (Ardo Carum breast pumps €2.50/day, Alecto BC 30 baby scales €1.50/day) and accessories sales; the Masterclass Borstvoeding online education program (€25-89); and the free bi-weekly Mamacafé community meetup. Services are reimbursable through Dutch supplementary health insurance (aanvullend verzekerd) when delivered by NVL-member IBCLC consultants, and the practice operates as a recognized training practice (opleidingspraktijk) with regular IBCLC trainees.

Borstvoeding en meer serves expectant and new mothers and their infants across the Utrecht region and surrounding municipalities (including Leidsche Rijn, Nieuwegein, Hilversum, and Hollandsche Rading) for in-person visits, and reaches a wider Dutch- and English-speaking audience via video consultations and online courses. The customer base is entirely individual consumer (B2C), with the only stated customer type being individual mothers and families seeking support for latching, milk supply, pumping, babywearing, and infant feeding challenges. Go-to-market relies on direct-to-consumer channels (website booking, callback requests, phone, WhatsApp) layered with a community-led growth motion via the free Mamacafé meetups, Instagram presence (@borstvoedingenmeer), Google Reviews, and referrals from midwives, kraamzorg, and other healthcare providers.

Underlying technology is conventional service-delivery infrastructure: a content-and-booking website (borstvoedingenmeer.nl), video-conferencing for remote consults, digital course portals (on-demand and live webinars), WhatsApp for messaging, and rented medical equipment (Ardo Carum pumps, Alecto baby scales). Pricing is unit-based with usage-based add-ons (per-day equipment rental) and modest subscription-style access for online courses. Insurance reimbursement support is built into invoicing for NVL-member IBCLC consults, providing a structural advantage over non-certified competitors. The firm has remained privately held with no institutional investment, parent company, subsidiaries, M&A, or disclosed funding rounds, and operates as a collaborative partnership of IBCLC-credentialed consultants.

Name

Borstvoeding en meer

Legal name

Borstvoeding & meer

Website

https://borstvoedingenmeer.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Borstvoeding en meer is a privately-held Dutch lactation consulting practice founded in 2013 in Utrecht, Netherlands, delivering IBCLC-certified in-home, practice-based, and video breastfeeding consultations, equipment rentals, and online masterclasses to expectant and new mothers, with services reimbursable through Dutch supplementary health insurance.

Ownership category

akta.pro rank

Product category

Lactation Consulting Services

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industry

Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE)

Keywords

• Lactation consulting
• Breastfeeding support
• Babywearing consultation
• Breast pump rental
• Breastfeeding education

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consult Services: Professional lactation consulting including All-in consults (€149 home, €139 video), Basisconsult (€109 home, €99 video/practice), Kolfconsult (€109/hour), Draagconsult (€79 first hour), Zwangerschapsconsult (€149), E-mailconsult (€25-35), and Phone consult (€23.50+). Home visits within Ring Utrecht, with travel costs outside.
2. Equipment Rentals: Rental of professional breast pumps (€2.50/day for Ardo Carum) and baby scales (€1.50/day for Alecto BC 30). No deposit required, pay-per-day model.
3. Educational Courses: Online breastfeeding courses and masterclasses: Online course (€49-89 for 4-10 months), On-demand webinar (€25), Interactive live webinar (€30 monthly).
4. Accessories and Parts Sales: Sale of personal double pumping kits (€39), hands-free pumping sets (€51.90), and various ARDO breast pump parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Borstvoeding en meer is a Dutch lactation consulting practice offering IBCLC-certified breastfeeding support through home visits, practice consultations at Utrecht, and video/email/phone advising. Beyond consultations, the company rents professional Ardo Carum breast pumps and Alecto BC 30 baby scales on a daily basis, and sells online Masterclass breastfeeding courses, on-demand webinars, and monthly interactive live webinars.

