Brasserie de la Pleine Lune

What Brasserie de la Pleine Lune does

Brasserie de la Pleine Lune is a French craft brewery (SARL) headquartered in Chabeuil, Drôme, operating from a single site at 10 Rue Gustave Eiffel, ZA la Grue. The company produces an organic, artisanal beer portfolio organized into a permanent core range (around 11 SKUs across IPAs, lagers, pale ales, red ales, wheat beers, and stouts), a seasonal/ephemeral range (NEIPAs, SMASH beers, barrel-aged saisons, Berliner Weisse, imperial stouts), a three-SKU non-alcoholic range, an organic soft drink (Limoonade), and a distilled beer spirit (Cyllène). Approximately 90% of production carries FR-BIO-15 organic certification, with 70% of malts sourced locally and partnerships with Art Malts Bio (Ardèche) and Houblons Bio du Diois supporting a stated 100% local sourcing target within three years. A bottle consignment system with Ma Bouteille S'appelle Reviens enables an 80% bottle reuse rate. The product is packaged in 33cl and 75cl bottles, 44cl cans (launched 2026), and 20L/30L fûts.

The company operates a hybrid direct-to-consumer and B2B go-to-market model. Approximately 30% of sales come from an owned bar/boutique open six days a week in Chabeuil, with a full on-site range plus food pairings and rotating food-truck partners (Marcellina Pizza, #GOURMET, Tonton Jacko, POK&BEN). Around 68% of sales flow through regional retailers and resellers, and a draft beer tap rental (tireuse) service generates event-based revenue. Distribution is concentrated in the Lyon–Grenoble–Avignon perimeter, which accounts for 98% of sales. The brewery also participates in regional festivals (We Love Beer Montélimar, Valence en Gastronomie) and hosts themed evenings to drive footfall. Leadership is structured as a SARL with Benoît Ritzenthaler as Gérant (Managing Director) and a team of ~15 staff across brewing, laboratory, packaging, logistics, sales, and bar functions. No parent company, institutional investors, or external funding rounds are disclosed.

Name

Brasserie de la Pleine Lune

Legal name

SARL Brasserie de La Pleine Lune

Website

https://brasserie-pleinelune.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brasserie de la Pleine Lune is a Chabeuil, France-based organic craft brewery operating a single-site SARL. It produces ~90% organic-certified beers, soft drinks, and a distilled spirit, selling via its own bar/boutique, regional wholesalers, and draft-tap rentals across the Lyon–Grenoble–Avignon corridor.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Regional & National Breweries (THAFALAD)

akta.pro secondary industries

Craft Beer Specialty Retail (Single-Brand/Curated Craft Focus) (CRANABAD), Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)

Keywords

• Craft beer production
• Organic beer brewing
• Brewery retail sales
• Non-alcoholic beer
• Draft beer rental

Headquarters

HQ city

Chabeuil

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Bar/Boutique Sales: On-site sales at the bar/boutique in Chabeuil, open 6 days a week. Sales of bottled beers, canned beers, and draft beer by the glass. Accounts for 30% of total sales.
2. Retail/Reseller Distribution: Sales to local retailers, wine shops, and general stores. Distribution through regional network from Lyon to Grenoble and Avignon. Accounts for approximately 68% of sales.
3. Draft Beer Tap Rental (Tireuse): Rental of draft beer systems (tireuses) for private events. Equipment lent free of charge, customer pays only for beer consumed. Departures on Thursdays/Fridays, returns on Mondays/Tuesdays.
4. Professional/Event Sales: Sales to professionals, associations, and event organizers for festivals, openings, and corporate events. Fûts (kegs) and bulk orders for professional clientele.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Brasserie de la Pleine Lune is a craft brewery that produces and sells a portfolio of organic certified beers (core permanent range, seasonal/ephemeral releases, and a non-alcoholic line), alongside a soft drink (Limoonade) and a barrel-aged distilled spirit (Cyllène). It operates an on-site bar/boutique for direct consumer sales and offers draft beer tap (tireuse) rental and brewery tours as ancillary services, distributing primarily through regional retailers in the Lyon-Grenoble-Avignon area.

Product overview

Brasserie de la Pleine Lune is a craft brewery in Chabeuil, Drôme, France, producing organic beers since 2014. The portfolio includes a core permanent range of about 11 beers (wheat beers, IPAs, stouts, lagers, pale ales, red ales) available year-round in 33cl and 75cl bottles and select formats on tap and in cans; a seasonal/ephemeral range featuring specialty styles (Cryo Lagers, NEIPAs, Berliner Weisse, Imperial Stouts, barrel-aged beers, SMASH beers); a non-alcohol range including Poussière de Lune, Fleur de Lune, and Eclat de Lune; a soft drink (Limoonade lemonade); a distilled spirit (Cyllène esprit de bière); and services including draft beer rental (tireuses) for events and a bar/boutique for on-site consumption and sales. Approximately 90% of production is certified organic (FR-BIO-15). The brewery also partners with local suppliers, using 70% local malts and sourcing hops from the Drôme region, with 98% of sales within the Lyon-Grenoble-Avignon area.

