Bright Technologies

What Bright Technologies does

Bright Technologies, operating commercially as Sebright Products, is a Michigan-based industrial equipment manufacturer that designs and builds waste compaction, dewatering, and recycling systems. Founded in 1984 and headquartered in Hopkins, MI, the company produces four core product lines — industrial compactors, belt filter presses, XCyclers, and EPS densifiers — engineered to handle diverse waste streams including cardboard, paper, plastic, EPS foam, glass, metal, medical waste, and wet sludge. Manufacturing takes place at a dedicated facility in Shelbyville, MI. The company reports 16,000+ units installed across 15+ countries and supports the installed base through a network of 120+ service partners.

The business serves 18 identified vertical segments. Primary markets are industrial manufacturing, food service and hospitality, municipal operations, medical facilities, beverage bottling, distribution centers, wastewater treatment plants, and recycling/recovery facilities; secondary markets include transfer stations, grocery/food retail, dairy processing, pulp and paper, commercial bakery, automotive, resale retail, and commercial/residential waste management. Revenue is generated primarily through customized, quote-based equipment sales (large-ticket industrial hardware) supplemented by parts and service. Pricing is not publicly disclosed; solutions are tailored to waste type, industry, and operational requirements. Distribution is hybrid: direct enterprise field sales and inside sales for large accounts, complemented by a dealer/service-partner channel for mid-market and geographic reach. The GTM combines a consultative website intake flow, phone-based consultative selling (269-793-7183), and trade show participation (WWETT, industry events).

The company is 100% employee-owned via an Employee Stock Ownership Plan (ESOP), holds ISO 9001:2015 quality management certification, and is OSHA compliant. It maintains vendor status on Sourcewell (cooperative purchasing) and SAM.gov (federal procurement) and is a member of industry associations including NWRA, PMMI, NAM, and the Allegan Chamber of Commerce. At 17 employees, the operation is lean relative to its installed base and geographic footprint, relying on a long-tenured workforce, an outsourced dealer/service-partner channel, and recurring parts/service revenue to scale beyond its direct headcount.

Name

Bright Technologies

Legal name

Sebright Products Inc.

Website

https://brightbeltpress.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Bright Technologies (dba Sebright Products) is a Michigan-based industrial equipment manufacturer designing waste compactors, belt filter presses, XCyclers, and EPS densifiers for industrial, municipal, and commercial customers across 15+ countries.

Ownership category

akta.pro rank

Product category

Industrial Waste Compaction & Recycling Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

akta.pro primary industry

Industrial Waste Handling & Compaction Equipment (Balers, Compactors) (IMAHALAI)

Keywords

• Waste compaction equipment
• Recycling machinery
• Industrial compactors
• Belt filter presses
• EPS densification equipment

Headquarters

HQ city

Hopkins

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of industrial waste management equipment including compactors, belt filter presses, XCyclers, and EPS densifiers. Equipment is sold directly to businesses and through dealer network.
2. Parts and Service: Replacement parts and maintenance services for installed equipment. The company maintains a comprehensive parts inventory and expert service technicians.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bright Technologies (Sebright Products) designs, manufactures, and sells industrial waste compaction and recycling equipment, including Compactors, Belt Filter Presses, XCyclers, and EPS Densifiers. The company offers engineered solutions for diverse waste types (cardboard, EPS, general waste, glass, medical waste, metal, paper, plastic, and wet waste) across industrial, municipal, commercial, and food processing customers, complemented by a parts inventory and service technician network.

Product overview

Sebright Products (Bright Technologies) offers a unified portfolio of waste management and recycling equipment, including Compactors, Belt Filter Presses, XCyclers, and EPS Densifiers. These products serve various industries such as automotive, beverage, food service, healthcare, municipal operations, and manufacturing. The equipment handles waste types including cardboard, EPS, general waste, glass, medical waste, metal, paper, plastic, and wet waste. The company provides solutions for both wet and dry waste management applications.

