What MICE Concierge does

MICE Concierge Ltd is a UK-based, privately held full-service event management agency incorporated in 2009 (Company No. 08121988), operating from registered offices in Bedfordshire, Hertfordshire and Lancashire with a headcount of 1–10 employees. The firm delivers PCO-style services — including full project management, pre-event registration, event websites and apps, attendee and exhibitor management, onsite registration and badging, venue management, AV integration, abstract management, accommodation management and venue finding — to three segments: professional associations (the primary vertical, including medical and scientific congresses), corporate businesses, and agency partners that sub-contract specialist services to their own clients. Its distinctive technical proposition is an integrated pre-event registration to onsite check-in workflow delivered on the EventsAir platform (Microsoft Surface Go kiosks, Epson C3500 badge printers, QR/NFC self check-in, broadcast-quality hybrid streaming and virtual hosting), underpinned by ISO 27001, ISO 9001 and PCI DSS certifications.

The business model is overwhelmingly professional services: most projects are bespoke, quote-based engagements billed on 7-day payment terms, with no tiered pricing published. A secondary, affiliate-referral revenue stream comes from venue finding, which is free to event organisers and funded by commissions paid by venues — creating a low-friction acquisition funnel. A small, transaction-priced line item is MC Carbon Impact Reports (from £450 + VAT), an ESG/sustainability carbon footprint reporting product that can be bundled with venue sourcing. The go-to-market is consultative enterprise sales using content marketing (blog, case studies, LinkedIn), direct enquiry via the website, and industry events such as The Stadium Events & Hospitality Awards 2023, with no self-serve or PLG motion.

Strategically, the firm is a services-led micro-agency with no disclosed funding, no M&A activity, no parent company, and no leadership transitions on record; its core partnership with EventsAir functions as the platform backbone of the entire service offering. Geographic reach is described as UK and international via client work, and AI features (predictive attendee flow, generative marketing content, registration automation) appear to be integrated from third-party event-tech vendors rather than developed in-house.

Name

MICE Concierge

Legal name

MICE Concierge Ltd

Website

https://miceconcierge.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

MICE Concierge is a UK-based, full-service event management agency delivering registration, onsite badging, accommodation, venue finding and hybrid event production for professional associations, corporate businesses and agency partners, leveraging the EventsAir platform.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Corporate Events & Meetings (MICE) Agencies (MPAAAGAD)

akta.pro secondary industries

Technical Production Management & Crew Services (Technical Direction, Stagehands, Operators) (THAHAEAI), Venue Sourcing & Contract Negotiation Specialists (THAHACAH)

Keywords

• Event management services
• Conference registration systems
• Onsite badging solutions
• Venue finding services
• Hybrid event production

Headquarters

HQ city

Hitchin

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Event Management Services: MICE Concierge charges professional fees for end-to-end event management services covering registration, onsite management, accommodation management, venue finding, AV integration, abstract management, and hybrid event delivery. Revenue is generated through project-based professional service engagements with associations and corporate clients, typically structured around bespoke quotations with payment terms of 7 days from invoice date.
2. Venue Finding Commission: MICE Concierge's venue finding service is provided free of charge to event organisers — the cost is covered by the venue through a commission arrangement. This is a referral or finder-fee revenue stream where venues pay MICE Concierge for directing business to them.
3. MC Carbon Impact Reports: Sustainability measurement and carbon footprint reporting for events, priced at £450 + VAT, subject to event size and location. Can be bundled with venue sourcing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MICE Concierge is a full-service event management agency providing end-to-end conference and event services for professional associations, businesses, and agency partners. Its offering is organised into three core service areas — Event Management & Logistics (project management, registration, event websites, event apps, attendee management, onsite badging, venue logistics, AV integration, abstract management), Accommodation & Venues (accommodation block management and venue finding), and Virtual & Hybrid Events — plus an Event Marketing & Communications add-on and MC Carbon Impact Reports for ESG reporting.

