Braeside Brewing Co

What Braeside Brewing Co does

Braeside Brewing Co is an independent, family-owned craft brewery and eatery operating from a single taproom location at 43 Governor Rd, Mordialloc, in Melbourne's South East bayside area of Victoria, Australia. Founded in 2019 by Rame Abdallah, the company produces a core lineup of approximately six to nine craft beers including Lead Head Lager, XPA 43, Bayside IPA, Epsom Stout, The Governor Pale, and True Course Session Ale, alongside seasonal releases and gluten-free and non-alcoholic options. The underlying brewing process is a traditional small-batch operation covering malting, milling, mashing, boiling, cooling, fermentation, and conditioning stages, packaged into 4-packs, 6-packs, and 24-can cases.

The business operates a direct-to-consumer model with no external institutional investment. Revenue is generated through three primary streams: on-site taproom sales (12 rotating taps, dine-in service with stone-fired pizzas and pub meals, Thursday through Sunday trading), online ordering and delivery of packaged beer and merchandise across Victoria, and private functions and event hosting. A branded merchandise line (hoodies, t-shirts, caps, beanies, aprons, stubbie holders, beach towels) and bundled gift products (Mixed Beer Cases, Gift Packs, Any Occasion Hampers co-developed with local producer Chocolate Works) supplement beer revenue. The BREASIDER loyalty program, monthly email newsletter, and event partnerships (Solstice Winterfest, live AFL/NRL/A-League viewings) form the marketing and retention layer.

The company serves local Mordialloc and broader bayside residents, craft beer enthusiasts, function and event bookers, online craft beer shoppers across Victoria, and health-conscious consumers seeking gluten-free or non-alcoholic craft beer options. The team collectively brings over 40 years of food and beverage industry experience. The company is privately held with no disclosed funding rounds, no subsidiaries, no patents, and no public listings. The Governor Pale Ale has been recognized with industry awards, contributing to the brand's "Award-Winning Indie Craft Beer" positioning.

Name

Braeside Brewing Co

Legal name

Braeside Brewing Co

Website

https://braesidebrewingco.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Braeside Brewing Co is an independent family-owned craft brewery and eatery in Mordialloc, Victoria, serving local residents and Victorian consumers with award-winning craft beer, on-site dining, functions, and online delivery.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industry

Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Brewery taproom dining
• Craft beer delivery
• Beer merchandise
• Brewery event hosting

Headquarters

HQ city

Mordialloc

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Beer Sales (On-site and Online): Direct sales of canned and packaged craft beers through the taproom and online shop with delivery across Victoria.
2. Food and Beverage Service: On-site dining featuring stone-fired pizzas and pub meals, 12 rotating taps, wine, cider, spirits, and soft drinks.
3. Functions and Events: Bookings for private functions, events, and special packages including catering services.
4. Merchandise Sales: Branded merchandise including hoodies, t-shirts, caps, beanies, aprons, stubbie holders, and beach towels sold both on-site and online.
5. Gift Hampers: Pre-packaged gift hampers combining beer selections with complementary products like chocolate bars and stubbie holders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Braeside Brewing Co is an independent craft brewery that produces and sells a core range of canned craft beers (XPA 43, Lead Head Lager, Bayside IPA, Epsom Stout, The Governor Pale, True Course Session Ale, plus seasonal releases) in 4-pack, 6-pack, and case formats. It operates a Mordialloc taproom serving 12 rotating taps with stone-fired pizzas and pub meals, runs an online shop that delivers beer and branded merchandise across Victoria, and hosts private functions and events. The portfolio also includes gift hampers and alcohol-free and gluten-free options for at-home and on-premise consumption.

Product overview

Braeside Brewing Co is an independent family-owned craft brewery and eatery located in Mordialloc, Melbourne. Their core product portfolio consists of craft beers including Lead Head Lager, XPA 43, Bayside IPA, The Governor Pale, Epsom Stout, and True Course Session Ale, sold individually in various pack sizes (4-pack, 6-pack, case formats). They also offer bundled products including Mixed Beer Cases, Gift Packs, and Any Occasion Hampers combining beer with merchandise items. Beyond beer, they sell branded merchandise including apparel (hoodies, t-shirts, caps, beanies), accessories (aprons, stubbie holders, beach towels), and they operate an on-site restaurant and bar serving stone-fired pizzas and pub-style food with dine-in and function/event services. The company also provides online ordering and delivery of their beer and merchandise products.