Product overview

Borstvoeding & meer is a Dutch lactation consulting practice offering a comprehensive suite of professional breastfeeding support services. The core offering consists of various consultation types: All-in-consult (comprehensive home/online consultation with report and follow-up), Basisconsult (compact consultation for tips and support), Kolfconsult (breast pump testing and advice), Draagconsult (baby wearing consultations by certified consultant Leny), Zwangerschapsconsult (pregnancy consultations), and E-mailconsult/Telefonisch consult (remote advisory services). Additionally, the company offers the Masterclass Borstvoeding (online breastfeeding education in multiple formats including self-paced courses, webinars, and English sessions). Rental products include the professional Ardo Carum breast pump (€2.50/day) and Alecto BC 30 baby scale (€1.50/day). The Mamacafé Utrecht provides a free community meetup for parents. The company operates as an approved training practice and serves the Utrecht region, with insurance reimbursement support for consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• All-in-consult Comprehensive lactation consultation that includes a home visit, detailed personal advice, a written report, and two follow-up contact moments within one week of the consult. Costs €149 at home or €139 by video; IBCLC/NVL certified so reimbursable via Dutch supplementary health insurance.
• Basisconsult Compact breastfeeding consultation in which the consultant observes a feeding, shares tips and tricks, and provides reassurance and support. Costs €109 at home, €99 at video/practice (U-pas holders €87.20).
• Kolfconsult Consultation to test and try different breast pumps (including hands-free options) before purchase, conducted by Petra in Bussum or by Leny/Lydia at the client's home. Costs €109 per hour plus €25 per additional quarter hour; reimbursable via health insurance.
• Draagconsult Babywearing consultation with VDC-certified Leny de Bruijn, offering knot consultations (1-1.25h), fit consultations (1-1.5h), and duo consultations with partner (1.5-2h). Costs €79 for first hour plus €15 per quarter hour; not insurance-covered.
• Zwangerschapsconsult Personalized breastfeeding preparation consultation during pregnancy for mothers with specific situations (prior breast surgery, illness, disability, twin pregnancy). Booked as an All-in-consult, €149 home or €139 video, including pregnancy consult plus two contacts in the kraamweek.
• E-mailconsult Email-based lactation advising for quick questions on breastfeeding, medications, weaning, contraception, or baby's growth. Costs €25 per response.
• Telefonisch consult Phone consultation starting from €23.50, available daily 09:00-12:00 and weekends 12:00-15:00.
• Masterclass Borstvoeding (online course, on-demand webinar, live webinar) Online breastfeeding education offered in three formats: self-paced online course (€49/4 months, €69/7 months, €89/10 months), on-demand masterclass webinar (€25, English version available), and monthly interactive live webinar (€30, Wednesday evenings 19:30-21:30).
• Kolfverhuur (Ardo Carum breast pump rental) Rental of professional Ardo Carum double electric breast pump with starter set (size M) and bag with extra flange sizes (S, L, XL) plus herbs to stimulate production. Costs €2.50 per day; no deposit required; personal double pumping set €39 or sustainable recycled set €20.
• Babyweegschaal (Alecto BC 30 baby scale rental) Rental of professional Alecto BC 30 digital baby scale weighing accurately to 5 grams, for parents to monitor baby's growth at home. Costs €1.50 per day.
• Mamacafé Utrecht Free community meetup for parents with young children, held every 1st and 3rd Tuesday of the month (11:00-12:30) at Café Jozef, Mariaplaats 50, Utrecht, offering Q&A on (breast)feeding, sleep, and rhythm.
• Accessories and parts (ARDO pump parts, personal pumping kits) Sale of personal double pumping kits (€39), hands-free pumping sets (€51.90), and various ARDO brand breast pump parts for customers needing replacements or add-ons.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NVL (Nederlandse Vereniging van Lactatiekundigen)coreOthersAll consultants are members of NVL, the Dutch Lactation Consultant Association. Membership is only accessible for IBCLC-certified lactation consultants. Required for insurance reimbursement eligibility.
• VSBB (Vereniging Specialisten Borstvoeding en Babybegeleiding)coreOthersSeveral consultants (Mirjam, Petra, Leny, Lydia) are members of VSBB, the Association of Breastfeeding and Baby Care Specialists.
• VDC (Vereniging van Draagconsulenten)minorOthersLeny is a member of VDC, the Dutch Babywearing Consultants Association.
• ILCA (International Lactation Consultant Association)coreOthersAwards IBCLC certification, the international standard for lactation consultants. Re-registration occurs every 5 years.
• Klachtenportaal ZorgminorOthersExternal independent disputes committee for handling customer complaints. Recognized by the Dutch government (rijksoverheid).
• Dutch Health Insurance CompaniescoreOthersServices are reimbursable through supplementary health insurance (aanvullend verzekerd). Companies mention cooperation with IZZ, VGZ, Prolife, United Consumers, UMC, Unive, Zilveren Kruis, Zekur, and Zorg & Zekerheid. Customers can check coverage via zorgwijzer.nl.

Scale indicators3 records

Recent moves10 records

Expansion highlights4 records

Regional players

• Lactatiekundigepraktijk De Bakermat: Independent Dutch IBCLC lactation consulting practice operating in another region of the Netherlands. Directly comparable service model (IBCLC home and video consults, insurance reimbursement) but in a different geographic market.
• Careyn Kraamzorg: Large Dutch maternity care (kraamzorg) provider with national footprint, offering postpartum home support that frequently overlaps with early breastfeeding help. Comparable as a Dutch postpartum-care channel that competes for the same window of the customer journey, but at much larger scale.

Emerging players

• Mamava: US company providing lactation-room pods and a locator app for parents, plus workplace breastfeeding resources. Comparable as a niche brand addressing the same pain point (where/when to breastfeed) but via hardware + app rather than in-person consulting.
• Tinyhood: US online marketplace of live and on-demand classes for new parents, including breastfeeding, babywearing, and postpartum topics. Comparable in product format (paid online masterclasses/webinars) and overlapping customer base with the Mamacafé/masterclass product line.

Direct peers

• La Leche League International: Global volunteer-led breastfeeding support organization offering mother-to-mother counseling, education, and leader training. Directly comparable as a non-clinical breastfeeding support brand, though distributed internationally rather than paid in-person clinical service.
• Nest Collaborative: US-based virtual lactation consulting platform connecting parents to IBCLCs via video. Direct peer in the lactation-consulting category with the same core service (IBCLC video consults) and a similar insurance-reimbursement angle, but operating at national US scale.
• The Lactation Network: US network that matches parents with IBCLCs and handles insurance billing. Same insurance-reimbursement playbook as Borstvoeding & meer, and same IBCLC-delivered service model, but at national US scale.

Broad incumbents

• Medela: Global breast pump and breastfeeding accessories manufacturer that also runs clinical education and professional resources for IBCLCs. Comparable as a dominant incumbent in the broader breastfeeding ecosystem that Borstvoeding & meer operates in.
• Philips Avent: Global baby feeding and breast pump brand under Philips, with consumer products, accessories, and parent-education content. Adjacent incumbent in the same end-customer purchase journey.

Others

• Ardo medical: Swiss manufacturer of the Ardo Carum breast pump that Borstvoeding & meer rents out. Adjacent supplier/enabler in the same clinical lactation workflow, with a direct commercial relationship already in place.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/borstvoedingenmeer
• LinkedInlinkedin.com/company/borstvoeding-en-meer

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borstvoeding en meer