Ma bouteille s'appelle Reviens

What Ma bouteille s'appelle Reviens does

Ma Bouteille s'appelle Reviens is the consumer-facing brand of Locaverre SCIC SA, a multi-stakeholder cooperative (Société Coopérative d'Intérêt Collectif) headquartered in Chabeuil, Drôme, France. Founded in 2017, the cooperative operates an industrial glass-container washing facility that enables wine, beer, juice, dairy, honey, compote, and cosmetics producers to reuse their glass packaging up to 40 cycles rather than crushing and recycling it. The washing process uses immersion plus water injection at 80°C, with pre-rinse, rinse, insufflation, visual quality control (mirage), and palletization, governed by HACCP methodology and ISO 22000 food-safety certification — making it the only ISO 22000-certified industrial glass washing facility in Drôme-Ardèche.

The business model operates on three revenue streams: "Lavage à façon" (per-bottle custom washing for producers who deliver bottles), "Le Tout-en-un" (a managed-service full loop including collection, sorting, washing, and return, typically on multi-year contracts), and cooperative social shares (€100 each, with a 25% tax reduction for individual subscribers). A national monetary deposit system (€0.15 under 50cl, €0.30 over 50cl) is scheduled for January 1, 2027. Distribution relies on a network of 100+ independent retailers, organic chains (Biocoop, La Vie Claire), GMS stores (Super U), and municipal waste centers as collection points, with national GMS/GSS reach through a So Verre partnership and certification standards set via the France Consigne association the company co-founded in 2023.

The company has washed 6 million+ bottles cumulatively (1.6 million in 2025 alone), avoiding 801 tonnes of waste and saving 777 tonnes of CO2, and employs 18 non-délocalisables workers including people in professional insertion. A €1.2M fundraising round closed in 2025 funded a major factory modernization to agri-food industry standards, inaugurated in April 2026. Customer segments span producers, independent retailers, GMS/GSS chains, local governments (for PLPDMA compliance), and environmentally conscious consumers represented in cooperative governance through five stakeholder colleges.

Name

Ma bouteille s'appelle Reviens

Legal name

Locaverre SCIC SA

Website

https://ma-bouteille.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ma Bouteille s'appelle Reviens (Locaverre SCIC) operates an industrial glass-container washing facility in Chabeuil, France, enabling local wine, beer, and juice producers to reuse bottles up to 40 cycles. The cooperative serves 100+ producers and collection points across Drôme-Ardèche and national retailers via So Verre.

Ownership category

akta.pro rank

Product category

Glass Container Reuse Services

NAICS

Packaging and Labeling Services (56191)

SIC

Glass Containers (3221), Beverages (2080)

akta.pro primary industry

Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)

akta.pro secondary industries

Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF), Returnable & Refillable Glass Packaging (Deposit, Reuse Systems) (IMALAEAF)

Keywords

• Glass container washing
• Reusable packaging services
• Bottle deposit system
• Industrial washing facility
• Circular economy services

Headquarters

HQ city

Chabeuil

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Lavage à façon (custom washing service): Producers bring their used bottles (same format) to the washing facility, which are washed, quality-controlled, and returned. Optional collection and/or delivery service available.
2. Le tout-en-un (all-in reuse service): Ma Bouteille S'appelle Reviens manages the entire reuse chain: collects used bottles from partner stores, sorts and washes them, and returns bottles to producers. An integrated service covering the full loop.
3. Lavage des pots (experimental): Experimental washing of pots, jars, and cosmetic containers currently in testing phase.
4. Part sociale (cooperative share subscription): Cooperative social shares at 100 euros each. Private individuals and companies subscribe to become members (sociétaires), gaining voting rights and governance participation. 25% tax reduction for individuals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Ma Bouteille s'appelle Reviens operates an industrial glass container washing service (ISO 22000 / HACCP compliant) enabling producers to reuse bottles up to 40 times instead of buying new ones. The company offers two main service models: 'Le Tout-en-un' (full-service collection of used bottles from partner stores, sorting, washing and return to producers) and 'Lavage à façon' (custom washing for producers who self-deliver bottles). A monetary deposit system (€0.15–€0.30) is scheduled for January 1, 2027 to incentivize consumer returns, supported by a network of 100+ producers and collection points.

