Braver Leaders - Team and Leadership Performance

What Braver Leaders - Team and Leadership Performance does

Braver Leaders is a privately held, London-based team and leadership performance coaching consultancy founded in 2019 and operated by founder Sam Harvey. The company helps organisations build high-performing, psychologically safe team cultures through three core services: Team Coaching (structured multi-session programmes for leadership and cross-functional teams), Leadership/Executive Coaching (one-on-one development for individual leaders), and Culture Deep Dives (diagnostic and consulting engagements). The methodology is grounded in psychological safety and trust-based team performance, and is operationalised through proprietary frameworks such as the 'Swimming Pool Tool', the Team Diagnostic Report, and the Change-Ready or Not Scorecard. The firm has publicised two flagship case studies: a team coaching programme for KPMG's Decarbonisation Strategy director group in 2021, and a four-session engagement with Shootsta's UK High Performing Team during summer 2021. The founder also produces a podcast ('Braver Leaders Getting Leadership Right... and F**king it up') with 25+ episodes and an active blog, which together function as thought leadership and lead generation assets.

The underlying 'technology' is a coaching methodology and facilitation framework rather than a software platform; services are delivered by human coaches and facilitators. Braver Leaders has, however, begun to productise parts of its IP into self-serve digital assets hosted on Thinkific, including paid courses/toolkits (Performance Management Toolkit, Foundations of a Strong Team) and free downloadable resources (OKR Template, Change-Ready or Not Scorecard, Team Diagnostic Report, Swimming Pool Tool video). Customer acquisition relies on a content-led direct sales model: a blog and podcast drive top-of-funnel awareness, free tools and a newsletter capture mid-funnel leads, and 'Book a call' CTAs funnel prospects into quote-based, custom-scoped professional services engagements. No public pricing is disclosed. The company is bootstrapped and founder-owned, with no disclosed institutional funding, parent company, or M&A activity in the available sources; headcount is reported at five employees and operational geographies span Europe with claimed EMEA/global reach driven by client logos and podcast guest geography.

Name

Braver Leaders - Team and Leadership Performance

Legal name

Braver Leaders

Website

https://braverleaders.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Braver Leaders is a London-based, founder-led coaching consultancy that delivers team coaching, executive coaching, and culture diagnostic services to leadership teams and scale-ups, supplemented by branded content tools, a podcast, and self-serve digital courses.

Ownership category

akta.pro rank

Product category

Leadership and Team Coaching Services

NAICS

Professional and Management Development Training (611430)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

C-Suite & Senior Executive Coaching (EDABANAA), High-Potential & Succession Coaching (EDABANAC)

Keywords

• Team coaching services
• Executive coaching
• Leadership development
• Organizational culture consulting
• Psychological safety training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Team Coaching Programs: Structured team coaching engagements, typically involving multiple sessions over a defined period (e.g., summer 2021 program with Shootsta involved four sessions). Focuses on building cohesion, accountability, and high-performance team dynamics.
2. Leadership/Executive Coaching: One-on-one coaching for leaders to develop skills, lead teams with clear purpose, and drive results. Continuous learning process as described on website.
3. Online Courses and Toolkits: Digital products sold through Thinkific platform including 'Performance Management Toolkit', 'Creating The Foundations Of A Strong Team' course, and OKR templates. Customers self-select and purchase online.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Braver Leaders delivers team coaching, executive/leadership coaching, and culture deep dive services designed to build psychologically safe, high-performing teams. Engagements are professional-services style coaching programs led by founder Sam Harvey, supplemented by self-serve digital products (paid toolkits and free courses on Thinkific), a podcast, and free diagnostic tools that generate leads.

