Office de Tourisme et des Congrès de Brest métropole

What Office de Tourisme et des Congrès de Brest métropole does

The Office de Tourisme et des Congrès de Brest métropole is the official public tourism office for the Brest metropolitan area in Brittany, France, operating since 2002 as part of the Brest En Vue umbrella organization (a mixed GIE/SPL/SEM public-private structure under local government). The entity provides visitor information services through physical tourist offices and a multi-language digital platform (French, English, German, Spanish) built on WordPress, with online ticketing handled through the Citybreak platform. Its flagship commercial product is the Pass Océan, a bundled ticket providing access to four anchor attractions — Océanopolis, Musée national de la Marine, Conservatoire botanique national de Brest, and the 70.8 museum — plus unlimited public transport, priced at €19–€22 for children and €39–€44 for adults across 1-day and 2-day validity options.

The business operates a hybrid revenue model combining public funding from Brest Métropole (via Brest En Vue), ticketing commissions and direct Pass Océan sales, congress/MICE services through a dedicated entity (brest-metropole-congres.fr), and coordination of a 7-destination regional tourism network branded Brest Terres Océanes. It serves three principal customer segments: individual leisure tourists and families (the primary segment) seeking information, ticketing, and trip planning, and business event organizers using the dedicated congress channel. The Office sits at the center of a broader portfolio of 12 wholly-owned Brest En Vue subsidiaries spanning tourism (Océanopolis, 70.8), culture (Le Quartz Culture), events (Brest Arena, Le Quartz Congrès, Brest Expo), marinas (La Marina du Château, La Marina du Moulin Blanc, La Recouvrance), and leisure (Brest'Park, Rïnkla Patinoire). Distribution is multi-channel: physical tourist offices, website, Citybreak ticketing, plus social channels on Facebook, Instagram, YouTube, and LinkedIn. The most recent strategic activity centers on extending the Pass Océan ecosystem into active tourism via the Pass Océan à Vélo cycling product and the Itinéraire des forts route, alongside the 2026 Tropical pavilion launch at Océanopolis.

Name

Office de Tourisme et des Congrès de Brest métropole

Legal name

Brest En Vue

Website

https://brest-metropole-tourisme.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The official public tourism office of Brest métropole in Brittany, France, operating visitor information services, online ticketing, the Pass Océan bundled attraction pass, and congress services under the Brest En Vue umbrella managing local tourism, cultural, and event facilities.

Ownership category

akta.pro rank

Product category

Tourism and Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Government & Municipal Event Venues (THAHAAAE)

Keywords

• Tourism information services
• Attraction ticketing platform
• Destination marketing organization
• Congress and event services
• Visitor information center

Headquarters

HQ city

Brest

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Public funding and management fees: As part of Brest En Vue group (GIE, SPL, SEM entities), the tourism office is publicly funded through local government. The group manages major facilities including tourism offices, congress centers, arenas, marinas, and cultural venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Office de Tourisme et des Congrès de Brest métropole is the official destination tourism office of Brest métropole, providing tourist information, attraction ticketing, and congress/event services. Its flagship commercial product is the Pass Océan combined ticket covering four major Brest attractions (Océanopolis, Musée national de la Marine, Conservatoire botanique national, and 70.8 museum) plus unlimited public transport. It also operates an online ticketing platform (Citybreak), interactive visitor maps, live webcams, weather/tide information, and a dedicated congress-booking service under Brest Métropole Congrès.

