Boticas Perú

What Boticas Perú does

Boticas Perú, operating through its legal entity CORPORACION BOTICAS PERU S.A.C., is a Peruvian pharmacy retail chain headquartered in San Juan de Miraflores, Lima, with 456 employees. The company operates nationwide physical pharmacy stores alongside a direct-to-consumer e-commerce platform (boticasperu.pe), delivering a comprehensive portfolio of health and wellness products organized across 13 categories: OTC medications, prescription treatments, personal care, dermocosmetics, baby products, medical devices, nutritional supplements, first aid supplies, sexual wellness, sun protection, elderly care, promotions, and clearance. It serves Peruvian families under the tagline "Cuidando a las familias peruanas," with a specialized sub-brand Dermacare positioned in the dermocosmetics category.

The digital infrastructure is built on Salesforce Commerce Cloud (formerly Demandware), providing a standard e-commerce storefront with product catalog, shopping cart, user accounts, and order management capabilities. No proprietary technology platform, patents, or AI/ML capabilities are disclosed. Distribution combines brick-and-mortar pharmacy stores, the online storefront, home delivery (including promotional free delivery), WhatsApp ordering, and a dedicated corporate sales channel ("Venta Corporativa") for B2B customers. The company maintains an active social media presence across Facebook, Instagram, TikTok, and LinkedIn, alongside on-site promotional campaigns (up to 70% off, 2x1 deals, bundles), raffles, and a digital catalog.

Revenue is generated through one-time product sales priced in Peruvian Soles, ranging from budget items (S/1) to premium dermocosmetics (S/130+), supported by aggressive promotional pricing. Four customer segments are addressed: general consumers/families (primary), seniors requiring specialized products, mothers/babies needing infant care and nutrition, and corporate/business buyers. The company is privately held with no disclosed external investors, parent entities, subsidiaries, public listing, or funding rounds, operating exclusively within Peru. No revenue figures, management team details, awards, partnerships, or regulatory actions are reported in the source data.

Name

Boticas Perú

Legal name

CORPORACION BOTICAS PERU S.A.C.

Website

https://boticasperu.pe

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Boticas Perú (Corporación Boticas Perú S.A.C.) is a privately held Peruvian pharmacy retail chain operating nationwide physical stores and an e-commerce platform (boticasperu.pe), selling OTC medications, dermocosmetics, baby products, medical devices, and personal care items to mass-market Peruvian families, seniors, and corporate buyers.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (45611), Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB)

akta.pro secondary industries

Health, Wellness & Pharmacy Online Retailers (CRAFADAG), OTC & Consumer Health Distributors (HLAIAJAC)

Keywords

• Retail pharmacy
• Pharmaceutical products
• Personal care
• Dermocosmetics
• Health products

Headquarters

HQ city

San Juan de Miraflores

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Primary revenue stream from selling pharmaceutical products, personal care items, dermocosmetics, baby products, medical devices, and health/nutrition products through physical retail stores and e-commerce platform. Revenue is generated through one-time product transactions with prices ranging from budget items (S/1-10) to premium dermocosmetics (S/100+).
2. Corporate Sales: Dedicated B2B sales channel for corporate customers through 'Venta corporativa' service, providing businesses with pharmaceutical and health products in bulk or for employee wellness programs.
3. Promotional Sales: Revenue generated through promotional pricing strategies including percentage discounts (up to 70%), 2x1 promotions, bundle deals, and seasonal campaigns driving sales volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Boticas Perú operates a nationwide pharmacy retail chain in Peru, selling pharmaceutical products (OTC and prescription), personal care items, dermocosmetics, baby and maternal care products, medical devices, nutritional supplements, and sexual wellness products across physical stores and an e-commerce platform. The company serves individual consumers via retail and digital channels with home delivery, plus a dedicated B2B corporate sales channel for bulk and employee wellness orders, supported by professional pharmacy consultation and frequent promotional pricing.

Product overview

Boticas Perú is a Peruvian pharmacy retail chain operating as an e-commerce platform (boticasperu.pe) with physical store locations. The company offers a comprehensive health and wellness product portfolio organized into 13 main categories: Adulto Mayor (elderly care), Bienestar Sexual (sexual wellness), Botica en Casa (home pharmacy), Botiquin (first aid supplies), Cuidado Personal (personal care), Dermocosmética (dermocosmetics), Dispositivos Médicos (medical devices), Festival Solares (sun protection), Mamá y Bebé (mother and baby), Nutrición (nutrition), Promociones (promotions), Tratamiento (medical treatments), and Liquidación (clearance). The offering is a unified multi-category e-commerce pharmacy combining OTC medications, prescription treatments, personal care products, baby care items, dermocosmetics, medical devices, and nutritional supplements. The business model integrates online sales with home delivery, corporate sales, and in-store shopping. Services include delivery, pharmaceutical consultation, and a digital catalog.

