What Brageva AS does

Brageva AS is a Norwegian provider of user-controlled personal assistance (Brukerstyrt Personlig Assistanse, BPA) — a service that lets people with significant disabilities act as their own employers of personal assistants and choose how, when and by whom they are supported. Founded in 2016 under the name Helsearbeiderne and rebranded to Brageva in 2019 (named after the founders' children, Magnus and Ingeborg Risto, who remain co-owners), the company is headquartered in Trondheim and serves end users and their families across more than 100 Norwegian municipalities. Its operational scope covers core BPA, BPA for Barn (with parents as work leaders), BPA Avlastning (respite), Ledsagertjenester (escort services), and Funksjonsassistanse (workplace assistance funded by NAV). End users do not pay for the service; funding flows from municipalities (and NAV for workplace arrangements) based on approved hourly allocations, and Brageva bills these public payers for hours used.

The delivery model rests on the company's nearly 300 employees, primarily frontline personal assistants, supported by a small central administration in Trondheim that emphasizes short decision-making paths. Brageva is bound by the Virke/Fagforbundet collective agreement (effective from 1 February 2023) and has put in place a working-time averaging arrangement under the Working Environment Act that allows extended shifts for complex arrangements. It differentiates itself on assistant pay — NOK 2/hour above tariff with seniority supplements extended to 15 years versus the standard 9 — and on a flexible driftsbudsjett that accumulates without forced clawback, both intended to reduce assistant turnover. The technology layer is a stack of integrated third-party systems (Tamigo for shift management, Simployer for HR, Junglemap for e-learning) plus lightweight proprietary tools: a mobile expense-reporting app and digital contract signing.

The go-to-market combines a content-driven website with direct municipal engagement: users apply through their home municipality, receive a vedtak (decision) granting a fixed hourly allocation, and may freely select Brageva as their provider. Brageva pursues and acquires municipal concessions (konsesjon) one municipality at a time, alongside referral pathways through municipalities and word-of-mouth among user families. Customer end-payers (municipalities/NAV) are numerous and distributed, and final customers (BPA users) are individual households; the acquisition cycle emphasizes personal relationships, advisor support, and a perceived higher-quality, more stable workforce rather than enterprise sales motions. The company is privately held with no disclosed external funding and has scaled organically through municipal concession wins, headcount growth from approximately 200 to nearly 300 employees in roughly two years, and incremental product extensions.

Name

Brageva AS

Legal name

Brageva AS

Website

https://brageva.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Brageva AS is a Norwegian provider of user-controlled personal assistance (BPA), employing nearly 300 assistants and serving people with disabilities across over 100 Norwegian municipalities under collective agreements with Virke and Fagforbundet.

Ownership category

akta.pro rank

Product category

Disability and Personal Assistance Services

NAICS

Professional Employer Organizations (561330), Temporary Help Services (561320), Vocational Rehabilitation Services (6243)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industries

Private-Duty Caregiver Staffing Agencies (HSABAMAB), Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI)

Keywords

• User-controlled personal assistance
• Disability support services
• BPA service provider
• Personal assistance staffing
• Respite care services

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. BPA Services - Municipality Funding: Brageva receives payment from municipalities for BPA services provided to users. The municipality grants a fixed number of hours per week to the service recipient. Brageva, as the BPA provider, handles all employment costs (wages, pensions, insurance) for the assistants and invoices the municipality for hours used. The operating budget (driftsbudsjett) is set at 5% of total hourly price to cover expenses related to having assistants employed.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Brageva AS delivers Brukerstyrt Personlig Assistanse (BPA), a Norwegian government-funded service in which the user (or a close relative) acts as the 'work leader' who hires, schedules, and directs their own personal assistants. Brageva serves as the legal employer of the assistants — handling contracts, wages, pensions, insurance, HMS, training, and administration — while municipalities fund the hours used. Supporting offerings include Funksjonsassistanse (workplace assistance funded by NAV), BPA for Barn, Ledsagertjenester, and BPA Avlastning.

