Breadfern Bakery

What Breadfern Bakery does

Breadfern Bakery is a privately held, single-location artisan bakery founded in 2014 and based at 306-308 Chalmers Street in Redfern, Sydney, Australia. The company produces artisan bread — notably sourdough made via an 18-hour cold fermentation process with an organic starter — alongside pastries, celebration cakes, and bespoke catering items. It employs approximately 5 people and is led by founder Michel Akolbi, who brings over 20 years of hospitality industry experience.

The business applies French baking techniques and emphasizes organic ingredients across its product range. Its product surface has broadened over time, including the 2022 launch of a Rhubarb and Raspberry Puff and four distinct 2024 launches: Pastel de Nata, a Seasonal Tart variant, a Special Savory Croissant, and a Special Croissant. Distribution is omnichannel in a small sense, combining walk-in retail at the Redfern storefront with a wholesale program supplying local cafes and restaurants, a catering service, and a Shopify-powered e-commerce site for online ordering.

The revenue model blends high-frequency, low-ticket pastry and bread sales (individual items around $4) with higher-ticket celebration cakes (up to ~$55) and event catering, alongside wholesale volume to food-service partners. The company has no disclosed funding events, no multi-site footprint, no M&A activity, and no AI or automation capabilities — the business is fundamentally a craft retail-and-wholesale operation with three modest revenue streams.

Name

Breadfern Bakery

Legal name

Breadfern Bakery

Website

https://breadfern.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Breadfern Bakery is a single-location artisan bakery in Redfern, Sydney, founded in 2014, producing French-technique sourdough, pastries, and celebration cakes. It serves local retail consumers, wholesale cafe and restaurant customers, and catering clients via in-store, wholesale, and Shopify online channels.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)

Keywords

• Artisan bakery products
• Organic sourdough bread
• French viennoiserie pastries
• Celebration cakes patisserie
• Gluten free bakery

Headquarters

HQ city

Redfern

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: Direct in-store sales of artisan breads, pastries, patisserie, and café items to walk-in customers. Products are prepared and baked daily by dedicated pastry chefs and bakers.
2. Online Ordering with Pickup: E-commerce platform allowing customers to order products online for pickup at the Redfern location. Products like celebration cakes are available for advance ordering.
3. Wholesale: Bulk orders to cafes, restaurants, and retailers. Products include organic sourdough loaves, pastries, tarts, and specialty items. Daily ordering with 2pm cutoff, operates 7 days.
4. Catering: Customized catering orders for events with minimum order quantity of 6 per item. Requires 48-72 hours prior notice. Includes breakfast, savory, and sweet options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Breadfern Bakery produces and sells artisan organic baked goods including sourdough breads, French viennoiserie, patisserie, celebration cakes, savory items, and gluten-free options from a single retail storefront in Redfern, Sydney. The bakery also offers an online ordering platform for pickup and dedicated wholesale and catering services for business customers. Products are made daily using organic and sustainable ingredients with traditional French techniques.

