Breezeleeds

Name

Breezeleeds

Legal name

Breeze (Leeds City Council - Arts, Events and Venues)

Website

https://breezeleeds.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Breeze Pass Annual Subscription: The primary revenue stream is the Breeze Pass annual subscription priced at £5 per year. Revenue supports the operation of the Breeze youth programme including events, activities, and partner discounts. Children on free school meals and Looked After Children receive the pass for free, expanding inclusion.
2. Event Revenue (Breeze in the Park tickets): Revenue from paid admission to Breeze in the Park events. General admission is £1 per child per session. Tickets must be booked in advance. Walk-up admissions are accepted after the first hour at 50p per child. Relaxed sessions for children with additional needs are £1 per child. Food vendors, funfair rides, henna tattoos, and donkey rides generate additional ancillary revenue.
3. Equipment Hire Services: The Breeze team offers equipment hire services to third parties including action adventure inflatables, generator hire, stretch canopy and marquee hire, table and chair hire, and full event management. Packages are tailored to individual event needs (quoted pricing). This provides income-generating activity outside the core youth programme.
4. The Christmas Experience at Lotherton Hall: A ticketed Christmas event at Lotherton Hall that generates income. Revenue from this event has historically been used to support Breeze summer events in the city, cross-subsidising the free youth programming.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Breezeleeds operates a youth engagement programme consisting of the Breeze Pass (a £5/year smartphone app-based digital membership giving young people aged 0-19 discounts, VIP experiences, priority bookings and early-bird tickets at partner venues across Leeds), free and low-cost summer events in Leeds parks (Breeze In The Park with inflatables, sports, arts and games), free Healthy Holiday Camps for children on Free School Meals, and an equipment hire service (inflatables, generators, marquees, event management) for community and corporate events. The programme is operated by Leeds City Council's Arts, Events and Venues service and is part of Child Friendly Leeds.

Product overview

Breezeleeds is a youth services program run by Leeds City Council's Arts, Events and Venues service. The core offering consists of the Breeze Pass digital membership app (a £5/year smartphone pass providing discounts and VIP access to venues and events), Breeze In The Park summer holiday events in Leeds parks (featuring inflatables, arts, sports, and games with free/low-cost entry), and Breeze Healthy Holiday Camps (free camps for children on free school meals offering sports, arts, and meals). Additional services include Equipment Hire for community and corporate events, and resources covering online safety, anti-racism education, and inclusion. The Breeze Pass serves as the primary access mechanism linking all services, with Breeze In The Park Relaxed Sessions providing inclusive access for children with additional needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Breeze Pass An annual digital membership app (iOS/Android) priced at £5/year providing young people aged 0-19 with discounts (up to 20%) at partner venues including Eureka, MathsCity, Temple Newsam, Lotherton and Abbey House Museum, VIP experiences, priority and early-bird ticketing, fast-track entry at Breeze In The Park events, push notifications of new perks, and a searchable directory of pass perks. Free passes are available for children on Free School Meals and Looked After Children.
• Breeze In The Park Free and low-cost summer holiday events held in parks across Leeds (12+ events in 2025 across 21 scheduled locations such as Bramley Park and Kirkstall Abbey, running July and August), featuring inflatables, interactive play systems, arts zones, sports, games, food vendors, funfair rides, henna tattoos, and donkey rides. General admission is £1 per child per session (50p walk-up after first hour); Breeze Pass holders receive fast-track wristbands for popular inflatables. Funded by local Community Committee Teams.
• Breeze Healthy Holiday Camps Free school-holiday camps for children and young people across Leeds who receive Free School Meals, offering sports activities, creative arts, team building, group activities, trips to adventure centres and attractions, and healthy meals every day. Registration via healthyholidays.leeds.gov.uk, then booking at the chosen venue.
• Equipment Hire Rental service offering action-adventure inflatables, generator hire, stretch canopy and marquee hire, table and chair hire, and fully staffed event management packages for corporate events, community fetes, and local galas. Packages are tailored to individual event needs with custom quoted pricing via [email protected] or 0113 3783167.
• Breeze In The Park Relaxed Sessions Quieter, inclusive sessions at Breeze In The Park events designed for children with additional needs or SEND, featuring reduced crowds, minimal queuing, lower music levels, designated parking, and additional staff support. Priced at £1 per child; tickets must be booked in advance. Up to 2 siblings or friends may accompany the booking; no maximum number of adults to allow extra support. Breeze Pass is not required for entry but pass holders receive fast-track wristbands.

Quantifiable outcome

• Summer event attendance grew from ~5,000 (2004) to over 22,000 young people plus their parents/carers per year
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

31 partnerships are on record, tiered core and minor.

