Brasa Reisen AG

What Brasa Reisen AG does

Brasa Reisen AG is a privately held Swiss travel agency headquartered in Zürich (Lavaterstrasse 66, 8002 Zürich) that specializes exclusively in tailor-made travel to Latin America. The company operates with a small team of 8 dedicated Latin America travel consultants under Managing Director Reto Kindlimann, and serves individual travelers, couples, small groups, and families from Switzerland and Europe. Its core offerings span personalized travel consulting, custom-designed round trips (Rundreisen), accommodation bookings (ranging from boutique hotels to luxury brands such as Belmond, Nayara Gardens, and Sol y Luna), car rentals, camper rentals in Chile and Costa Rica, travel insurance via a partnership with Europäische Reiseversicherung (ERV), and printed travel catalogs covering 18+ destinations across Central America, South America, the Caribbean, and Antarctica. The business operates a traditional, inquiry-based sales model without a self-service online booking engine; clients submit requests via a web form, by phone, or in person at the Zürich office and receive individually designed itineraries.

Name

Brasa Reisen AG

Legal name

BRASA REISEN AG

Website

https://brasa.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brasa Reisen AG is a privately held Swiss travel agency in Zürich that designs and sells custom-tailored, expert-led travel packages exclusively to Latin America, serving Swiss and European individual travelers, couples, and small groups via inquiry-based consultation.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Luxury Travel Agencies (THAKAFAA)

akta.pro secondary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Latin America travel
• Custom tour packages
• Travel consulting services
• Tailor-made itineraries
• Boutique travel agency

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tour packages and custom itinerary design: Brasa Reisen AG designs and sells custom-tailored trip packages to Latin America, incorporating round trips, accommodations, rental cars, and add-ons such as travel insurance. Revenue is generated through the margin embedded in the total package price paid by customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Brasa Reisen AG is a Swiss boutique travel agency that specializes exclusively in travel to Latin America. The company sells custom-tailored round-trip packages, accommodations, car rentals, and camper rentals, with each itinerary personally designed by a dedicated Latin America specialist. Customers can browse sample trips on the website, request a free catalog, or arrange a personal consultation by phone, email, or in person at the Zürich office.

Product overview

Brasa Reisen AG operates as a Swiss travel agency specializing exclusively in Latin America travel, offering a unified portfolio of travel services. The core offering centers on personalized travel consulting and customized trip planning, supported by three main service pillars: Rundreisen (round trip packages including self-drive car rentals), Unterkünfte (accommodation bookings across boutique hotels and luxury lodges), and Mietwagen (car rental services). Additional offerings include Camper-Vermietung for Chile and Costa Rica, Reisekataloge (catalogues for Mittelamerika, Suedamerika, and Brasilien), Reiseversicherung (travel insurance via ERV partnership), and Newsletter-Abonnement for ongoing customer engagement. The company positions itself as a specialist with deep regional expertise, creating tailored itineraries rather than offering a self-service platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Reiseberatung und Reiseplanung (Travel Consulting and Itinerary Design) Personal consultation and custom itinerary design service for travelers planning a Latin America trip; each customer is assigned a dedicated travel specialist who builds the itinerary.

Quantifiable outcome

• 8 dedicated Latin America specialists who collectively have visited nearly all Latin American countries

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Globetrotter GroupcoreChannel Partner/ Reseller/ DistributorBrasa Reisen AG is a member of the Globetrotter Group, a Swiss travel agency network. This affiliation provides cross-promotional referrals, network leverage, and brand credibility within the Swiss travel market.
• Europäische Reiseversicherung (ERV)minorStrategic or Co-development PartnerBrasa Reisen AG offers travel insurance products from ERV, with a dedicated flyer available for download on the website. Insurance is offered as an add-on service for traveling customers.
• Local Latin American agencies, hotels, lodges, and ships with B Corp and TourCert certificationscoreStrategic or Co-development PartnerBrasa Reisen AG works with a network of vetted local partners across Latin America — including agencies, hotels, lodges, and cruise ships — many of which hold B Corp or TourCert sustainability certifications. These long-term partnerships are maintained through regular personal contact at trade fairs and joint projects. The green leaf symbol in their catalogs marks certified sustainable partners.
• Reisegarantie / GarantiefondscoreOthersBrasa Reisen AG displays the 'Reisegarantie' logo from the Garantiefonds, indicating participation in Switzerland's mandatory travel guarantee fund that protects customers in case of insolvency.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Condor Travel: Peru-based DMC and tour operator arranging Latin America itineraries for international tour operators and direct clients. Direct regional competitor with deep local-supply expertise across the same countries Brasa serves.
• Adventure Life: US-based small-group and customized tour operator with Latin America as a core region. Direct competitor in tailor-made, sustainability-focused Latin America itineraries with similar trip types (Patagonia, Galápagos, Amazon).
• Original Travel: UK-based bespoke tour operator with a network of destination specialists creating tailor-made trips. Closely mirrors Brasa's structure of country/region experts designing customized itineraries for European travelers.
• Wild Frontiers: UK-based adventure and off-the-beaten-path tour operator specializing in Latin America, Africa, and Asia. Comparable in its niche-expert, tailor-made trip model and European customer base.
• Audley Travel: UK-headquartered specialist travel company that designs bespoke, expert-led itineraries to multiple regions worldwide. Direct competitor to Brasa's bespoke advisor model, with a similar emphasis on deep destination knowledge and high-touch consultation.
• Tucan Travel: UK-headquartered specialist tour operator with Latin America as its flagship region. Comparable focus on multi-country South and Central America itineraries with both group and tailormade departures.

Emerging players

• Evaneos: France-based marketplace connecting travelers with local travel agents worldwide, including Latin America. Targets the same bespoke itinerary customer but via a scalable digital platform rather than in-house specialists.

Broad incumbents

• Abercrombie & Kent: Global luxury tour operator with a dedicated Latin America portfolio. Competes in the same luxury custom itinerary space but operates at significantly larger scale and broader geographic scope.

Others

• Globetrotter Group: Swiss travel agency network of which Brasa is a member. Provides referral traffic and cross-promotion; relevant as a channel/partner rather than a direct competitor.

Regional players

• Viva Expeditions: New Zealand-based specialist tour operator focused exclusively on Latin America and Antarctica. Same niche specialization and trip portfolio (Patagonia, Galápagos, Antarctica) but serves Australasian rather than Swiss/European customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brasa-reisen-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasa Reisen AG