Product overview

Office de Tourisme et des Congrès de Brest métropole operates a tourism information platform offering both digital products and visitor services. The core offering includes the Pass Océan (a combined ticket for 4 iconic Brest sites), an online ticketing platform (Billetterie), interactive maps, live webcams, and weather/tides information. The digital ecosystem serves visitors planning trips to Brest and the surrounding Finistère region, providing practical information about accommodations, restaurants, activities, and events. Related entities under the Brest En Vue umbrella include Le Quartz (convention center), Océanopolis (aquarium), Brest Arena, and various marina facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Pass Océan: Combined ticket pass offering access to 4 major sites in Brest (Océanopolis, Musée national de la Marine, Conservatoire botanique, 70.8 museum) plus unlimited public transport
• Brest terres océanes

Products and services

• Pass Océan A combined tourist pass valid for 1 or 2 consecutive days that grants access to Océanopolis, Musée national de la Marine, Conservatoire botanique national de Brest, and 70.8 museum, plus unlimited public transport. Priced at €39 (adult 1-day), €44 (adult 2-day), €19 (child 1-day), and €22 (child 2-day). Designed for leisure visitors seeking bundled access to multiple Brest attractions.
• Billetterie (Online Ticketing Platform) An online ticketing platform powered by Citybreak enabling visitors to book visits, tours, and experiences across Brest and the surrounding area. Variable pricing per attraction. Serves individual visitors and families planning their stay in Finistère.
• Pass Océan à Vélo A 20.8 km cycling itinerary linking the four Pass Océan sites, designed by architect and content creator Sarah Bénard, with downloadable GPX route files for cyclists traveling between attractions.
• Brest Métropole Congrès (Congress and Conference Services) Dedicated congress and conference venue booking and event services for professional event organizers, corporate meeting planners, and congress agencies. Operated under the Brest En Vue SPL through brest-metropole-congres.fr, leveraging Le Quartz and other Brest En Vue venues.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Brest Terres Océanes NetworkcoreGTM or Marketing PartnerNetwork of 7 tourism destinations in Brittany including Brest métropole, Pays des Abers, Presqu'île de Crozon - Aulne Maritime, Iroise Bretagne, Pays de Landerneau Daoulas, Côte des Légendes, Menez-Hom Atlantique, and Ouessant. Joint marketing and destination promotion initiative.
• Brest Métropole CongrèscoreOthersDedicated congress and conference services under Brest En Vue SPL, operating from brest-metropole-congres.fr. Services for professional event organizers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Office de Tourisme du Pays Basque: French coastal tourism bureau with strong destination branding and visitor services; comparable as a regional tourism office with multi-channel marketing and ticketing capabilities.
• Office de Tourisme de Nantes: French municipal tourism office and convention bureau for a major Atlantic-coast metropolitan area; directly comparable as a publicly-funded destination marketing organization providing visitor information, ticketing, and congress services.
• Office de Tourisme de Saint-Malo: Brittany coastal tourism office in the same region as Brest; comparable as a Breton destination marketing organization with maritime focus, visitor information, and attraction ticketing.
• Office de Tourisme de Bordeaux: French metropolitan tourism office offering visitor information, attraction ticketing, and convention bureau services; comparable in scope, structure, and public funding model to Brest's office.
• Office de Tourisme de La Rochelle: French Atlantic coastal tourism office with maritime positioning; comparable to Brest in serving a port city with strong nautical heritage and visitor information functions.
• Office de Tourisme de Rennes: Brittany metropolitan tourism office; comparable as a regional peer providing visitor information, ticketing, and congress services within the same destination cluster as Brest.

Broad incumbents

• Office de Tourisme de Marseille: Large French metropolitan tourism and congress bureau; broader in scale but directly comparable as a port-city tourism office combining leisure promotion with MICE booking services.
• Comité Régional du Tourisme de Bretagne: Regional DMO for Brittany that operates one level above Brest's office; comparable as a tourism promotion body with international marketing scope overlapping with Brest Terres Océanes.
• Atout France: France's national tourism development agency; comparable as a publicly-funded DMO that Brest coordinates with for international destination promotion.

Regional players

• Visit Brussels: European capital-city tourism and convention bureau; comparable as a publicly-funded DMO combining leisure visitor services with congress booking, though in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@officedetourismedebrestmet2542
• Facebookfacebook.com/brestmetropoletourisme
• LinkedInlinkedin.com/company/tourisme-brest-metropole
• Instagraminstagram.com/tourismebrest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme et des Congrès de Brest métropole