Differentiator

Problem solved

Functional benefit

Products and services

• Aubeloun India Pale Ale India Pale Ale with sustained bitterness and aromatic hops, fruity and exotic nose with citrus notes. Core organic beer in the brewery's permanent range.
• Gens de la Lune Tropical Lager Low-fermentation Tropical Lager with Mosaic hop, expressing mango and exotic fruit notes through a light-bodied texture. Core organic beer in the permanent range.
• Lunette Hoppy Wheat Beer Refreshing hoppy white beer brewed with Sorachi Ace hops from Japan, developing coconut and lychee aromas. Core organic beer.
• Lunik Red Ale Amber Red Ale combining sweetness, fruitiness, caramelized, and roasted notes. Core organic beer in the permanent range.
• Pierre de Lune Weissbier Light and refreshing German-style Weissbier brewed with malted soft wheat, with yeast and lemon zest aromatic notes. Core organic beer.
• L'Universelle Pale Ale Refreshing Pale Ale with balanced malt notes and light bitterness. Core organic beer in the permanent range.
• Lager des Etoiles India Pale Lager Light India Pale Lager with balanced bitterness and red berry notes, fermented with lager yeast. Core organic beer.
• Lunaski Imperial Stout Generous black Imperial Stout with intense notes of coffee, chocolate, and candied fruits. Core organic beer.
• Sylvester Stalune Double IPA Strong and aggressive Double IPA hopped with Chinook, Centennial, and Pilgrim, resinous with citrus notes. Core organic beer.
• Lune et L'Autre American Pale Ale Spring American Pale Ale hopped with Citra, with floral, lychee, and mango notes. Core organic beer.
• Conteuse de Lune Session Pale Ale Low-alcohol Session Pale Ale hybrid between Belgian table beer and American session IPA. Seasonal organic beer.
• Wicca Triple Strong Belgian-style Triple driven by German hops and abbey yeast, released around the new moon following Easter. Seasonal organic beer.
• Eclat de Lune Blanche sans alcool Gentle non-alcoholic wheat beer slightly lemon-flavored, brewed with Cascade hops. New addition to the non-alcohol range.
• Fleur de Lune IPA sans alcool Non-alcoholic IPA with delicate fruitiness and marked bitterness using Chinook, Citra, Lalbrew Lona and Mosaic hops. New addition to the non-alcohol range.
• Poussi\u00e8re de Lune Blonde sans alcool Non-alcoholic blonde beer (0.5% ABV) with subtle character between malt sweetness and fresh hopping, certified organic.
• Limoonade Artisanal Organic Lemonade Artisanal organic lemonade with natural lemon extracts, less sweet than industrial lemonades, with fine bubbles. Soft drink complement to the beer portfolio.
• Cyll\u00e8ne Esprit de Bi\u00e8re Distilled spirit (45.5% ABV) made from beer aged in barrels that previously contained wine for over a year, revealing floral and fruity notes.
• Titania Italian Pilsner Italian Pilsner, savory and light pils with subtle citrus character from dry hopping, refreshing and fruity. Certified organic.
• G\u00e9ant de la Lune Double Tropical Lager Double Tropical Lager with 8.5% ABV and enhanced tropical aromatic freshness, celebrating the 10th anniversary of Gens de la Lune. Certified organic.
• Haze Aka Mosaic Cryo Lager Cryo Lager with passion fruit, mango and mandarin notes using Mosaic Cryo and Azacca DDH, crispy and suave body with biscuit malts. Seasonal organic beer.
• HINA NEIPA Tropical Collaboration Beer Tropical and fruity NEIPA with notes of peach, apricot and citrus from Amarillo Centennial, Ekuanot, and Nectaron hops. Seasonal collaboration beer.
• NEIPA Stratasph\u00e9rique NEIPA based on Strata hop with citrus notes and delicate bitterness. Seasonal collaboration beer with Grand Paris.
• MUST Barriqu\u00e9e 2024 Saison Grape Ale Saison Grape Ale aged one year in barrels with Syrah grape must from Domaine Gramenon, sweet, fruity, and complex. Ephemeral seasonal batch.
• Tireuse Draft Beer Tap Rental Service Rental of draft beer systems (tireuses) for private events, offering 1 or 2 tap kegerators with dry or ice bath systems. Free equipment lending with pay-per-consumption billing on beer consumed.
• Bar/Boutique On-Site Sales and Tasting On-site beer garden and boutique in Chabeuil open 6 days a week, offering the full beer range on tap and in bottles, food pairings with local food trucks, and brewery tours with tastings (10 euros per person).

