Bosch Indonesia

What Bosch Indonesia does

PT Robert Bosch ('Bosch Indonesia') is the Indonesian operating subsidiary of Robert Bosch GmbH, a German global technology and services company. Founded in 2008 and headquartered at Arkadia Green Park Tower G in South Jakarta, Bosch Indonesia distributes and supports a diversified portfolio across four business lines: mobility aftermarket (batteries, wipers, spare parts, and ABS safety systems for vehicle manufacturers and owners), home appliances (washing machines, dryers, dishwashers, ovens, coffee machines, induction cooktops, and cleaning tools), power and garden tools (sold to professional tradespeople and consumers), and industrial solutions (Bosch Rexroth drive and control technology for manufacturing and industrial clients). The entity operates with 142 direct employees and coordinates a network of more than 300 partner workshops, Bosch Car Service centers, and certified parts dealers across Indonesia, with after-sales service coverage in more than 50 cities.

The product portfolio rests on several proprietary technology platforms: the Home Connect ecosystem links Bosch kitchen and household appliances into a single connected network for remote control and monitoring; Connected Horizon is a cloud-based vehicle connectivity system that transmits hazardous road points, speed limits, traffic congestion zones, and sharp curve warnings to drivers; and appliance-level features including ActiveWater Plus, SpeedPerfect, AquaSensor, AutoDry sensors, heat pump drying, and Sealed Maintenance Free battery technology deliver measurable efficiency and durability benefits. Products are supported by warranties of up to 10 years on motors and 15-year spare parts availability for washing machines. Regional governance is handled through Robert Bosch (South East Asia) Pte. Ltd. in Singapore.

Bosch Indonesia's business model is predominantly indirect, monetizing through hardware sales distributed via partner workshops, authorized dealers, and certified parts dealers, with direct-to-consumer channels layered on through physical retail, the corporate e-commerce storefront at shop.bosch.co.id, and official stores on Tokopedia and Shopee. Customer segments are horizontally diversified across individual consumers, professional tradespeople, the automotive aftermarket, and industrial clients, with no public pricing or subscription/recurring revenue model disclosed. Revenue is not publicly reported, and the entity functions as a sales, marketing, and channel coordination arm of the Bosch Group rather than a manufacturer.

Name

Bosch Indonesia

Legal name

PT Robert Bosch

Website

https://bosch.co.id

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

PT Robert Bosch (Bosch Indonesia) is the Indonesian sales, distribution, and service arm of Robert Bosch GmbH, distributing mobility aftermarket products, home appliances, power tools, and Bosch Rexroth industrial solutions to consumers, professionals, and industrial clients across more than 50 cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mobility Aftermarket Products: Bosch generates revenue through sales of automotive aftermarket products including batteries, wiper blades, and spare parts for vehicles. Products are distributed through a network of more than 300 partner workshops, Bosch Car Service centers, and certified dealers across Indonesia.
2. Home Appliances: Sales of household appliances including washing machines, dryers, dishwashers, ovens, and coffee machines through retail channels and e-commerce platforms.
3. Power Tools and Garden Tools: Professional-grade power tools and garden equipment sold to tradespeople and consumers through authorized dealers and e-commerce marketplaces.
4. Industrial and Manufacturing Solutions: Bosch Rexroth drive and control technology, large thermal plants, and packaging technology solutions sold to industrial clients through specialized sales teams and partner networks.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

PT Robert Bosch (Bosch Indonesia) manufactures, distributes and services a diversified portfolio of German-engineered technology products across three business sectors. The Mobility sector supplies vehicle hardware, software, and services for two-wheelers, powersports, and aftermarket components including batteries and wipers. The At Home sector delivers home appliances (washing machines, dryers, dishwashers, ovens, induction cooktops, vacuum cleaners), power tools, garden tools, and cleaning tools to residential and professional users. The Industry and Trades sector provides Bosch Rexroth drive-and-control technology and packaging solutions to industrial clients.