Product overview

Ma Bouteille s'appelle Reviens operates as a cooperative (SCIC Locaverre) offering glass container reuse services in the Drôme-Ardèche region of France. The core offering is 'La Consigne' - a bottle deposit and return system with two main service models: 'Le Tout-en-un' (complete collection, sorting, and washing service) and 'Lavage à façon' (custom washing service for self-delivered bottles). The company operates an industrial washing unit using HACCP-compliant processes aligned with ISO 22000 standards. The network includes over 100 producers and collection points across Auvergne-Rhône-Alpes and Provence-Alpes-Côte d'Azur regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Tout-en-un (All-in-One Reuse Service) Complete reuse loop service where Ma Bouteille organizes the collection of used bottles from partner stores, handles sorting and industrial washing, and returns cleaned bottles to producers. Price is negotiated per producer based on volumes, billed on multi-year contracts.
• Lavage à façon (Custom Washing Service) Custom industrial washing service where producers bring their used bottles (same format) to the Chabeuil washing facility; bottles are washed, quality-controlled and returned, with optional collection and/or delivery as add-on services. Priced per bottle on a pay-as-you-go basis.
• Réseau de Points de Collecte (Collection Point Network) Network of 100+ partner independent stores, organic retailers (Biocoop, La Vie Claire), wine shops, zero-waste stores and municipal déchetteries across Drôme-Ardèche, Auvergne-Rhône-Alpes and Provence-Alpes-Côte d'Azur where consumers can return reusable bottles. Producers can also sell directly to consumers at cellar doors and farmers' markets, most taking back only bottles in the format they use.
• So Verre National GMS/GSS Reuse Service National reuse loop service delivered through the So Verre partnership, providing large and medium retail chains (GMS/GSS) with a single point of contact, standardized interoperable reuse service and shared mutualized logistics. Ma Bouteille operates as the integrated washing and collection operator within the So Verre national loop.
• Cooperative Social Shares (Parts sociales) Cooperative membership share at €100 per part sociale. Private individuals and companies subscribe to become 'sociétaires' of Locaverre SCIC, gaining voting rights at general assemblies (one person = one vote), eligibility for the board of directors, and the ability to act as reuse ambassadors. Individuals benefit from a 25% tax reduction on subscription.
• La Consigne (Bottle Deposit System) Monetary deposit return system scheduled for January 1, 2027, applied to certified reusable bottles: €0.15 for containers under 50cl and €0.30 for containers over 50cl. Operated by certified France Consigne reuse operators including Locaverre, and identified by the national reuse pictogram on bottles.
• Experimental Pot, Jar and Cosmetic Container Washing Experimental industrial washing service for pots, jars and cosmetic containers currently in testing phase, extending the reuse offering beyond beverage bottles.

