Centro Porsche Brescia

What Centro Porsche Brescia does

Centro Porsche Brescia is an authorized Porsche dealership headquartered in Brescia, Lombardy, Italy, with a secondary city-center service facility (Centro Assistenza Porsche Brescia Città). The business is operated under the legal entity Eurocar Tech S.p.A., though it traces its commercial heritage to Saottini Auto, founded in 1951 by Giacomo Saottini, which holds the distinction of being the first Porsche dealership concession granted in Italy. The dealership serves affluent individual consumers in the Brescia metropolitan area and broader Lombardy region who are purchasing new Porsche vehicles or require authorized aftersales support. The company's two facilities are built and operated in accordance with Porsche brand standards and the OEM's dealer philosophy.

The business generates revenue across three streams: (i) one-time sales of new Porsche vehicles through the main Brescia showroom, (ii) recurring aftersales service and maintenance performed at the Centro Assistenza Porsche Brescia Città service center, and (iii) sales of genuine Porsche parts and accessories. Vehicle pricing follows Porsche manufacturer guidelines and is not publicly disclosed. Marketing and lead generation are conducted primarily through Porsche Italia's corporate brand channels and the official dealer portal, with the company acting as the regional distribution and service point under the Porsche concession framework. Go-to-market is direct-to-consumer via physical retail, supported by an OEM-driven brand presence.

The company has 24 employees and operates with no disclosed subsidiaries, no external funding, and no M&A activity. Its competitive position rests on Porsche OEM authorization, 62+ years of continuous brand affiliation, and a dual-facility footprint that separates sales and service touchpoints. There is no proprietary technology product, no AI/ML capability disclosed, no patents or trademarks of its own, and no independent digital channel beyond the OEM-aligned dealer website. The operating model is characteristic of a mature, family-rooted authorized dealer that has been absorbed into a larger corporate group structure.

Name

Centro Porsche Brescia

Legal name

Eurocar Tech S.p.A.

Website

https://brescia.porscheitalia.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Centro Porsche Brescia is an authorized Porsche dealership in Brescia, Lombardy, operating under Eurocar Tech S.p.A. (formerly Saottini Auto, founded 1951 as Italy's first Porsche concession). It sells new Porsche vehicles and provides OEM-standard aftersales service and parts to luxury automotive buyers across the Lombardy region.

Ownership category

akta.pro rank

Headquarters

HQ city

Brescia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new Porsche vehicles through authorized dealership operations. The dealership serves as the official point of sale for Porsche automobiles in the Brescia region.
2. Aftersales Service and Maintenance: Complete vehicle service, maintenance, and repair services through the Centro Assistenza Porsche Brescia Città facility.
3. Parts and Accessories: Sales of genuine Porsche parts and accessories to support vehicle maintenance and customization needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Centro Porsche Brescia is an authorized Porsche dealership in Brescia, Italy, operated by Saottini Auto (legal entity Eurocar Tech S.p.A.). It sells new Porsche vehicles, provides authorized aftersales maintenance and repair services through its Centro Assistenza Porsche Brescia Città facility, and distributes genuine Porsche parts and accessories to owners in the Brescia metropolitan area and Lombardy region.

Product overview

Centro Porsche Brescia operates as a Porsche car dealership and service center, comprising two locations: the main Centro Porsche Brescia showroom and Centro Assistenza Porsche Brescia Città for maintenance services. The dealership, operated by Saottini Auto since 1951, provides comprehensive sales and after-sales services for Porsche vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• New Porsche vehicle sales at Centro Porsche Brescia Authorized sale of new Porsche vehicles to individual consumers in the Brescia metro and Lombardy region, conducted from the main Porsche-brand-standard showroom in Brescia.
• Centro Assistenza Porsche Brescia Città aftersales service Authorized Porsche maintenance, repair, and assistance service for Porsche owners, delivered through the dedicated Centro Assistenza Porsche Brescia Città facility in Brescia city center.
• Genuine Porsche parts and accessories Distribution of genuine Porsche parts and accessories to Porsche owners for maintenance, repair, and customization needs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Porsche ItaliacoreChannel Partner/ Reseller/ Distributor · 1 January 1951Authorized Porsche dealership partnership established in 1951. Saottini Auto (operating as Centro Porsche Brescia) was the first dealership concession granted in Italy by the Porsche importer. The partnership involves sales of new Porsche vehicles, aftersales service, and genuine parts distribution under Porsche brand standards.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Bonaldi Group: Long-standing Italian dealer group operating authorized Porsche sales and service centers (notably in Bergamo). Direct peer because it competes in the same authorized Porsche franchised retail model serving northern Italian luxury buyers.
• Autotorino: Large Italian multi-brand dealer group with locations across northern Italy including luxury brand representation. Direct peer because it serves overlapping affluent Lombardy/Northern Italy customers with comparable premium franchised dealer operations.
• Cogliati Group: Italian dealer group with luxury brand representation in northern Italy. Comparable as another multi-brand premium franchised dealer serving overlapping northern Italian luxury customers with similar retail/service offerings.

Broad incumbents

• Lamborghini: Italian ultra-luxury sports car manufacturer with authorized Italian dealer coverage. Comparable as another premium Italian automotive brand targeting the same affluent buyer segment in Brescia and Lombardy.
• Ferrari SpA: Italian luxury sports car manufacturer with authorized dealer network in Italy including in Lombardy. Comparable as an adjacent luxury automotive franchise competing for the same high-net-worth Brescia customers, though through a different retail model.
• Porsche Italia: The Italian subsidiary of Porsche AG that grants dealership concessions. It is the principal brand authority and counterpart for Centro Porsche Brescia's franchise, shaping allocations, brand standards, and pricing policy.

Others

• Eurocar Tech S.p.A. Parent company that operates Centro Porsche Brescia and additional Porsche authorized centers in Italy. Comparable as the controlling group entity, but not a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/centroporschebrescia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro Porsche Brescia