What Brighter does

Brighter is the specialist events division of Clarity Business Travel, a UK-based corporate travel and events management company operating under Portman Travel Group, which is wholly owned by Saudi Arabian conglomerate Seera. The company delivers end-to-end event management, group travel, and meeting management services to corporate enterprises, educational institutions, and public sector clients. Headquartered in Manchester with additional offices in Derby, East Kilbride, and Stafford, Brighter runs events across 70 countries and maintains named enterprise accounts including Rolls-Royce, DHL, John Lewis, Siemens, AA, Virgin Media O2, and Costa Coffee, alongside public sector bodies such as the Metropolitan Police, NIHR, and NPCC, and education clients such as University of Southampton and UCL.

The technology stack centres on proprietary platforms MeetingsPro (meetings management) and DelegatePro (delegate registration), supplemented by sub-brands Brighter Connect (on-demand staffing) and Brighter Spark (technical/AV production) that extend the service offering. Brighter holds ISO 27001 (information security), ISO 27701 (privacy), and ISO 20121 (sustainable events) certifications, with ISO 20121 renewed as part of its sustainability positioning. In November 2023, the company acquired Agiito, nearly doubling team capacity, and subsequently launched the EventSmart sustainability partnership with Greengage.

Revenue mechanics are not publicly disclosed but appear to be project-based and bespoke, typical of full-service event management. Pricing is structured around individual event contracts rather than SaaS subscription, with relationship-led sales targeting enterprise and institutional buyers. The diversified client mix across corporate, public sector, and education segments suggests a deliberately distributed revenue base, reducing reliance on any single account, while long-tenured relationships (such as the four-year University of Southampton partnership) provide some recurring revenue stickiness.

Name

Brighter

Legal name

Clarity Travel Limited

Website

https://brighter.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brighter is the specialist events division of Clarity Business Travel (Portman Travel Group / Seera), delivering end-to-end event management, group travel, and meeting management to enterprise, education, and public sector clients across 70 countries.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hybrid/Virtual Meetings Production & AV Services (THACAFAM)

akta.pro secondary industries

Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB)

Keywords

• Corporate event management
• Meeting management platform
• Group travel services
• Incentive programme design
• Live virtual events

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Event Management Services: Professional services revenue from end-to-end event planning and management, including venue sourcing, production, AV, theming, catering coordination, health and safety, logistics, and on-site support. Services are bespoke and project-based.
2. Travel Arrangement Services: Travel booking and management services including flights, hotels, rail, ground transport. Acts as disclosed agent between customers and third-party suppliers. Revenue derived from booking fees and commissions from suppliers.
3. Technology Platform (MeetingsPro): SaaS-style meetings management platform providing search, booking, and reporting capabilities for corporate travel and meetings.
4. On-Demand Staffing (Brighter Connect): Flexible on-demand event staffing and specialist expertise (AV, creative, production, logistics) provided to clients as an extension of their internal teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Brighter is a specialist corporate event management and travel agency that plans, produces, and delivers end-to-end live, virtual, and hybrid events together with group travel logistics, incentive programmes, and meeting management. It supports these services with proprietary technology (MeetingsPro, DelegatePro, Brighter Spark) and complementary divisions (Brighter Connect for on-demand staffing) while operating as part of Portman Travel Group with ATOL, IATA, and ABTA accreditations.

Product overview

Brighter offers a unified events and travel management service portfolio combining in-house technology platforms with specialized service divisions. The core offering is anchored by MeetingsPro, a proprietary meeting management platform providing live availability, direct booking, and spend analytics. Brighter Connect provides flexible on-demand event planning, creative design, and logistics support that integrates with client teams. Brighter Spark delivers technical AV production and digital platform services. DelegatePro (within the Spark ecosystem) handles smart delegate management. Together, these products enable end-to-end event delivery from venue sourcing through on-site execution and post-event reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Brighter Connect: Flexible, on-demand solution for event planning, creative design, AV & production, logistics, and on-site delivery.
• Brighter Spark