Differentiator

Problem solved

Functional benefit

Brands

• Dermacare: A sub-brand specializing in dermocosmetic products, featured as a separate category on the website.

Products and services

• Adulto Mayor (Elderly Care) Product category for elderly customers including adhesive dental products (Corega, Proquident, SuperFix), adult formulas (Gerianex, Glucerna, Power Vita), incontinence supplies (adult diapers, bed protectors, wet wipes), menopause treatments, and joint supplements. Targeted at senior Peruvian consumers and their caregivers.
• Bienestar Sexual (Sexual Wellness) Sexual wellness product category including accessories, hormonal care (ampoules, rings, pills), erectile dysfunction treatments, gels and lubricants, emergency contraception, condoms (Durex, Five, Gents, Piel, Prudence, Relax), prostate health products, and pregnancy/ovulation tests. For adult consumers seeking sexual and reproductive health products.
• Botica en Casa (Home Pharmacy) Home pharmacy OTC medication category covering allergies, analgesics, anesthetics, anxiolytics, antibiotics (oral and topical), anticonvulsants, antifungals, antihistamines, antiinflammatories, antiparasitics, antivertiginosos, bronchodilators, cardiovascular medications, cicatrizantes, corticoids, headache/migraine treatments, menstrual pain relief, muscle pain (gel/pomade), gastrointestinal products (acidity, diarrhea, gas, indigestion, laxatives, nausea), ophthalmological products (antibiotics, inflammation, dry eye, contact lenses, ocular health), oral rehydration, repellents, cold/flu treatments (pain, fever, congestion, cough, sore throat, ointments), urological products, and travel kits. For general consumer household medication needs.
• Botiquin (First Aid Supplies) First aid kit supplies category including Azhar water, distilled water, hydrogen peroxide, alcohol, iodine alcohol, cotton and gauze, sodium bicarbonate, bandages (Curitas), gloves, masks, toilet paper and towels, batteries, earplugs, petroleum jelly, bandages and adhesive tape, and Bully vinegar. For household first aid preparedness and basic medical supplies.
• Cuidado Personal (Personal Care) Personal care product category including barber supplies (foams, gels/waxes, razors), sunscreens and post-sun (Bahía, Dermosol), oral care, hair care, body care, hair removal, deodorants, facial care, intimate hygiene, bar soaps, makeup and accessories, tissues, perfumes and colognes, and powders. For general consumer daily personal hygiene and grooming needs.
• Dermocosmética (Dermocosmetics) Dermocosmetic product category including anti-stretch mark treatments, baby care, body products, facial products for various skin types (oily, normal, dry, sensitive), and sunscreens from premium brands including Bioderma, Eucerin, Isdin, La Roche-Posay, Neutrogena, Umbrella, and Uriage. Targeted at consumers seeking premium skincare and dermatological cosmetics, also marketed under the Dermacare sub-brand.
• Dispositivos Médicos (Medical Devices) Medical devices category including hospital devices, surgical devices (bags, catheters, collectors, sterile containers, syringes, gowns, face shields, probes), measurement equipment (glucometers, thermometers), orthopedics (slings, kinesiology tapes, neck braces, compresses, posture correctors, belts, patches, ankle supports), and the Quality Products brand. For consumers needing medical equipment for home care or monitoring.
• Festival Solares (Sun Protection Festival) Seasonal sun protection product category featuring sunscreen products from brands including Bahía, Bioderma, Dermosol, Eucerin, Hawaiian Tropic, ISDIN, La Roche Posay, Neutrogena, and Umbrella. Targeted at consumers seeking sun protection products, typically during summer/high UV seasons.
• Mamá y Bebé (Mother and Baby) Mother and baby product category including breastfeeding accessories, infant hygiene, baby bottles and nipples, pacifiers, cereals, diaper rash treatments, infant formulas (Alula, Enfagrow, Enfamil, Nan, Nido, Nutramigen, Nutriben, Pedialact, Pediasure, P-V-M, Similac, Sustagen), baby diapers, children's cold remedies, children's sunscreens, wet wipes, and children's vitamins. Targeted at mothers and caregivers of infants and young children.
• Nutrición (Nutrition) Nutrition product category including beverages and rehydrants (Electrolife, Electrolight, Pedialyte, Score, Sporade, Suerox, Super Star), collagen, supplements, sweeteners, specialized formulas (Pulmocare), natural products, weight reducers, joint supplements, and vitamins and minerals. For consumers seeking nutritional support and dietary supplements.
• Tratamiento (Medical Treatments) Prescription and specialty treatment medication category for various conditions including acne, alopecia, Alzheimer's, analgesics, antibiotics, anticoagulants, anticonvulsants, antidepressants, antifungals, antihistamines, antiinflammatories, antipsychotics, antivirals, asthma, bronchodilators, cardiovascular conditions, cholesterol, diabetes, epilepsy, gastrointestinal issues, hepatic conditions, hypertension, hormonal treatments, infectious diseases, insomnia, thyroid conditions, ulcers, urological issues, varicose veins, and nervous system treatments. For consumers requiring specialized medical treatments.
• Delivery Service Home delivery service for online orders, allowing customers to receive pharmaceutical, personal care, and health products at their doorstep, with promotional free delivery periods and standard delivery options. For e-commerce customers across Peru.
• Corporate Sales (Venta Corporativa) Dedicated B2B/corporate sales service for businesses purchasing pharmaceutical and health products in bulk or for employee wellness programs. For corporate customers needing volume procurement with dedicated account management.
• Atención Farmacéutica (Pharmaceutical Consultation) Professional pharmaceutical consultation and advice service for customers seeking guidance on medications, health products, and proper use. For retail pharmacy customers needing pharmacist expertise.
• Digital Catalog Digital catalog service allowing customers to browse the full range of pharmaceutical and health products online. For customers seeking to review product assortment before purchase or visit.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Raia Drogasil (RD): Brazil's largest pharmacy chain, listed on B3, with thousands of stores and an expanding digital channel. A broad incumbent in Latin American pharmacy retail that benchmarks the omnichannel trajectory Boticas Perú could pursue, though operating in a different country.
• Farmacias Benavides: Mexican pharmacy chain (now part of FEMSA/OXXO ecosystem) offering OTC, prescription, personal care, and dermocosmetics. Comparable in store-level assortment and mass-market positioning, though within a larger corporate group.
• Wong Pharmacy (Cencosud): Peruvian supermarket chain owned by Cencosud that operates in-store pharmacy counters. Competes with Boticas Perú for the same Peruvian household basket, particularly in personal care and OTC, though pharmacy is a secondary line.
• PlazaVea Pharmacy (Cencosud): Mass-market Peruvian retailer owned by Cencosud with pharmacy counters at select locations. Overlaps with Boticas Perú on value-tier household health and personal care SKUs for price-sensitive Peruvian consumers.