Differentiator

Problem solved

Functional benefit

Products and services

• XPA 43 A bright stone fruit refreshing ale at 5.5% ABV that pays homage to the Australian founders of the XPA style, sold in 6-pack ($25.00) and 24 x 355ml case ($86.00) formats to adults in Australia.
• Lead Head Lager A refreshing, easy-drinking lager with a creamy mouthfeel and sharp bitterness at 4.8% ABV, available in 6-pack ($23.00) and 24 x 355ml case ($81.00) for individual consumers.
• Bayside IPA An IPA combining Apollo and Archers IPA hops with multiple hop additions for a bright fresh aroma over a complex malt body, sold in 4-pack ($18.00) and 24 x 355ml case ($90.00) formats.
• The Governor Pale A no-nonsense pale ale at 4.8% ABV, a local favourite in the taphouse, now available in 440ml tallboy cans in 4-pack and 16 x 440ml case formats.
• Epsom Stout An Australian stout with biscuit and roast coffee flavours and a lightly bittered, refreshing body, sold in 4-pack ($16.00) and 24 x 355ml case ($80.00) formats.
• True Course Session Ale A clean malt single-hop session ale at 4.2% ABV with floral notes and stone-fruit and pine characteristics, sold in 4-pack format.
• Mixed Beer Case A mixed case of all current beers ($86.00) containing 6-pack Lead Head Lager, 6-pack XPA 43, 4-pack Bayside IPA, 4-pack True Course Session Ale, and 4-pack Riptide Summer Kolsch, aimed at consumers who want to sample multiple SKUs.
• Any Occasion Hamper A $61.00 gift hamper containing 1x6-pack Lead Head Lager, 1x6-pack XPA 43, 1x Braeside Brewing Chocolate Bar (120g), 1x Stubbie Holder, and 1x Beef Biltong (40g), marketed as a beer-themed gift with savings versus individual purchase.
• Gift Pack A $27.00 beer gift pack featuring Braeside Brewing Co products, designed for individual gifting occasions.
• Made In Mordi Black Hoodie A branded Braeside Brewing hoodie priced at $76.00 and available in sizes S, M, L, XL, and XXL for individual consumers.
• Made In Mordi T's (Black) A black branded Braeside Brewing T-shirt priced at $41.00 for individual consumers.
• Made In Mordi T's (Orange) An orange branded Braeside Brewing T-shirt priced at $41.00 for individual consumers.
• Truckers Cap A branded Braeside Brewing trucker cap priced at $21.00 for individual consumers.
• Old School Cap A branded Braeside Brewing old-school-style cap priced at $26.00 for individual consumers.
• Buckets Hats A branded Braeside Brewing bucket hat priced at $26.00 for individual consumers.
• Braeside Brewing Beach Towel A branded Braeside Brewing beach towel priced at $40.00 for individual consumers.
• Stubbie Holder A branded Braeside Brewing stubbie holder priced at $9.00 for individual consumers.
• Braeside Brewing Co Apron A branded Braeside Brewing apron priced at $31.00 for individual consumers.
• Black Beanie A black branded Braeside Brewing beanie for individual consumers.
• Grey Beanie A grey branded Braeside Brewing beanie for individual consumers.
• Dine-In Restaurant & Bar On-site dining at the Mordialloc taproom featuring stone-fired pizzas ($18–$29), pub meals ($24–$35), snacks ($12–$16), kids' meals ($14), and 12 rotating taps with beer paddle, wine, cocktails, and spirits, available Thursday to Sunday.
• Functions & Events Private event hosting at the Mordialloc venue, with special packages for birthdays, corporate events, celebrations, and live sports viewings, including catering options.
• Beer & Food Delivery Online ordering and delivery of craft beer and merchandise across Victoria, Australia, through the company's own e-commerce storefront.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Chocolate WorksminorStrategic or Co-development PartnerLocal chocolate maker supplying the Braeside Brewing Chocolate Bar (120g) featured in the Any Occasion Hamper gift package.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Balter Brewing Company: Australian independent craft brand with taproom + DTC packaged retail plus national accounts — similar product breadth and venue-led GTM, scaled across state lines.
• Stomping Ground Brewing Co: Independent Melbourne craft brewery with own Collingwood taproom, rotating taps, and packaged online retail — the closest like-for-like model to Braeside's Mordialloc venue.
• Pirate Life Brewing: Australian independent craft brewery with taproom + DTC packaged retail model that scaled from single venue to multi-state — useful template for what a comparable business looks like at growth stages.
• Fixation Brewing Co: Melbourne-based independent craft brewery with a hop-forward portfolio, taproom presence and packaged retail — similar size and product breadth.
• Hawkers Beer: Independent Melbourne craft brewery known for packaged online sales and a hospitality focus — directly comparable DTC packaged model targeting craft enthusiasts.
• Wolf of the Willows Brewing: Melbourne bayside craft brewer with taproom, packaged retail and DTC e-commerce — directly comparable geography and small-batch independent positioning.

Broad incumbents

• Coopers Brewery: Australia's largest independent brewer with broad packaged distribution across retail and on-premise — an established incumbent that benchmarks pricing and category dynamics for small craft peers.
• BrewDog Australia: International craft brand with Australian taprooms and broad DTC retail — competes for the same craft enthusiast but with vastly larger marketing, capital, and product range.
• Mountain Goat Beer: One of Melbourne's longest-running independent craft brewers with taproom and broad packaged distribution — same category but materially larger scale and brand recognition.

Regional players

• Modus Operandi Brewing: Independent craft brewer with taproom and DTC packaged retail; comparable business model but based in NSW — relevant regional analog rather than direct Victorian competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/braeside-brewing-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braeside Brewing Co