Product overview

Brageva AS operates as a BPA (Brukerstyrt Personlig Assistanse) provider offering user-controlled personal assistance services across Norway. The core product is BPA, which enables people with disabilities to direct their own assistants and live independently. Supporting service offerings include Funksjonsassistanse (workplace assistance funded by NAV), Ledsagertjenester (escort services), BPA for Barn (assistance for children with parents as work leaders), and BPA Avlastning (respite care organized as BPA). The company serves over 100 municipalities and provides comprehensive support from application through ongoing operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Brukerstyrt Personlig Assistanse (BPA) — User-Controlled Personal Assistance Core service enabling people with disabilities with significant and lasting need for practical or personal assistance to live independently. The user (or a close relative) serves as 'work leader' (arbeidsleder) and hires, schedules, and directs their own personal assistants. Brageva is the legal employer of the assistants and handles contracts, wages, pensions, insurance, HSE, training, and systems. Funded by Norwegian municipalities per hour used; free for end users.
• Funksjonsassistanse (Workplace Function Assistance) Workplace assistance service for people with disabilities who are employed or in apprenticeship. NAV (Norwegian Labour and Welfare Administration) manages the decision and funds assistant wages, while Brageva is the legal employer of the assistant.
• BPA for Barn (BPA for Children) Personal assistance services tailored for children with disabilities under 18 with reduced functional capacity. Parents function as work leaders, giving children freedom and participation in activities while providing respite for caregivers. New users receive an iPad and NOK 2,000 in startup funds on their operating account.
• Ledsagertjenester (Escort Services) Escort services for people with disabilities to participate in social activities, travel, and community engagement.
• BPA Avlastning (Respite Care organized as BPA) Respite care organized as BPA, providing family caregivers with breaks while ensuring continuity of care for the person with disabilities.

Quantifiable outcome

• 100+ municipalities served across Norway
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fagforbundet (LO)coreStrategic or Co-development Partner · 1 February 2023Brageva entered into a collective agreement (tariffavtale) with Fagforbundet under Virke from February 1, 2023. This agreement ensures basic rights for assistants and increased flexibility for work leaders. The agreement applies to employees working as personal assistants/function assistants in Brageva.
• VirkecoreStrategic or Co-development Partner · 1 February 2023Brageva is bound by Virke's collective agreement 'Landsoverenskomst for BPA'. This establishes the framework for employment conditions for BPA assistants in Norway.
• NAVcoreStrategic or Co-development PartnerNAV (Norwegian Labour and Welfare Administration) manages decisions for function assistance (funksjonsassistanse) - BPA services for employed people with disabilities. NAV covers wages for assistants. Brageva serves as employer for assistants under NAV-managed decisions.
• Norwegian MunicipalitiescoreChannel Partner/ Reseller/ DistributorOver 100 Norwegian municipalities have granted Brageva concessions to deliver BPA services. Municipalities fund BPA services and pay Brageva for hours used. Users apply through municipalities and municipalities approve service providers.
• HBF (Handikappede Barns Foreldreforening)minorOthersBrageva participated in HBF-camp at Storefjell, engaging with families of children with disabilities.
• Norwegian Labour Inspection Authority (Arbeidstilsynet)minorOthersFor extended work travel, Brageva must obtain approval for extended working hours from the Norwegian Labour Inspection Authority.

Scale indicators3 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Team Anna: Norwegian BPA and personal-assistance provider serving users across municipalities. Comparable scale and target market to Brageva.
• Moment AS: Norwegian personal-assistance/BPA provider delivering user-controlled assistance services across municipalities, directly competing with Brageva for users, assistants and municipal concessions.
• Uloba: Norway's largest and longest-established BPA provider, organized as a user-led cooperative. Directly competes with Brageva for the same municipal concessions and user base, offering user-controlled personal assistance across Norway.
• Assistent AS: Norwegian BPA provider offering user-controlled personal assistance, also working with municipal concessions. Direct competitor in the same product category with similar target users and GTM motion.
• Heimdal BPA: Smaller Norwegian BPA operator focused on user-controlled personal assistance; competes with Brageva in selected municipalities for the same user pool.
• Stendi (Humana): One of Norway's largest private care and personal-assistance providers (formerly Stendi, now part of Humana AB). Operates BPA and broader care services nationally, competing with Brageva for municipal contracts and assistant workforce.

Others

• NAV (Norwegian Labour and Welfare Administration): Government payer and decision-maker for function-assistance cases. Not a peer in the commercial sense, but a key counterparty whose policies directly affect Brageva's NAV-funded revenue stream.
• Fagforbundet / Virke (Tariffavtale): Norwegian employers' organization (Virke) and trade union (Fagforbundet) party to the BPA collective agreement. Not a competitor but a structural counterpart that sets the wage framework Brageva benchmarks against (kr 2 above tariff).

Emerging players

• Funksjonell AS: Norwegian provider focused on function assistance (funksjonsassistanse) and related personal-assistance services for working adults with disabilities. Directly competes with Brageva's NAV-funded function-assistance offering.

Broad incumbents

• Aleris Omsorg (Aleris Hjemmetjenester): Part of the larger Aleris healthcare group; provides a broader portfolio of home care, personal assistance and care services across Norway. Overlaps with Brageva on personal-assistance offerings but as one of many services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brageva-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brageva AS