Brasa Reisen AG
Brasa Reisen AG is a privately held Swiss travel agency in Zürich that designs and sells custom-tailored, expert-led travel packages exclusively to Latin America, serving Swiss and European individual travelers, couples, and small groups via inquiry-based consultation.
- Company typePrivate
- Founded-
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Brasa Reisen AG does
Brasa Reisen AG is a privately held Swiss travel agency headquartered in Zürich (Lavaterstrasse 66, 8002 Zürich) that specializes exclusively in tailor-made travel to Latin America. The company operates with a small team of 8 dedicated Latin America travel consultants under Managing Director Reto Kindlimann, and serves individual travelers, couples, small groups, and families from Switzerland and Europe. Its core offerings span personalized travel consulting, custom-designed round trips (Rundreisen), accommodation bookings (ranging from boutique hotels to luxury brands such as Belmond, Nayara Gardens, and Sol y Luna), car rentals, camper rentals in Chile and Costa Rica, travel insurance via a partnership with Europäische Reiseversicherung (ERV), and printed travel catalogs covering 18+ destinations across Central America, South America, the Caribbean, and Antarctica. The business operates a traditional, inquiry-based sales model without a self-service online booking engine; clients submit requests via a web form, by phone, or in person at the Zürich office and receive individually designed itineraries.
Brasa Reisen AG firmographics
Firmographics- Name
- Brasa Reisen AG
- Legal name
- BRASA REISEN AG
- Website
- https://brasa.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brasa Reisen AG is a privately held Swiss travel agency in Zürich that designs and sells custom-tailored, expert-led travel packages exclusively to Latin America, serving Swiss and European individual travelers, couples, and small groups via inquiry-based consultation.
- Ownership category
- akta.pro rank
Brasa Reisen AG industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (561510), Tour Operators (561520), Tour Operators (56152)
- akta.pro primary industry
- Luxury Travel Agencies (THAKAFAA)
- akta.pro secondary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
Keywords
Where Brasa Reisen AG is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Brasa Reisen AG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Tour packages and custom itinerary design: Brasa Reisen AG designs and sells custom-tailored trip packages to Latin America, incorporating round trips, accommodations, rental cars, and add-ons such as travel insurance. Revenue is generated through the margin embedded in the total package price paid by customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Tour packages are priced per person based on duration, accommodation level, and season |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Brasa Reisen AG product offering
Product offeringCore offering
Brasa Reisen AG is a Swiss boutique travel agency that specializes exclusively in travel to Latin America. The company sells custom-tailored round-trip packages, accommodations, car rentals, and camper rentals, with each itinerary personally designed by a dedicated Latin America specialist. Customers can browse sample trips on the website, request a free catalog, or arrange a personal consultation by phone, email, or in person at the Zürich office.
Product overview
Brasa Reisen AG operates as a Swiss travel agency specializing exclusively in Latin America travel, offering a unified portfolio of travel services. The core offering centers on personalized travel consulting and customized trip planning, supported by three main service pillars: Rundreisen (round trip packages including self-drive car rentals), Unterkünfte (accommodation bookings across boutique hotels and luxury lodges), and Mietwagen (car rental services). Additional offerings include Camper-Vermietung for Chile and Costa Rica, Reisekataloge (catalogues for Mittelamerika, Suedamerika, and Brasilien), Reiseversicherung (travel insurance via ERV partnership), and Newsletter-Abonnement for ongoing customer engagement. The company positions itself as a specialist with deep regional expertise, creating tailored itineraries rather than offering a self-service platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Reiseberatung und Reiseplanung (Travel Consulting and Itinerary Design) Personal consultation and custom itinerary design service for travelers planning a Latin America trip; each customer is assigned a dedicated travel specialist who builds the itinerary.
Quantifiable outcome
- 8 dedicated Latin America specialists who collectively have visited nearly all Latin American countries
Companies that use Brasa Reisen AG
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Brasa Reisen AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brasa Reisen AG partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Globetrotter GroupcoreBrasa Reisen AG is a member of the Globetrotter Group, a Swiss travel agency network. This affiliation provides cross-promotional referrals, network leverage, and brand credibility within the Swiss travel market.
- Europäische Reiseversicherung (ERV)minorBrasa Reisen AG offers travel insurance products from ERV, with a dedicated flyer available for download on the website. Insurance is offered as an add-on service for traveling customers.
