Brasserie by Niche

What Brasserie by Niche does

Brasserie by Niche is a single-unit French bistro restaurant located at 4580 Laclede Avenue in the Central West End neighborhood of St. Louis, Missouri, founded by James Beard Award-winning chef Gerard Craft. The restaurant operates dinner service Monday-Saturday 5pm-10pm and Sunday 5pm-9pm, Sunday brunch 10am-2pm, and a Happy Hour (Cinq à Six) Sunday-Thursday 5pm-6pm, with a French bistro menu spanning gougères, charcuterie, mussels, pan-seared trout amandine, braised beef, bistro steak, and confit duck leg, alongside a Sunday brunch menu of beignets, brioche French toast, quiche, eggs en cocotte, and eggs benedict. The business makes money primarily through dine-in table service, complemented by online ordering for pickup via Toast Tab, gift card sales through Toast Tab, and private events and catering services managed through the Events by Niche sub-brand.

The restaurant is part of the Niche Food Group portfolio of restaurants, which also includes Bowood by Niche, Pastaria, Pastaria Deli & Wine, Fordo's Killer Pizza, Kitchen Bar, None of the Above, and Events by Niche. There are seven disclosed employees across the operation, and the unit relies on third-party SaaS platforms (OpenTable for reservations, Toast Tab for online ordering and POS, Constant Contact for email marketing) rather than proprietary technology. The customer base is local St. Louis diners and visitors seeking French bistro fare, with a secondary segment of private event and corporate catering clients. A 20% gratuity is automatically added to parties of eight or more, and Clayton Valet provides parking for $10.

The restaurant is privately held with no disclosed funding rounds, no venture or private equity ownership, and no public ticker. Revenue figures are not publicly disclosed. There is no evidence of M&A activity, geographic expansion beyond the single St. Louis location, or AI/ML capabilities. The primary go-to-market is direct-to-consumer, operating through the company website, organic social media (Instagram), and an email newsletter, with reservations and online ordering channeled through OpenTable and Toast Tab.

Name

Brasserie by Niche

Legal name

Brasserie by Niche

Website

https://brasseriebyniche.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brasserie by Niche is a French bistro restaurant in St. Louis's Central West End, founded by James Beard Award-winning chef Gerard Craft, serving dinner, Sunday brunch, and Happy Hour with private events and catering via its parent Niche Food Group.

Ownership category

akta.pro rank

Product category

Full-Service French Bistro Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• French bistro dining
• Full-service restaurant
• Sunday brunch service
• Private event catering
• Wine bar happy hour

Headquarters

HQ city

St. Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Service: Full-service French bistro dining with table service for dinner and brunch service
2. Online Ordering and Takeout: Direct food ordering via Toast Tab platform for pickup and delivery
3. Private Events and Catering: Event catering services for private gatherings and corporate events through Events by Niche
4. Gift Cards: Prepaid gift cards sold through Toast Tab platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Brasserie by Niche is a full-service French bistro restaurant serving classic French cuisine with modern flair through dinner service (Monday–Saturday 5pm–10pm, Sunday 5pm–9pm), Sunday brunch (10am–2pm), and weekday Happy Hour "Cinq à Six" (Sunday–Thursday 5pm–6pm). The restaurant complements dine-in service with private events and catering through Events by Niche, online ordering via Toast Tab, and gift card sales, all from a single location in the Central West End neighborhood of St. Louis.

Product overview

Brasserie by Niche is a single French bistro restaurant offering three distinct dining services: Dinner Service (classic French bistro cuisine including steaks, seafood, and seasonal dishes), Brunch Service (Sunday morning French-inspired breakfast and lunch items), and Happy Hour/Cinq à Six (discounted French wines, small bites, and cocktails). The restaurant also provides Private Events & Catering, Online Ordering, and Gift Cards as supporting services. The company is part of the Niche Food Group portfolio, which encompasses multiple restaurant sub-brands including Bowood by Niche, Pastaria, Pastaria Deli & Wine, Fordo's Killer Pizza, Kitchen Bar, None of the Above, and Events by Niche.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinner Service French bistro dinner service featuring classic dishes such as gougères, chicken liver mousse, steak tartare, braised beef, pan-seared trout amandine, bistro steak, mussels, and confit duck leg, served Monday through Saturday 5pm–10pm and Sunday 5pm–9pm.
• Sunday Brunch Service
• Happy Hour (Cinq à Six)
• Private Events & Catering
• Online Ordering
• Gift Cards

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Niche Food GroupcoreStrategic or Co-development PartnerParent company that owns and operates Brasserie by Niche along with other acclaimed St. Louis restaurants including Bowood by Niche, Pastaria, Fordo's Killer Pizza, Kitchen Bar, None of the Above, and Pastaria Deli & Wine. Founded by James Beard Award-winning chef Gerard Craft.
• OpenTablecoreTechnology or IntegrationThird-party reservation platform used for table bookings. Customers can make reservations through the OpenTable link on the restaurant website.
• Toast TabcoreTechnology or IntegrationOnline ordering and point-of-sale platform for food ordering, takeout, delivery, and gift card purchases.
• Clayton ValetminorOthersValet parking service provider for $10, serving restaurant guests.
• Kaldi's CoffeeminorOthersLocal coffee roaster providing French roast coffee, decaf French roast, and cold brew options for brunch and dinner service.
• Quarrelsome's Cold BrewminorOthersLocal cold brew coffee supplier featured on the beverage menu including cold brew, catatonic cold brew, and cinnamon cream cold brew.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Pastaria: Sister concept within Niche Food Group, also founded by Gerard Craft in St. Louis. Italian-focused but comparable in service model, price point, and clientele, creating direct cross-shopping between the two brands.
• Republique: French-inspired bistro and bakery in Los Angeles run by a Michelin-recognized chef. Comparable all-day French brasserie format with dinner, brunch, and pastry program in a destination urban setting.
• The Crossing: Independent fine-dining restaurant in St. Louis with an Italian/French-influenced New American menu. Comparable in elevated service model, prix-fixe-driven structure, and Central West End / Clayton-area clientele.
• Olio/Elaia: Former sister concepts under Niche Food Group operated by Gerard Craft in St. Louis. Same chef, same group history, and comparable Italian/Mediterranean fine-casual positioning that historically competed for the same diner.
• Sidney Street Cafe: Long-standing fine-dining restaurant in St. Louis serving upscale American cuisine. Comparable in market segment, price point, and role as a celebratory dining destination within the same St. Louis market.
• Vin de Set: French-inspired restaurant and wine bar in St. Louis. Comparable wine-forward, French-leaning menu and similar neighborhood-bistro positioning in the St. Louis market.
• Eleven Eleven Mississippi: Italian fine-dining restaurant in St. Louis's Lafayette Square neighborhood. Comparable in upscale-casual service model, St. Louis destination dining, and broad menu of house-made pastas and proteins.
• Brindille: French bistro in Chicago by a James Beard Award-nominated chef. Directly comparable French fine-casual concept with similar tasting-menu sensibility and intimate dining-room footprint.
• Frasca Food and Wine: James Beard Award-winning chef-driven restaurant in Boulder, CO, focused on Friuli-inspired Italian cuisine with French technique. Closest national analog in terms of chef pedigree, neighborhood-bistro format, and wine-forward dining experience.
• Bowood by Niche: Sister concept within Niche Food Group in St. Louis, also operating under Gerard Craft's culinary direction. Same group ecosystem, comparable casual-fine dining positioning, and overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brasserie-by-niche

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie by Niche