Hotel Bourbon

Name

Hotel Bourbon

Legal name

Bourbon Hospitalidade

Website

https://bourbon.com.py

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hotel & Resort Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Historic/Heritage Conference Hotels (THAGALAL), Hotel & Resort Restaurants (THAFACAH), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

Keywords

• Hotel accommodations
• Resort hospitality
• Convention events
• Urban business hotels
• Themed family resorts

Headquarters

HQ city

Atibaia

HQ country

Brazil

HQ region

Latin America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodations: Core revenue from room rentals across 20+ properties in Brazil, Paraguay, and Argentina. Properties range from economy Rio Hotel by Bourbon brand to premium Bourbon Convention Hotels and all-suite resorts. Revenue generated through daily room rates, seasonal pricing, and promotional packages.
2. Food & Beverage: Restaurants, bars, room service, and catering across all properties. Includes signature dining concepts like Vezzoso Cucina Italian restaurant, Kibô Japanese restaurant, Bourbon Bistrot French cuisine, and themed restaurants at each property. Special events include traditional feijoada buffets and holiday dining programs.
3. Events & Conventions: Meeting, conference, and event services across convention centers. Properties include Bourbon Atibaia (61 spaces, 14,000 m², 4,000 capacity), Gran Bourbon Asunción (Conmebol Center, 3,500 m², 4,500 capacity), Bourbon Santos (35 spaces, 700 capacity), and Bourbon Curitiba (9 modular rooms, 3 foyers, 1,000 capacity). Revenue from venue rental, catering, and event services.
4. Mandí Nature Spa: Spa and wellness services at select properties including Bourbon Atibaia Resort and Gran Bourbon Asunción Hotel. Services include massages, therapies, beauty salon, and wellness treatments.
5. Themed Package Experiences: Specialty packages including Monica's Gang themed suites (Monica Suite R$1,860, Cebolinha Suite), family vacation packages, and holiday programming. Includes accommodation, meals, activities, and character interactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Bourbon Hospitalidade operates a portfolio of 20+ hotels, resorts, and convention properties across Brazil, Paraguay, and Argentina under the Bourbon Hotéis e Resorts, Rio Hotel by Bourbon, and Bourbon Exclusive sub-brands. Core sellable offerings include overnight accommodations (city hotels and resort complexes), on-site food and beverage venues, meeting and convention facilities, spa services, and themed family programming tied to an exclusive Monica's Gang (Turma da Mônica) partnership.

Product overview

Bourbon Hospitality operates as a comprehensive hotel chain with over 60 years of history across Brazil, Paraguay, and Argentina. The portfolio consists of two primary sub-brands: Bourbon Hotéis e Resorts offering full-service convention hotels and resort complexes, and Rio Hotel by Bourbon providing urban hospitality with practical services. A luxury exclusive tier includes Be Jardín Escondido by Coppola boutique property. The brand encompasses approximately 20+ properties ranging from urban business hotels to large-scale resort complexes, complemented by gastronomic venues (Bourbon Bistrot, Vezzoso Cucina, Kibô Japanese) and event management services. Key differentiators include the Bourbon-exclusive partnership with Mauricio de Sousa Produções for Turma da Mônica family entertainment, the Coppola partnership for luxury boutique experiences, and significant convention center capabilities with some properties accommodating up to 4,500 simultaneous guests.

Differentiator

Problem solved

Functional benefit

Brands

• Rio Hotel by Bourbon: Urban/business hotel brand offering practical and affordable accommodations
• Bourbon Thermas Eco Resort
• Bourbon Exclusive
• Mandí Nature Spa

Products and services

• Bourbon Atibaia Resort
• Bourbon Thermas Eco Resort Cataratas do Iguaçu
• Bourbon Hotel & Suites Curitiba
• Bourbon Convention Hotel Santos
• Gran Bourbon Asunción Hotel
• Be Jardín Escondido by Coppola
• Rio Hotel by Bourbon Campinas
• Rio Hotel by Bourbon São Paulo | Barra Funda
• Rio Hotel by Bourbon Curitiba Batel
• Rio Hotel by Bourbon Curitiba Airport
• Rio Hotel by Bourbon Ciudad del Este
• JL Hotel by Bourbon
• Bourbon Convention Hotel Ponta Grossa
• Bourbon Hotel Londrina
• Bourbon Convention Hotel Joinville
• Bourbon Hotel Fortaleza
• Bourbon Dom Ricardo Aeroporto Curitiba Hotel
• Bourbon Hotel Cambará
• Bourbon Hotel Belo Horizonte
• Bourbon Residence Rio de Janeiro | Barra da Tijuca
• Bourbon Gastronomia
• Mandí Nature Spa
• Bourbon Eventos
• Monica Themed Suite Package

