What Brasserie Bos does

Brasserie Bos is a French artisan brewery founded in 2011 by Yves Bos in Bourges (Centre-Val de Loire), operating a 20 hL brewing vessel that produces approximately 6,000 bottles of 33cL per batch. The company's core offering is fully customized craft beer — clients describe a desired taste profile and the brewery co-develops the recipe through pilot batches (20L), custom flavors (hibiscus, corn, spices, honey), and personalized packaging (labels, capsules, bottle shapes 25cL–75cL, engraving, gift boxes). It serves two primary markets: B2B CHR professionals (cafés, hotels, restaurants, bars, food trucks) and B2C individual consumers/events, with named enterprise clients including Patàpain (52+ restaurants), Boca Mexa, Les Officiers, CSE MBDA, and Street Art City.

The business operates three revenue streams. The first is custom beer manufacturing — one-off B2B/B2C projects with quote-based pricing tied to volume and customization complexity. The second is direct-to-consumer e-commerce through shop.brasserie-bos.fr, selling branded beers (La Crécelle, Ambrée Bio, blonde, brune, honey beer) in cartons of 12 at €27–€30 plus €25 flat shipping, with pickup at the brewery. The third is a recurring tank beer rental/service for bars and restaurants, deploying 500L or 1000L tanks with remote level monitoring, scheduled deliveries, and turnkey installation — generating ongoing supply contracts. Ancillary revenue comes from brewing workshops (Instants Bière) and venue events (Chillin' Bos, Boum).

Go-to-market combines enterprise field sales (custom beer pitches to CHR professionals with feasibility studies), self-service product-led growth (The Beer Fab platform for label/recipe customization), and direct-to-consumer e-commerce. The brewery is Ecocert-certified organic (No. 18/113651), sources malt from a local Issoudun malthouse 40 km away, and operates with a lean team of ~10 employees.

Name

Brasserie Bos

Legal name

BRASSERIE BOS SAS

Website

https://brasserie-bos.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Brasserie Bos is a French artisan brewery in Bourges that co-creates fully customized craft beers for B2B hospitality clients (restaurants, bars, food trucks) and B2C consumers, offering custom recipes, personalized packaging, and recurring tank beer supply.

Ownership category

akta.pro rank

Product category

Artisan Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (72241)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industry

Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Custom craft beer
• Artisan brewery services
• Private label beer
• Tank beer systems
• Brewing workshops

Headquarters

HQ city

Bourges

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Beer Manufacturing: Co-creation of bespoke beer recipes with B2B clients (restaurants, bars, food trucks, event organizers) and B2C customers. Full production from pilot batches (20L) to full batches (2,000L) with custom branding. Revenue varies by volume and customization complexity.
2. Direct Beer Sales (E-commerce): Online sales of branded beers (Crécelle, Ambrée Bio, blonde, brune, honey beer) through shop.brasserie-bos.fr. Products sold in cartons of 12 bottles or gift boxes. In-store pickup at brewery or home delivery.
3. Tank Beer Rental/Service: Installation and maintenance of 500L/1000L beer tanks at client establishments (bars, restaurants). Includes remote monitoring, scheduled deliveries, installation, training. Recurring revenue from ongoing beer supply.
4. Brewing Workshops: Brewing experience workshops offered through Instants Bière partner platform. Customers learn beer-making process.
5. Event Venue Rental: Private events, exhibitions, and evening gatherings hosted at the brewery venue. Weekly Chillin' Bos (summer) and Boum (winter) events with music, BBQ, and pétanque.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Brasserie Bos is an artisan craft brewery that produces 100% customized beers (recipes, labels, packaging, bottle formats) for B2B clients such as restaurants, bars, hotels, food trucks, and event organizers, and also sells branded beers (La Crécelle line), gift boxes, artisanal sodas, and brewing workshops directly to consumers via its own e-commerce shop and on-site retail store. The brewery also installs 500L/1000L tank beer systems at hospitality venues with remote monitoring and recurring supply.