Products and services

• End-to-End Solutions Bespoke end-to-end corporate event management service covering concept, venue sourcing, production, theming, AV, catering coordination, health and safety, logistics, and on-site delivery for corporate enterprises.
• Live & Virtual Events Planning and delivery of in-person, virtual, and hybrid events including conferences, ceremonies, and showcase events for corporate, education, and public sector clients.
• Incentive Programs Design and delivery of corporate incentive trips and reward programmes recognising employees and partners for corporate clients.
• Group Travel Coordinated group travel logistics for educational, corporate, and public sector clients, including flights, hotels, rail, ground transport, and multi-destination itineraries.
• Brighter Connect Flexible on-demand event support service integrating with client internal teams to deliver event planning, creative design, AV & production, logistics, and on-site execution as an extension of the client's team.
• Brighter Spark Technical event delivery division providing AV and production, intelligent digital platforms, on-site assistance, show calling, speaker rehearsals, and bespoke event websites and apps.
• MeetingsPro Proprietary meetings management platform providing live availability, direct booking, spend visibility, and reporting for corporate meetings, with access to over 1 million hotels, GDS and NDC flights, and rail inventory, built to WCAG 2.2 Level AA accessibility standards.
• EventSmart (powered by Greengage) Sustainability intelligence solution enabling measurement, understanding, and reduction of environmental impact of events, providing carbon footprint reporting and offset recommendations across event portfolios.

Quantifiable outcome

• Delivered graduation events for 50,000+ attendees in one of the hottest days of the year without incident
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GreengagecoreStrategic or Co-development PartnerGreengage is Brighter's sustainability partner for EventSmart — a sustainability intelligence solution that measures, understands, and reduces the environmental impact of events. Greengage provides carbon measurement, reporting, and offset recommendations that Brighter incorporates into its event services and client reporting. This is a named, featured partnership displayed prominently on Brighter's website.
• Montenegro Concierge DMCminorStrategic or Co-development PartnerMontenegro Concierge DMC is Brighter's local destination management partner in Montenegro, co-crafting memorable itineraries for the One Global Travel global conference including CSR activities, dining, and cultural experiences.
• Portman Travel GroupcoreOthersBrighter is the specialist events division of Clarity Business Travel, which is a subsidiary of Portman Travel Group Limited. Portman Travel Group is wholly owned by Seera (formerly Al Tayyar), a Saudi Arabian company. Brighter operates alongside sister brands Clarity, Destination Sports, and Elegant within the group.
• AgiitocoreOthersAgiito was acquired by Brighter/Clarity in November 2023. The acquisition nearly doubled Brighter's team and expanded their office footprint. Agiito operates as an integrated part of Brighter's events and travel management operations.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Banks Sadler: UK corporate events and conference management agency providing venue finding, event delivery, and group travel — directly comparable to Brighter on UK enterprise M&E services.
• Smyle: UK creative events and brand experience agency serving corporate clients with end-to-end event production, hybrid delivery, and content — comparable on UK M&E services and corporate focus.
• BCD Meetings & Events: Global meetings, incentives, conferences, and events (MICE) management agency serving corporate clients with end-to-end event planning, strategic meetings management, and event technology — directly comparable to Brighter's full-service M&E offering.
• drp: UK-based creative communications and events agency delivering live, virtual, and hybrid events for corporate clients; directly comparable on UK M&E services and enterprise focus.
• ATPI Griffinstone: UK-headquartered corporate travel and events management company serving enterprise clients with TMC, M&E, and group travel services — directly comparable on geography, services, and customer base.
• CWT Meetings & Events: Meetings, events, and travel management division of CWT, providing corporate event strategy, planning, and delivery for enterprise clients globally — directly comparable in combining TMC capabilities with M&E services.
• MICE Concierge: Specialist MICE and group travel agency offering venue sourcing, event management, and travel logistics for corporate clients in the UK and internationally.

Others

• Clarity Business Travel: Direct parent/sister brand of Brighter within the Portman Travel Group, providing corporate travel management — relevant because Brighter's event services are tightly integrated with Clarity's TMC operations and shared client base.
• Greengage: Sustainability measurement and reporting partner powering Brighter's EventSmart solution; comparable as an adjacent technology/services provider in the same event sustainability value chain.

Broad incumbents

• American Express Global Business Travel: Large global TMC offering corporate travel, meetings, and events services as part of a broader portfolio; comparable as a large incumbent with overlapping M&E and travel capabilities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wearebrighter

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brighter