Quantifiable outcome

• Top of Mind award winner for 16 consecutive years (Bourbon Hotel & Suites Curitiba)
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• CONMEBOL (South American Football Confederation)coreStrategic or Co-development PartnerStrategic partnership housing the Conmebol Convention Center (largest in Paraguay with 3,500 m² exhibition area, 4,500 person capacity) and South American Football Museum within the Gran Bourbon Asunción Hotel complex. Museum displays replicas of championship trophies organized by CONMEBOL and features the sport that unites South America (9 World Cup titles).
• Francis Ford CoppolaflagshipStrategic or Co-development PartnerPartnership with five-time Academy Award-winning filmmaker Francis Ford Coppola giving rise to Be Jardín Escondido by Coppola. Coppola resided at the property during Tetro filming and decided to share the unique experience with travelers. The hotel reflects Coppola and his wife Eleanor's personal taste in décor and amenities throughout the property.
• Mauricio de Sousa Studios (Turma da Mônica)flagshipStrategic or Co-development PartnerExclusive 15+ year partnership bringing Monica's Gang (Turma da Mônica) characters to Bourbon Resorts. Includes themed suites (Monica, Cebolinha), character appearances on scheduled dates, Bourbon Club children's program with exclusive content, themed dining experiences, and retail merchandise.
• OmnibeescoreTechnology or IntegrationTechnology partnership for online booking platform integration. Omnibees provides booking engine technology across all Bourbon properties, enabling real-time availability, pricing, and reservations management.
• Instituto Brasileiro de Defesa da NaturezacoreOthersEnvironmental certification partnership. Bourbon Thermas Eco Resort received maximum 5 Leaves sustainability certification, the only resort in Brazil to achieve this rating. Partnership focuses on environmental preservation, wildlife refuge for trafficking victims, organic farming, and sustainable resort operations.
• Government of Argentina (IVA Refund Program)minorOthersBe Jardín Escondido by Coppola participates in Argentina's VAT (Value Added Tax) refund program under Decree 1.043/2016. Foreign tourists (non-Argentina residents) receive VAT exemption on accommodation services with breakfast included, facilitating international tourism.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mabu Hotéis & Resorts: Brazilian resort and convention hotel operator in southern Brazil. Overlaps with Bourbon in the family resort and corporate events segments in Paraná state.
• Atlantica Hotels: Brazilian hotel management company operating multiple brands across economy, midscale, and resort segments in Brazil. Closest direct competitor to Bourbon's multi-brand domestic portfolio.
• Bristol International Hotéis: Brazilian hotel chain operating multiple brands (Bristol, Bristol Easy, Bristol Premium) across urban and resort locations. Comparable multi-tier brand strategy targeting Brazilian corporate and leisure travelers.
• Slaviero Hotéis: Brazilian regional hotel chain with convention, resort, and city hotel properties concentrated in southern Brazil. Direct competitor overlapping in Paraná state and resort segments.
• Tivoli Hotels: Brazilian-rooted luxury and resort hotel brand with flagship resort properties. Comparable high-end resort positioning to Bourbon Atibaia and Bourbon Thermas, with similar family and corporate target segments.
• Nobile Hotéis: Brazilian hotel chain with multi-brand presence focused on business and leisure travelers across Brazilian cities. Comparable mid-tier positioning and geographic footprint to Bourbon's convention hotels.

Emerging players

• Hotel Unique: Boutique design hotel in São Paulo and high-end resort properties. Comparable to Bourbon Exclusive tier (Be Jardín Escondido by Coppola) in the luxury experiential segment.

Broad incumbents

• Accor (Brazil & South America): Global multi-brand hotel operator with extensive presence across Brazil and South America (Ibis, Novotel, Mercure, Sofitel). Directly comparable multi-brand urban-to-resort strategy targeting the same corporate and leisure segments as Bourbon.
• Meliá Hotels International — Brazil: Spanish-origin international hotel operator with resort and city properties across Brazil and South America. Comparable resort and convention offerings, especially in leisure destinations.
• NH Hotels (Minor Hotels) — Brazil & LATAM: International multi-brand hotel operator with presence in Brazil and broader Latin America. Comparable mid-to-upscale urban and resort positioning targeting overlapping corporate traveler segments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tr
• LinkedInlinkedin.com/company/hotel-bourbon

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Bourbon