Gordie Boucher Ford

What Gordie Boucher Ford does

Gordie Boucher Ford of Menomonee Falls is a privately held, single-location Ford automobile dealership located at N81 W12920 Leon Rd., Menomonee Falls, Wisconsin. The dealership operates with 24 employees and serves the greater Milwaukee metropolitan area, including Milwaukee, Brookfield, and Menomonee Falls. It is part of the broader Boucher dealer network and is actively operating with standard sales hours (9:00 AM – 8:00 PM) and service hours (7:00 AM – 5:30 PM).

The company generates revenue through three primary streams: vehicle sales (new Ford vehicles and pre-owned/certified pre-owned), service and parts (maintenance, repairs, and genuine Ford parts), and financing and leasing arrangements with local lenders. Its product portfolio spans the full Ford lineup including trucks (F-150, Ranger, Super Duty), SUVs (Escape, Explorer, Bronco, Expedition), vans (Transit), the Mustang, and EV/Hybrid vehicles. The dealership also offers a dedicated commercial truck and work truck segment with business financing, and a Ford Blue Advantage certified pre-owned program.

The go-to-market approach is sales-led and relationship-driven, combining a physical retail showroom with online sales tools for inventory browsing, financing pre-approval, trade-in valuation, and service scheduling. The dealership serves two primary customer segments: individual consumers seeking personal/family vehicles and business/commercial customers needing work trucks and fleet vehicles. No proprietary technology stack or AI capabilities are disclosed; operations rely on standard automotive dealer management systems.

Name

Gordie Boucher Ford

Legal name

Gordie Boucher Ford

Website

https://boucherford.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gordie Boucher Ford is a privately held, single-location Ford dealership in Menomonee Falls, Wisconsin, serving the Milwaukee metro area. It sells new and used Ford vehicles, offers service and parts, and provides financing and commercial truck options to individual consumers and local businesses.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Automobile Dealers (4411), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• New vehicle sales
• Used car dealership
• Auto service center
• Vehicle financing
• Automotive parts

Headquarters

HQ city

Menomonee Falls, Wisconsin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Ford vehicles and pre-owned/used vehicles. One-time transaction revenue from each vehicle sale.
2. Service and Parts: Maintenance, repairs, and genuine Ford parts sales. Ongoing revenue from customer vehicle servicing.
3. Financing and Leasing: Finance and lease arrangements for vehicle purchases, working with local lenders to provide tailored financing solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Gordie Boucher Ford is an authorized Ford dealership in Menomonee Falls, Wisconsin, that sells new Ford vehicles (F-150, Explorer, Escape, Ranger, Super Duty, Bronco, Expedition, Transit, Mustang, plus EV/hybrid models), pre-owned and Ford Blue Advantage certified pre-owned vehicles, and commercial/work trucks. The dealership also provides vehicle financing and leasing arrangements with local lenders, a parts department supplying genuine Ford components, and a service center staffed by factory-trained technicians handling maintenance and repairs.

Product overview

Gordie Boucher Ford of Menomonee Falls is a Ford automobile dealership offering a comprehensive portfolio of vehicle sales and related services. The core offering includes new Ford vehicles (trucks, SUVs, cars, and vans), pre-owned vehicles including Ford Blue Advantage certified pre-owned, commercial/work trucks with business financing, and hybrid/electric vehicles. The product portfolio is unified through the dealership experience, supported by integrated financing services, a state-of-the-art service center with factory-trained technicians, and a parts department. The company serves individual consumers and businesses in the Menomonee Falls, Milwaukee, and Brookfield, Wisconsin areas.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Penske Automotive Group: International premium automotive retailer operating hundreds of franchised dealerships. Comparable franchised dealer model with public-company scale advantages in OEM negotiations and capital deployment for digital and EV investments.
• Holman Automotive: Family-owned automotive group operating Ford Lincoln franchises in the Midwest and East Coast along with fleet and commercial services. Comparable franchised Ford dealer operating model at multi-store scale with broader commercial vehicle capabilities.
• CarMax: Nation's largest used vehicle retailer with greater Milwaukee presence. Directly competes for pre-owned vehicle sales and trade-in acquisitions - a key secondary revenue stream for Gordie Boucher Ford.
• AutoNation: Largest U.S. automotive retailer operating hundreds of franchised dealerships nationwide. Comparable franchised dealer business model at vastly greater scale, with broader OEM portfolio and digital sales capabilities.
• Boucher Auto Group (sister stores): Parent/affiliated dealer network operating non-Ford franchises (Lincoln, Buick, GMC, etc.) across Wisconsin, plus Boucher Collision. Comparable franchised dealer business model at broader OEM portfolio scale than a single-brand franchise.

Emerging players

• Carvana: Online-only used vehicle retailer offering home delivery and online financing. Competes for the used vehicle segment and represents the direct-to-consumer model that franchised dealers must defend against as OEMs shift online.

Direct peers

• Heiser Ford: Long-standing authorized Ford dealership in West Allis, WI in the Milwaukee metro. Direct competitor for Ford new and pre-owned sales, service, parts, and F&I products within an overlapping trade area.
• John Amato Ford: Authorized Ford franchise in Mukwonago, WI serving Waukesha County. Comparable authorized Ford dealer operating the same OEM franchise model with overlapping commercial work-truck and consumer business.
• Russ Darrow Ford of Waukesha: Authorized Ford franchise serving the greater Milwaukee metropolitan area from Waukesha. Directly comparable authorized Ford dealer competing with Gordie Boucher Ford for new Ford sales, certified pre-owned, F&I products, and service work across overlapping customer geographies in Waukesha County.

Regional players

• Van Horn Ford: Authorized Ford dealer in Plymouth, WI, part of the Van Horn Auto Group serving northeast Wisconsin. Comparable Ford franchise business model operating in a different regional trade area than the Milwaukee metro.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gordie-boucher-ford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gordie Boucher Ford