Differentiator

Problem solved

Functional benefit

Brands

• XCyclers: Product line for recycling equipment
• EPS Densifiers
• Belt Filter Press

Products and services

• Compactors Industrial waste compaction equipment engineered for compressing and managing various waste materials including cardboard, paper, plastic, and general waste across industrial, commercial, and municipal operations.
• Belt Filter Press Dewatering equipment that separates liquids from solids, designed for wet waste management and wastewater treatment applications, including wastewater treatment plants and lagoon dewatering operations.
• XCyclers Recycling equipment designed to process various waste streams including metal, glass, and other recyclable materials for material recovery facilities and recycling centers.
• EPS Densifiers Expanded polystyrene (EPS) foam densification equipment that reduces the volume of foam packaging waste for easier handling and recycling.

Quantifiable outcome

• 16,000+ units installed worldwide
• +2 more outcomes

Named customers3 records

Segments17 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• SourcewellminorGTM or Marketing PartnerSourcewell is a self-sustaining government entity that competitively procures and facilitates contracts for education, government, and nonprofit customers. Sebright Products holds vendor status through this cooperative purchasing program.
• NWRA (National Waste & Recycling Association)minorGTM or Marketing PartnerIndustry association membership supporting the waste and recycling industry's voice and standards. Sebright Products maintains membership in this trade organization.
• WWETT (Water & Wastewater Equipment, Treatment, & Transport Show)minorGTM or Marketing PartnerTrade show sponsorship and participation for wastewater and water treatment equipment. Sebright Products participates in this industry event for equipment showcasing.
• PMMI (Packaging Machinery Manufacturers Institute)minorGTM or Marketing PartnerIndustry association for packaging and processing machinery manufacturers. Sebright maintains membership for industry networking and standards participation.
• NAM (National Association of Manufacturers)minorGTM or Marketing PartnerManufacturing industry advocacy organization. Sebright Products maintains membership representing American manufacturing interests.
• Allegan Chamber of CommerceminorGTM or Marketing PartnerLocal chamber of commerce membership supporting business community in Allegan County, Michigan where the company operates.
• SAM.gov (System for Award Management)minorGTM or Marketing PartnerFederal government vendor registration system enabling Sebright Products to bid on government contracts.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• BHS (Bulk Handling Systems): Supplier of sorting, screening, and material recovery systems for recycling facilities. Adjacent to Sebright's XCycler product line in the materials recovery facility customer segment.
• SSI Shredding Systems: Manufacturer of industrial shredders and size-reduction equipment for recycling and waste. Overlaps with Sebright's size reduction and pre-processing positioning across recycling and recovery customer segments.
• Komptech Americas: Manufacturer of shredders, separators, and composting/waste processing equipment for material recovery and organic waste. Overlaps with Sebright's XCycler and pre-processing product positioning, particularly in recycling and recovery facilities.

Broad incumbents

• Vermeer Corporation: Major industrial equipment manufacturer with a waste processing equipment line including horizontal grinders and tub grinders. Comparable as an established industrial equipment OEM with broader product breadth and stronger R&D resources.
• Wastequip: Largest US manufacturer of waste handling equipment including compactors, balers, and containers. Operates broader portfolio including carts and trucks, providing scale and distribution advantage over Sebright's focused equipment line.

Direct peers

• Harmony Enterprises: Manufacturer of balers, compactors, and recycling equipment targeting recycling centers, distribution, and manufacturing. Closely matches Sebright's vertical segmentation and equipment breadth.
• Marathon Equipment: Long-standing manufacturer of compactors, balers, and waste handling equipment serving municipal and industrial customers. Directly comparable to Sebright's compactor and recycling product portfolio, with similar distribution and service models.
• American Baler Company: Specialist in baling equipment for recycling, paper, and industrial waste streams. Comparable niche-equipment manufacturer with similar replacement-cycle and aftermarket parts revenue dynamics.
• Cram-A-Lot (J.V. Manufacturing): Manufacturer of balers, compactors, and shredders for recycling and waste management. Comparable mid-sized equipment maker with overlapping customer verticals including distribution and manufacturing.
• PTR Baler and Compactor: Producer of industrial balers and compactors for recycling and waste handling applications. Directly comparable in product category, customer base, and dealer-led distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/bright-technologies-specialty-division-of-sebright-products-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bright Technologies