Quantifiable outcome

• Bottle consignment reduces environmental impact: 75% less energy compared to recycled broken glass, 33% water savings, 79% fewer greenhouse gas emissions
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Houblons Bio du Diois (26)coreOthers · 1 January 2025Local hop supplier in Drôme meeting all quality requirements for hops. Partnership supports full organic and local production strategy.
• Art Malts Bio (Ardèche)coreOthers · 1 January 2024Local malt supplier in Ardèche providing 50% of malt supplies in 2024. Key supplier for achieving goal of 100% local sourcing within 3 years.
• Marcellina PizzaminorOthersWednesday evening food truck partner at bar/boutique. Offers artisan pizzas made with fresh local products, organic semi-whole flours and natural levain.
• #GOURMETminorOthersThursday evening food truck partner. Offers gourmet and creative burgers, rolls, bagels, fries. Contact: labogourmet.fr or 06 18 03 75 79.
• Tonton JackominorOthersFriday and Saturday evening food truck partner. Offers savory burgers with homemade fries, fish and chips, nuggets. Available for event catering.
• POK&BENminorOthersFriday evening food truck partner. Offers veggie and meat pokés and homemade pastries. Contact: 04 82 32 95 36, pokeben.fr.
• Ma Bouteille S'appelle RevienscoreStrategic or Co-development PartnerLocal Chabeuilloise startup that manages the bottle consignment and reuse system. Supports 80% bottle reuse rate and 68% return rate for on-site purchases. Partnership enables sustainable bottle lifecycle management.
• Collectif de Brasseries Drômoises (CBD)minorStrategic or Co-development PartnerCollective of Drôme craft breweries including Les Gens Serieux, Les Zythonautes, Brasserie du Loup Blanc, and Brasserie de la Pleine Lune. Mission to promote local craft brewery diversity at regional festivals and events.
• Ferme Margerie (26)minorOthersLocal supplier of organic fruit juice served at bar/boutique. Juice available at 3 euros per 25cl.
• Le Blé A Doré (Montmeyran - 26)minorOthersOrganic farm-bakery supplying bread for food plates at bar/boutique.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Brasserie Castelain: Long-standing French craft brewery from northern France with multi-format distribution (bottles, kegs, cans). Useful benchmark for category-wide craft positioning and trade relationships in the French market.
• Ninkasi Brasserie: One of the largest independent craft brewers in France, headquartered in Lyon. Comparable craft product portfolio, broad distribution footprint across the same Lyon–Grenoble hospitality channel, and a taproom/brewpub model on a much larger scale.
• Brooklyn Brewery: Internationally scaled craft brewery with multiple packaging formats and a strong specialty/seasonal program (NEIPAs, barrel-aged, non-alcoholic). Useful benchmark for evolving the specialty beer portfolio and international trade references.
• Gallia Brewing: Established French craft brewery (Pantin) with national distribution and a comparable craft/quality positioning. Relevant for benchmarking on retail expansion, can formats, and larger-scale distribution.
• BrewDog (France): International craft brewery with a French market presence and taproom/bar model. Benchmark for non-alcoholic range expansion, packaging formats, and competing for craft shelf space in French retailers.

Direct peers

• Brasserie du Loup Blanc: Independent craft brewery in the Drôme region and co-member of the Collectif de Brasseries Drômoises alongside Brasserie de la Pleine Lune. Overlaps directly in product (organic and local craft beer), customer base (regional retailers and on-premise), and regional festival circuit.
• Brasserie Les Gens Sérieux: Drôme craft brewery and fellow member of the Collectif de Brasseries Drômoises. Comparable in scale, distribution model (regional retailers + on-site), and focus on artisanal/local positioning.
• Brasserie Les Zythonautes: Craft brewery in Drôme and member of the same Collectif. Competes directly on shelf space in local wine shops and at regional festivals like We Love Beer Montélimar.
• Monts & Merveilles: French craft brewery focused on organic, locally-sourced production. Comparable in organic certification, local sourcing ethos, and small-batch specialty positioning, serving a similar consumer target.

Others

• Ma Bouteille S'appelle Reviens: Chabeuil-based startup running the bottle consignment/reuse system that Pleine Lune relies on for its 80% reuse rate. Included as an ecosystem/operations peer because the partnership is structurally central to the brewery's sustainability story and packaging economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brasseriepleinelune
• Instagraminstagram.com/brasserie_pleine_lune
• LinkedInlinkedin.com/company/brasseriepleinelune

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie de la Pleine Lune