Generation Brasil
Generation Brasil is a São Paulo–based nonprofit that delivers free intensive bootcamps combining technical and socio-emotional skills training, career mentorship, and employer placement for underserved learners, funded by donors, employers, and institutional partners across Brazil.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Generation Brasil does
Generation Brasil (Associação Generation Brasil) is a São Paulo–based nonprofit association founded in 2019 as the Brazilian affiliate of the global Generation network. The organization delivers free, intensive bootcamps that combine technical skills training with socio-emotional skill development, career mentorship, and post-program employment support, targeting underserved learners seeking entry into the workforce and employers seeking pre-trained junior talent. Since inception it has trained more than 4,200 graduates, reporting a 71% placement rate within six months and 84% retention at two-to-five years post-completion, with 85% employer re-hire intent. Its core product is a single horizontal offering — the intensive professional bootcamp — delivered through a cloud-based content and media platform built on Cloudinary for multimedia hosting, and supported operationally by ~96 staff.
Generation Brasil firmographics
Firmographics- Name
- Generation Brasil
- Legal name
- Associação Generation Brasil
- Website
- https://brasil.generation.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Generation Brasil is a São Paulo–based nonprofit that delivers free intensive bootcamps combining technical and socio-emotional skills training, career mentorship, and employer placement for underserved learners, funded by donors, employers, and institutional partners across Brazil.
- Ownership category
- akta.pro rank
Generation Brasil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donor and Funder Support: As a nonprofit organization (ONG), Generation Brasil is funded through voluntary contributions, employer partnerships, and institutional funding. The organization operates programs free of charge for participants, relying on financial supporters to sustain operations.
- Employer Talent Pipeline Services: Provides employers with a pipeline of pre-trained, job-ready entry-level talent. Companies benefit from reduced hiring costs and post-program support, though the precise commercial structure with employers is not detailed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free intensive bootcamp programs for participants |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Generation Brasil product offering
Product offeringCore offering
Generation Brasil (Associação Generation Brasil) is a Brazilian nonprofit association that delivers free, intensive professional bootcamps combining technical and socio-emotional skills training with career mentorship and post-program employability support. The organization prepares underserved participants for entry-level careers and connects graduates with employer partners seeking pre-trained talent. Operations are sustained through donor, employer, and government partnerships under the global Generation network.
Product overview
Generation Brasil is a nonprofit educational organization that offers a single core product: intensive free professional bootcamps. These bootcamps provide technical and socio-emotional skills training combined with career mentorship and employability support. The organization serves multiple audiences including potential participants seeking new careers, employers seeking talent, funders, and governments.
Differentiator
Problem solved
Functional benefit
Products and services
- Bootcamps Profissionalizantes Intensivos (Intensive Professional Bootcamps) Free, intensive professional training bootcamps that prepare participants with technical and socio-emotional skills necessary for success in the job market, including career mentorship and ongoing employability support. Designed for individuals seeking a new career path, including career changers and those entering the workforce.
- Employer Talent Pipeline Programs Talent pipeline services offered to employers, providing pre-screened, job-ready entry-level candidates who have completed the bootcamp program. Includes reduced hiring costs, access to a diverse talent pool, and post-program support. 85% of participating employers report they would hire Generation graduates again.
Quantifiable outcome
- 71% of graduates are employed within 6 months after program completion
- +3 more outcomes
Companies that use Generation Brasil
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Generation Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Generation Brasil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Anglo AmericancoreAnglo American partnered with Generation Brasil to offer a free professional sales training course in Minas Gerais. This corporate partnership represents a strategic collaboration where an employer provides real-world relevance and potential employment pathways for program graduates, while Generation Brasil provides the training infrastructure and methodology.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Generation Brasil competitors and assessment
Company assessmentBroad incumbents
- SENAC (Serviço Nacional de Aprendizagem Comercial): Major Brazilian vocational training institution offering technical and trade education nationwide. A broader incumbent whose scale and brand compete for the same participants and employer training partnerships.
- Junior Achievement: Global youth employability and entrepreneurship education non-profit active in Brazil. Comparable mission around preparing young people for careers, though with a broader educational remit.
- CIEE (Centro de Integração Empresa-Escola): Large, established Brazilian youth employability organization that explicitly recognized Generation Brasil. Competes for the same participants, employer partnerships, and government youth-employment contracts at significantly greater scale.
Direct peers
- Instituto PROA: Brazilian non-profit focused on youth employability through professional training and employer placement. Operates in the same Brazilian entry-level talent market with a similar mission and beneficiary population.
- Per Scholas: US-based non-profit providing no-cost technical training and job-placement support. Closely comparable mission, methodology, and employer-pipeline model, though operating in a different geography.
- YouthBuild: International non-profit providing workforce training and placement for opportunity youth. Comparable in targeting underserved populations with intensive training combined with wraparound support.
- Generation (Generation: You Employed, Inc.): Global parent and direct operating peer running the same intensive, employer-aligned bootcamp methodology in 17+ countries. Most directly comparable because it shares curriculum, brand, and talent-pipeline model with Generation Brasil.
- NPower: Non-profit delivering free tech skills training and career-launch services to underserved young adults. Direct methodological and mission parallel to Generation Brasil.
- Laboratoria: Latin American tech bootcamp non-profit training women for entry-level digital careers. Highly comparable model — free intensive bootcamps, employer partnerships, socio-emotional plus technical curriculum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Generation Brasil social profiles
Digital presenceGeneration Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generation Brasil leadership team
Management profileNumber of profiles
Generation Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generation Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generation Brasil
What does Generation Brasil do?
Generation Brasil (Associação Generation Brasil) is a Brazilian nonprofit association that delivers free, intensive professional bootcamps combining technical and socio-emotional skills training with career mentorship and post-program employability support. The organization prepares underserved participants for entry-level careers and connects graduates with employer partners seeking pre-trained talent. Operations are sustained through donor, employer, and government partnerships under the global Generation network.
Is Generation Brasil a public or private company?
Generation Brasil is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Generation Brasil founded?
Generation Brasil was founded in 2019. It employs 51 to 100 people.
How does Generation Brasil make money?
Two revenue lines are on record. Donor and Funder Support is the primary driver. The others are employer Talent Pipeline Services.
Who are Generation Brasil's main competitors?
Broad incumbents on record are SENAC (Serviço Nacional de Aprendizagem Comercial), Junior Achievement and CIEE (Centro de Integração Empresa-Escola). Direct peers are Instituto PROA, Per Scholas, YouthBuild, Generation (Generation: You Employed, Inc.), NPower and Laboratoria.
Does Generation Brasil have an API?
No public API is recorded for Generation Brasil.