Differentiator

Problem solved

Functional benefit

Brands

• The Beer Fab: Online platform for customizing and ordering personalized craft beers for individuals.
• Instants Bière
• La Crécelle
• B. (Gamme B.)

Products and services

• Custom Craft Beer Manufacturing 100% personalized craft beer co-creation for professional CHR clients and individual consumers, from recipe development and 20L pilot tasting sessions through full 2,000L production with custom labels, capsules, bottle formats, and packaging.
• La Crécelle Branded Beer Range Flagship branded craft beer range including Crécelle Blonde (5% alc), Crécelle Ambrée Bio (4.8% alc, organic), Crécelle Ambrée aux épices (5.6% alc), Crécelle Brune (6% alc, gold medal 2019), Crécelle Blanche, Session Pale Ale (4% alc), and Bière au miel (5% alc honey beer, bronze medal 2020). Sold in cartons of 12 bottles of 33cL.
• Tank Beer System (500L / 1000L) Turnkey beer tank installation (500L or 1000L) for bars and restaurants, including feasibility study, on-site installation, training, real-time remote level monitoring, and recurring scheduled beer supply. Replaces traditional keg logistics.

Quantifiable outcome

• 5x increase in beer sales compared to previous industrial beer supplier
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• La Belle IDminorGTM or Marketing PartnerMarketing agency (Valérie) that connected Brasserie Bos with Maison Loste for St Patrick promotional campaign. Facilitated partnership where Bos provided beers for charcuterie promotions at Atelier Maison Loste artisan butchers.
• La Compagnie des BocauxminorStrategic or Co-development PartnerMarseille-based artisan that creates custom sauces (chipotle, jalapeños, chile del arbol) for Boca Mexa, parallel to how Brasserie Bos creates custom beers for the same restaurant chain.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brasserie Gallia: Paris-based craft brewery producing a range of artisanal beers with strong direct-to-consumer and on-trade distribution. Comparable French craft operator with similar scale and customer profile.
• BrewDog: Large craft brewery known for collaboration beers, custom labels, and brand-driven partnerships with hospitality venues. Comparable to Brasserie Bos in operating custom/branded beer programs for B2B clients, though at significantly larger scale.
• Mikkeller: Danish craft brewery renowned for its extensive collaboration and guest-brewing program producing one-off custom recipes with partners worldwide. Highly comparable business model to Brasserie Bos's bespoke co-creation approach.
• Ninkasi Brasserie: French craft brewery based in Lyon operating brewing facilities, taprooms, and an event-led direct-to-consumer model. Comparable multi-revenue-stream craft operator with on-site venue and distribution.
• La Débauche: Independent French craft brewery in Angoulême producing creative, flavour-forward beers distributed nationally and on-site. Comparable French craft brewer with similar artisanal scale and brand-led positioning.
• BapBap: Paris craft microbrewery producing a rotating lineup of artisanal beers with direct sales and on-site taproom. Comparable small-scale French craft operator with similar production footprint.

Broad incumbents

• Castel Group: Major French beverage group with broad beer and wine portfolios. Operates at significantly larger scale than Brasserie Bos but competes for the same French on-trade and retail customers.
• Kronenbourg (Carlsberg Group): France's leading mainstream brewer, part of the Carlsberg Group. Dominant supplier of beer to French CHR accounts that Brasserie Bos targets with its custom and tank beer offerings.
• AB InBev: World's largest brewer with extensive French and European footprint. Provides the industrial-scale alternative that custom craft brewers like Brasserie Bos position against in CHR pitches.
• Heineken France: French arm of Heineken, operating large-scale brewing and distribution across CHR and retail. Competes for the same on-trade customers Brasserie Bos serves, and represents the incumbent standard Brasserie Bos displaces (e.g., in the Patàpain account).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWJk2kh5MqRZgtAyjZGooAQ
• Facebookfacebook.com/BrasserieBos
• LinkedInlinkedin.com/company/brasserie-bos

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie Bos