• TessituracoreTechnology or IntegrationTessitura provides the database system used to administer Breeze Pass member accounts and store personal information. Tessitura has access to the database for administrative and maintenance purposes only and will not share information with any other party.
• WordFlycoreTechnology or IntegrationWordFly is used to assist in the provision of the Breeze service, specifically for email newsletter delivery (families newsletter). All information provided by Leeds City Council to WordFly is processed using industry standard data transfer protocols and encrypted. WordFly will not share data with any third parties.
• Leeds City Council (Parent Organisation)coreOthersBreeze is an integral part of the Arts, Events and Venues service within Leeds City Council. The council provides funding, staffing, and institutional backing. Breeze has been delivering programmes since 2004 under Leeds City Council's remit.
• Leeds Museums, Libraries, Sport and Youth Service (LCC teams)coreStrategic or Co-development PartnerPartnerships with Leeds City Council teams including Museums, Libraries, Sport, and Youth Service have been foundational to Breeze events since 2004. These statutory partners provide venues, programming, and co-delivery of activities.
• Leeds City CollegeminorStrategic or Co-development PartnerLeeds City College is listed as one of the partners that has collaborated with Breeze events and programming since 2004.
• Leeds Playhouse (now Leeds Playhouse)minorStrategic or Co-development PartnerLeeds Playhouse collaborated with Breeze events, including hosting relaxed theatre sessions as part of Access Leeds Theatre collective. The theatre also delivered panto programming with Breeze.
• Barber B (Laimar / Piranha Studios)minorStrategic or Co-development PartnerBarber B delivered hair styling services, education, and training at Breeze festivals. The late Barber B operated a mobile coach for hair designs andcuts, building relationships with young people. His daughter Laimar continued this work from age 13, learning hair cutting and DJ/music production at Breeze events.
• First Floor (Buzz — Leeds Playhouse)minorStrategic or Co-development PartnerFirst Floor (Buzz) at Leeds Playhouse delivered creative arts projects and workshops for young people aged 14-25 with learning disabilities at Breeze events.
• Boom-chicka-boomminorStrategic or Co-development PartnerBoom-chicka-boom performed at Breeze events including Child Friendly Leeds Live, bringing family entertainment and music to Breeze programming.
• Rock SchoolminorStrategic or Co-development PartnerRock School is listed as one of the independent partners that has collaborated with Breeze events and programming since 2004.
• Shane Fenton of Speak to the StreetsminorStrategic or Co-development PartnerShane Fenton of Speak to the Streets is listed as one of the independent partners that has collaborated with Breeze events since 2004.
• ScopeminorStrategic or Co-development PartnerScope is listed as one of the partners that collaborated with Breeze events and programming since 2004.
• Child Friendly LeedscoreStrategic or Co-development PartnerBreeze is officially part of Child Friendly Leeds, a Leeds City Council initiative to make Leeds the best city for young people to grow up in. Breeze programming aligns with the Child Friendly Leeds mission.
• Jane Tomlinson AppealminorStrategic or Co-development PartnerPast partnership on various events. The Jane Tomlinson Appeal is a charitable organisation that has worked with Breeze on event programming.
• PAGABO FoundationminorStrategic or Co-development PartnerPast partnership on various events. PAGABO Foundation worked with Breeze on event delivery.
• Leeds Trinity UniversityminorStrategic or Co-development PartnerPast partnership on various events. Leeds Trinity University collaborated with Breeze on event programming.
• Active LeedsminorStrategic or Co-development PartnerPast partnership on various events. Active Leeds, a Leeds City Council sport and activity service, collaborated with Breeze on event delivery.
• Leeds Primary Schools, High Schools and CollegesminorStrategic or Co-development PartnerVarious schools and educational institutions across Leeds have partnered with Breeze on events, Ultimate Team Challenge school transition programmes, and other activities.
• Eureka (The National Children's Museum)minorChannel Partner/ Reseller/ DistributorEureka offers 20% off annual passes for Breeze Pass holders when purchasing online. Breeze Pass members must show the pass at the admissions desk on the day of their visit.
• Temple Newsam House & FarmminorChannel Partner/ Reseller/ DistributorTemple Newsam House & Farm offers 20% off Farm Child Tickets or 20% off joint House and Farm Child Tickets for Breeze Pass holders. Pass holders must log in to Ticket Hub using their Breeze Pass details to book online.
• LothertonminorChannel Partner/ Reseller/ DistributorLotherton offers perks for Breeze Pass holders. Lotherton also hosts The Christmas Experience at Lotherton Hall, a ticketed Breeze event that generates income used to support Breeze summer events.
• MathsCityminorChannel Partner/ Reseller/ DistributorMathsCity offers £2 off entry at 2pm or 2.30pm on weekdays and 3pm or 3.30pm on weekends for Breeze Pass holders. Promo code required when booking online; Breeze Pass must be shown upon arrival.