- Local Latin American agencies, hotels, lodges, and ships with B Corp and TourCert certificationscoreBrasa Reisen AG works with a network of vetted local partners across Latin America — including agencies, hotels, lodges, and cruise ships — many of which hold B Corp or TourCert sustainability certifications. These long-term partnerships are maintained through regular personal contact at trade fairs and joint projects. The green leaf symbol in their catalogs marks certified sustainable partners.
- Reisegarantie / GarantiefondscoreBrasa Reisen AG displays the 'Reisegarantie' logo from the Garantiefonds, indicating participation in Switzerland's mandatory travel guarantee fund that protects customers in case of insolvency.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Brasa Reisen AG competitors and assessment
Company assessmentDirect peers
- Condor Travel: Peru-based DMC and tour operator arranging Latin America itineraries for international tour operators and direct clients. Direct regional competitor with deep local-supply expertise across the same countries Brasa serves.
- Adventure Life: US-based small-group and customized tour operator with Latin America as a core region. Direct competitor in tailor-made, sustainability-focused Latin America itineraries with similar trip types (Patagonia, Galápagos, Amazon).
- Original Travel: UK-based bespoke tour operator with a network of destination specialists creating tailor-made trips. Closely mirrors Brasa's structure of country/region experts designing customized itineraries for European travelers.
- Wild Frontiers: UK-based adventure and off-the-beaten-path tour operator specializing in Latin America, Africa, and Asia. Comparable in its niche-expert, tailor-made trip model and European customer base.
- Audley Travel: UK-headquartered specialist travel company that designs bespoke, expert-led itineraries to multiple regions worldwide. Direct competitor to Brasa's bespoke advisor model, with a similar emphasis on deep destination knowledge and high-touch consultation.
- Tucan Travel: UK-headquartered specialist tour operator with Latin America as its flagship region. Comparable focus on multi-country South and Central America itineraries with both group and tailormade departures.
Emerging players
- Evaneos: France-based marketplace connecting travelers with local travel agents worldwide, including Latin America. Targets the same bespoke itinerary customer but via a scalable digital platform rather than in-house specialists.
Broad incumbents
- Abercrombie & Kent: Global luxury tour operator with a dedicated Latin America portfolio. Competes in the same luxury custom itinerary space but operates at significantly larger scale and broader geographic scope.
Others
- Globetrotter Group: Swiss travel agency network of which Brasa is a member. Provides referral traffic and cross-promotion; relevant as a channel/partner rather than a direct competitor.
Regional players
- Viva Expeditions: New Zealand-based specialist tour operator focused exclusively on Latin America and Antarctica. Same niche specialization and trip portfolio (Patagonia, Galápagos, Antarctica) but serves Australasian rather than Swiss/European customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Brasa Reisen AG social profiles
Digital presenceBrasa Reisen AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brasa Reisen AG leadership team
Management profileNumber of profiles
Profiles8 records
Brasa Reisen AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brasa Reisen AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brasa Reisen AG
What does Brasa Reisen AG do?
Brasa Reisen AG is a Swiss boutique travel agency that specializes exclusively in travel to Latin America. The company sells custom-tailored round-trip packages, accommodations, car rentals, and camper rentals, with each itinerary personally designed by a dedicated Latin America specialist. Customers can browse sample trips on the website, request a free catalog, or arrange a personal consultation by phone, email, or in person at the Zürich office.
Is Brasa Reisen AG a public or private company?
Brasa Reisen AG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brasa Reisen AG founded?
Brasa Reisen AG was founded in -1. It employs 1 to 10 people.
Where is Brasa Reisen AG based?
Brasa Reisen AG is headquartered in Zürich, Switzerland, in the Europe region.
How does Brasa Reisen AG make money?
One revenue line is on record: tour packages and custom itinerary design.
Who are Brasa Reisen AG's main competitors?
Direct peers on record are Condor Travel, Adventure Life, Original Travel, Wild Frontiers, Audley Travel and Tucan Travel. Evaneos is listed as an emerging player. Abercrombie & Kent is listed as a broad incumbent. Globetrotter Group is listed as an others. Viva Expeditions is listed as a regional player.
Does Brasa Reisen AG have an API?
No public API is recorded for Brasa Reisen AG.
What industry is Brasa Reisen AG in?
Brasa Reisen AG's product category is Travel Agency Services. Its primary akta.pro industry code is THAKAFAA, Luxury Travel Agencies, with a secondary code of THAKAFAL, Island, Beach & Resort Travel Agencies. Its NAICS code is 561510.