Bright Heart Learning formerly Poulsbo Tutoring

What Bright Heart Learning formerly Poulsbo Tutoring does

Bright Heart Learning, formerly Poulsbo Tutoring, is a privately held educational services company founded in 2005 and headquartered in Poulsbo, Washington. The company delivers one-on-one personalized tutoring and executive function coaching to K-12 students, adult learners, and parents/families, with a particular focus on students experiencing learning differences (ADHD, dyslexia, dysgraphia), anxiety, and executive function challenges. Service offerings span subject-specific tutoring (Math, Science, English, History, Foreign Languages, AP and College Classes, ASL, Elementary Subjects), standardized test preparation (SAT, ACT, GRE, ASVAB, GED), and specialized programs including the AMPS cognitive training series, The Learning Reset program, Organizational and Executive Function Coaching, Learning Assessments, Academic Consulting, and Homeschooling and Running Start support. The stated operating philosophy, "Connection Before Content," emphasizes establishing emotional safety prior to academic instruction, distinguishing the provider from content-only tutoring models.

The business operates on a direct-to-consumer go-to-market with virtual session delivery via video conferencing, interactive digital whiteboards, screen sharing, and real-time document editing, supplemented by a physical learning center in Poulsbo, WA. Pricing is quote-based and not publicly disclosed, and the revenue stream is characterized as recurring subscription-style tutoring and coaching engagements. The delivery model is built on a core team supplemented by a curated network of approximately 30 specialized tutors and partners with expertise in learning differences and executive function coaching, and the company has accumulated 40,000+ tutoring sessions and 5,000+ students served since inception.

The company is independently held with no disclosed external funding, no parent entity, and no subsidiaries. Founder Teresa Lubovich leads the organization. In 2025, the company rebranded from Poulsbo Tutoring to Bright Heart Learning to reflect a virtual-first, USA-plus-global service orientation, accompanied by a refreshed digital presence, a renewed product catalog, and ongoing earned media placements in outlets including NBC News, the Wall Street Journal, and Business Insider.

Name

Bright Heart Learning formerly Poulsbo Tutoring

Legal name

Bright Heart Learning

Website

https://brightheartlearning.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bright Heart Learning, formerly Poulsbo Tutoring, is a privately held D2C education company founded in 2005 and based in Poulsbo, Washington, delivering virtual one-on-one tutoring, executive function coaching, cognitive training, and test prep to K-12 students, adult learners, and families across the USA and globally.

Ownership category

akta.pro rank

Product category

Online Tutoring Services

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies) (EDAJALAJ)

akta.pro secondary industries

Special Education Online / Virtual Schools & Remote Programs (EDAKAAAL), Assistive Technology for LD (Reading/Writing Tools & Training) (EDAKAJAH), Credit Recovery & Learning Loss Catch-Up Programs (K–12) (EDAJAGAI)

Keywords

• Online tutoring services
• Executive function coaching
• Test preparation services
• Cognitive training programs
• Academic consulting

Headquarters

HQ city

Poulsbo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tutoring and Coaching Services: One-on-one virtual tutoring and executive function coaching sessions provided to students and families

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Bright Heart Learning provides personalized one-on-one virtual tutoring, executive function coaching, cognitive training, standardized test preparation, and academic consulting for K-12 students and adult learners. Services are delivered virtually across the USA and globally through a learning platform featuring video conferencing, interactive whiteboards, and screen sharing, supported by proprietary programs such as AMPS (Advanced Memory Performance Series) and The Learning Reset.

Product overview

Bright Heart Learning formerly Poulsbo Tutoring offers a comprehensive suite of educational services centered on personalized tutoring and cognitive development. The company provides subject-specific tutoring (Math, Science, English, History, Foreign Languages, AP Classes, College Classes, ASL, Elementary Subjects), test preparation (SAT, ACT, GRE, ASVAB/GED), and specialized programs including Organizational & Executive Function Coaching, Cognitive Training Programs (like AMPS), Academic Consulting, and Homeschooling Support. The core offering includes Learning Assessments that inform personalized learning plans. The company emphasizes a 'Connection Before Content' philosophy, focusing on establishing emotional safety and trust before academic instruction. Services are delivered through one-on-one virtual sessions serving students throughout the USA and globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Learning Assessments

Quantifiable outcome

• 40,000+ tutoring sessions completed successfully
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Huntington Learning Center: National tutoring franchise providing academic subject support, test prep, and learning skills coaching. Comparable customer base and service mix, with broader geographic reach but primarily in-center delivery.
• Sylvan Learning: Established national tutoring franchise with both in-center and online offerings spanning K-12 subjects, test prep, and learning differences support. Overlaps with Bright Heart's academic and LD/EF offerings but operates at much broader scale with a franchise model.
• Kumon: Global supplemental education franchise focused on math and reading through structured worksheets. Adjacent comparable as a K-12 supplemental learning provider, though Kumon's methodology and franchise model differ materially from Bright Heart's 1:1 coaching approach.

Direct peers

• Revolution Prep: Online tutoring and test prep provider offering academic subject tutoring, SAT/ACT prep, and academic coaching. Comparable scale and product mix to Bright Heart with similar emphasis on personalized instruction.
• Wyzant: Online tutoring marketplace connecting students to independent tutors across subjects and grade levels. Directly comparable as a 1:1 virtual tutoring platform with similar D2C motion, though Wyzant operates as a marketplace while Bright Heart is a curated in-house team.
• Varsity Tutors: Large online tutoring and test prep provider offering 1:1 instruction, group classes, and self-paced learning. Competes head-to-head with Bright Heart on virtual tutoring, test prep (SAT/ACT/GRE), and K-12 academic support.
• Tutor.com: On-demand 1:1 online tutoring service covering K-12, college, and test prep. Directly comparable delivery model and customer segments, though Tutor.com serves institutional and consumer markets at much larger scale.
• Outschool: Online marketplace for live small-group and 1:1 classes serving K-12 students. Comparable as a virtual learning platform targeting parents and students with flexible, individualized instruction.

Emerging players

• Brain Balance: Center-based program targeting children with ADHD, dyslexia, and processing challenges through cognitive and sensory-motor training. Closely comparable niche (learning differences + cognitive training) to Bright Heart's AMPS program, though Brain Balance uses in-center delivery.

Others

• Understood.org: Non-profit resource platform for parents of children with learning and attention issues (ADHD, dyslexia, dysgraphia). Not a tutoring provider but serves the same parent audience seeking LD/EF support and represents both a content competitor for SEO and a potential referral source.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brightheartlearningcenter
• LinkedInlinkedin.com/company/brightheartlearningcenter
• Instagraminstagram.com/brightheartlearning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bright Heart Learning formerly Poulsbo Tutoring