• Abbey House MuseumminorChannel Partner/ Reseller/ DistributorAbbey House Museum, located at Abbey Walk, Kirkstall, Leeds, LS5 3EH, is listed as a Breeze partner venue offering discounts to Breeze Pass holders.
• Carriageworks TheatreminorChannel Partner/ Reseller/ DistributorCarriageworks Theatre offers 10% off mid-week performances for Breeze Pass holders. Located at Millennium Square, Leeds, it also serves as the physical Box Office location for purchasing Breeze Passes in person.
• The Escapologist (Castleford & Leeds)minorChannel Partner/ Reseller/ DistributorThe Escapologist offers escape room experiences and family packages at Castleford and Leeds locations for Breeze Pass holders.
• Little Biscuit Pottery StudiominorChannel Partner/ Reseller/ DistributorLittle Biscuit Pottery Studio (21 Fountain Street, Morley, Leeds, LS27 9AE) offers pottery painting sessions for Breeze Pass holders.
• Access Leeds TheatreminorStrategic or Co-development PartnerAccess Leeds Theatre is a partnership between City Varieties Music Hall, Leeds Grand Theatre, Northern Ballet, Opera North, The Carriageworks Theatre and Leeds Playhouse. It provides comprehensive accessible theatre information for Breeze audiences, including signed, audio described, captioned and relaxed performances.
• Northern Ballet (Illuminate and In Motion programmes)minorStrategic or Co-development PartnerNorthern Ballet offers free creative dance classes for young people with additional needs (Illuminate) and developing dance skills for wheelchair users (In Motion) as part of Breeze's inclusive activity offerings.
• Opera North (Verve programme)minorStrategic or Co-development PartnerOpera North delivers Verve projects providing creative musical activities for young people aged 10-15 with Asperger's Syndrome, allowing them to develop compositional, musical, performance and social skills through interactive workshops.
• Phoenix Dance Theatre (Illuminate)minorStrategic or Co-development PartnerPhoenix Dance Theatre offers free creative dance classes for young people with additional needs aged 9-18 as part of Breeze's inclusive activity programming.
• Leeds Local OfferminorStrategic or Co-development PartnerLeeds Local Offer website (0-25) is promoted by Breeze as a resource finder for families with children and young people with SEND. Breeze aligns its relaxed sessions with the Leeds Local Offer framework.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Young Scot: Scottish-government-backed youth membership programme offering a discount card (Young Scot Card) and exclusive offers to 12–25 year-olds across Scotland. Closely comparable as a public-sector, youth-targeted discount/pass scheme with regional lock-in.
• Fit For Sport: UK provider of school holiday activity camps and Active Holiday programmes, including HAF-delivered free places for FSM-eligible children. Closely comparable as a holiday-activity provider intersecting with the HAF/inclusion agenda.
• Kids Pass: Commercial UK-wide discount membership for families and children, providing offers at attractions, days out and restaurants. Comparable as a recurring-fee, app-based family/child membership programme that negotiates discounts with leisure venues.
• SuperCamps: UK private-sector provider of multi-activity holiday camps for children aged 4–14 during school holidays. Directly comparable as a school-holiday activity camp operator with multi-activity programming.
• National Citizen Service (NCS): UK government-funded youth personal development programme for 16–17 year-olds delivering residential and local activity programmes. Comparable as a publicly funded youth engagement scheme with structured activities and council/school distribution.

Emerging players

• Kidadl: UK digital platform curating family days out, activities and events by location and age. Comparable as a digital discovery/signposting layer over family leisure activities, akin to Breeze's website and app perks directory.
• The Duke of Edinburgh's Award: UK-wide youth achievement programme offering structured activity, volunteering and expedition pathways for 14–24 year-olds. Comparable as an established UK youth activities brand with schools-based distribution and government recognition.
• Hoop: UK family activity app curating local kids' classes, events and days out. Comparable as a parent-facing discovery platform for children's activities in a defined geography.

Broad incumbents

• London Youth: UK-wide youth organisation supporting a network of youth clubs and activities across London and beyond. Comparable as a broader youth-sector umbrella body operating in the same activity/development space.

Others

• Access Card: UK-wide disability inclusion card scheme used by venues to identify access requirements for disabled customers. Comparable as an inclusion/inclusion-card infrastructure layer that venues accept alongside ticketing — thematically aligned with Breeze's Relaxed Sessions and SEND inclusion work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/breezeleeds
• Instagraminstagram.com/breezeleeds
• TikToktiktok.com/@breezeleeds
• LinkedInlinkedin.com/company/breezeleeds

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breezeleeds