Product overview

Breadfern Bakery is an artisan bakery located in Redfern, Sydney, operating since 2014. The company offers a unified product portfolio centered on handcrafted baked goods influenced by traditional French techniques. The core offerings include: Custom Celebration Cakes available in multiple sizes; Organic Sourdough Breads made with 18-hour fermentation using organic sustainable flour; French-Inspired Pastries including croissants and Danish items; Patisserie items including tarts, cheesecakes, and lamingtons; Viennoiserie; and a Savory Menu featuring pies, rolls, and sandwiches. The bakery also offers Catering Services for events (minimum 6 per item, 48-72h notice) and a Wholesale Program for retailers. Products are prepared daily using organic ingredients including organic free-range eggs and organic cocoa. The company operates retail locations and wholesale distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Celebration Cakes Custom celebration cakes for birthdays, weddings, and events available in sizes from 15cm to 26cm, serving 2-4 up to 10-12 people. Varieties include Lemon Meringue Tart, Banoffee Tart, Lemon Drizzle, Mixed Berry Cheesecake (GF), Orange Flourless Cake (GF), Dark Chocolate Cake (GF), Fresh Fruit and Custard Tart, and Mix Berry Mascarpone Tart.
• Organic Sourdough Bread Collection Artisan organic sourdough breads made with an 18-hour fermentation process using organic sustainable flour. Varieties include Dark Rye, Light Rye, Multigrain (Soy), White, Olive, Dried Fruit and Nuts, plus Baguettes, Bagels, and Burger Buns.
• French-Inspired Pastries (French Touch) French-traditional pastries including Pure Butter Croissant, Chocolate Croissant made with Valrhona dark chocolate, Almond Croissant with almond francipane, and Large Meringue.
• Viennoiserie Collection Viennoiserie items including Seasonal Puff, Almond Chocolate Croissant, Cinnamon Bun, and weekend-exclusive Special Savory Croissant and Special Croissant.
• Patisserie Collection Assorted patisserie items including cheesecakes, lamingtons (lemon and berry varieties), lemon drizzle slice, peanut butter signature slice (GF-Vegan), Portuguese tarts, and seasonal tarts.
• Savory Menu Savory baked items including Pies (slow cooked beef, chicken mushroom, vegetarian), Ham and Cheese Croissant, Feta and Spinach Roll, Moroccan Spiced Beef Roll, Pizza Slice, and Quiches.
• Catering Service Catering service for events with a minimum order quantity of 6 per item and 48-72 hours prior notice. Includes breakfast items (croissants, danishes, muffins), savory items (mini sausage rolls, pizza slices, quiches, sandwiches), and sweet items (cheesecake, brownies, macarons, cupcakes).
• Wholesale Program Wholesale supply program for cafes, restaurants, and retailers. Products made fresh daily using organic sustainable flour, free-range eggs, and organic cocoa. Range includes tarts, cakes, pastries, and breads. Daily ordering with a 2pm cutoff, operates 7 days a week.
• Pastel de Nata (Portuguese Tart) Traditional Portuguese custard tart added to the menu, available for individual purchase or in a box of six.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Le Pain Quotidien: International bakery-cafe chain offering organic breads, viennoiserie, and cafe service — overlaps with Breadfern on cafe-bakery format and organic positioning, but operates at much larger scale across many geographies.
• Bakers Delight: Australia-wide bakery franchise with a broad bread and pastry range — competes for the same daily bakery customer wallet, though at a value rather than artisan/premium price point.

Direct peers

• Iggy's Bread of the World: Sydney wholesale artisan bakery supplying cafes and retailers with sourdough and specialty breads — directly comparable on the wholesale channel and slow-fermentation product focus.
• Sonoma Bakery: Australian artisan bakery with a strong gluten-free and organic ingredient positioning across breads, pastries, and cakes — a very close peer to Breadfern's specialty-dietary and clean-ingredient value proposition.
• Bourke Street Bakery: Iconic Sydney-based artisan bakery with multiple storefronts producing sourdough, viennoiserie, and patisserie using French-influenced techniques — directly comparable in product range, French-technique positioning, and Sydney market to Breadfern.
• Baker Bleu: Melbourne artisan bakery known for hand-shaped sourdough and viennoiserie using French techniques — directly comparable in product mix, artisanal fermentation methods, and premium pricing.
• Brasserie Bread: Sydney-based artisan bakery focused on traditional sourdough and wholesale supply to cafes, restaurants, and retailers — comparable to Breadfern on French techniques, extended fermentation, and the wholesale-to-trade channel.
• Brickfields Bakery: Melbourne-based artisan bakery emphasizing sourdough, pastries, and specialty cakes with a neighborhood-retail and cafe model — directly comparable in format, French-technique influence, and small-batch premium positioning.

Regional players

• The Bread & Butter Project: Sydney-based social-enterprise bakery producing artisan breads and pastries — comparable in product format and Sydney operating geography, with a differentiated social-mission overlay rather than a purely commercial model.

Emerging players

• Lune Croissanterie: Melbourne-based specialist viennoiserie operation with a French-precision positioning — partial overlap with Breadfern's viennoiserie line and French-technique IP, though at a more specialized and upscale end of the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Breadfern.bakery
• Instagraminstagram.com/breadfern.bakery
• LinkedInlinkedin.com/company/breadfern-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breadfern Bakery