Product overview

Bosch Indonesia operates as a diversified technology company offering a broad portfolio of products and services organized across four main business sectors: Mobility (vehicle technology with hardware, software, and services), At Home (home appliances, power tools, garden tools, and cleaning tools), and Industry and Trades (innovative products for industrial applications including Bosch Rexroth drive and control technology). The product portfolio includes major appliances such as the WGG454E1ID washing machine and WQG25303ID dryer for smart laundry; the BCS71HYG3 cordless vacuum cleaner and dishwasher with AquaSensor technology for home cleaning; and the CSG7584B1 multi-function oven for cooking. The Mobility Aftermarket division supplies automotive components including SM Mega Power batteries, Clear Advantage and Aero Twin wipers, ST HITEC EFB batteries, and safety systems like ABS. Professional power tools include the GBH 187 LI cordless rotary hammer and GLM 50-27 CG measuring tool. Key technology platforms include the Home Connect ecosystem for smart home integration and Connected Horizon for cloud-based vehicle connectivity. Products are supported by official warranty and after-sales service across more than 50 cities in Indonesia, with over 300 partner workshops for automotive aftermarket support.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Appliances Bosch home appliances for residential use including washing machines, dryers, dishwashers, ovens, coffee machines, induction cooktops, cooker hoods, refrigerators, and lighting systems. Targeted at Indonesian households seeking premium German-engineered appliances with energy-efficient technologies and warranty-backed reliability.
• Power Tools Professional-grade Bosch power tools including cordless rotary hammers, laser levels, and measuring tools designed for construction, renovation, and manufacturing trades. Targeted at professional tradespeople and construction firms requiring durable, precise, and efficient tools.
• Garden Tools Bosch garden equipment and tools for outdoor maintenance and landscaping tasks. Targeted at residential consumers and gardening professionals.
• Cleaning Tools Bosch vacuum cleaners and cleaning equipment including the Unlimited 7 cordless rechargeable vacuum cleaner with ProHygienic Aqua technology. Targeted at Indonesian households seeking efficient cleaning solutions with HEPA filtration.
• Mobility Solutions Bosch vehicle technology solutions combining hardware, software, and services for complete mobility, including coverage of two-wheelers and powersports vehicles. Targeted at vehicle manufacturers (OEM) and mobility ecosystem players.
• Industry and Trades Solutions Bosch innovative products and services for industrial and trade businesses, including Drive and Control Technology through Bosch Rexroth. Targeted at industrial manufacturers and trade enterprises.
• Bosch Mobility Aftermarket Bosch aftermarket automotive components including batteries, wipers, spare parts, and safety systems trusted by over 400 global car brands. Distributed through 300+ partner workshops, Bosch Car Service centers, and certified parts dealers across Indonesia. Targeted at vehicle owners and automotive service providers.
• Bosch Rexroth Drive and Control Technology Industrial drive and control technology solutions for manufacturing, factory automation, packaging machinery, and power generation. Targeted at industrial manufacturing enterprises and sold through specialized sales teams and partner networks.
• Bosch WGG454E1ID Washing Machine Bosch smart washing machine featuring SpeedPerfect technology that completes washing cycles 65% faster, supports cold wash mode with temperatures up to 90°C, and consumes approximately 100W in cold wash mode. Targeted at Indonesian households.
• Bosch WQG25303ID Dryer Bosch heat pump dryer with AutoDry sensors that measure moisture levels and automatically stop when clothes reach desired dryness, featuring SensitiveDrying technology for soft, wrinkle-free results. Maximum power consumption of approximately 600W. Targeted at Indonesian households.
• Bosch BCS71HYG3 Rechargeable Vacuum Cleaner Bosch cordless vacuum cleaner with ProHygienic Aqua technology for simultaneous vacuuming and mopping, HEPA Filtration System with 99.97% filtration rate, Power Spinning Pads, and DynamicPower Brush with integrated lighting. Targeted at Indonesian households.
• Bosch Dishwasher with AquaSensor Bosch dishwasher featuring AquaSensor technology for spotless cleaning and removal of up to 99.99% of viruses and bacteria, with large capacity accommodating up to 125 pieces of cookware and tableware per cycle. Targeted at Indonesian households.
• Bosch CSG7584B1 Multi-Function Oven Bosch smart oven equipped with PerfectBake Plus and PerfectRoast Plus technologies that automatically monitor cooking processes and detect doneness levels to prevent overcooking. Targeted at Indonesian households.
• Bosch SM Mega Power Battery Bosch premium automotive battery featuring 100% Sealed Maintenance Free (MF) technology with calcium-calcium technology for high cranking power, stable electrical supply, and superior heat resistance. Targeted at Indonesian vehicle owners and automotive workshops.
• Bosch Clear Advantage Wipers Bosch wiper blades delivering optimal wipe up to 200,000 times with graphite-coated natural rubber for smooth, silent performance, featuring precision-tensioned steel springs and aerodynamic wind spoiler design. Targeted at Indonesian vehicle owners.
• Bosch Unlimited 7 Vacuum Bosch cordless vacuum cleaner with innovative bendable Flex Tube that can be bent 90 degrees for cleaning under low furniture, designed for versatile household cleaning. Targeted at Indonesian households.
• Bosch Series 8 Induction Hob Bosch induction cooktop with FlexZone and integrated ventilation system features for energy-efficient cooking with a cleaner kitchen atmosphere. Targeted at Indonesian households.
• Bosch GBH 187 LI Cordless Rotary Hammer Bosch professional-grade cordless rotary hammer designed for durability and mobility to work through construction tasks with ease. Targeted at professional tradespeople and construction firms in Indonesia.
• Bosch ST HITEC EFB Battery Bosch automotive battery for reliable engine starting and smooth vehicle rides, part of Bosch's automotive aftermarket product line. Targeted at Indonesian vehicle owners and automotive workshops.
• Bosch Aero Twin Wiper Bosch premium wiper blade with easy installation and excellent all-weather performance for clear vision and spotless performance in wet conditions. Targeted at Indonesian vehicle owners.
• Bosch GLM 50-27 CG Measuring Tool Bosch measuring tool with connectivity and fast data transfer capabilities for precise professional measurements. Targeted at professional tradespeople and construction firms in Indonesia.