Direct peers

• Inkafarma: Peru's largest pharmacy chain, operated by Intercorp. Directly competes with Boticas Perú across OTC, prescription, personal care, and dermocosmetics in the same nationwide brick-and-mortar and e-commerce channels. The most relevant direct competitor in the Peruvian pharmacy retail market.
• Mifarma: Peruvian pharmacy chain also operated under Intercorp, positioned as a value-tier alternative to Inkafarma. Competes head-to-head with Boticas Perú on price-led promotions, broad assortment, and nationwide delivery. Highly comparable in format and target customer.
• Farmacia Universal: Independent Peruvian pharmacy chain with physical stores and e-commerce, offering similar pharmaceutical, personal care, and wellness categories. Competes in the same mass-market Peruvian consumer segment as Boticas Perú.
• Botica Torres: Independent Peruvian pharmacy chain specializing in dermatological and dermocosmetic products. Comparable to Boticas Perú in its emphasis on the higher-margin dermocosmetic category and Peruvian mass-market positioning.

Regional players

• Farmatodo: Pharmacy chain with presence in Colombia and Venezuela, combining drugstore retail with consumer staples and delivery. Comparable in multi-category store format and LatAm price-conscious consumer focus, though geographically disjoint from Peru.
• Cruz Verde: Major Colombian pharmacy chain with physical stores, e-commerce, and a corporate wellness channel. Operates a comparable multi-category health/personal-care assortment in a neighboring Andean market, providing a useful regional benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@boticas.peru
• Facebookfacebook.com/BoticasPeru
• LinkedInlinkedin.com/company/boticas-peru
• Instagraminstagram.com/boticas.peru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boticas Perú