Quantifiable outcome

• 76% reduction in greenhouse gas emissions vs. classic recycling (ADEME 2018 study)
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• So VerrecoreChannel Partner/ Reseller/ Distributor · 1 February 2026National reuse loop service for GMS/GSS retailers and national market players. Acts as single point of contact for distributors with standardized, interoperable reuse service, shared logistics, and homogeneous service quality. Ma Bouteille is integrated as washing/collection operator within the So Verre national loop.
• France ConsignecoreStrategic or Co-development Partner · 1 February 2023Association of 10 reuse operators launched at Millésime Bio trade show in February 2023. Certifies that bottles are reusable, guaranteeing reemployability of containers and issuing certificates to share with committed distributors. Ma Bouteille is a founding member as a reuse operator.
• Brasserie de la Pleine LuneminorStrategic or Co-development PartnerArtisanal brewery in Chabeuil whose bottles are featured in the company's lifecycle video. Represents a local producer committed to the reuse loop.
• Biocoop (multiple locations)minorChannel Partner/ Reseller/ DistributorOrganic supermarket chain with multiple locations (Bionacelle, Nenuphar, Pays des Vans, Saint-Donat, Saint-Marcellin, Les Gats, Romains, Tournon, Biocoop Romains, Biocoop Saint-Maurice) acting as bottle collection points. Network of ~20 Biocoop stores engaged.
• La Vie Claire (multiple locations)minorChannel Partner/ Reseller/ DistributorOrganic retail chain with stores in Aouste-sur-Sye, Romans-sur-Isère, Bourg-lès-Valence, and Davezieux acting as bottle collection points.
• Super U DieulefitminorChannel Partner/ Reseller/ DistributorGMS retail location in Dieulefit serving as collection point for reusable bottles.
• Lorge ImprimeursminorOthersPrinting partner for labels and communications materials. Contact: Manon Tchamoglouyan, [email protected], 06.21.08.40.11.
• Imprimerie Coste (IRCF)minorOthersPrinting partner for labels and communication materials. Contact: Alice Devouassoux, [email protected], 07 86 44 03 42.
• DespesseminorOthersPrinting partner for labels. Contact: Jérôme Pontoise, [email protected], 06.22.63.21.99.
• Alliance Étiquettes (5 Sept Étiquette)minorOthersLabel printing partner. Contact: Morgan Garcia, [email protected], 04.90.70.40.00.
• Sodie'sminorOthersPrinting partner for labels. Contact: Sophie Sazio, [email protected], 04.75.55.06.33.
• ChalaguierminorOthersPrinting partner for labels and packaging. Contact: Benoit Merquey, [email protected], 06.03.44.51.95.
• SYTRADminorStrategic or Co-development PartnerSyndicat de traitement des déchets Ardèche-Drôme visited the factory in January 2026 and produced a video highlighting the company's cooperative model and the collective dynamics of glass reuse in Drôme-Ardèche.
• Union Régionale des SCIC et des SCOPminorStrategic or Co-development PartnerRegional union that supported the cooperative's transformation from association to SCIC (Société Coopérative d'Intérêt Collectif) in 2022.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Citeo: French EPR (Extended Producer Responsibility) organization coordinating household packaging recycling for consumer goods companies. Adjacent ecosystem participant whose reuse-program initiatives could either compete with or channel volume to Ma Bouteille's services.
• Veolia: Global environmental services giant with waste management, recycling, and circular economy operations. Has the capital and logistics scale to enter industrial glass reuse if regulatory tailwinds make it attractive — represents the most credible large-scale competitive threat.

Regional players

• Consilyon: Lyon-area glass reuse cooperative offering bottle washing and producer services. Comparable cooperative-driven model targeting regional beverage producers; complementary rather than directly overlapping with Ma Bouteille's Drôme-Ardèche territory.
• Consigne Savoie Mont Blanc: Regional glass reuse operator in Savoie Mont Blanc, part of the same French reuse-operator coalition. Comparable SCIC-like structure and deposit-return system, but serves a different geography and does not directly compete in Drôme-Ardèche.
• Reverrecible: Grenoble-based glass bottle reuse initiative part of the same French regional network. Comparable deposit-return and washing service for local producers and consumers; geographic complement to Ma Bouteille's operations.

Emerging players

• Algramo: Chilean-origin reusable packaging platform expanding in Europe with refill-in-store technology for household and personal care products. Comparable circular-economy reuse mission but focuses on multi-material refill systems rather than industrial glass washing.
• Loop (TerraCycle): Global reuse platform operating across multiple product categories including beverages. Comparable circular-packaging mission and producer engagement model, but at significantly larger scale and with different logistics infrastructure.

Direct peers

• So Verre: National reuse-loop service provider for GMS/GSS retailers in France. Ma Bouteille is integrated as washing/collection operator within So Verre's national loop, making them both partner and partial competitor for national reuse contracts.
• Rebooteille: Lyon-based glass bottle reuse operator founded 2018, part of the same French regional consigne network. Operates an industrial washing line serving beverage producers in the Auvergne-Rhône-Alpes region with comparable producer engagement model.
• France Consigne: Association of 10 reuse operators co-founded by Ma Bouteille in Feb 2023. Certifies bottle reusability and issues certificates to distributors — provides national coordination framework that Ma Bouteille both shapes and competes within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MaBouteillesAppelleReviens
• LinkedInlinkedin.com/company/ma-bouteille-s-appelle-reviens
• Instagraminstagram.com/ma_bouteille_sappelle_reviens

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ma bouteille s'appelle Reviens