Quantifiable outcome

• Dishwashers use up to 90% less water compared to manual dishwashing
• +7 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Panasonic Indonesia: Panasonic Gobel Indonesia distributes home appliances (washing machines, refrigerators, cookers) and small electronics across Indonesia, directly overlapping with Bosch Indonesia's home appliance lineup.
• Electrolux Indonesia: Electrolux Indonesia sells premium home appliances (washers, dryers, vacuums, ovens) targeting similar middle-to-upper-class Indonesian consumers, with comparable retail and e-commerce distribution.
• Makita Indonesia: Makita Indonesia is a major power tool brand targeting the same professional trades and prosumer segments as Bosch's power tool line, with overlapping dealer networks in Indonesia.
• Samsung Electronics Indonesia: Samsung Indonesia markets a wide range of home appliances (washers, ovens, vacuums) and consumer electronics targeting similar premium urban consumers, with overlapping retail presence at Tokopedia, Shopee, and major electronics retailers.
• Stanley Black & Decker (Indonesia): Stanley Black & Decker sells DeWalt, Stanley, and Black+Decker power tools and accessories across Indonesia, competing with Bosch's professional and DIY power tool portfolio.
• Denso Indonesia: Denso Indonesia supplies automotive components and aftermarket parts to Indonesian vehicle manufacturers and service networks, directly overlapping with Bosch Indonesia's mobility aftermarket business.
• Sharp Electronics Indonesia: Sharp Indonesia is a long-established home appliance manufacturer and seller competing across refrigerators, washing machines, and small appliances in the same Indonesian channels as Bosch Indonesia.
• Daikin Indonesia: Daikin Indonesia sells air conditioning, refrigeration, and HVAC-related appliances, competing for premium Indonesian home appliance shelf space and overlapping with Bosch Indonesia's connected-appliance strategy.
• LG Electronics Indonesia: LG Electronics Indonesia sells home appliances, including washing machines, refrigerators, and air conditioners, directly competing with Bosch Indonesia's home appliance portfolio in the same Indonesian retail and e-commerce channels.

Broad incumbents

• ABB Indonesia: ABB Indonesia provides industrial automation, drives, and control technology to Indonesian manufacturers, overlapping with Bosch Rexroth's industrial solutions portfolio and serving similar factory and process-industry customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/robert-bosch-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bosch Indonesia