Product overview

MICE Concierge is a full-service event management agency providing end-to-end conference and event services for professional associations, businesses, and agency partners. The offering is organized into three core service areas: Event Management & Logistics (covering project management, registration systems, event websites, event apps, attendee/exhibitor management, onsite registration and badging, venue logistics, AV integration, and abstract management), Accommodation & Venues (accommodation management and venue finding), and Virtual & Hybrid Events (design, production and hosting). The company leverages EventsAir as its primary event technology platform and provides supplementary services including Event Marketing & Communications. The service model integrates pre-event registration and onsite check-in into a single connected workflow, with technology components including branded kiosks, mobile apps, and badge printing systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management & Logistics Comprehensive event management services covering project management, pre-event registration, event websites, event apps, attendee and exhibitor management, onsite registration and badging, venue coordination, AV integration, and abstract management for professional associations, businesses and agency partners.
• Accommodation & Venues Delegate hotel accommodation management and expert venue finding services, including hotel block management, rate negotiations, individual booking modifications, venue shortlisting and site visits for conference organisers.
• Virtual & Hybrid Events Design, production and hosting of virtual and hybrid events using the EventsAir platform, combining live in-person audiences with digital remote attendees in a unified experience, including broadcast-quality multi-camera streaming and AV integration.
• Event Marketing & Communications Multi-channel event marketing campaigns for pre-, during- and post-event communications, including multi-lingual support, theme development, brand presentation, and content creation across email, event websites, and apps.
• MC Carbon Impact Reports Sustainability measurement and carbon footprint reporting for events, providing data on event carbon emissions for ESG and compliance reporting purposes.

Quantifiable outcome

• Reduces average check-in time from several minutes to under 30 seconds per delegate
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• EventsAircoreTechnology or IntegrationMICE Concierge has a strategic partnership with EventsAir, leveraging its comprehensive event management platform for registration, badging, hybrid event design, production, and virtual event hosting. EventsAir is described as a market-leading platform used for virtual conference rocket fuel and end-to-end hybrid delivery. The partnership is featured prominently on the MICE Concierge website under 'EventsAir Partnership' and forms the core technology backbone of MICE Concierge's service offering.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Events Company: UK corporate event management and production agency covering conferences, awards, and incentive events. Directly comparable service scope, customer base, and project-based delivery model.
• Banks Sadler: UK-based full-service event management agency offering venue finding, event management, and onsite services to corporate and association clients. Highly comparable to MICE Concierge in service mix, customer profile, and consultative GTM.
• Equinox (Ashfield Event Experiences): UK event management agency delivering conferences, incentives, and meetings for healthcare and corporate clients. Comparable full-service MICE offering, association/corporate focus, and similar consultative sales model.
• Top Banana: UK full-service events agency specialising in corporate events, conferences, and incentive programmes. Comparable in targeting UK corporates and associations with bespoke end-to-end event services.

Broad incumbents

• BCD Meetings & Events: Global meetings and events management provider with full PCO and venue sourcing capabilities. Operates at much greater scale than MICE Concierge but directly competes for the same association and corporate MICE budget.
• CWT Meetings & Events: Global meetings, events, and travel management division of CWT, offering end-to-end MICE services. Comparable offering at significantly greater scale, with similar reliance on enterprise/association clients.
• Maritz Global Events: Large global event management and incentive travel provider. Comparable full-service MICE capabilities, especially for association conferences and corporate incentive events, but at significantly greater scale and geographic reach.
• George P. Johnson Experience Marketing: Global experience marketing and event agency, particularly strong in conferences, exhibitions, and association events. Overlaps with MICE Concierge in association and corporate event management at a much larger scale.
• Cvent: Leading event management software platform offering registration, venue sourcing, and onsite solutions. Represents both a technology partner candidate and a competitive threat, as associations can increasingly self-serve on Cvent's platform.
• Grass Roots (Blackhawk Network): UK-headquartered engagement and events business offering meetings, conferences, and incentive programmes for corporate clients. Comparable full-service MICE delivery model for enterprise and association customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mice-concierge
• Xx.com/miceconcierge

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MICE Concierge