Product overview

Braver Leaders offers a coaching and training platform focused on team and leadership performance. The core offerings include Team Coaching, Leadership/Executive Coaching, and Culture Deep Dive services. These are complemented by a content library comprising a podcast (25+ episodes), blog resources, and free tools including the Change-Ready Scorecard, Team Diagnostic Report, and OKR Template. Paid educational products include a Performance Management Toolkit and a Foundations course, all delivered via Thinkific. The company positions its services around building psychological safety, trust, and high-performing team cultures.

Differentiator

Problem solved

Functional benefit

Brands

• Team Coaching: Coaching programs designed to build high-performing teams through facilitated sessions and experiential learning.
• Leadership/Executive Coaching
• Culture Deep Dive
• Braver Leaders Podcast

Products and services

• Team Coaching Coaching service designed to build high-performing teams through workshops, facilitated sessions, and programs that address team dynamics, accountability, and collaboration.
• Leadership/Executive Coaching Individual coaching for leaders to develop skills, lead teams with purpose, and drive results through continuous learning and development.
• Culture Deep Dive Diagnostic and consulting service to assess and improve organizational culture, psychological safety, and team dynamics.
• Braver Leaders Podcast Podcast series titled 'Getting Leadership Right... and F**king it up' featuring 25+ episodes on leadership topics including vulnerability, coaching, resilience, and team performance.
• Performance Management Toolkit Comprehensive toolkit for performance management delivered via the Thinkific course platform.
• Creating The Foundations Of A Strong Team Free short course on bringing teams together, setting rules of engagement, and learning empathy, hosted on Thinkific.

Quantifiable outcome

• KPMG director group achieved 'more open and transparent approach' and 'more flexible approach to working with each other' - directly attributable to coaching programme
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Torch Leadership Labs: Torch delivers team coaching, leadership development, and culture work for executive teams and scale-ups. Highly comparable business model: founder-led team coaching programmes combined with proprietary assessments, sold to enterprise and growth-stage clients.
• Sounding Board: Sounding Board provides enterprise leadership coaching with a curated coach marketplace and measurement framework. Closest direct competitor in the leadership coaching for organizations niche, with similar target buyer (L&D, HR leaders).

Broad incumbents

• BetterUp: BetterUp is the leading digital coaching platform combining 1:1 coaching, AI, and learning content for enterprise. Direct comparator as a team and leadership performance provider, but operates at vastly larger scale with a technology platform Braver Leaders lacks.
• Center for Creative Leadership (CCL): CCL is a globally recognised leadership research and education institution offering executive education, team coaching, and assessments. Comparable in target market (leaders and leadership teams) and offerings, but operates as a research-backed non-profit incumbent.
• The Ken Blanchard Companies: Blanchard provides leadership development programmes, training, and coaching built around its proprietary leadership models. Overlaps with Braver Leaders on leadership development content and corporate delivery, but at far greater scale with established IP.
• CoachHub: CoachHub is a global digital coaching marketplace serving enterprise L&D teams with 1:1 coaching and analytics. Comparable in target market (leadership development for organizations) and methodology, but at enterprise scale and tech-enabled.
• Development Dimensions International (DDI): DDI is a global leadership training and talent management company with leadership programmes and team development at enterprise scale. Direct overlap in team and leadership development methodology and buyer (enterprise L&D).
• Korn Ferry: Korn Ferry is a global organisational consulting firm offering leadership development, executive coaching, and team effectiveness as part of a broader talent and advisory portfolio. Comparable in offering and buyer, though positioned much more broadly.
• Zenger Folkman: Zenger Folkman is an established leadership development firm offering leadership assessments, training, and coaching. Overlaps with Braver Leaders on leadership and team effectiveness but serves a broader portfolio of L&D programmes.

Emerging players

• Swoopnova: Swoopnova is a UK-based team and leadership coaching practice targeting scale-ups and SMEs. Comparable in size, geography, and founder-led team coaching model, competing for the same mid-market scale-up segment Braver Leaders serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/braverleaders
• LinkedInlinkedin.com/company/braverleaders

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braver Leaders - Team and Leadership Performance